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GroundLevel Insights Inc.

Full company profile

uuid0004icu

Namestring
GroundLevel Insights Inc.
Legal namestring
GroundLevel Insights Inc.
Websiteurl
groundlevelinsights.com
Company typeenum
Private
Founded yearint
2019
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersPickering, Canada
HQ citystring
Pickering
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
location intelligence, foot traffic analytics, audience targeting, sponsorship measurement, site selection analytics
Industry1 code
1Geocoding, Search & Place Data Platforms
CodeBPAMANACPrimaryYes
NAICS code3 codes
  • Web Search Portals and All Other Information Services51929
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services5182
  • Information51
SIC code2 codes
  • Services-Computer Programming, Data Processing, Etc.7370
  • Services-Computer Processing & Data Preparation7374
Product category
Location Intelligence Software
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model4 records
1SaaS Dashboard Subscription
TypeSubscription Recurring
Description

Software-as-a-Service (SaaS) monthly subscription dashboard providing visitor analytics and foot traffic data. Customers access the platform on a recurring subscription basis.

groundlevelinsights.com
2Mobile SDK Integration
TypeLicensing Royalties
Description

SDK licensing and integration services for brands and publishers wanting to embed location intelligence into their mobile applications.

groundlevelinsights.com
3Audience Targeting Campaigns
TypeAdvertising
Description

Advertising audience activation campaigns delivered through DSP platforms and social media networks using GroundLevel's location-based audience data.

groundlevelinsights.com
4Beacon Network Services
TypeManaged Services
Description

Beacon registration and monetization services for properties with Bluetooth beacons, integrated with the BeaconBank network.

groundlevelinsights.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Pricing details1 tier
1SaaS Dashboard Subscription - Monthly subscription model with no publicly disclosed pricing
ModelSubscriptionBilling cadenceMonthly
Notes

Quote-based pricing determined through demo consultation. Platform provided as Software-As-a-Service monthly subscription.

groundlevelinsights.com
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

GroundLevel Insights operates a SaaS location intelligence platform that aggregates anonymous mobile location data from BLE beacons, mobile SDK integrations, and data partnerships, then applies proprietary AI and machine learning to convert that data into visitor behavior, foot traffic, and audience insights. Customers access the platform through monthly subscription dashboards that power use cases including foot traffic analytics, sponsorship ROI measurement, site selection, audience targeting, venue performance benchmarking, and competitive intelligence.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 11 values shown
  • 105% lift in foot traffic to commercial office units
+10 more records
Product overview1 text field

GroundLevel Insights is a location intelligence company operating a SaaS platform with four core products: Visitor Insights (the main analytics dashboard), Mobile SDK (for app-based location tracking), Audience Targeting (for ad campaigns), and Beacon Network (powered by Unerry's BeaconBank). These products are complemented by four solution verticals—Sponsorship ROI, Site Selection, Venue Performance, and Competitive Insights—that apply the core platform data to specific business use cases. The platform aggregates anonymous mobile location data through partnerships, SDK integrations, and beacon networks, processes it through a proprietary AI engine, and delivers insights via monthly subscription dashboards serving retail, sports & entertainment, tourism, real estate, government, and non-profit industries.

Product and service1 record
1Visitor Insights
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership3 partners
1SCCG Management
Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2024-01-31
Description

Global advisory and consultancy for the gambling industry partnering with GroundLevel to bring cutting-edge consumer analytics to sports, betting, and gambling sectors. Collaboration marks significant step in AI-driven consumer insights for these verticals.

2Unerry
Strategic tierCoreTypeTechnology or IntegrationAnnounced on2023-08-25
Description

Tokyo-based operator and creator of the Beacon Bank real behavior data platform. Signed strategic collaboration and investment agreement to jointly offer unerry's BeaconBank and related services in North America. GroundLevel's SDK is powered by Unerry with their patented BeaconBank technology.

3Sponsor Circle
Strategic tierMinorTypeGTM or Marketing Partner
Description

Sponsor Circle partnership featured on partner page, likely related to sponsorship analytics and marketing co-sell opportunities.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers9 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment6 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile5 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration17 records

Each record includes

Title, Type, Description, Source

AI capability5 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature6 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles12 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance5 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

GroundLevel Insights Inc.

Location Intelligence Softwaregroundlevelinsights.com

GroundLevel Insights Inc. firmographics

Firmographics
Name
GroundLevel Insights Inc.
Legal name
GroundLevel Insights Inc.
Website
https://groundlevelinsights.com
Company type
Private
Founded year
2019
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

GroundLevel Insights Inc. industry classification

Industry
Product category
Location Intelligence Software
NAICS
Web Search Portals and All Other Information Services (51929), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Information (51)
SIC
Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
akta.pro primary industry
Geocoding, Search & Place Data Platforms (BPAMANAC)

Keywords

  • Location intelligence
  • Foot traffic analytics
  • Audience targeting
  • Sponsorship measurement
  • Site selection analytics

Where GroundLevel Insights Inc. is headquartered

Location

Headquarters

HQ city
Pickering
HQ country
Canada
HQ region
North America

Offices2 records

Markets served

GroundLevel Insights Inc. business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

  1. SaaS Dashboard Subscription: Software-as-a-Service (SaaS) monthly subscription dashboard providing visitor analytics and foot traffic data. Customers access the platform on a recurring subscription basis.
  2. Mobile SDK Integration: SDK licensing and integration services for brands and publishers wanting to embed location intelligence into their mobile applications.
  3. Audience Targeting Campaigns: Advertising audience activation campaigns delivered through DSP platforms and social media networks using GroundLevel's location-based audience data.
  4. Beacon Network Services: Beacon registration and monetization services for properties with Bluetooth beacons, integrated with the BeaconBank network.

Pricing tiers

ModelBillingPrice
SubscriptionMonthlySaaS Dashboard Subscription - Monthly subscription model with no publicly disclosed pricing

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

GroundLevel Insights Inc. product offering

Product offering

Core offering

GroundLevel Insights operates a SaaS location intelligence platform that aggregates anonymous mobile location data from BLE beacons, mobile SDK integrations, and data partnerships, then applies proprietary AI and machine learning to convert that data into visitor behavior, foot traffic, and audience insights. Customers access the platform through monthly subscription dashboards that power use cases including foot traffic analytics, sponsorship ROI measurement, site selection, audience targeting, venue performance benchmarking, and competitive intelligence.

Product overview

GroundLevel Insights is a location intelligence company operating a SaaS platform with four core products: Visitor Insights (the main analytics dashboard), Mobile SDK (for app-based location tracking), Audience Targeting (for ad campaigns), and Beacon Network (powered by Unerry's BeaconBank). These products are complemented by four solution verticals—Sponsorship ROI, Site Selection, Venue Performance, and Competitive Insights—that apply the core platform data to specific business use cases. The platform aggregates anonymous mobile location data through partnerships, SDK integrations, and beacon networks, processes it through a proprietary AI engine, and delivers insights via monthly subscription dashboards serving retail, sports & entertainment, tourism, real estate, government, and non-profit industries.

Differentiator

Problem solved

Functional benefit

Products and services

  • Visitor Insights

Quantifiable outcome

  • 105% lift in foot traffic to commercial office units
  • +10 more outcomes

Companies that use GroundLevel Insights Inc.

Customer profile

Named customers9 records

Segments6 records

Ideal customer profiles5 records

GroundLevel Insights Inc. technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability5 records

Feature6 records

GroundLevel Insights Inc. partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

  • SCCG ManagementflagshipStrategic or Co-development Partner · 31 January 2024Global advisory and consultancy for the gambling industry partnering with GroundLevel to bring cutting-edge consumer analytics to sports, betting, and gambling sectors. Collaboration marks significant step in AI-driven consumer insights for these verticals.
  • UnerrycoreTechnology or Integration · 25 August 2023Tokyo-based operator and creator of the Beacon Bank real behavior data platform. Signed strategic collaboration and investment agreement to jointly offer unerry's BeaconBank and related services in North America. GroundLevel's SDK is powered by Unerry with their patented BeaconBank technology.
  • Sponsor CircleminorGTM or Marketing PartnerSponsor Circle partnership featured on partner page, likely related to sponsorship analytics and marketing co-sell opportunities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

GroundLevel Insights Inc. competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

GroundLevel Insights Inc. social profiles

Digital presence

GroundLevel Insights Inc. compliance and trust

Trust signal

Compliance5 records

GroundLevel Insights Inc. financial estimates

Financial estimate

Revenue estimate

Valuation estimate

GroundLevel Insights Inc. leadership team

Management profile

Number of profiles

Profiles12 records

GroundLevel Insights Inc. funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

GroundLevel Insights Inc. M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GroundLevel Insights Inc.

What does GroundLevel Insights Inc. do?

GroundLevel Insights operates a SaaS location intelligence platform that aggregates anonymous mobile location data from BLE beacons, mobile SDK integrations, and data partnerships, then applies proprietary AI and machine learning to convert that data into visitor behavior, foot traffic, and audience insights. Customers access the platform through monthly subscription dashboards that power use cases including foot traffic analytics, sponsorship ROI measurement, site selection, audience targeting, venue performance benchmarking, and competitive intelligence.

Is GroundLevel Insights Inc. a public or private company?

GroundLevel Insights Inc. is a private company. It is classified as venture growth investor backed and is currently operating.

When was GroundLevel Insights Inc. founded?

GroundLevel Insights Inc. was founded in 2019. It employs 11 to 50 people.

Where is GroundLevel Insights Inc. based?

GroundLevel Insights Inc. is headquartered in Pickering, Canada, in the North America region.

How does GroundLevel Insights Inc. make money?

Four revenue lines are on record. SaaS Dashboard Subscription is the primary driver. The others are mobile SDK Integration, audience Targeting Campaigns and beacon Network Services.

Does GroundLevel Insights Inc. have an API?

No public API is recorded for GroundLevel Insights Inc..

What industry is GroundLevel Insights Inc. in?

GroundLevel Insights Inc.'s product category is Location Intelligence Software. Its primary akta.pro industry code is BPAMANAC, Geocoding, Search & Place Data Platforms. Its NAICS code is 51929 and its SIC code is 7370.

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