Name

Sponsor Circle

Legal name

Sponsor Circle Inc.

Website

https://sponsorcircle.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sponsorship Management Platform

NAICS

Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Advertising Agencies (7311), Services-Membership Organizations (8600)

akta.pro primary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

akta.pro secondary industry

Event Sponsorship Sales & Partnership Brokerage (THAHAGAB)

Keywords

• Sponsorship management platform
• Corporate partnership matching
• Charity fundraising solutions
• Audience measurement analytics
• Event sponsorship marketplace

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Cashback/Commission from Retail Partners: Platform earns commissions from retail partners (brands like Roots, Champion, adidas) when users make purchases through the platform. Organizations receive up to 35% cashback on regular purchases and up to 20-30% on team merchandise.
2. Travel Commission: Earns commissions on travel bookings made through branded travel sites. Teams can earn up to 5% cashback on purchases made by team members and fans.
3. Ticketing Solutions: Partnership with ticketing providers like Ticketpro, generating referral or commission revenue for facilitating ticket sales partnerships.
4. Sponsorship Platform Subscription: Fee-based access to the partnership platform for agencies and organizations to find, manage, and track sponsorship opportunities. Starting at $7,000 for conference sponsorships.
5. Audience Data Analytics: Revenue from SignPost audience measurement and Moneris Event Impact Analysis services for events and municipalities seeking sponsorship sales data and ROI reporting.

Pricing tiers

Distribution channels5 records

Marketing channels7 records

Core offering

Sponsor Circle operates a cloud-based B2B marketplace and SaaS platform that connects events, sports teams, and non-profit organizations with corporate sponsors and suppliers. The platform enables organizations to create profiles, search for partners, manage sponsorship RFPs, and track campaign performance. It also offers fundraising add-ons including Shop for Good (shopping cashback), Fundraising with Travel, Fundraise with Swag (branded merchandise), Fundraise with Rafflebox, and SignPost mobile audience measurement analytics.

Product overview

Sponsor Circle operates as a unified charity fundraising and corporate partnerships platform that connects events, sports teams, and non-profit organizations with corporate sponsors and suppliers. The core Corporate Partnerships Platform serves as the central hub, supplemented by add-on fundraising modules including Shop for Good (shopping cashback), Fundraising with Travel (travel booking rewards), Fundraise with Swag (merchandise stores), and Fundraise with Rafflebox (prize-based fundraising). Additional capabilities include SignPost Audience Measurement for analytics, a Tender Management Tool for RFP processes, a Partnership Dashboard for tracking campaign results, and an Organization Directory for partner discovery. The platform supports digital and in-person sponsorship, purpose-driven campaigns, and affiliate partnerships across sports, entertainment, charity, and municipal sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Partnerships Platform The main Sponsor Circle platform connecting events and sports teams with corporate sponsors and suppliers, enabling partnership discovery, tender management, and relationship tracking through a unified dashboard. Designed for organizations seeking sponsorship revenue and brands seeking to reach event and sports audiences.
• Shop for Good A charity shopping fundraising program that enables supporters to earn cashback donations for their selected non-profit organizations when making online purchases with participating merchants (e.g., Roots, Champion, adidas). Includes a Chrome browser extension that activates coupons and generates donations.
• Fundraising with Travel A branded travel booking platform that enables sports teams, events, and non-profits to earn up to 5% cashback on travel purchases made by their team members and supporters, with access to 250,000+ hotels through partner travel companies.
• Fundraise with Swag A team merchandise and branded apparel fundraising store enabling sports teams and fundraising groups to earn up to 35% commission on purchases, featuring customizable catalogs from brands such as adidas, Champion, and Roots.
• Fundraise with Rafflebox A raffle-based fundraising solution integrated into the Sponsor Circle platform for charities and non-profit organizations to raise funds through prize-based campaigns.
• SignPost Audience Measurement Mobile analytics and audience insights solution providing visitor behavior data for events, venues, retail spaces, and municipalities, including attendee origin, dwell time, traffic patterns, and FSA/zip code demographic data for sponsorship ROI tracking.
• Tender Management Tool A tool enabling organizations to manage sponsorship RFP processes, allowing them to showcase partnership opportunities and track proposals from prospective sponsors and suppliers.
• Moneris Event Impact Analysis Consumer spending data analysis service providing event performance reports and event lift curve reports to measure the economic impact of events, enabling data-driven sponsorship valuation.

Quantifiable outcome

• Italfest MTL secured 3 new partnerships in 45 days
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• SignPostcoreTechnology or IntegrationSignPost provides unparalleled audience data for events, venues, retail spaces, and municipalities including attendee origin, dwell time, traffic patterns, and FSA/zip code demographic data for sponsorship sales and advertising campaigns.
• MoneriscoreTechnology or IntegrationMoneris Event Impact Analysis provides actionable insights for event strategy and planning using detailed consumer spending data. EIA Reports help organizations understand economic impact through Event Performance Reports and Event Lift Curve Reports.
• RootsminorOthersRetail partner in Shop for Good program offering up to 10% cashback on purchases for fundraising organizations.
• ChampionminorOthersTeamwear and retail partner offering merchandise and apparel with cashback for sports teams and fundraising groups.
• adidasminorOthersTeamwear partner providing customizable apparel catalog with cashback for sports teams and organizations.
• TicketprocoreStrategic or Co-development PartnerTicketing solution partner empowering clients with technology and human resources synergy for event ticketing. Sponsor Circle connects organizations with Ticketpro for ticketing partnerships that support clients.
• Central Counties TourismcoreStrategic or Co-development PartnerPartnership providing Central Counties Tourism members with access to Sponsor Circle platform for collaboration on supplier, vendor, and sponsorship partnerships. Thousands of organizations can now collaborate to find better partnerships.
• Italfest MTLcoreStrategic or Co-development PartnerMontreal Italian festival partnership demonstrating unique approach to finding and managing partnerships. Resulted in multiple new brand partnerships with strong brand alignment and seamless integration.
• Founder InstitutecoreStrategic or Co-development PartnerWorld's largest pre-seed start-up accelerator with presence across 180+ cities. Sponsor Circle created national sponsorship strategy and competitive bid process for legal firm partnerships across 5 Canadian locations.
• Torys LLPcoreGTM or Marketing PartnerInternational business law firm partnered with Founder Institute through Sponsor Circle's competitive process. Firm aims to be Canada-wide partner of the start-up community with partnership tracked via Sponsor Circle dashboard.
• Financial Executives International (FEI) CanadacoreStrategic or Co-development PartnerLeading advocate for corporate financial management with 1,500+ members across 12 chapters. Sponsor Circle provides relationship management and partnership coordination services.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• SponsorUnited: Sponsorship analytics and marketplace platform connecting brands with sports, entertainment, and esports properties. Direct competitor in the B2B sponsorship matchmaking space, with deeper analytics and larger brand-side client base.
• OpenSponsorship: Two-sided marketplace connecting athletes and sports properties with brand sponsors. Closely comparable business model targeting amateur and professional sports sponsorship, similar to Sponsor Circle's events and sports team focus.
• Hookit: Sponsorship analytics and valuation platform for sports and entertainment sponsorships. Overlaps with Sponsor Circle's SignPost audience measurement and Moneris data capabilities.
• SponsorMyEvent: Online platform matching event organizers with corporate sponsors. Directly competes in the event sponsorship discovery and matchmaking category.
• SponsorPark: Sponsorship marketplace specifically designed for connecting sponsors with niche sports and community organizations. Highly comparable target customer base and value proposition.

Broad incumbents

• IZEA: Public company operating a creator and influencer sponsorship marketplace. Comparable marketplace structure for connecting brands with sponsorship opportunities, though focused on influencer marketing.
• Traackr: Influencer marketing platform with sponsorship discovery and measurement tools. Comparable in the brand-to-property sponsorship matchmaking space with stronger enterprise positioning.
• Eventbrite: Major event ticketing and management platform that increasingly supports sponsorship and partnership monetization for event organizers. Adjacent in the events ecosystem with overlapping SMB and non-profit customer base.
• Launchmetrics: Larger platform for brand performance, influencer marketing, and sponsorship management in fashion, sports, and entertainment. Broader portfolio but overlapping sponsorship matchmaking and analytics capabilities.

Others

• SponsorPulse: Sponsorship research and consumer sentiment data provider; already a research partner referenced in Sponsor Circle's webinars. Complementary data vendor supporting the broader sponsorship intelligence ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sponsorcircle
• Facebookfacebook.com/sponsorcircle

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sponsor Circle