What Unerry does

Unerry Inc. (株式会社unerry, TSE Growth Market: 5034) is a Tokyo-headquartered data platform company founded in 2015 by Hidetoshi Uchiyama. It operates Beacon Bank, a proprietary real-action data platform that ingests GPS and BLE beacon signals — collected via SDKs embedded in partner consumer apps such as Nishinippon Newspaper, Toppan OKAIMONO, and LINE POP Media — and converts them into human-flow analytics. The platform covers approximately 1.1 billion device IDs and 30+ billion records per month, with the May 2026 Blog Watcher combination extending the combined dataset toward one trillion annual records. Customers span Japanese retailers (Cainz, Trial Company, Francfranc, Nishitetsu Store, EBeanS, Joyful, Shabu-Yo), FMCG manufacturers (Calbee, Glico, Itoham Yonekyu), automotive (BMW Japan), entertainment (Bandai Namco), municipal governments (Shimane Prefecture, Toyama City, Saitama City), and transit operators (Tokyo Metro), with use cases including retail trade-area analytics, smart-city EBPM, tourism flow, and behavior-targeted advertising.

The platform architecture layers a patented beacon-share mechanism (registered in Japan, the United States, and China) and a proprietary AI Brain for semantic behavior interpretation (dwell time, route, segment, congestion) on top of Google Cloud, using BigQuery, Vertex AI, and Gemini for automated analytics and AI Agents. Beacon Bank is JICDAQ-certified and compliant with JIAA and LBMA Japan guidelines. Product modules include Beacon Bank AD (behavior-targeted push and SNS ads with closed-loop visit measurement), ショッパーみえーる / Shopper Mieru (a trade-area dashboard covering roughly 45,000 retail stores), Beacon Bank Smartcity (EBPM and tourism analytics for local government), Beacon Bank for Inbound (20+ country tourist flow), テレビCM来店計測 (TV-CM visit attribution), Beacon Bank アンケート (behavior-defined surveys), Beacon Bank for OOH (out-of-home advertising measurement, launched May 2026), and Beacon Bank for Web.

Unerry monetizes through enterprise subscriptions to the Beacon Bank analytics platform, performance- and reach-based advertising revenue via Beacon Bank AD, professional services and DX consulting, SDK/data licensing to app publishers, and consumption-based billing through the Google Cloud Marketplace. Go-to-market is hybrid: a direct enterprise sales motion targeting retailers, FMCG manufacturers, real-estate developers, transit operators, and government agencies, supplemented by an extensive channel-partner network (NTT Docomo, Mitsubishi Corporation, Mitsubishi Shokuhin, DearOne, Databricks, Braze, Criteo, Toppan, Sony Marketing, Tokyo Metro) and a proprietary demand-generation engine built around the SPECTACLEs big-data conference (28 sessions in 2023, 25 in 2024, 45 in 2025). Pricing is not publicly disclosed; Beacon Bank AD campaigns are described as executable from approximately the cost of a monthly flyer, with most engagements built on quote-based, multi-year enterprise contracts.

Name

Unerry

Legal name

株式会社unerry (unerry, Inc.)

Website

https://unerry.co.jp

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Unerry operates Beacon Bank, a Japan-based real-action data platform that ingests GPS and BLE beacon signals from partner consumer apps to produce human-flow analytics, behavior-targeted advertising, and smart-city/retail-media solutions for retailers, FMCG manufacturers, automotive, and government clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Data Platform Subscription (Beacon Bank SaaS): Recurring access to the Beacon Bank real-action data platform and its analytical outputs (visualization, analysis, dashboards such as Shopper Visualization, Smartcity, Shopper Mieru) sold via annual/multi-year subscriptions to retailers, municipalities, and developers.
2. Beacon Bank AD (Action-targeted advertising): Performance- and reach-based ad delivery across push networks and SNS, tied to action-targeting and closed-loop measurement; monetized via ad spend / take-rate on media budgets.
3. Consulting & DX Services: Data-driven consulting services including retail-DX support, OMO communication planning, smart city / EBPM analytics, and bespoke research projects, often delivered with on-site DX specialists.
4. Beacon Bank SDK / Data Licensing: Licensing the Beacon Bank SDK to third-party app publishers (news, transit, retail apps) in exchange for aggregated location data and platform access; partner integrations generate both data inflow and revenue.
5. Marketplace Sales (Google Cloud Marketplace): Beacon Bank listed on Google Cloud Marketplace, enabling cloud-marketplace-mediated procurement, typically with usage- or consumption-based billing.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels10 records

Core offering

unerry operates the Beacon Bank® real-behavior data platform, which combines smartphone GPS with its proprietary BLE beacon technology (Beacon Bank SDK) to collect and anonymize indoor and outdoor human-flow data at scale. The company monetizes this data through subscriptions, action-targeted advertising (Beacon Bank AD), consulting and DX services, SDK licensing, and marketplace sales (Google Cloud Marketplace, Databricks Marketplace), serving retailers, FMCG manufacturers, local governments, media companies, and developers.

Product overview

unerry's offering is a platform-plus-modules architecture built around its core real-behavior data platform "Beacon Bank," which captures roughly 300+ billion records per month across ~110 million smartphone IDs by combining GPS with its proprietary BLE beacon technology. The core Beacon Bank platform feeds a portfolio of modular services and dashboards: Beacon Bank AD (behavior-targeted push and SNS advertising with closed-loop visit/shelf-visit measurement), テレビCM来店計測 (TV-CM store-visit attribution), Beacon Bank Smartcity (tourism, traffic optimization, EBPM), ショッパーみえーる (shopper/trade-area dashboard for ~45,000 retail stores), Beacon Bank アンケート (behavior-conditioned surveys), Beacon Bank for Inbound (inbound-tourism flow data for 20+ countries), Beacon Bank for OOH (outdoor/transit/storefront signage measurement), Beacon Bank 来店計測 for Web (web-to-store conversion), Beacon Bank リテールメディア (action×purchase retail media), and the COVID-era お買物混雑マップ and AI-driven カスタマイズ混雑マップ. On top of these modules, unerry also ships jointly developed solutions with partners — 行動DNAアナライザー (Metro Ad Agency), TV de Sales+ (SalesPlus × Dentsu), PLAZA AGILE COMMUNICATION LAB. (TOPPAN × TBS × Plaza Style), イベント設計ナビ (Tokyo Metro × Metro Ad Agency), and the 店頭メディア計測ソリューション (Sony Marketing edge AI) — and distributes the data layer through Google Cloud Marketplace and the Databricks Marketplace.

Differentiator

Problem solved

Functional benefit

Brands

• Beacon Bank: Real-behavior data platform combining GPS and beacon technology with AI, offering over 30 billion monthly data records covering approximately 110 million IDs.
• Beacon Bank AD
• Beacon Bank Smartcity
• ショッパーみえーる (Shopper Mieru)
• Beacon Bank for Inbound
• Beacon Bank アンケート (Beacon Bank Questionnaire)
• テレビCM来店計測 (Beacon Bank for CM)
• Beacon Bank for Web (Beacon Bank 来店計測 for Web)
• Beacon Bank リテールメディア
• Beacon Bank for OOH
• カスタマイズ混雑マップ
• お買物混雑マップ

Products and services

• Beacon Bank (Real-Behavior Data Platform) Real-behavior data platform combining BLE beacon and GPS location data across ~110M smartphone IDs and 300B+ records per month, with a proprietary AI Brain for behavior labeling and analysis. Acts as the data backbone that powers every other unerry product.
• Beacon Bank AD Behavioral-targeting ad-delivery service that uses Beacon Bank real-behavior data to identify high-likelihood targets, optimal timing and locations, and delivers push ads (BB Push) and SNS ads (BB Social) with closed-loop store-visit and shelf-visit measurement.
• テレビCM来店計測 (Beacon Bank for CM) Service that links TV viewing data with Beacon Bank people-flow data to visualize the store-visit behavior of TV-CM-exposed audiences and quantify the visit/purchase impact of TV campaigns.
• Beacon Bank Smartcity Smart-city solution that uses AI-analyzed people-flow data to surface urban challenges (tourism, traffic optimization, central-urban revitalization, EBPM) and supports evidence-based policy making and information delivery for municipalities and developers.
• ショッパーみえーる (Shopper Mieru powered by Beacon Bank) Shopper/trade-area analytics dashboard that visualizes real trade areas, competitor share, store visitor attributes, and behavior preferences for ~45,000 retail stores; supports per-chain × prefecture analyses via the Hiroku Mieru Plan and Yoku Mieru Plan.
• Beacon Bank アンケート (Beacon Bank Questionnaire) Survey service that uses Beacon Bank people-flow data to define target respondents by actual behavior (e.g., store visitors vs non-visitors) and handles distribution, collection, and aggregation via partner panels for OOH brand-lift, retail, tourism and event satisfaction studies.
• Beacon Bank for Inbound Inbound-tourism marketing service that captures real-time people-flow data for visitors from 20+ countries at store, facility, and road-level granularity, supporting analysis/visualization, inbound-media ad delivery, and visit/effect measurement.
• カスタマイズ混雑マップ (Customize Congestion Map) Customizable AI-driven congestion visualization service that classifies store or event-venue congestion into three levels (Congested, Normal, Quiet) and exposes it for embedding on the customer's own website or app.
• リアル行動データ 可視化・分析 (Real-Behavior Data Visualization & Analysis) Visualization and analytics service that applies AI analysis to 800+ billion records/month of people-flow data, surfacing movement, dwell, competitive-store visits and everyday behavior trends for use cases inside and outside commercial facilities.
• Beacon Bank 来店計測 for Web Tag-based WEB analytics dashboard that uses Beacon Bank's monthly flow data together with a major public DMP to quantify the in-store conversion of WEB site visitors, including per-content contribution and per-traffic-source contribution analysis.
• Beacon Bank リテールメディア (Beacon Bank Retail Media) Retail-media offering that combines action data (visits to retail stores, competitor visits, everyday behavior) with purchase data (ID-POS, point data) to deliver content to higher-propensity consumers at optimized timings and formats, and measure store/purchase outcomes.
• Beacon Bank for OOH Newly launched service covering outdoor, transit, and storefront digital-signage OOH advertising; uses Beacon Bank people-flow data to measure exposure-to-visit effectiveness across the OOH media mix.
• イベント設計ナビ (Event Design Navi) Mobility-data-centered event-support service launched jointly by Tokyo Metro, Metro Ad Agency and unerry, helping event organizers select venues, attract attendees, and analyze visitor movement using flow and station data.
• 行動DNAアナライザー (Behavior DNA Analyzer) Jointly developed by unerry and Metro Ad Agency; analyzes real movement of Tokyo Metro station/line users from Beacon Bank data to surface interest profiles per station and route, supporting OOH media planning and inbound traveler analytics.
• TV de Sales+ Jointly developed by unerry, SalesPlus and Dentsu; measures TV-CM-exposed users' store visits and purchases using Beacon Bank people-flow data plus purchase data, supporting full-funnel media planning.
• 店頭メディアの計測ソリューション (Storefront Media Measurement with Sony Marketing edge AI) Joint solution launched by unerry and Sony Marketing that combines Sony Marketing's edge AI with Beacon Bank people-flow data to measure in-store digital signage (storefront media) effectiveness.

Quantifiable outcome

• 60%+ slogan recognition among ad-exposed users vs lower recognition in non-exposed group (Shimane tourism campaign)
• +6 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability3 records

Feature6 records

Partnerships

26 partnerships are on record, tiered core, minor and flagship.

• Tokyo Metro & Metro Ad AgencycoreStrategic or Co-development Partner · 27 March 2026Joint launch of 'Event Design Navi', an event-support service leveraging mobility/flow data for venue selection, customer attraction and visitor analysis in Tokyo (originally 2025-05-12 partnership, 2026-03-27 service launch).
• Tachikawa Chamber of Commerce, BRJ, Tokyo Metropolitan Government (Be Smart Tokyo)coreOthers · 1 March 2026unerry is a 'Smart Service Implementation Promoter' under Tokyo's Be Smart Tokyo project; provides human-flow analysis to evaluate micro-mobility-driven circulation in Tachikawa, with Tachikawa Chamber of Commerce and BRJ as operators.
• GumGum Japan / GumGum (US)coreStrategic or Co-development Partner · 25 February 2026Launch of 'Store Visit Effect Measurement Menu' combining GumGum contextual ads with unerry's flow data; April 2026 North American rollout. Demonstrates that GumGum contextual ads achieved ~1/3 the per-visit cost of food-service industry average (Shabu-Yo case).
• Sony Marketing Inc.coreTechnology or Integration · 1 January 2026Edge-AI solution integration with Sony Marketing to launch 'In-store Media Measurement Solution' combining edge-AI sensing with unerry's flow data.
• Vacan (バカン)minorStrategic or Co-development Partner · 1 September 2025Collaboration under Tokyo's Be Smart Tokyo project to visualize congestion at 32 stores around the Chofu Fireworks venue using VACAN Maps combined with unerry's human-flow analytics.
• Tokyo Metropolitan Government (Tokyo NEXT 5G Boosters Project)coreOthers · 1 September 2025Selected as a FY2025 'Development Promoter' for Tokyo's Next-Generation Communications Technology Startup Support Project; unerry leads 'Next-gen comms × data' theme across media, mobility, food, disaster-prevention and environment.
• NTT Docomo (株式会社NTTドコモ)flagshipStrategic or Co-development Partner · 10 July 2025Joint initiative to strengthen linkage of location data between the two firms and combine Docomo's diverse data assets to solve social issues and support marketing; covers marketing and urban/disaster planning.
• DearOne (NTT Docomo marketing subsidiary)flagshipStrategic or Co-development Partner · 1 January 2025Capital and business partnership to expand into retail and city-building; targets jointly developed retail media with broad reach and measurable purchase effects.
• Rakuten Insight (楽天インサイト)coreStrategic or Co-development Partner · 1 January 2025Collaboration enabling train/station advertisement effect measurement and surveys of facility users by combining Rakuten Insight's panel with unerry's location data; produced Osaka-Kansai Expo joint research in late 2025.
• Kumamoto PrefecturecoreOthers · 1 December 2024Joint tourism DX support with Blog Watcher leveraging location big data across 'before/during/after' travel phases to build sustainable regional tourism.
• BrazecoreTechnology or Integration · 1 September 2024Integration of unerry's location data with Braze's growth-CRM platform to deliver real-time personalized communications in retail, media and global markets.
• CriteocoreTechnology or Integration · 1 July 2024Alliance for in-store customer acquisition combining Criteo's commerce media with unerry's real-action data to enable cookieless, effect-measurable digital advertising driving store visits.
• Toppan, TBS Holdings, Plaza StyleminorStrategic or Co-development Partner · 1 June 2024Launched 'PLAZA AGILE COMMUNICATION LAB.', a co-creation retail-DX space for manufacturers combining TV/Web ads, in-store experience, and action analytics.
• Kaibala (カイバラボ / PPIH group)coreStrategic or Co-development Partner · 1 June 2024Combines unerry's human-flow data with PPIH group's purchase data to deliver broad-reach retail media for manufacturers with verifiable large-scale advertising and effect measurement.
• Dentsu & SalesPlus (TV de Sales+)coreStrategic or Co-development Partner · 1 April 2024Three-company service 'TV de Sales+' using unerry's Beacon Bank, SalesPlus's purchase data, and Dentsu's media expertise to support TVCM-driven visit and purchase-effect measurement.
• Google Cloud / Google Cloud MarketplaceflagshipTechnology or Integration · 1 January 2024Beacon Bank available via Google Cloud Marketplace to enable Japanese and overseas enterprises to procure quickly; underpins unerry's BigQuery/Vertex AI analytics stack.
• DatabrickscoreTechnology or Integration · 1 September 2023Partnership to push data collaboration and AI services for the global market, including Databricks Marketplace listing.
• Mitsubishi Shokuhin (三菱食品)coreStrategic or Co-development Partner · 1 August 2023Capital and business alliance to jointly develop and promote a retail-media network business leveraging food-distribution strengths. Featured in the first domestic book on retail media (Nikkei BP).
• GroundLevel Insights (GLI, North America)coreStrategic or Co-development Partner · 1 May 2023Investment and August 2023 business alliance with US/Canada-based human-flow startup GLI; lays groundwork for a 'North American Beacon Bank'.
• NTT Data (BizXaaS MaP)coreTechnology or Integration · 1 October 2021Integration with NTT Data's BizXaaS MaP '人流分析' (human-flow analytics) service; combined use for Tokyo congestion forecast portal and Toyosu smart-city project.
• Adways (UNICORN)coreChannel Partner/ Reseller/ Distributor · 1 September 2021Capital-and-business partner Adways' UNICORN platform integrates Beacon Bank AD for visit-measurement-optimized advertising delivery.
• TOPPAN & ONE COMPATHcoreStrategic or Co-development Partner · 1 August 2021Three-way alliance for retail digital marketing; Beacon Bank SDK embedded into Toppan's OKAIMONO shopping-app platform for retail clients.
• jeki (JR East Planning)minorStrategic or Co-development Partner · 1 August 2021Combines J-beam beacons with unerry's location data to launch 'route-selectable' digital advertising tied to specific train lines; integrates transit and digital ads.
• CARTA (Telecy)minorStrategic or Co-development Partner · 1 August 2021Joint service pairing TV commercials with digital advertising for new app-user acquisition by venues, commercial facilities and leisure operators.
• Sankei Digital (産経デジタル)minorGTM or Marketing Partner · 1 August 2021Joint OMO service 'petie' connecting pet owners with pet service providers using location-data marketing.
• Nishinippon Newspaper (西日本新聞)minorStrategic or Co-development Partner · 1 July 2021Development partnership embedding Beacon Bank SDK into the Nishinippon 'me' Fukuoka-focused news app to enable location-aware news and content services.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• SafeGraph: Provider of high-precision POI and foot-traffic data sold via data marketplace and APIs (Databricks/Snowflake). Direct competitor in the data-as-a-service location data category.
• Foursquare: Global location intelligence platform with comparable foot-traffic, POI and movement data products. Direct competitor in the same 'real-world behavior data' category serving retailers, advertisers and developers.
• Placer.ai: Foot-traffic analytics platform built on panel-based location data for retail real estate, retail chains and CPG. Closest US analog to Beacon Bank/Shopper Mieru in use case (trade-area, visitor analytics, competitor share).
• Blogwatcher: Japan location-data/advertising platform with Profile Passport; wholly-owned by unerry from May 2026. Was a direct peer prior to acquisition; still operates as a recognized competitor brand in Japan location-based marketing.
• GroundTruth (formerly xAd/PlaceIQ): Location-based ad targeting and measurement platform combining visit data with media buying. Closely comparable to Beacon Bank AD's closed-loop store-visit measurement and push/SNS delivery.
• Cuebiq: Location intelligence and OOH measurement company with closed-loop visit attribution products. Comparable to Beacon Bank for OOH and TV de Sales+ use cases.

Others

• Databricks: Data/AI platform partner and marketplace host for Beacon Bank; broader competitor in the enterprise data/AI stack. Indirect ecosystem competitor for the data-warehouse/analytics layer underlying retail-media solutions.

Regional players

• Intimate Merger: Japan's largest public DMP, integrated with Beacon Bank via the October 2023 partnership for online/offline marketing effectiveness. Adjacent Japan-focused location/audience data competitor.

Emerging players

• Rakuten Insight: Japan-based online survey and panel provider partnered with unerry for train/station OOH measurement and Osaka-Kansai Expo research. Adjacent Japan-market location-research competitor.

Broad incumbents

• Google Cloud: Cloud-infrastructure partner underpinning Beacon Bank's BigQuery/Vertex AI stack and a Marketplace distribution channel. Indirect incumbent competitor across data, AI and advertising that could bundle competing location-data capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/unerry_pr
• Facebookfacebook.com/unerry

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds6 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unerry