Comfort Heating & Air Conditioning

What Comfort Heating & Air Conditioning does

Comfort Heating & Air Conditioning, LLC is a second-generation, family-owned HVAC services contractor headquartered in Billings, Montana. Founded in 1983 by Tom Scherr and now owned by his sons Tony and Jeff Scherr, the company provides residential and commercial heating, cooling, indoor air quality, fireplace, and thermostat services across Billings and approximately 25 surrounding Montana communities (Absarokee, Columbus, Laurel, Red Lodge, Roundup, Shepherd, and others), with a second location recently announced in Louisville, Kentucky. Core offerings include furnace repair and installation, heat pumps, ductless mini-splits, central air conditioning, gas fireplaces, whole-home humidifiers and dehumidifiers (AprilAire), air purifiers (Respicaire), AirScrubber by Aerus, and smart/WiFi thermostats, drawing on third-party brand products including Rheem, Mitsubishi, and Modine.

The business operates on a direct-to-consumer field service model, dispatching NATE-certified technicians to customer homes and businesses with 24-hour emergency availability and no formal inside sales team. Revenue is generated through three streams: transactional HVAC service and repair calls (pay-per-visit), one-time equipment installations (larger ticket transactions), and the Comfort Care Plan, an annual recurring maintenance subscription priced at $315 per year base that bundles two seasonal tune-ups, filter changes, parts discounts, and waived after-hours fees. Customer acquisition relies primarily on word-of-mouth referrals, community reputation, and review-driven channels (Google, Facebook, BBB A+ rating, 10 consecutive Billings Gazette Reader's Choice awards), supported by SEO-optimized website content and a self-serve quote-request form. Financing partnerships with Synchrony Financial (Rheem program) and Valley Federal Credit Union are offered for qualifying installations.

The company is privately held, bootstrapped, and family-controlled with no external institutional investors, no parent company, and no public listing. Headcount is reported in the 11–50 range, and the company is actively hiring HVAC Service Technicians and Sheet Metal Installers to support its geographic expansion and growing service demand. There is no disclosed AI/ML capability, proprietary technology platform, or data flywheel; operations are described as standard HVAC service delivery with no API, SDK, or integration partnerships. Geographic restrictions include a noted lack of licensure to work in Wyoming.

Name

Comfort Heating & Air Conditioning

Legal name

Comfort Heating & Air Conditioning, LLC

Website

https://comfortheatingbillings.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Comfort Heating & Air Conditioning is a second-generation family-owned HVAC contractor providing residential and commercial heating, cooling, indoor air quality, and fireplace installation, repair, and maintenance services across Billings, MT and approximately 25 surrounding Montana communities, with a recently announced Louisville, KY expansion.

Ownership category

akta.pro rank

Product category

Residential HVAC Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220), Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

HVAC Installation, Service & Repair (IMAIABAA)

akta.pro secondary industries

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA), HVAC System Cleaning & Coil Service (Indoor Units) (HSAOAHAK), Heat Pump Repair & Maintenance (HSAOAHAD)

Keywords

• HVAC installation services
• Heating and cooling
• Furnace repair
• Residential HVAC
• Indoor air quality

Headquarters

HQ city

Billings

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. HVAC Service & Repair: One-time service calls for heating and cooling repair, including 24-hour emergency service. Revenue is transactional per visit; no recurring subscription required for ad-hoc repairs.
2. Equipment Installation: One-time installation of furnaces, air conditioners, heat pumps, mini-splits, fireplaces, and IAQ equipment. Revenue is a single large transaction per installation job.
3. Comfort Care Plan (Preventative Maintenance): Annual recurring maintenance plan providing two seasonal tune-ups per year, included filters, parts discounts, and waived after-hours fees. Base cost $315/year with add-ons for additional units. Generates predictable recurring revenue and locks in service relationship.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Comfort Heating & Air Conditioning is a family-owned HVAC contractor providing residential and commercial heating, cooling, and indoor air quality services in Billings, MT and surrounding Montana communities. The company sells, installs, repairs, and maintains furnaces, heat pumps, ductless mini-splits, air conditioners, gas fireplaces, humidifiers, air purifiers, thermostats, and air scrubbers, supplemented by an annual Comfort Care Plan preventative maintenance subscription.

Product overview

Comfort Heating & Air Conditioning, LLC is a family-owned HVAC service company offering a comprehensive suite of heating and cooling products and services for residential and commercial customers in Billings, MT and surrounding areas. The core offering consists of furnace services (repair, installation, maintenance), heat pumps, hanging heaters (Hot Dawg by Modine), air conditioning services (repair, installation, maintenance), and ductless mini-splits (including Mitsubishi systems). Additional products include fireplace services (gas fireplaces from Heat-N-Glo, Napoleon, White Mountain Hearth, and Empire), whole-home humidifiers and dehumidifiers (AprilAire), air purifiers (Respicaire OXY 4 and related models), smart/WiFi thermostats, and air scrubbers (AirScrubber by Aerus). The company supports its installations with a Comfort Care Plan (annual maintenance subscription) and financing options (Synchrony/Rheem and Valley Federal Credit Union). The overall portfolio is organized around the core heating/cooling installation and service business, with add-on products (air quality, thermostats, air scrubbers) designed to integrate with the existing HVAC systems they install and service.

Differentiator

Problem solved

Functional benefit

Products and services

• Furnace Services Heating services including furnace repair, furnace installation, furnace maintenance, and heating tune-ups for residential and commercial customers in the Billings, MT service area.
• Heat Pumps Heat pump repair and replacement services providing both heating and cooling functions for residential and commercial properties.
• Hanging Heaters Installation of power-vented gas-fired unit heaters, including the Hot Dawg residential garage heater by Modine HVAC, for garages, workshops, and similar spaces.
• Air Conditioning Services Cooling services including AC repair, AC installation, and AC maintenance for residential and commercial properties in the Billings, MT area.
• Ductless Mini-Splits Installation, repair, and tune-ups of ductless mini-split HVAC systems including Mitsubishi systems for spaces without ductwork.
• Fireplace Services Installation, repair, and maintenance of gas fireplaces from brands including Heat-N-Glo, Napoleon Fireplaces, White Mountain Hearth, and Empire Heating Systems; also includes retrofitting wood-burning fireplaces to gas.
• Humidifiers and Dehumidifiers Whole-home humidifier and dehumidifier installation and service using AprilAire products, integrated with existing HVAC systems to maintain indoor humidity levels between 40% and 60%.
• Air Purifiers Whole-house air purifier installation using Respicaire products (OXY 4, BioClean, OdorMiser DTX, MoldMiser MAX) that use ionic oxidation and UV light to capture and neutralize airborne pollutants, bacteria, viruses, and odors.
• Smart/WiFi Thermostats Installation and service of programmable and WiFi/smart thermostats, including features such as remote temperature adjustment, geofencing, and utility bill reduction.
• Comfort Care Plan Annual maintenance subscription plan offering two seasonal precision tune-ups per year (spring for AC, fall for furnace), filter changes, 10% parts discount, and no after-hours or weekend rates. Base price $315/year with add-ons for additional units.
• Air Scrubbers Installation of AirScrubber by Aerus, which attaches to HVAC ductwork and uses ActivePure technology to reduce allergens, airborne contaminants, and surface bacteria 24/7.

Quantifiable outcome

• Regular HVAC maintenance extends equipment lifespan and reduces emergency breakdowns
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Carrier Global Corporation:
• ServiceTitan: Vertical SaaS platform built specifically for residential HVAC, plumbing, and electrical contractors. Enabling ecosystem peer — competitor contractors of Comfort's size are typically ServiceTitan users, and the platform represents an operational efficiency benchmark.

Broad incumbents

• Trane Technologies: Major HVAC manufacturer (Trane and American Standard brands) with national dealer network offering residential install and service. Overlaps on residential HVAC equipment categories and service-channel structure.
• Rheem Manufacturing: Major U.S. HVAC equipment manufacturer whose products (furnaces, AC units, heat pumps) Comfort installs and finances through the Synchrony/Rheem program. Comparable in the residential HVAC value chain as upstream equipment supplier and via dealer network.
• Mitsubishi Electric Trane HVAC US (METUS): Joint venture behind Mitsubishi ductless mini-split systems that Comfort explicitly installs. Operates a national Diamond Dealer network of qualified HVAC contractors — directly comparable distribution and service channel.
• HomeServe USA: Public home repair services and warranty provider covering HVAC, plumbing, and electrical. Relevant adjacent peer addressing the same homeowner pain points (emergency repair, maintenance) through a subscription-based model similar in spirit to the Comfort Care Plan.
• American Residential Services (ARS / Rescue Rooter): Large multi-brand home services platform offering HVAC, plumbing, and electrical across many U.S. markets. Overlaps directly on HVAC installation, repair, and maintenance as part of a broader home services portfolio and represents a potential roll-up acquirer.

Direct peers

• One Hour Heating & Air Conditioning: National franchise network of residential HVAC service and installation contractors operating under a unified brand. Direct competitor in the same residential HVAC install/repair/maintain category, with comparable service models and customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ComfortHeatingandAirConditioning/reviews/?ref=page_internal
• Xx.com/comforthtg
• LinkedInlinkedin.com/company/comfort-heating-and-air-conditioning-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comfort Heating & Air Conditioning