Robobloq
Robobloq is a Shenzhen-based STEAM education company that designs and sells programmable robotics kits, tactile coding toys, and smart lighting products for children aged 3-17, distributed direct-to-consumer across 50+ countries through its MyQode coding platform.
- Company typePrivate
- Founded2017
- HeadquartersShenzhen, China
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Robobloq does
Robobloq is a Shenzhen-based STEAM education robotics company founded in 2017 that designs, manufactures, and sells programmable educational robots and smart lighting products for children aged 3 to 17. Its core hardware portfolio spans metal building-block robot kits (Qoopers, Q-Scout, Q-Dino, Q-Elephant), tactile and inductive coding products for younger children (Qobo with programming cards, Coding Express with color-coded stickers), the Feelin Code invention kit that converts conductive objects into USB input devices, and the Feelin Light Q1 smart mood lamp. These products are unified through the MyQode platform, which supports Scratch 3.0 block coding, Arduino, and Python, integrates Microsoft Cognitive Services for AI features, and is accessible via mobile apps (iOS, Android) and desktop clients. Electronic sensor modules (light, PIR motion, sound, ultrasonic, temperature/humidity, line follower, color, gyroscope, MP3) extend the robots' capabilities, and cross-brand compatibility with LEGO, IKEA, BRIO, and Thomas & Friends enhances play value.
The company operates a direct-to-consumer model through its own e-commerce storefront (shop.robobloq.com) and mobile app stores, supplemented by a global affiliate program offering 10% commission and reciprocal 10% customer discounts. It claims distribution in 50+ countries and 200,000+ cumulative users worldwide, supported by a Hong Kong subsidiary (ROBOBLOQ INTERNATIONAL LIMITED) that handles international operations and USD payments. Robobloq's stated customer segments are K-12 students, parents and families purchasing educational toys, and STEAM educators seeking curriculum-aligned robotics tools. The company is founder-led by CEO Jerry Wang, has 11-50 employees, and has raised approximately $1.452 million from Jilin University Alumni Fund and Plum Ventures in December 2018. It is recognized as a state-level high-tech company in China for AIOT product development and holds CE, FCC, EN71, and RoHS certifications on key products.
Robobloq firmographics
Firmographics- Name
- Robobloq
- Legal name
- ROBOBLOQ CO.,LTD
- Website
- https://robobloq.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Robobloq is a Shenzhen-based STEAM education company that designs and sells programmable robotics kits, tactile coding toys, and smart lighting products for children aged 3-17, distributed direct-to-consumer across 50+ countries through its MyQode coding platform.
- Ownership category
- akta.pro rank
Robobloq industry classification
Industry- Product category
- Educational Robotics and STEAM Learning Kits
- NAICS
- Doll, Toy, and Game Manufacturing (33993)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- LEGO / Block-Based Robotics Programs (EDAMADAD)
- akta.pro secondary industry
- Educational & Hobby Robotics Kits (Consumer) (CRACARAG)
Keywords
Where Robobloq is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
Robobloq business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Hardware Sales: Sale of STEAM robotics kits including Qoopers, Q-Scout, Q-Elephant, Q-Dino, Qobo, Coding Express, and electronic sensor modules.
- Smart Lighting Products: Sale of Feelin Light Q1 smart lighting devices and related accessories.
- Affiliate Referrals: 10% commission on sales generated through affiliate referrals, with 10% discount offered to referred customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Affiliate Program - Triple 10 Benefits |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Robobloq product offering
Product offeringCore offering
Robobloq designs, manufactures, and sells programmable STEAM robotics kits and smart lighting products for children aged 3-17. Its product portfolio spans metal building-block robot kits (Qoopers, Q-Scout, Q-Dino, Q-Elephant), early-learning robots (Qobo card-based robot, Coding Express sticker-driven train), the Feelin Code invention kit, and the Feelin Light Q1 smart mood lamp. These hardware products are paired with the proprietary MyQode coding platform supporting Scratch 3.0, Arduino, and Python, plus companion mobile and desktop apps.
Product overview
Robobloq is a STEAM robotics company offering a portfolio of programmable educational robots and smart lighting products. The core product line consists of metal building block robots (Qoopers, Q-Scout, Q-Dino, Q-Elephant) for children aged 6+, innovative entry-level robots (Qobo with puzzle-card coding, Coding Express with inductive sticker programming), the Feelin Code invention kit for ages 8+, and the Feelin Light Q1 smart mood lamp. These hardware products are supported by software platforms including MyQode (Scratch 3.0, Arduino, Python coding), the Robobloq Mobile App, Qobo PC Software, and SyncLight for light synchronization. Electronic sensor modules (light, PIR motion, sound, ultrasonic, temperature/humidity, line follower, color, gyroscope, MP3) expand the robot capabilities. The ecosystem sells in over 50 countries.
Differentiator
Problem solved
Functional benefit
Brands
- QuikLight: Smart home lighting products including Feelin Light Q1, a DIY smart mood light robot with 16M+ colors, synchronization screen color, music visualizer, and NFC-tagged controlling. QuikLight is part of Robobloq's AIOT ecosystem for smart lighting.
- Q-scout
- Qobo
- Feelin Code
Products and services
- Qoopers A programmable metal building block robot kit that transforms into 6 different forms and is programmable via Scratch, Arduino, and Python on phones, pads, and computers. Targeted at children learning coding and robotics.
- Q-Scout An entry-level coding robot kit with 62 anodized aluminum and plastic parts, featuring outdoor control, line tracking, light shows, music mode, obstacle avoidance, and LEGO compatibility for 10+ robot transformations. Targeted at children aged 6+ new to coding.
- Q-Dino A 2-in-1 metal robot kit shaped as a dinosaur with 209 parts, supporting drag-and-drop coding via Scratch and Arduino, with app control, smart obstacle avoidance, LED light shows, and music playback.
- Q-Elephant A 2-in-1 metal robot kit with 260+ parts forming a programmable elephant with 8-legged structure that transforms into a unicorn with flapping wings, featuring mechanical transmission and Scratch 3.0 drag-and-drop coding.
- Qobo An innovative educational robot for young children using 30 programming cards for hands-on tactile coding, with map-based 15 training lessons and free-play mode. Supports PC coding via QOBO software based on Scratch-Junior.
- Coding Express A color-driven smart engine programmable train for preschoolers aged 3+, using 19 color-coded inductive stickers for direction control, sound effects, and interactive play. Compatible with Thomas & Friends, BRIO, and IKEA train tracks; tracks made of FSC-certified beech wood.
- Feelin Code Kit An invention board that turns conductive objects (fruits, vegetables, pencil graphite, foil, metal objects) into touchpads and keyboards via alligator clips connected to USB. Works without additional software on Windows, Mac OSX, Linux, iOS, and Android. Designed for ages 8+.
- Feelin Light Q1 A DIY smart mood light robot featuring 16M+ colors, microwave radar human detection, infrared contactless dimming, light-sensing auto-dimming, music visualizer, NFC-tagged smart controls, and OTA upgrading. Synchronizes with computer screen color for immersive gaming and movie experiences.
- Electronic Sensors Module Set A series of electronic sensor modules including light, PIR motion, sound, ultrasonic, temperature and humidity, line follower, color, gyroscope, and MP3 modules, used to expand the capabilities of Robobloq robots.
- MyQode Coding Platform An all-in-one coding platform for ages 6-17 combining graphical coding with robotics, IoT, and AI. Supports Scratch 3.0 block coding, Arduino, and Python. Features auto-detection of electronic modules and Microsoft Cognitive Services integration for AI capabilities.
- Robobloq Mobile App A mobile app for coding and controlling Robobloq robots on phones and tablets, featuring multiple programming modes and an integrated Scratch 3.0 coding environment. Available on iOS, Android, and APK.
- SyncLight Computer software for managing smart lighting devices that synchronizes lights with the color of the computer screen, delivering an immersive viewing and gaming experience with enhanced control, color editing, and dynamic light-music interactions. Available for Windows and macOS.
- Qobo PC Software PC-based coding software for the Qobo robot that supports puzzle-card coding and connects Qobo to PC via cable for Scratch-Junior-based programming.
Quantifiable outcome
- 50+ robot forms supported with 100+ electronic modules
- +1 more outcomes
Companies that use Robobloq
Customer profileSegments3 records
Ideal customer profiles2 records
Robobloq technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature4 records
Robobloq partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MIT (Scratch)coreRobobloq integrates MIT's Scratch 3.0 visual programming language into their MyQode platform, enabling children to program robots through drag-and-drop coding. Scratch's widespread adoption in educational settings provides cross-platform compatibility.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Robobloq competitors and assessment
Company assessmentBroad incumbents
- LEGO Education: Established K-12 STEM arm of The LEGO Group selling WeDo, SPIKE, and Mindstorms robotics; a broader incumbent with deeper school-district penetration and vastly stronger brand recognition.
- VEX Robotics: Competition-driven classroom and competition robotics platform (VEX IQ, VEX V5) with strong footprint in K-12 schools and after-school programs; overlaps with Robobloq on robotics-for-education but targets a different competition-led use case.
- Pitsco Education: Established US-based K-12 STEM education supplier with a broad portfolio of robotics, coding, and engineering products; larger, more diversified incumbent serving the same classroom and maker segments.
Direct peers
- Wonder Workshop: US-based maker of Dash, Dot, and Cue educational robots for elementary students; competes in the same K-12 coding-robotics category with a strong curriculum and school-channel presence.
- Sphero: Consumer educational robotics company behind Sphero SPRK+, Bolt, and Indi; targets similar K-12 STEAM coding audience with programmable, app-driven robots sold DTC and through schools.
- ELEGOO: China-based maker of Arduino-based electronics kits and robotics kits for hobbyists and education; competes on price and SKU breadth in the consumer educational robotics and electronics category.
- SunFounder: China-origin maker of educational electronics and robotics kits (Arduino, Raspberry Pi, robot kits) for hobbyists and STEM learners; competes in the same coding-robotics kit market channeled through DTC and Amazon.
- UBTECH: Shenzhen-headquartered robotics firm whose Jimu and uKit lines offer programmable educational robots for children; overlaps directly with Robobloq on hardware-kit format, age range, and STEAM coding focus.
- Makeblock: Shenzhen-based STEAM robotics platform offering mBot, mBuild, and similar programmable metal/electronic kits for K-12 with block-based and Python coding; closest direct competitor in product, target market, and geography.
Others
- Arduino: Open-source hardware/software platform that underlies many Robobloq kits; not a direct competitor but a core ecosystem enabler whose boards, IDE, and education kits define the coding-robotics category Robobloq operates in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Robobloq social profiles
Digital presenceRobobloq compliance and trust
Trust signalCompliance4 records
Robobloq financial estimates
Financial estimateRevenue estimate
Valuation estimate
Robobloq leadership team
Management profileNumber of profiles
Profiles1 record
Robobloq subsidiaries and ownership
Company hierarchySubsidiaries1 record
Robobloq funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Robobloq M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Robobloq
What does Robobloq do?
Robobloq designs, manufactures, and sells programmable STEAM robotics kits and smart lighting products for children aged 3-17. Its product portfolio spans metal building-block robot kits (Qoopers, Q-Scout, Q-Dino, Q-Elephant), early-learning robots (Qobo card-based robot, Coding Express sticker-driven train), the Feelin Code invention kit, and the Feelin Light Q1 smart mood lamp. These hardware products are paired with the proprietary MyQode coding platform supporting Scratch 3.0, Arduino, and Python, plus companion mobile and desktop apps.
Is Robobloq a public or private company?
Robobloq is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Robobloq founded?
Robobloq was founded in 2017. It employs 11 to 50 people.
Where is Robobloq based?
Robobloq is headquartered in Shenzhen, China, in the Asia region.
How does Robobloq make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are smart Lighting Products and affiliate Referrals.
Who are Robobloq's main competitors?
Broad incumbents on record are LEGO Education, VEX Robotics and Pitsco Education. Direct peers are Wonder Workshop, Sphero, ELEGOO, SunFounder, UBTECH and Makeblock. Arduino is listed as an others.
Does Robobloq have an API?
No public API is recorded for Robobloq.
What industry is Robobloq in?
Robobloq's product category is Educational Robotics and STEAM Learning Kits. Its primary akta.pro industry code is EDAMADAD, LEGO / Block-Based Robotics Programs, with a secondary code of CRACARAG, Educational & Hobby Robotics Kits (Consumer). Its NAICS code is 33993 and its SIC code is 3944.