Fruitisimo
Fruitisimo is a Czech-headquartered fresh healthy beverage chain operating 100+ stores across five European countries, selling made-to-order smoothies, juices, and complementary wellness beverages to urban consumers via company-owned and franchised locations.
- Company typePrivate
- Founded2003
- HeadquartersPrague, Czechia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Fruitisimo does
Fruitisimo is a Prague-headquartered fresh healthy beverage chain operating 100+ stores across five European countries (Czech Republic, Slovakia, Hungary, Germany, and Poland). Founded in 2003 by CEO Jan Hummel, the company sells 50+ freshly prepared smoothie and juice recipes made to order in front of customers — accounting for approximately 70% of in-store revenue — complemented by premium fruit sorbets, smoothie bowls, iced coffee, and ceremonial-grade matcha drinks in the remaining ~30%. Its distribution stack runs from small-footprint kiosks (15 m²) up to 120 m² destination stores, deployed in shopping malls, travel hubs, petrol stations, hospitals, high streets, and shop-in-shop formats. The company's underlying technology is anchored by the wholly owned Fruitisimo Factory — a central production facility located near Prague Airport that supplies proprietary products to the network — together with a proprietary digital platform spanning mobile app ordering, a subscription model, a loyalty programme reported to drive a 20% higher average order value, a central POS system for real-time sales and inventory, and a business intelligence platform for multi-store performance reporting. A separate site near Prague is under construction to extend capacity.
Fruitisimo firmographics
Firmographics- Name
- Fruitisimo
- Legal name
- Fruitisimo Group s.r.o.
- Website
- https://fruitisimogroup.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Fruitisimo is a Czech-headquartered fresh healthy beverage chain operating 100+ stores across five European countries, selling made-to-order smoothies, juices, and complementary wellness beverages to urban consumers via company-owned and franchised locations.
- Ownership category
- akta.pro rank
Fruitisimo industry classification
Industry- Product category
- Fresh Juice & Smoothie Chain
- NAICS
- Beverage Manufacturing (3121), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Juice & Nectar Production (Including Juice Drinks) (AFAFABAC)
- akta.pro secondary industries
- Refrigerated Juices & Smoothies (CRADACAL), Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate) (AFAKAFAB)
Keywords
Where Fruitisimo is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices5 records
Markets served
Fruitisimo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Company-Owned Store Revenue: Direct revenue from company-owned stores in Germany (since 2023) and Poland (since 2024). Year 1 projected sales of €1,200,000 per store, Year 5 projected sales of €1,616,000 per store.
- Franchise Royalties: Franchise model generating 25% EBITDA before royalties. 68 franchised stores. Franchise partners pay royalties as part of the franchise agreement.
- Retail Products: Entry into retail business in 2022, with Fruitisimo products reaching retail shelves. New production facility under construction near Prague Airport.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Franchise Partnership - Full Package |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Fruitisimo product offering
Product offeringCore offering
Fruitisimo operates a European chain of fresh healthy beverage stores that prepare 50+ recipes of smoothies, juices, sorbets, smoothie bowls, iced coffee, and matcha drinks to order from real fruit and vegetables in front of customers. The business runs a hybrid company-owned and franchise model in five countries (Czech Republic, Slovakia, Hungary, Germany, Poland), supported by its own central production facility, a digital platform with app ordering, subscription, and loyalty, and a packaged retail product line launched in 2022.
Product overview
Fruitisimo is a single, unified fresh healthy beverage brand centered on freshly made smoothies and juices. The product portfolio is organized around a core offering (Smoothies & Fresh Juices, ~70% of sales) complemented by four add-on categories (Premium Fruit Sorbets, Smoothie Bowls, Iced Coffee, Matcha Drinks, together ~30% of sales). Supporting infrastructure includes the proprietary Fruitisimo Factory (central production facility), a digital platform encompassing mobile app ordering, loyalty program, and subscription model, and the Fruitisimo Franchise Model which packages brand, supply chain, operations, POS, BI tools, and marketing support as a replicable business system for franchise partners.
Differentiator
Problem solved
Functional benefit
Brands
- LWYL (Live What You Love): A lifestyle movement and brand philosophy championed by Fruitisimo, where nutrition meets emotion and wellness is celebrated
Products and services
- Smoothies & Fresh Juices Fruitisimo's signature offering comprising 50+ recipes of freshly blended smoothies and juices made to order in front of customers, including classic fruit blends, vitamin C and wellness shots, vegetable detox blends, sport and protein drinks, and seasonal specials. Accounts for approximately 70% of total sales and is sold to individual consumers at Fruitisimo stores.
- Premium Fruit Sorbets Handcrafted fruit sorbets with clean labels, no additives, and no artificial colour. A complementary category representing approximately 30% of total sales, sold to consumers at Fruitisimo stores.
- Smoothie Bowls Thick, nourishing smoothie blends topped with granola, seeds, and fresh fruit, complementing the core smoothie and juice offering for health-conscious consumers at Fruitisimo stores.
- Iced Coffee Specialty espresso drinks, cold brew, and plant-milk coffee options that expand Fruitisimo's beverage portfolio to capture morning and coffee occasions for consumers.
- Matcha Drinks Ceremonial-grade matcha lattes available iced or hot, plain or fruited, targeting wellness-oriented consumers seeking functional beverages at Fruitisimo stores.
- Fruitisimo Franchise Model Proven franchise system offering partners brand access, Fruitisimo Factory supply chain, operations training, central POS and Business Intelligence platform, location and design support, and marketing/PR resources, with flexible 15–120 m² store formats. Sold to prospective multi-unit franchise partners under multi-year contracts with 25% EBITDA before royalties, 16% after royalties, and a 2–3 year indicative payback.
- Fruitisimo Digital Platform (App, Loyalty, Subscription) Proprietary digital ecosystem for Fruitisimo customers comprising mobile app-based ordering, a subscription model, and a loyalty program that drives up to 20% higher average order value. Offered directly to consumers who shop at Fruitisimo stores.
Quantifiable outcome
- 20% higher average order value from loyalty program
- +3 more outcomes
Companies that use Fruitisimo
Customer profileSegments2 records
Ideal customer profiles3 records
Fruitisimo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Fruitisimo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and support.
- Fruitisimo Kft.coreFully franchised partner for Hungary market since 2016. Manages Fruitisimo operations in Hungarian market from Budapest office at Váci út 45.
- ARNB SK, s.r.o.coreFully franchised partner for Slovakia market since 2007. Long-term franchise relationship managing Fruitisimo operations in Slovakian market. Operates from Kutuzovova 3, Bratislava.
- Logistics PartnersupportCentral logistics partner for packaging delivery. Part of the central kitchen supply model enabling scalable, consistent operations across all store locations.
Scale indicators9 records
Recent moves9 records
Expansion highlights5 records
Fruitisimo competitors and assessment
Company assessmentDirect peers
- Smoothie King: US-based smoothie chain with 1,000+ franchised locations. Comparable in franchise-heavy growth model, smoothie-centric product, and focus on wellness/functional positioning, though with a US-centric footprint.
- Jamba: Iconic US smoothie and juice chain now operating as a franchise-licensed brand. Comparable in smoothie-focused menu, health positioning, and franchise-led footprint expansion.
- Crussh: UK-based fresh juice, smoothie, and food chain with multiple London and UK locations. Direct comparable in fresh-pressed juice and smoothie bar format targeting urban health-conscious consumers in Europe.
- Pressed Juicery: US-based cold-pressed juice and smoothie chain with retail stores. Comparable in fresh juice/smoothie bar format, premium health positioning, and a vertically-integrated central production model.
- Boost Juice: Australian-origin global smoothie and juice chain operating through a master franchise model in 20+ countries. Highly comparable to Fruitisimo's franchise-led international rollout and smoothie-focused menu targeting health-conscious consumers.
- Tropical Smoothie Cafe: US-based franchise chain with 1,000+ locations serving smoothies, juices, and food. Directly comparable franchise model, smoothie-first menu, and health/wellness positioning targeting the same health-conscious consumer.
- Joe & The Juice: Denmark-founded global fresh juice and coffee chain with hundreds of stores across Europe, the US, and Asia. Closest direct comparable to Fruitisimo: similar freshly-made juice/smoothie bar format, target market of health-conscious urban consumers, and aggressive multi-country expansion.
Broad incumbents
- Le Pain Quotidien: European-origin café-bakery chain with a strong wellness/clean-label menu including fresh juices and smoothies. Comparable in European café footprint, health-adjacent menu, and lifestyle brand positioning targeting similar urban consumers.
- Innocent Drinks: UK-origin smoothies and juice brand (Coca-Cola owned) sold primarily through grocery retail. Comparable in smoothie/juice product and wellness positioning, but operates as a packaged CPG brand rather than a store chain.
Emerging players
- Yogurtland: US-based self-serve frozen yogurt and health-focused dessert chain with franchise model. Partial overlap: similar franchise-led, health-adjacent F&B positioning and central supply chain, but different core product category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fruitisimo social profiles
Digital presenceFruitisimo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fruitisimo leadership team
Management profileNumber of profiles
Profiles2 records
Fruitisimo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Fruitisimo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fruitisimo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fruitisimo
What does Fruitisimo do?
Fruitisimo operates a European chain of fresh healthy beverage stores that prepare 50+ recipes of smoothies, juices, sorbets, smoothie bowls, iced coffee, and matcha drinks to order from real fruit and vegetables in front of customers. The business runs a hybrid company-owned and franchise model in five countries (Czech Republic, Slovakia, Hungary, Germany, Poland), supported by its own central production facility, a digital platform with app ordering, subscription, and loyalty, and a packaged retail product line launched in 2022.
Is Fruitisimo a public or private company?
Fruitisimo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fruitisimo founded?
Fruitisimo was founded in 2003. It employs 251 to 500 people.
Where is Fruitisimo based?
Fruitisimo is headquartered in Prague, Czechia, in the Europe region.
How does Fruitisimo make money?
Three revenue lines are on record. Company-Owned Store Revenue is the primary driver. The others are franchise Royalties and retail Products.
Who are Fruitisimo's main competitors?
Direct peers on record are Smoothie King, Jamba, Crussh, Pressed Juicery, Boost Juice, Tropical Smoothie Cafe and Joe & The Juice. Broad incumbents are Le Pain Quotidien and Innocent Drinks. Yogurtland is listed as an emerging player.
Does Fruitisimo have an API?
No public API is recorded for Fruitisimo.
What industry is Fruitisimo in?
Fruitisimo's product category is Fresh Juice & Smoothie Chain. Its primary akta.pro industry code is AFAFABAC, Juice & Nectar Production (Including Juice Drinks), with a secondary code of CRADACAL, Refrigerated Juices & Smoothies. Its NAICS code is 3121 and its SIC code is 2080.