Indiana Furniture

What Indiana Furniture does

Indiana Furniture is a privately held, vertically integrated commercial office furniture manufacturer headquartered in Jasper, Indiana, operating continuously for over a century under the same trade name. The company designs, produces, and distributes a coordinated product ecosystem spanning casegoods (Phoenix, Jefferson, Arlington), height-adjustable workstations (Jefferson Height Adjustable, Canvas + Gesso), reception furniture (Cameo), seating (Reminisce, Breman, Portia, Plush, Script), and tables (Cameo Tables, Cicero, Spark, Catalyst). Core manufacturing materials and finishes include high-pressure laminate (HPL), thermally fused laminate (TFL), wood veneers, and a proprietary UVAdvantage finish that eliminates formaldehyde and solvent emissions, with BIFMA-level certifications across seating and casegoods. Engineering differentiators include electric 2- and 3-channel height-adjustable desks with Bluetooth and memory functions, soft-close drawer and hinge hardware, and an online Product Configurator for seating and occasional tables.

The company's revenue model is project-based, one-time sale of furniture through a multi-channel distribution network: a captive sales-rep force, an authorized dealer network (including GSA-authorized dealers), and a layered set of procurement vehicles for public-sector buyers. Direct federal sales are anchored by GSA Multiple Award Schedule Contract #47QSCA19D000A (effective through February 27, 2029) and a Veterans Health Administration IDIQ contract; state and local government sales are supported through GOVMVMT, OMNIA, and TIPS cooperative purchasing agreements. Pricing is quote-based, segmented by project size from sub-$5K to $100K+ list value, with custom modifications handled through design services. The iQ Quickship program offers approximately two-week delivery on popular products at no additional charge.

Indiana Furniture targets federal, state, and local government buyers, corporate and commercial enterprises, educational institutions (K-12, higher ed, training facilities), and a Work-From-Anywhere / hybrid work segment served via the portable Workmate and Script lounge lines. Customer acquisition is sales-led, supported by digital marketing (website, six social media channels), downloadable product brochures and CAD assets, an online configurator, and annual participation in the NeoCon contract furniture trade show. The company is classified as a Small Business on its GSA contract, employs 251-500 people, holds no institutional outside capital, and receives modest state-level economic development incentives (most recently a $109,121 award from the Indiana Economic Development Corporation in 2022).

Name

Indiana Furniture

Legal name

Indiana Furniture

Website

https://indianafurniture.com

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

251–500 employees

Short description

Indiana Furniture is a privately held, vertically integrated manufacturer of commercial office furniture — casegoods, height-adjustable desks, seating, tables, and reception furniture — based in Jasper, Indiana, serving federal, state, and local government agencies (via GSA, VHA, and cooperative purchasing contracts), corporate enterprises, and educational institutions through authorized dealers and direct sales.

Ownership category

akta.pro rank

Product category

Commercial Office Furniture

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Office Furniture (including Fixtures) Manufacturing (33721), Institutional Furniture Manufacturing (337127)

SIC

Office Furniture (2520), Wholesale-Furniture & Home Furnishings (5020), Retail-Furniture Stores (5712)

akta.pro primary industry

Office Furniture & Workspace Accessories Retail (CRALABAE)

akta.pro secondary industries

Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD), Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)

Keywords

• Commercial office furniture
• Casegoods manufacturing
• Height adjustable desks
• Office seating collections
• Government contract furniture

Headquarters

HQ city

Jasper

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Office Furniture Sales: Indiana Furniture generates revenue through direct sales of office furniture including desks, workstations, seating, tables, storage, and accessories. Products are sold through a network of authorized dealers and directly via contract vehicles. The company offers custom quoting for specialized configurations and modifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Indiana Furniture manufactures and sells commercial office furniture from its Jasper, Indiana facility, including desks, workstations, height-adjustable tables, seating, training/media tables, reception furniture, storage, and accessories. Products are sold through authorized dealers, GSA and cooperative purchasing contracts, and direct sales representatives to corporate, government, and educational buyers. The company offers extensive customization across veneer and laminate finishes, edges, pulls, and configurations, supported by a Product Configurator and the iQ Quickship expedited-delivery program.

Product overview

Indiana Furniture is a manufacturer of commercial office furniture headquartered in Jasper, Indiana, offering a comprehensive portfolio of desks, workstations, seating, tables, and accessories. The product portfolio includes multiple casegoods collections (Phoenix, Jefferson, Arlington) with standard and height-adjustable options, seating collections (Reminisce, Breman, Portia, Plush), tables (Cameo Tables, Cicero, Spark, Catalyst), and reception furniture. The company provides design tools including a Product Configurator for specifying products, and an iQ Quickship Program for faster delivery. Products are available through commercial and government contracts including GSA, with design services support for custom projects.

Differentiator

Problem solved

Functional benefit

Brands

• Edge Design: A partnership seating and table collection providing inviting forms with versatility and comfort.
• iQ QuickShip

Products and services

• Phoenix Casegoods Collection Transitional casegoods collection crafted in select solids and American veneers, with veneer or laminate worksurfaces, storage components, and coordinating tables for both contemporary and traditional office settings.
• Jefferson Casegoods Collection Traditional casegoods collection featuring stately pieces with classic details and rich finishes. Includes standard, height-adjustable, and reception units; premium veneer option meets government entity specifications.
• Jefferson Height Adjustable Workstations Height-adjustable workstations from the Jefferson collection allowing users to shift between sitting and standing, supporting independent 2-Channel or simultaneous 3-Channel lifting of worksurfaces, with Bluetooth capabilities and memory functions.
• Arlington Casegoods Collection Traditional-styled casegoods crafted in walnut and cherry veneers with high-pressure laminate worksurfaces, offering configurations for distinguished workspaces with emphasis on value.
• Canvas + Gesso Height Adjustable Desking Height-adjustable desking system that allows users to move from sitting to standing seamlessly, spanning personal workspaces to collaborative teaming environments with technology cord management.
• Cameo Reception Furniture Traditional reception furniture crafted in walnut veneers with hand-applied molding details, featuring UVAdvantage finish for healthier indoor environments.
• Cameo Tables Collection Traditional meeting room tables with components that complement Jefferson and Arlington collections, available in wood veneer or high-pressure laminate tops, including lecterns and visual presentation boards.
• Reminisce Seating Collection Traditional seating collection featuring swivel and guest chairs with and without tufted backs, on solid hardwood frames with carved arm and leg detailing.
• Breman Seating Collection Traditional wing-back seating collection featuring wing-back presentation, trim nails, pillow headrest, Queen Anne legs, available in button-tufted or plain back models.
• Portia Seating Collection Lounge seating with clean lines, refined scale, and gracefully angled arms, suitable for guest or lounge applications with customizable solid hardwood frames and upholstery options.
• Plush Modular Lounge Seating Modular lounge seating blending commercial endurance with home-like comfort, with freestanding and modular components and coordinating tables for flexible configuration in changing environments.
• Cicero Occasional Tables Occasional tables with refined aesthetics adaptable to any application, including rectangle and elliptical magazine tables, round and rectangle end tables, and lamp and console tables.
• Workmate Portable Workspace Compact and lightweight personal workspace that can be pulled up or taken on the go, designed as a sidekick for working anytime, anywhere.
• Script Lounge Seating Versatile lounge seating with sizes for junior to adult, designed to support how people live, work, and achieve in various settings.
• Spark Training Tables Training and classroom tables easily configured and reconfigured to accommodate changing group sizes and engagement needs, particularly for learning and training environments.
• Catalyst Media and Huddle Tables Media and huddle tables designed for collaboration with height adjustability for use in nearly any space.
• iQ Quickship Program Expedited shipping program offering faster delivery on popular products at no additional charge; orders ship approximately two weeks after receipt of a clean order and credit approval.

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and major.

• Edge DesigncoreStrategic or Co-development PartnerIndiana Furniture's partnership with Edge Design provides access to seating and table lines that offer inviting forms while capitalizing on versatility and comfort. This collaboration expands Indiana Furniture's product offerings through complementary design collections.
• GOVMVMT (Government Purchasing Cooperative)coreChannel Partner/ Reseller/ DistributorGOVMVMT is a cooperative purchasing program developed by the Innovative Government Services Association (IGSA), a nonprofit organization. Indiana Furniture participates as a vendor, enabling public agencies to purchase furniture through this compliant procurement vehicle. The program meets highest industry standards while giving back to communities.
• General Services Administration (GSA)coreChannel Partner/ Reseller/ DistributorIndiana Furniture holds GSA Multiple Award Schedule Contract #47QSCA19D000A, enabling federal government agencies to purchase office furniture through GSA's procurement system. This contract has been active for over 20 years.
• OMNIA (National Purchasing Partners)majorChannel Partner/ Reseller/ DistributorIndiana Furniture is an approved vendor through OMNIA contracts, providing additional cooperative purchasing options for government and institutional buyers.
• TIPS (The Interlocal Purchasing System)majorChannel Partner/ Reseller/ DistributorTIPS contract provides another cooperative purchasing avenue for public agencies to acquire Indiana Furniture products through pre-negotiated terms.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Allsteel (HNI Corporation): Office furniture brand specializing in systems furniture, casegoods, and seating for commercial and government buyers. Comparable product mix and channel positioning (dealer-led, project-based) to Indiana Furniture's casegoods and desking lines.
• HON Company (HNI Corporation): Large-scale office furniture manufacturer with strong GSA/government schedule presence and broad product breadth across casegoods, seating, desks, and workstations. Closest scaled peer competing in the same federal procurement channels and dealer networks as Indiana Furniture.
• Groupe Lacasse: North American office furniture manufacturer offering casegoods, seating, desks, and systems furniture to commercial, government, and institutional buyers. Similar mid-scale product breadth and project-based dealer distribution.
• Jasper Desk Company: Indiana-based regional manufacturer of office desks and casegoods serving commercial, government, and education markets. Operates in the same Jasper, Indiana corridor, providing the closest sub-scale parallel to Indiana Furniture's traditional casegoods business.
• Kimball International: Indiana-headquartered manufacturer of commercial office and hospitality furniture including casegoods, seating, and tables. Most direct geographic and product-line competitor; competes across similar government, corporate, and education channels with both traditional and modern styling.
• Global Furniture Group: Office and contract furniture manufacturer producing casegoods, seating, tables, and architectural products for commercial and institutional markets. Directly comparable in product mix and dealer-led project model.
• National Office Furniture (Kimball International): Office seating and casegoods brand under Kimball International serving commercial and government customers through dealers and GSA schedules. Overlaps directly with Indiana Furniture's traditional casegoods and seating positioning.

Broad incumbents

• Haworth: Global office furniture and workspace solutions leader with broad product lines, owned dealer network, and substantial government, education, and commercial presence. Significantly larger and more international than Indiana Furniture but competes head-to-head on casegoods, systems, and seating.
• Steelcase: Industry-leading global office furniture manufacturer with deep R&D, technology-enabled products, and a vast dealer network serving enterprise, government, and education. Sets the premium benchmark against which mid-size traditional makers like Indiana Furniture must differentiate.
• MillerKnoll: Parent of Herman Miller, Knoll, and other contract furniture brands, providing one-stop design-driven office, healthcare, and education solutions. Operates at a scale that eclipses Indiana Furniture but competes directly in government, corporate, and learning-space furnishing categories.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/indianafurn
• YouTubeyoutube.com/channel/UCnvPsgyZfbsRbDccE_bRh5w
• Facebookfacebook.com/101159309938712
• LinkedInlinkedin.com/company/indiana-furniture
• Instagraminstagram.com/indianafurniture?ref=badge
• Pinterestpinterest.com/IndianaFurn

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indiana Furniture