Apepê
Apepê is a São Paulo-based residential services platform operating a mobile app that aggregates on-demand laundry, cleaning, smart-market, smart-locker, and condominium management tools for residential building residents, monetizing via B2B subscriptions from síndicos and per-use consumer service transactions.
- Company typePrivate
- Founded2021
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Apepê does
Apepê is a São Paulo-based residential services platform founded in 2021, operating a mobile-first concierge application that aggregates multiple residential services and condominium management tools into a single iOS/Android interface. The platform combines a curated services marketplace — including on-demand laundry (with pickup/delivery), housekeeping, an in-condominium Smart Market (automated minimarket with AI-driven product-mix personalization), and intelligent package lockers — with operational tools for buildings, including common-area reservations, digital visitor pre-registration, a digital bulletin board (Mural), and an in-app neighbor/staff chat. The company's stated positioning is as Brazil's first "digital concierge" focused on the resident experience rather than on property management company administration.
The technology core is a mobile application that integrates consumer services and condominium operations, with the Smart Market module employing AI to analyze resident purchasing patterns and dynamically adjust the on-premises product mix. Hardware components (smart lockers, in-building minimarkets) form part of the full condominium deployment, requiring a 7-10 day installation. Distribution is hybrid: a free consumer app discoverable on App Store and Google Play (published under the developer entity useocompass) for individual service usage, paired with a direct-sales motion to síndicos (building managers) who authorize building-wide implementation.
Apepê monetizes through three streams: a recurring B2B condominium subscription starting at R$500/month per building for full platform access, transaction-based revenue from in-app service purchases (laundry, cleaning, smart market items), and likely commissions on services rendered by curated third-party providers. Customer base is residential, segmented into a primary persona (individual apartment dwellers using consumer services) and a secondary persona (síndicos authorizing building-wide deployment). The company projects availability across hundreds of São Paulo condominiums spanning neighborhoods including Jardins, Pinheiros, Vila Madalena, Itaim Bibi, and Moema. As of 2022, Apepê was recognized among the Top 20 Latin America Tech Startups by StartUpCity Magazine and selected for Web Summit; it raised $400,000 in early 2021 and currently operates with a headcount of 11-50.
Apepê firmographics
Firmographics- Name
- Apepê
- Legal name
- Apepê
- Website
- https://apepe.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Apepê is a São Paulo-based residential services platform operating a mobile app that aggregates on-demand laundry, cleaning, smart-market, smart-locker, and condominium management tools for residential building residents, monetizing via B2B subscriptions from síndicos and per-use consumer service transactions.
- Ownership category
- akta.pro rank
Apepê industry classification
Industry- Product category
- Residential Services Platform
- NAICS
- Other Consumer Goods Rental (53228)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Card/App-Based Self-Service Laundromats (HSAJAAAB)
Keywords
Where Apepê is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Apepê business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Condominium Subscription: Monthly subscription fee charged to condominiums for full platform access for all residents. Pricing starts at R$500.00 per month per condominium, covering features like smart lockers, bulletin board, reservations, visitor registration, and chat functionality.
- Residential Services Marketplace: Transaction-based revenue from services offered within the app including laundry (pickup and delivery), cleaning/housekeeping, and smart market purchases. Users pay per service or per item.
- Service Provider Commission: Apepê curates and partners with service providers (laundries, cleaning services) and likely earns commissions on transactions processed through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free individual download for residents to access services |
| Subscription | Monthly | Full condominium platform access - starting at R$500/month |
| Unit Pricing | Pay-as-you-go | Laundry services with 30% discount vs market rates |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Apepê product offering
Product offeringCore offering
Apepê is a mobile-first residential services platform that combines curated on-demand services (laundry, cleaning, Smart Market purchases) with condominium management features (smart lockers, visitor registration, common-area reservations, digital bulletin board, resident chat) inside a single iOS/Android app. It sells a monthly condominium subscription (starting at R$500.00) to síndicos for full building-wide deployment and earns transaction revenue and commissions from individual residents using the free app.
Product overview
Apepê is a unified residential services platform and condominium management system, positioned as Brazil's first digital concierge for condominiums. The platform operates as a mobile-first application combining multiple service modules: resident-facing services (laundry, cleaning, Smart Market shopping) and condominium management tools (Smart Lockers, visitor registration, area reservations, digital bulletin board, and neighbor chat). All features are accessed through a single app, with the Smart Market leveraging AI to personalize product recommendations based on resident purchasing patterns.
Differentiator
Problem solved
Functional benefit
Products and services
- Apepê Residential Platform (App) Unified iOS/Android mobile application for São Paulo condominium residents and síndicos, bundling on-demand services and building management features (laundry, cleaning, Smart Market, smart lockers, reservations, visitor registration, mural, chat, resident directory) into one platform. Sold as a R$500+/month condominium subscription to síndicos for full deployment and free to individual residents.
- Lavanderia (Laundry Service) On-demand residential laundry service where residents select items, schedule pickup, and pay through the app, with clothes returned clean and pressed; priced per unit with a stated 30% discount versus market rates.
- Limpeza (Cleaning Service) Residential house cleaning service booked through the app, where residents select a cleaning day and Apepê provides the cleaning products; the actual service is delivered by curated cleaning-service partners.
- Smart Market (Minimercado Inteligente) Automated 24/7 self-service minimarket installed inside condominiums where residents can purchase snacks, drinks, groceries, and household items through the app with fully digital checkout; product mix is personalized by an AI recommendation engine.
- Smart Locker (Armário Inteligente) Hardware smart locker system installed in condominiums that autonomously receives parcels, notifies residents via the Apepê app when packages arrive, and allows secure pickup via QR code.
- Condominium Subscription (R$500+/month) Monthly subscription sold directly to condominium síndicos that unlocks full Apepê platform access for every resident in the building — including smart lockers, smart market, common-area reservations, visitor registration, digital bulletin board, and resident chat — at a starting price of R$500.00 per month per condominium.
Quantifiable outcome
- 30% cost savings on laundry services compared to market rates
Companies that use Apepê
Customer profileSegments2 records
Ideal customer profiles2 records
Apepê technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
Apepê partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Apepê competitors and assessment
Company assessmentDirect peers
- Superlógica (Sup): Brazilian condominium management software provider serving administradoras and condomínios with billing, communication and operational tools. Closest direct peer to Apepê given shared focus on condo software, though Sup historically targeted back-office administradora workflows rather than resident experience.
- Condo Fácil: Brazilian condominium management platform offering resident-facing apps for communication, reservations and document access. Direct competitor in the residential experience layer for condomínios across Brazil.
- Aalav: Brazilian on-demand residential services platform offering cleaning, maintenance and similar home services. Direct overlap with Apepê's cleaning and curated service-provider marketplace.
Broad incumbents
- TaskRabbit (IKEA-owned): Global marketplace for on-demand home services including cleaning, moving and handyman work. Comparable business model to Apepê's residential services marketplace, though operating in different geographies at much larger scale.
- Handy: On-demand home services marketplace focused on cleaning and handyman services. Comparable curated marketplace and pricing model for residential services, though primarily U.S.-based.
- Thumbtack: Marketplace connecting consumers with local professionals for home services. Compares to Apepê's marketplace layer for connecting residents with vetted service providers, though broader in service scope and geography.
- QuintoAndar: Brazil's largest residential real estate platform. While focused on rentals/sales rather than condo operations, it has the relationships, brand and capital to extend into resident-facing services and represents a potential competitive threat.
- Loft: Brazilian proptech focused on residential real estate transactions. Comparable as a Brazilian residential-tech platform with capital and data assets that could be extended into resident experience.
- Rappi: Latin American super-app offering delivery and on-demand services. Comparable in on-demand logistics and curated service provider network; could overlap with Apepê's cleaning and laundry delivery layer.
Regional players
- Habitissimo: Home services marketplace operating across Spain and Latin America. Comparable marketplace model for connecting residents with home service providers, with presence in Brazil as a regional player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Apepê social profiles
Digital presenceApepê financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apepê leadership team
Management profileNumber of profiles
Apepê funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apepê M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apepê
What does Apepê do?
Apepê is a mobile-first residential services platform that combines curated on-demand services (laundry, cleaning, Smart Market purchases) with condominium management features (smart lockers, visitor registration, common-area reservations, digital bulletin board, resident chat) inside a single iOS/Android app. It sells a monthly condominium subscription (starting at R$500.00) to síndicos for full building-wide deployment and earns transaction revenue and commissions from individual residents using the free app.
Is Apepê a public or private company?
Apepê is a private company. It is classified as unknown and is currently operating.
When was Apepê founded?
Apepê was founded in 2021. It employs 11 to 50 people.
Where is Apepê based?
Apepê is headquartered in São Paulo, Brazil, in the Latin America region.
How does Apepê make money?
Three revenue lines are on record. Condominium Subscription is the primary driver. The others are residential Services Marketplace and service Provider Commission.
Who are Apepê's main competitors?
Direct peers on record are Superlógica (Sup), Condo Fácil and Aalav. Broad incumbents are TaskRabbit (IKEA-owned), Handy, Thumbtack, QuintoAndar, Loft and Rappi. Habitissimo is listed as a regional player.
Does Apepê have an API?
No public API is recorded for Apepê.
What industry is Apepê in?
Apepê's product category is Residential Services Platform. Its primary akta.pro industry code is HSAJAAAB, Card/App-Based Self-Service Laundromats. Its NAICS code is 53228 and its SIC code is 7997.