Apepê

What Apepê does

Apepê is a São Paulo-based residential services platform founded in 2021, operating a mobile-first concierge application that aggregates multiple residential services and condominium management tools into a single iOS/Android interface. The platform combines a curated services marketplace — including on-demand laundry (with pickup/delivery), housekeeping, an in-condominium Smart Market (automated minimarket with AI-driven product-mix personalization), and intelligent package lockers — with operational tools for buildings, including common-area reservations, digital visitor pre-registration, a digital bulletin board (Mural), and an in-app neighbor/staff chat. The company's stated positioning is as Brazil's first "digital concierge" focused on the resident experience rather than on property management company administration.

The technology core is a mobile application that integrates consumer services and condominium operations, with the Smart Market module employing AI to analyze resident purchasing patterns and dynamically adjust the on-premises product mix. Hardware components (smart lockers, in-building minimarkets) form part of the full condominium deployment, requiring a 7-10 day installation. Distribution is hybrid: a free consumer app discoverable on App Store and Google Play (published under the developer entity useocompass) for individual service usage, paired with a direct-sales motion to síndicos (building managers) who authorize building-wide implementation.

Apepê monetizes through three streams: a recurring B2B condominium subscription starting at R$500/month per building for full platform access, transaction-based revenue from in-app service purchases (laundry, cleaning, smart market items), and likely commissions on services rendered by curated third-party providers. Customer base is residential, segmented into a primary persona (individual apartment dwellers using consumer services) and a secondary persona (síndicos authorizing building-wide deployment). The company projects availability across hundreds of São Paulo condominiums spanning neighborhoods including Jardins, Pinheiros, Vila Madalena, Itaim Bibi, and Moema. As of 2022, Apepê was recognized among the Top 20 Latin America Tech Startups by StartUpCity Magazine and selected for Web Summit; it raised $400,000 in early 2021 and currently operates with a headcount of 11-50.

Name

Apepê

Legal name

Apepê

Website

https://apepe.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Apepê is a São Paulo-based residential services platform operating a mobile app that aggregates on-demand laundry, cleaning, smart-market, smart-locker, and condominium management tools for residential building residents, monetizing via B2B subscriptions from síndicos and per-use consumer service transactions.

Ownership category

akta.pro rank

Product category

Residential Services Platform

NAICS

Other Consumer Goods Rental (53228)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Card/App-Based Self-Service Laundromats (HSAJAAAB)

Keywords

• Residential services platform
• Condominium management software
• Smart locker systems
• On-demand laundry services
• Digital concierge app

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Condominium Subscription: Monthly subscription fee charged to condominiums for full platform access for all residents. Pricing starts at R$500.00 per month per condominium, covering features like smart lockers, bulletin board, reservations, visitor registration, and chat functionality.
2. Residential Services Marketplace: Transaction-based revenue from services offered within the app including laundry (pickup and delivery), cleaning/housekeeping, and smart market purchases. Users pay per service or per item.
3. Service Provider Commission: Apepê curates and partners with service providers (laundries, cleaning services) and likely earns commissions on transactions processed through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Apepê is a mobile-first residential services platform that combines curated on-demand services (laundry, cleaning, Smart Market purchases) with condominium management features (smart lockers, visitor registration, common-area reservations, digital bulletin board, resident chat) inside a single iOS/Android app. It sells a monthly condominium subscription (starting at R$500.00) to síndicos for full building-wide deployment and earns transaction revenue and commissions from individual residents using the free app.

Product overview

Apepê is a unified residential services platform and condominium management system, positioned as Brazil's first digital concierge for condominiums. The platform operates as a mobile-first application combining multiple service modules: resident-facing services (laundry, cleaning, Smart Market shopping) and condominium management tools (Smart Lockers, visitor registration, area reservations, digital bulletin board, and neighbor chat). All features are accessed through a single app, with the Smart Market leveraging AI to personalize product recommendations based on resident purchasing patterns.

Differentiator

Problem solved

Functional benefit

Products and services

• Apepê Residential Platform (App) Unified iOS/Android mobile application for São Paulo condominium residents and síndicos, bundling on-demand services and building management features (laundry, cleaning, Smart Market, smart lockers, reservations, visitor registration, mural, chat, resident directory) into one platform. Sold as a R$500+/month condominium subscription to síndicos for full deployment and free to individual residents.
• Lavanderia (Laundry Service) On-demand residential laundry service where residents select items, schedule pickup, and pay through the app, with clothes returned clean and pressed; priced per unit with a stated 30% discount versus market rates.
• Limpeza (Cleaning Service) Residential house cleaning service booked through the app, where residents select a cleaning day and Apepê provides the cleaning products; the actual service is delivered by curated cleaning-service partners.
• Smart Market (Minimercado Inteligente) Automated 24/7 self-service minimarket installed inside condominiums where residents can purchase snacks, drinks, groceries, and household items through the app with fully digital checkout; product mix is personalized by an AI recommendation engine.
• Smart Locker (Armário Inteligente) Hardware smart locker system installed in condominiums that autonomously receives parcels, notifies residents via the Apepê app when packages arrive, and allows secure pickup via QR code.
• Condominium Subscription (R$500+/month) Monthly subscription sold directly to condominium síndicos that unlocks full Apepê platform access for every resident in the building — including smart lockers, smart market, common-area reservations, visitor registration, digital bulletin board, and resident chat — at a starting price of R$500.00 per month per condominium.

Quantifiable outcome

• 30% cost savings on laundry services compared to market rates

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Superlógica (Sup): Brazilian condominium management software provider serving administradoras and condomínios with billing, communication and operational tools. Closest direct peer to Apepê given shared focus on condo software, though Sup historically targeted back-office administradora workflows rather than resident experience.
• Condo Fácil: Brazilian condominium management platform offering resident-facing apps for communication, reservations and document access. Direct competitor in the residential experience layer for condomínios across Brazil.
• Aalav: Brazilian on-demand residential services platform offering cleaning, maintenance and similar home services. Direct overlap with Apepê's cleaning and curated service-provider marketplace.

Broad incumbents

• TaskRabbit (IKEA-owned): Global marketplace for on-demand home services including cleaning, moving and handyman work. Comparable business model to Apepê's residential services marketplace, though operating in different geographies at much larger scale.
• Handy: On-demand home services marketplace focused on cleaning and handyman services. Comparable curated marketplace and pricing model for residential services, though primarily U.S.-based.
• Thumbtack: Marketplace connecting consumers with local professionals for home services. Compares to Apepê's marketplace layer for connecting residents with vetted service providers, though broader in service scope and geography.
• QuintoAndar: Brazil's largest residential real estate platform. While focused on rentals/sales rather than condo operations, it has the relationships, brand and capital to extend into resident-facing services and represents a potential competitive threat.
• Loft: Brazilian proptech focused on residential real estate transactions. Comparable as a Brazilian residential-tech platform with capital and data assets that could be extended into resident experience.
• Rappi: Latin American super-app offering delivery and on-demand services. Comparable in on-demand logistics and curated service provider network; could overlap with Apepê's cleaning and laundry delivery layer.

Regional players

• Habitissimo: Home services marketplace operating across Spain and Latin America. Comparable marketplace model for connecting residents with home service providers, with presence in Brazil as a regional player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/appapepe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apepê