ProProfs
ProProfs is a bootstrapped, profitable SaaS company offering an AI-powered multi-product suite for employee training, assessment, customer support, and HR performance management, serving 15M+ monthly users, Fortune 500 enterprises, and educational institutions across 150+ countries.
- Company typePrivate
- Founded2005
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What ProProfs does
ProProfs is a privately held, customer-funded SaaS company founded in 2005 and headquartered in Santa Monica, California, with a primary engineering and development center in Noida, India. The company operates a multi-product suite of 15+ AI-powered tools organized into four interconnected offerings - the Smarter Employee Suite (Training Maker, Knowledge Base, Quiz Maker, PeopleGoal, Project, CourseNinja), the Customer Delight Suite (Help Desk, Live Chat, Survey Maker, Qualaroo, BIGContacts, Picreel, WebinarNinja), the People Development Suite, and the Customer Growth Suite - unified by a shared "ProProfs Brain" AI layer that transfers learning across products. Underlying technology includes generative AI for quiz and course building from multimodal inputs (PDF, DOCX, PPT, XLS, images), AI essay grading, AI-generated answer detection, agentic customer support, and SCORM/xAPI compliance for enterprise LMS integration.
The company serves enterprise and mid-market customers (Sony, Dell, Cisco, DHL, LinkedIn, Adobe, Nissan, Thermo Fisher, Acer), educational institutions (Yale, Harvard), and a long tail of individual and SMB users - reportedly 15M+ monthly users across 150+ countries with 1M+ pieces of content in 90+ languages. ProProfs combines a product-led growth motion (freemium tiers, self-serve onboarding, usage-based pricing such as $19.99 per 100 active quiz takers/month for Quiz Maker Essentials) with a sales-led enterprise motion (demo booking, dedicated account management, custom enterprise pricing). The business is bootstrapped, profitable, and has financed growth through seven acquisitions since 2015 - including Qualaroo (2020), BIGContacts (2020), Picreel (2021), WebinarNinja (2024), and PeopleGoal (2024) - rather than external venture capital, with Sameer Bhatia as founder and CEO since inception.
ProProfs firmographics
Firmographics- Name
- ProProfs
- Legal name
- ProProfs
- Website
- https://proprofs.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ProProfs is a bootstrapped, profitable SaaS company offering an AI-powered multi-product suite for employee training, assessment, customer support, and HR performance management, serving 15M+ monthly users, Fortune 500 enterprises, and educational institutions across 150+ countries.
- Ownership category
- akta.pro rank
Where ProProfs is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ProProfs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscriptions: Subscription-based SaaS model with tiered pricing for Quiz Maker, Training Maker, Knowledge Base, Survey Maker, Help Desk, Live Chat, Project Management, and other tools. Plans range from free tiers with limited features to business/enterprise plans with advanced features.
- Freemium Model: Free plans available for Quiz Maker (12 questions limit) and other products to drive user acquisition and conversion to paid tiers.
- Per Active User Pricing: Essentials plan for Quiz Maker at $19.99 per 100 active quiz takers/month - consumption-based pricing based on usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Ideal for short quizzes |
| Subscription | Monthly | Essentials Plan - Ideal for training & hiring |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
ProProfs product offering
Product offeringCore offering
ProProfs provides a portfolio of AI-powered SaaS tools for employee training, customer support, knowledge management, and business operations. Core products include Quiz Maker (online assessment creation and grading), Training Maker (AI learning management system), Knowledge Base, Help Desk, Live Chat, Survey Maker, and Project Management. The platform is unified by ProProfs Brain, a single AI layer that shares learning across all tools. It also operates acquired brands (PeopleGoal, WebinarNinja, Qualaroo, BIGContacts, Picreel) and a public-facing quiz directory used by millions.
Product overview
ProProfs is a SaaS software company offering a comprehensive suite of AI-powered tools for training, customer support, and business operations. The platform operates as a multi-product portfolio organized into four interconnected suites: the Smarter Employee Learning Suite (Training Maker, Quiz Maker, PeopleGoal, Project, CourseNinja), the Customer Delight Suite (Help Desk, Live Chat, Survey Maker, Qualaroo, BIGContacts, Picreel, WebinarNinja), the People Development Suite, and the Customer Growth Suite. Key products include the core Training Maker (AI LMS), Knowledge Base, Quiz Maker, Project Management, Help Desk, and Live Chat tools, supplemented by acquired brands like PeopleGoal (performance management) and WebinarNinja (webinars). The company also offers standalone products for flashcard study and brain games. ProProfs hosts over 1 million pages of content in 90+ languages and is used by millions of users including Fortune 500 companies.
Differentiator
Problem solved
Functional benefit
Brands
- Training Maker: AI LMS to train employees anywhere
- Knowledge Base
- Quiz Maker
- PeopleGoal
- Project
- CourseNinja
- Help Desk
- Live Chat
- Survey Maker
- Qualaroo Insights
- BIGContacts CRM
- Picreel Popups
- WebinarNinja
- Brain Games
- Flashcards
Products and services
- Training Maker AI-powered Learning Management System (LMS) for creating, assigning, and tracking employee training courses and completion.
- Knowledge Base AI-powered help center software for creating, managing, and sharing internal and external knowledge documentation.
- Quiz Maker Online quiz and assessment creation tool with AI-generated questions, automated grading, anti-cheating settings, and reporting.
- Help Desk AI-powered ticketing, live chat, and help center solution for automating customer support.
- Live Chat Live chat software combining human agents with AI agents for always-on customer support.
- Survey Maker Survey and form creation tool for NPS, customer experience, and feedback collection.
- Project AI-powered project management tool for tracking projects, tasks, and time with team collaboration.
- PeopleGoal Performance management software providing OKR goal setting, 360-degree feedback, and automated performance reviews.
- WebinarNinja Webinar software for hosting live online events to engage customers and grow sales.
- Qualaroo Insights Contextual survey tool for surveying website and app visitors in real time to gather in-product feedback.
- BIGContacts CRM CRM software for managing customers, contacts, and follow-ups with sales pipeline features.
- Picreel Popups Website popup and conversion optimization tool for converting visitors into customers with offers.
Quantifiable outcome
- Trusted by 15M+ people and businesses globally
- +3 more outcomes
Companies that use ProProfs
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
ProProfs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability10 records
Feature9 records
ProProfs partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PeopleGoalcoreProProfs acquired PeopleGoal, Inc. in November 2024, expanding its portfolio to include OKR goal setting, 360-degree feedback, and automated performance review capabilities. The acquisition aims to position ProProfs as a comprehensive human resource and performance management suite provider.
- WebinarNinjacoreProProfs acquired WebinarNinja in January 2024, expanding its offerings in HRTech solutions and workforce transformation. The acquisition aims to enhance HR operations and strategic initiatives for businesses by adding webinar software capabilities to the product suite. WebinarNinja also offers CourseNinja for live training courses.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
ProProfs competitors and assessment
Company assessmentMarket position
Strengths5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
ProProfs social profiles
Digital presenceProProfs compliance and trust
Trust signalCompliance3 records
ProProfs financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProProfs leadership team
Management profileNumber of profiles
Profiles1 record
ProProfs subsidiaries and ownership
Company hierarchySubsidiaries2 records
ProProfs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProProfs M&A and investment
M&A and investmentM&A7 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProProfs
What does ProProfs do?
ProProfs provides a portfolio of AI-powered SaaS tools for employee training, customer support, knowledge management, and business operations. Core products include Quiz Maker (online assessment creation and grading), Training Maker (AI learning management system), Knowledge Base, Help Desk, Live Chat, Survey Maker, and Project Management. The platform is unified by ProProfs Brain, a single AI layer that shares learning across all tools. It also operates acquired brands (PeopleGoal, WebinarNinja, Qualaroo, BIGContacts, Picreel) and a public-facing quiz directory used by millions.
Is ProProfs a public or private company?
ProProfs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ProProfs founded?
ProProfs was founded in 2005. It employs 101 to 250 people.
Where is ProProfs based?
ProProfs is headquartered in Los Angeles, United States, in the North America region.
How does ProProfs make money?
Three revenue lines are on record. SaaS Subscriptions are the primary driver. The others are freemium Model and per Active User Pricing.
Does ProProfs have an API?
Yes. ProProfs Quiz Maker supports Tin Can API (xAPI) for recording and tracking learner interactions and test data. The platform is also SCORM compliant, allowing integration with SCORM-compliant LMS platforms. The platform offers standard learning standards integration rather than a public REST/GraphQL API. Developer documentation is at www.proprofs.com/quiz-school/tin-can-api-compliant-quiz-software.