PeopleGoal
PeopleGoal is an AI-powered, no-code employee performance management platform offering OKRs, 360-degree feedback, engagement surveys, and custom HR workflows for mid-market and enterprise organizations. It was acquired by ProProfs in November 2024.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What PeopleGoal does
PeopleGoal is an AI-powered employee performance and engagement platform offering configurable goal-setting (OKRs and SMART goals), performance reviews, 360-degree feedback, engagement surveys, onboarding automation, and talent management in a unified workspace. Its core technical differentiator is a no-code Custom Apps builder that enables non-technical HR users to construct bespoke HR workflows, review templates, and process-specific applications without developer support. Underlying capabilities include NLP-based open-ended feedback analysis that groups comments by theme and detects sentiment, multilingual survey support for global teams, multi-dimensional matrix reporting that allows multiple managers per employee and project-based goals decoupled from career goals, and native integrations with major HRIS systems (Workday, BambooHR, ADP), collaboration tools (Slack, Microsoft Teams, Zoom), and middleware (Zapier).
The platform operates as subscription-based SaaS with per-seat pricing starting at $4/user/month and a 7-day free trial, supported by a hybrid go-to-market combining product-led self-serve adoption with sales-assisted enterprise engagement and demo-led procurement. PeopleGoal targets mid-market and enterprise customers — typically organizations with 50 to 1,000+ employees — across industries including FinTech (Viva Wallet), retail management software (iQmetrix), industrial manufacturing (Forney Corporation), consulting (Ataway), geospatial technology (Leica Geosystems), network intelligence (Sandvine/AppLogic Networks), education (Abu Dhabi University), and nonprofit research (PAVIR). Its primary acquisition channels are content-led: an educational blog, customer case studies, SEO, webinars, and review platforms where it maintains a 4.7/5 G2 rating and 4.5 Capterra rating with 140+ reviews.
In November 2024, PeopleGoal was acquired by ProProfs, Inc., a US-based cloud software provider, for an undisclosed sum. The company now operates as a subsidiary within ProProfs' broader People Development Suite, with a closed-loop integration between PeopleGoal's performance reviews and ProProfs Training Maker linking competency gaps to automated learning paths and feeding training completion data back into the performance record.
PeopleGoal firmographics
Firmographics- Name
- PeopleGoal
- Legal name
- PeopleGoal, Inc.
- Website
- https://peoplegoal.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- PeopleGoal is an AI-powered, no-code employee performance management platform offering OKRs, 360-degree feedback, engagement surveys, and custom HR workflows for mid-market and enterprise organizations. It was acquired by ProProfs in November 2024.
- Ownership category
- akta.pro rank
PeopleGoal industry classification
Industry- Product category
- HR Performance Management Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Core HR & HRIS (BPACAPAA)
- akta.pro secondary industry
- HRIS/HCM Managed Services & Support (BPAEAGAF)
Keywords
Where PeopleGoal is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
PeopleGoal business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS (Per User): PeopleGoal operates as a subscription-based SaaS platform with per-user pricing. Paid plans start at $4/user/month following a free trial period. The platform offers scalable pricing suitable for teams ranging from small businesses to large enterprises.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free 7-day trial with full feature access |
| Per seat | Annual | Paid plans starting at $4/user/month |
| Subscription | Multi-year contract | Enterprise custom pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
PeopleGoal product offering
Product offeringCore offering
PeopleGoal provides an AI-powered, no-code employee performance management SaaS platform that enables HR teams to run OKR goal tracking, 360-degree feedback reviews, engagement surveys, performance reviews, 1-on-1s, talent management, and onboarding workflows from a single configurable workspace. The platform is sold on a per-user subscription basis with multilingual forms, matrix reporting, and integrations to leading HRIS and payroll systems.
Product overview
PeopleGoal is an AI-powered employee goal and performance management platform, acquired by ProProfs in November 2024. The platform operates as a unified system combining multiple HR functions: OKRs and SMART goal-setting, 360-degree feedback, engagement surveys (pulse and quarterly), performance reviews, talent management, and core HR/onboarding. Central to the platform is a no-code Custom Apps builder (PeopleGoal App Store) that lets organizations create bespoke HR workflows without technical expertise. The platform also offers dedicated modules for Performance Reports & Analytics, Talent Management, and Core HR. All modules share a common data layer and are designed to work together within the same workspace.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 5x increase in employees actively setting and tracking goals
- +4 more outcomes
Companies that use PeopleGoal
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
PeopleGoal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature8 records
PeopleGoal partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- ProProfscorePeopleGoal was acquired by ProProfs, Inc. in November 2024. The acquisition positioned ProProfs as a comprehensive human resource and performance management suite provider. PeopleGoal's performance and engagement tools were integrated into ProProfs' platform to create a comprehensive human capital management solution.
- WorkdaycoreNative integration allowing automatic sync of employee roles, departments, and reporting lines from Workday into PeopleGoal for seamless performance cycle management.
- BambooHRcoreIntegration with BambooHR enabling organizations to sync employee data and maintain consistent records across HRIS and performance management systems.
- ProProfs Training MakercoreIntegration between PeopleGoal and ProProfs Training Maker creates a closed-loop system where performance review competency gaps trigger automated learning paths, with training completion data flowing back into PeopleGoal.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
PeopleGoal competitors and assessment
Company assessmentDirect peers
- Lattice: Lattice is a direct competitor offering performance management, OKRs, 360-degree feedback, and engagement surveys on a SaaS platform aimed at mid-market and enterprise HR teams, overlapping directly with PeopleGoal's core offering and target buyer.
- Culture Amp: Culture Amp is a leading employee engagement and performance management platform serving mid-market and enterprise customers globally, competing head-to-head with PeopleGoal in engagement surveys, performance reviews, and 360 feedback.
- 15Five: 15Five provides continuous performance management, weekly check-ins, OKRs, and engagement surveys for HR teams, directly overlapping with PeopleGoal's performance review and employee engagement modules.
- Betterworks: Betterworks is an enterprise performance management platform focused on continuous performance, OKRs, and goal alignment, competing with PeopleGoal in the same mid-market and enterprise HR buyer category.
- PerformYard: PerformYard offers configurable performance review software with customizable templates and multi-rater workflows, directly competing with PeopleGoal's review and 360-degree feedback modules for SMB and mid-market HR teams.
- Reflektive: Reflektive provides real-time performance management, goal tracking, and feedback solutions, directly overlapping with PeopleGoal's continuous performance and feedback functionality for enterprise customers.
- Workboard: Workboard is an OKR and goal-alignment platform for enterprises, directly competing with PeopleGoal's OKRs module and shared goal-setting use cases at the mid-market and enterprise tier.
Emerging players
- Leapsome: Leapsome is a fast-growing European HR platform combining performance management, engagement surveys, and learning, competing with PeopleGoal in the same SMB-to-mid-market segment with a stronger emphasis on the EU market.
- HiBob: HiBob is a modern core HRIS platform that increasingly bundles performance and engagement modules, competing with PeopleGoal for mid-market HR buyers seeking a unified system that includes performance management.
Broad incumbents
- Workday: Workday is the dominant enterprise HCM platform with a bundled Performance Management module; while not a direct competitor for buyers seeking customizable point solutions, it competes broadly for the same HR buyer budget and influences the market through its integration ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PeopleGoal social profiles
Digital presencePeopleGoal compliance and trust
Trust signalCompliance2 records
PeopleGoal financial estimates
Financial estimateRevenue estimate
Valuation estimate
PeopleGoal leadership team
Management profileNumber of profiles
Profiles2 records
PeopleGoal funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PeopleGoal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PeopleGoal
What does PeopleGoal do?
PeopleGoal provides an AI-powered, no-code employee performance management SaaS platform that enables HR teams to run OKR goal tracking, 360-degree feedback reviews, engagement surveys, performance reviews, 1-on-1s, talent management, and onboarding workflows from a single configurable workspace. The platform is sold on a per-user subscription basis with multilingual forms, matrix reporting, and integrations to leading HRIS and payroll systems.
Is PeopleGoal a public or private company?
PeopleGoal is a private company. It is classified as corporate owned and is currently acquired.
When was PeopleGoal founded?
PeopleGoal was founded in 2017. It employs 1 to 10 people.
Where is PeopleGoal based?
PeopleGoal is headquartered in London, United Kingdom, in the Europe region.
How does PeopleGoal make money?
One revenue line is on record: subscription SaaS (Per User).
Who are PeopleGoal's main competitors?
Direct peers on record are Lattice, Culture Amp, 15Five, Betterworks, PerformYard, Reflektive and Workboard. Emerging players are Leapsome and HiBob. Workday is listed as a broad incumbent.
Does PeopleGoal have an API?
No public API is recorded for PeopleGoal.
What industry is PeopleGoal in?
PeopleGoal's product category is HR Performance Management Software. Its primary akta.pro industry code is BPACAPAA, Core HR & HRIS, with a secondary code of BPAEAGAF, HRIS/HCM Managed Services & Support. Its SIC code is 7372.