Zaelab
Zaelab is a US-headquartered B2B digital transformation consultancy that implements and operates CRM, CPQ, and digital commerce solutions for enterprise manufacturers, distributors, and high-tech companies. It delivers through proprietary accelerators like Portul and LogiKit on ServiceNow, Shopify, Logik.ai, SAP, and other platforms.
- Company typePrivate
- Founded2016
- HeadquartersWestport, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Zaelab does
Zaelab is a B2B digital transformation consultancy that designs, implements, and operates enterprise customer experience, CRM, CPQ, and digital commerce solutions for complex B2B enterprises. Headquartered in Westport, Connecticut with additional offices in Chicago and Kyiv, the firm serves customers across manufacturing, distribution, high-tech, building materials, life sciences, consumer products, and electrical equipment — a heavy skew toward manufacturers and industrial distributors. Its named customer base includes Simpson Strong-Tie, Panduit, ABB, GE, BioIVT, Hubbell, Topcon, Milwaukee Tool, Swagelok, Cox Automotive, IEWC, Lonza, Grainger, MSC Industrial Direct, Fastenal, Watsco, Bevi, and MR D.I.Y., with an average client relationship duration of 4.5 years and more than 500 projects delivered across Commerce and CPQ over 15+ years.
The firm's technology stack spans ServiceNow (CRM, CPQ, Sales and Order Management), Shopify (with its proprietary Portul B2B app), Logik.ai (CPQ, where Zaelab holds first-ever Lightspeed and Orbit partner status), SAP, commercetools, Salesforce, BigCommerce, and Adobe Commerce. Zaelab's proprietary IP includes the Portul Shopify B2B accelerator, the LogiKit ServiceNow CPQ deployment accelerator with AI-backed automated testing, the Fuse composable commerce solution, Logik Quantum, and a Composable Commerce Accelerator for SAP. These accelerators are deployed alongside implementation services to compress project timelines.
Zaelab generates revenue through professional services (digital advisory, platform implementation) and managed services under quote-based, multi-year contracts; pricing is not publicly disclosed. The go-to-market is enterprise field sales complemented by co-selling and referral channels through strategic partners — most notably ServiceNow (including an October 2025 strategic investment from ServiceNow Ecosystem Ventures), Shopify, and Logik.ai. Following the November 2024 acquisition of Trellis, Inc., the June 2025 merger with Techmates Group (TMG), and the ServiceNow Ventures investment, Zaelab now operates as a 350+ person consultancy with plans to add 350 additional ServiceNow-certified professionals and an expanded footprint spanning North America, Europe, and Latin America.
Zaelab firmographics
Firmographics- Name
- Zaelab
- Legal name
- Zaelab LLC
- Website
- https://zaelab.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Zaelab is a US-headquartered B2B digital transformation consultancy that implements and operates CRM, CPQ, and digital commerce solutions for enterprise manufacturers, distributors, and high-tech companies. It delivers through proprietary accelerators like Portul and LogiKit on ServiceNow, Shopify, Logik.ai, SAP, and other platforms.
- Ownership category
- akta.pro rank
Zaelab industry classification
Industry- Product category
- B2B Digital Transformation Consulting
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where Zaelab is headquartered
LocationHeadquarters
- HQ city
- Westport
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Zaelab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Professional Services: Zaelab generates revenue through consulting and implementation services for digital transformation, CRM, CPQ, and B2B commerce solutions. The company provides digital advisory, platform implementation, and managed services across ServiceNow, Shopify, and other enterprise platforms.
- Managed Services: Ongoing managed services for platform maintenance, optimization, and continuous improvement of deployed solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based professional services engagement |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Zaelab product offering
Product offeringCore offering
Zaelab is a B2B digital transformation consultancy that designs, builds, and operates customer experience, CRM, CPQ, and digital commerce solutions for complex B2B enterprises. The firm combines professional services (digital advisory, platform implementation, managed services) with proprietary accelerators (Portul for Shopify B2B, LogiKit for ServiceNow CPQ, Fuse, Logik Quantum, and a Composable Commerce Accelerator for SAP) on platforms such as ServiceNow, Shopify, Logik.ai, SAP, commercetools, Salesforce, and BigCommerce.
Product overview
Zaelab is a B2B digital transformation consultancy offering a portfolio of proprietary solutions and professional services. The core products include Portul (a Shopify B2B accelerator app for self-service commerce and CPQ), LogiKit (a ServiceNow CPQ accelerator), Fuse, Logik Quantum, and a Composable Commerce Accelerator for SAP. These products are complemented by service offerings in Digital Advisory, Platform Implementation, Managed Services, B2B Commerce, and CPQ consulting. Zaelab operates as a system integrator specializing in ServiceNow (CRM, CPQ, SOM), Logik.ai (CPQ), Shopify (B2B commerce), SAP, commercetools, and other enterprise platforms, helping manufacturers and complex B2B enterprises modernize customer experience, commerce, and revenue operations.
Differentiator
Problem solved
Functional benefit
Brands
- Portul: A customer experience accelerator that enables self-service CPQ and digital commerce for manufacturers, built on ServiceNow AI Platform
- LogiKit
- Portul.io
- Logik Quantum
- Fuse
- Composable Commerce Accelerator for SAP
Products and services
- Portul A Shopify app and B2B customer experience accelerator that enables self-service CPQ and digital commerce for manufacturers, providing customer hierarchies, contract pricing, and enterprise B2B tools.
- LogiKit A proprietary CPQ accelerator that speeds deployment and scaling of ServiceNow CPQ implementations, compressing timelines through a configuration library and AI-backed automated testing.
- Fuse A composable B2B commerce solution in Zaelab's solutions portfolio.
- Logik Quantum A B2B commerce solution leveraging Logik.ai capabilities for complex product configuration and quoting.
- Composable Commerce Accelerator for SAP An accelerator that connects SAP ERP with modern composable commerce architectures and front-end experiences.
- Digital Advisory Consulting services for digital transformation strategy and roadmap development, aligning technology investments with business outcomes for B2B enterprises.
- Platform Implementation Implementation services for deploying and integrating platforms including ServiceNow, Shopify, Logik.ai, SAP, commercetools, Salesforce, and other enterprise commerce and CRM systems.
- Managed Services Ongoing operational support and optimization services for deployed platforms, ensuring system performance and continuous improvement.
- B2B Commerce Services Specialized B2B commerce implementation services including ecommerce development, channel optimization, and digital transformation for complex B2B enterprises.
- Configure, Price, Quote (CPQ) Services CPQ implementation and consulting services for complex products, supporting constraint-based rules engines, multi-level BOM generation, and omnichannel configuration across sales, commerce, and field operations.
Quantifiable outcome
- Over 60% of sales now flow through digital channels for Simpson Strong-Tie after Zaelab's B2B eCommerce transformation
- +4 more outcomes
Companies that use Zaelab
Customer profileNamed customers26 records
Segments7 records
Ideal customer profiles3 records
Zaelab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability7 records
Feature5 records
Zaelab partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered strategic and core.
- Tenon Marketing AutomationstrategicTenon Marketing Automation and Zaelab partnered to modernize customer experiences on ServiceNow. The partnership helps organizations build a unified front office on ServiceNow, bringing marketing, sales, and service into a single system. Together, they enable enterprises to replace fragmented systems with connected experiences.
- Techmates Group (TMG)coreZaelab and Techmates Group (TMG) merged to create a leading independent consultancy focused on modernizing B2B enterprises with AI and digital transformation solutions. The combined entity specializes in modernizing enterprise systems with AI-powered workflows, cloud architectures, and data platforms, serving clients across North America, Europe, and Latin America.
- Trellis, Inc.strategicZaelab acquired Trellis, Inc., a digital commerce and marketing solutions agency, to enhance its full-service B2B digital transformation offerings. The acquisition expands Zaelab's capabilities across B2B, D2C, and Marketplace channels, adding expertise in platforms like Shopify, BigCommerce, and Adobe Commerce.
- VTEXstrategicZaelab and VTEX partnered to deliver B2B marketplace-based collaborative commerce technology, selected by Bevi to launch a new B2B customer experience.
- MiraklstrategicZaelab and Mirakl formed a strategic partnership for marketplace commerce solutions.
- ShopifycoreZaelab is a Shopify partner powering enterprise-grade B2B solutions. The company's Portul app is recognized in Shopify's Partner Solutions Center as a leading B2B accelerator. Zaelab helps B2B enterprises build on Shopify with customized experiences.
- Logik.aicoreZaelab is the First-Ever Lightspeed Partner with Logik.ai, recognized for expertise in implementing Logik.ai's advanced CPQ configuration tools. Together, Zaelab and Logik.ai have built award-winning B2B eCommerce experiences for enterprise manufacturers. Zaelab also developed LogiKit, which speeds deployment and scaling of ServiceNow CPQ.
- SAPstrategicZaelab has platform expertise in SAP and offers a Composable Commerce Accelerator for SAP, helping enterprises integrate composable commerce architectures with SAP systems.
- commercetoolsstrategicZaelab has platform expertise in commercetools, providing capabilities for composable B2B commerce implementations.
- SalesforcestrategicZaelab has platform expertise in Salesforce as part of its CRM and revenue operations capabilities.
- BigCommercestrategicZaelab is a BigCommerce partner that has implemented B2B commerce solutions, including award-winning implementations like Moore & Giles.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
Zaelab competitors and assessment
Company assessmentDirect peers
- Slalom: Mid-sized, US-headquartered consultancy delivering digital transformation, CRM, and customer experience services to enterprise clients. Closely comparable to Zaelab in business model, target verticals (manufacturing, distribution), and platform-centric delivery (Salesforce, ServiceNow, Microsoft).
- West Monroe: US-based digital consultancy with strong B2B and industrial sector focus, delivering technology-enabled business transformation including CRM, commerce, and operational modernization. Comparable scale (~2,000 employees), vertical mix, and project-based delivery model.
- Pivotree: B2B digital commerce and managed services specialist focused on manufacturers and distributors, with deep expertise in platforms like Shopify, BigCommerce, and commercetools. Direct overlap with Zaelab's commerce implementation and managed services practice.
- Tryzens: Digital commerce consultancy with strong B2B, retail, and DTC expertise, particularly on Shopify and Salesforce Commerce Cloud. Closely comparable in commerce-platform SI business, vertical focus, and mid-market enterprise client profile.
- Thoughtworks: Global technology consultancy specializing in digital transformation, custom software, and platform engineering for enterprise clients. Comparable in delivery model, platform expertise, and emphasis on engineering-led transformation outcomes.
Broad incumbents
- Accenture: Global professional services giant with deep ServiceNow, Salesforce, and SAP practices, serving the same manufacturing and distribution enterprises as Zaelab but at vastly larger scale and across a much broader portfolio.
- Deloitte Digital: Large-scale digital transformation and CRM/commerce implementation arm of Deloitte, with comparable platform partnerships (ServiceNow, Salesforce, SAP, Shopify) and enterprise manufacturing/distribution client base.
- Cognizant: Global IT services firm with substantial digital commerce, CRM, and CPQ practices serving enterprise manufacturing and distribution clients — a broad incumbent competing for the same enterprise transformation budgets.
- Capgemini: Global consulting and technology services firm with deep enterprise transformation capabilities across SAP, Salesforce, ServiceNow, and commerce platforms, frequently competing against boutique SIs on enterprise B2B deals.
- EPAM Systems: Global digital transformation and product engineering services firm with strong commerce, CRM, and platform integration capabilities, serving enterprise clients in manufacturing and consumer products verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Zaelab social profiles
Digital presenceZaelab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zaelab leadership team
Management profileNumber of profiles
Profiles14 records
Zaelab subsidiaries and ownership
Company hierarchySubsidiaries1 record
Zaelab funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zaelab M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zaelab
What does Zaelab do?
Zaelab is a B2B digital transformation consultancy that designs, builds, and operates customer experience, CRM, CPQ, and digital commerce solutions for complex B2B enterprises. The firm combines professional services (digital advisory, platform implementation, managed services) with proprietary accelerators (Portul for Shopify B2B, LogiKit for ServiceNow CPQ, Fuse, Logik Quantum, and a Composable Commerce Accelerator for SAP) on platforms such as ServiceNow, Shopify, Logik.ai, SAP, commercetools, Salesforce, and BigCommerce.
Is Zaelab a public or private company?
Zaelab is a private company. It is classified as private equity controlled and is currently operating.
When was Zaelab founded?
Zaelab was founded in 2016. It employs 251 to 500 people.
Where is Zaelab based?
Zaelab is headquartered in Westport, United States, in the North America region.
How does Zaelab make money?
Two revenue lines are on record. Professional Services are the primary driver. The others are managed Services.
Who are Zaelab's main competitors?
Direct peers on record are Slalom, West Monroe, Pivotree, Tryzens and Thoughtworks. Broad incumbents are Accenture, Deloitte Digital, Cognizant, Capgemini and EPAM Systems.
Does Zaelab have an API?
No public API is recorded for Zaelab.
What industry is Zaelab in?
Zaelab's product category is B2B Digital Transformation Consulting. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms.