What Logik.ai does

Logik.ai was a privately held software company specializing in Configure, Price, Quote (CPQ) solutions. The company's core product enabled enterprises to configure, price, and quote complex products across multiple sales channels — including field reps, partners, and e-commerce — using AI to guide sellers through configurations and apply pricing logic automatically. Its stated value proposition addressed complex product and pricing rule management, slow and error-prone manual quoting, and difficulty scaling quoting across channels.

The company was acquired by ServiceNow in 2024, and its technology now powers ServiceNow's Configure, Price, Quote product on the ServiceNow AI Platform. This integration positioned Logik.ai's CPQ engine alongside ServiceNow's broader AI offerings, including AI Agents, ServiceNow Otto, RaptorDB, and Process Mining. The acquisition was announced as a press release on the ServiceNow website and represented a strategic move to enhance ServiceNow's sales and order management capabilities with AI-powered quoting and configuration features. Following the acquisition, Logik.ai operates as a subsidiary of ServiceNow (NASDAQ: NOW) and no longer functions as an independent entity.

Pre-acquisition customer signals are limited: FedEx is referenced as a ServiceNow customer running 5 million workflows per month, with CPQ customers reporting a 40% increase in quoting efficiency and elimination of delays in order processing. Pricing was not publicly disclosed, no standalone revenue or funding figures were available, and no management team data was captured in the source materials. The company's go-to-market is now fully subsumed within ServiceNow's enterprise direct sales, certified partner ecosystem, and self-service digital channels across the Americas, EMEA, and APJ regions.

Name

Logik.ai

Legal name

Logik.ai

Website

https://logik.ai

Company type

Private

Operating status

Acquired

Headcount range

101–250 employees

Short description

Logik.ai was a privately held CPQ (Configure, Price, Quote) software company acquired by ServiceNow in 2024. Its AI-powered CPQ technology now powers ServiceNow's CPQ product on the ServiceNow AI Platform for enterprise sales organizations.

Ownership category

akta.pro rank

Product category

Sales CPQ Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions (HDAEAFAK)

akta.pro secondary industry

ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO)

Keywords

• Configure price quote software
• AI-powered CPQ
• Sales configuration
• Enterprise quoting automation
• Order management software

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Distribution channels3 records

Marketing channels5 records

Core offering

Logik.ai developed AI-powered Configure, Price, Quote (CPQ) software that enables sales teams to configure complex products, apply pricing logic instantly, and generate accurate quotes across multiple channels including field sales, partners, and ecommerce. Its technology now powers ServiceNow's CPQ product on the ServiceNow AI Platform, guiding sellers through complex configurations and unifying quoting, contracts, and renewals.

Product overview

Logik.ai was acquired by ServiceNow as announced in a press release. The acquisition was intended to enhance ServiceNow's Configure, Price, Quote (CPQ) product capabilities. Specific product details about Logik.ai as a standalone product or platform are not available in this source data.

Differentiator

Problem solved

Functional benefit

Products and services

• ServiceNow Configure, Price, Quote (CPQ) AI-powered Configure, Price, Quote software built on the ServiceNow AI Platform that enables enterprise sales teams to configure complex product and service bundles, apply pricing and discount rules instantly, and generate accurate quotes across field, partner, and ecommerce channels. Designed for enterprise sales organizations managing complex catalogs and pricing logic.

Quantifiable outcome

• 40% increase in quoting efficiency
• +2 more outcomes

Named customers1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ServiceNowflagshipStrategic or Co-development PartnerLogik.ai was acquired by ServiceNow. The acquisition brings Logik.ai's CPQ (Configure, Price, Quote) technology into the ServiceNow AI Platform ecosystem. Logik.ai's technology now powers ServiceNow's Configure, Price, Quote product, enhancing ServiceNow's sales and order management capabilities with AI-powered quoting and configuration features.

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• PROS: PROS provides AI-driven pricing and CPQ solutions for B2B enterprises, with strong positioning in distribution, travel, and industrials. It is directly comparable to Logik.ai / ServiceNow CPQ on AI-augmented pricing logic and quote configuration for complex catalogs.
• Salesforce CPQ / Revenue Cloud: Salesforce's CPQ (now part of Revenue Cloud) is the dominant enterprise CPQ suite in the market. It is directly comparable to Logik.ai / ServiceNow CPQ as a configure-price-quote solution for complex sales, offering rules engines, guided selling, and integration with the broader Salesforce CRM platform.
• DealHub: DealHub offers a CPQ and subscription billing platform aimed at B2B SaaS and enterprise sellers. Its guided selling, pricing rules, and quote-to-revenue workflows compete head-on with the functional capabilities of ServiceNow CPQ.
• Conga (formerly Apttus): Conga acquired Apttus and now offers a CPQ-and-revenue-management suite that directly competes with ServiceNow CPQ in mid-market and enterprise deals, particularly where configure-price-quote is paired with contract lifecycle management and document automation.

Emerging players

• Zuora: Zuora focuses on subscription billing, pricing, and revenue recognition, with CPQ-adjacent capabilities for subscription and usage-based businesses. It overlaps with Logik.ai / ServiceNow CPQ where quote-to-cash and subscription pricing are central to the customer's buying motion.
• Model N: Model N offers revenue optimization, including price management and CPQ-style quote configuration, targeted at high-tech, manufacturing, and life sciences. It overlaps with Logik.ai / ServiceNow CPQ in industries with complex pricing and channel management needs.
• Vendavo: Vendavo provides B2B price optimization and price-management (margin, deal pricing) software. It is a partial competitor to the pricing-logic side of Logik.ai / ServiceNow CPQ, particularly in distribution and manufacturing verticals.

Broad incumbents

• Oracle CPQ (BigMachines): Oracle's CPQ Cloud, originating from the BigMachines acquisition, is a long-standing enterprise CPQ offering tightly integrated with Oracle CX and ERP suites. It competes with ServiceNow CPQ for large, complex product catalogs across manufacturing, high tech, and industrial verticals.
• SAP CPQ: SAP CPQ (formerly CallidusCloud) provides configure-price-quote capabilities natively integrated with the SAP S/4HANA and SAP Customer Experience portfolios. It is a broad incumbent whose footprint overlaps with ServiceNow CPQ in large enterprise sales transformation deals.

Others

• ServiceNow CRM: ServiceNow's broader CRM suite is the parent context within which Logik.ai now operates. While not a direct competitor, the ServiceNow CRM roadmap shapes the strategic trajectory of the acquired CPQ capability and represents the ecosystem into which Logik.ai's technology is fully embedded.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/logik-ai

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logik.ai