Siento™

What Siento™ does

Siento, Inc. (operating as Siento™) is a Spokane, Washington-based software company that operates a peer support network platform purpose-built for first responder agencies. The platform combines a mobile app, an administrative command-center dashboard, encrypted peer-to-peer messaging, a peer-vetted directory of culturally competent mental health providers, and an anonymous community feed in which AI-driven NLP analysis generates emotional trend insights for individual users and administrators. A separate sub-brand, SientoSim, provides a no-account-required web-based training simulation that lets first responders practice peer support conversations through real-time text-based roleplay. The mobile app was rebuilt on new AWS infrastructure in January 2026 (version 2.0.0) with subsequent minor releases through February 2026.

Siento's go-to-market is a consultative, demo-driven direct sales motion targeting enterprise and government buyers — specifically fire department leadership, EMS agencies, 911 dispatch centers, law enforcement, corrections facilities, and wellness coordinators — supplemented by a content-marketing program (blog, LinkedIn, social) that establishes thought leadership around first responder mental wellness, peer support infrastructure, and statewide network building. The company also supports a secondary user persona of individual first responders (firefighters, paramedics, EMTs, dispatchers, police, corrections officers) who access the platform directly via iOS and Android app stores. Named customers include Ann Arbor Fire Department, Capital City Fire Rescue, Cascade Medical, Grants Pass Fire Rescue, Hernando County Fire Rescue, Hoodsport Fire EMS, Mason County Fire District 6, North Memorial Health, South County Fire, Las Vegas Fire, and nonprofit partners NAMI and First Responder Peace and Refuge.

The company operates as a SaaS subscription business with a Master Services and Purchasing Agreement governing fees, though specific pricing tiers and per-seat rates are not publicly disclosed. Founded by Andrew Douglas, a former firefighter/paramedic who experienced PTSD and a suicide attempt, Siento is led by a small founding team (CEO Douglas, COO Jason Hall, CTO Joseph Connors) supplemented by an advisor for marketing and specialists in UX/UI and data science. The company is privately held, Delaware-incorporated, and has raised one disclosed funding round of $100,000 in July 2024.

Name

Siento™

Legal name

Siento, Inc.

Website

https://siento.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Siento is a SaaS platform that provides first responder agencies with a mobile peer support app, admin dashboard, encrypted messaging, peer-vetted provider directory, and AI-driven emotional insights, targeting fire, EMS, law enforcement, and corrections agencies across the U.S.

Ownership category

akta.pro rank

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Platform Subscription: Siento operates as a SaaS platform with a subscription revenue model. The Terms of Service (Master Services and Purchasing Agreement) describe a fee-based service subject to future changes with reasonable notice to existing account holders. The platform is licensed and not sold, with all rights reserved by Siento.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Siento operates a mobile-first peer support network platform designed for first responder agencies. The SaaS offering combines an administrative dashboard for program management, an anonymous community feed, encrypted peer-to-peer messaging, a peer-vetted provider directory, and AI-driven emotional trend insights. A separate web-based simulation sub-brand, SientoSim, lets first responders practice peer support conversations via text-based roleplay.

Product overview

Siento™ is a peer support network platform for first responder agencies offering a unified system with proactive incident response, cross-agency collaboration, credential tracking, and compliance-grade reporting. The core offering consists of the Siento Mobile App (providing anonymous community sharing, encrypted peer messaging, and AI-driven insights) paired with an Admin Dashboard for program management and provider tracking. An additional sub-brand, SientoSim, provides simulation-based training for practicing peer support conversations. The Peer-Vetted Providers directory is integrated into the platform for connecting users with culturally competent mental health providers.

Differentiator

Problem solved

Functional benefit

Brands

• SientoSim: A training simulation tool that lets first responders practice tough conversations through real-time private simulations via text-based roleplay scenarios.

Products and services

• Siento™ Platform The core peer support network platform sold on a SaaS subscription basis to first responder agencies. It bundles proactive incident response, cross-agency collaboration, credential tracking, and compliance-grade reporting with anonymous community engagement and encrypted peer messaging for agency personnel.
• Siento Mobile App Mobile-first companion application (iOS and Android) giving individual first responders access to the anonymous community feed, encrypted peer messaging, and AI-driven emotional insights delivered through the agency subscription.
• SientoSim Standalone web-based training simulation sub-brand that lets first responders practice tough peer support conversations through real-time private text message simulations, with optional anonymous peer feedback.

Quantifiable outcome

• 90% of peer support participants report improved mental health
• +5 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cordico (by Lexipol): Cordico, now part of Lexipol, is a well-known wellness and peer-support app specifically built for first responders and public safety personnel. It is the most directly comparable competitor to Siento, addressing the same buyer (agency leadership) with a similar mobile-first peer support and resource directory offering.
• R3 Strategic Support Group: R3 provides training, consulting, and peer support programs for first responder agencies and has built a peer-support software layer. It competes for the same agency-level mental wellness and peer-support program budget as Siento.
• The Headstrong Project: The Headstrong Project delivers confidential mental health treatment to veterans and first responders via a network of clinicians. It overlaps Siento's mission of culturally competent care for high-stress public-safety professions and competes for the same outcome-driven grant and agency dollars.
• Code Green Campaign: Code Green Campaign is a first-responder-specific mental health awareness and peer-support nonprofit. It addresses the same stigma and peer-support pain points Siento targets, competing for visibility, partnerships, and grant funding in this niche.

Broad incumbents

• Lexipol: Lexipol is a large, established content, training, and policy platform serving fire, EMS, law enforcement, and corrections agencies. Through its ownership of Cordico it directly competes with Siento's peer-support use case, while also selling adjacent policy and training software into the same buyers.
• Lyra Health: Lyra Health is an enterprise mental-health benefits platform offering therapy, coaching, and provider matching to employers, including public-sector employers. It competes for the broader employee mental-wellness budget that Siento's agency customers also allocate.
• Spring Health: Spring Health provides precision mental-health benefits to employers and health plans, combining assessment, provider matching, therapy, and coaching. It competes for the same enterprise mental-health wallet that Siento's public-safety customers may use.
• Headspace Health: Headspace Health (Headspace + Ginger) sells mental wellness subscriptions and digital therapy to employers and health plans. It is a competitor in the general mental-wellness-for-employees category that Siento's customer base could choose as an alternative.
• Calm Health: Calm Business sells meditation, sleep, and mental wellness subscriptions to employers, including public-sector organizations. It is a broad incumbent competing for wellness-program budget that overlaps with Siento's use cases.

Emerging players

• BetterUp: BetterUp is an enterprise coaching and mental-wellness platform sold to large employers, increasingly including public-sector accounts. It competes for the same leadership-level mental wellness spend that Siento targets at first-responder agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/sientoinc
• LinkedInlinkedin.com/company/siento-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siento™