Tumblbug
- Company typePrivate
- Founded2011
- HeadquartersSeoul, South Korea
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Tumblbug firmographics
Firmographics- Name
- Tumblbug
- Legal name
- (주) 백패커
- Website
- https://tumblbug.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Tumblbug industry classification
Industry- Product category
- Crowdfunding Marketplace
- NAICS
- Hobby, Toy, and Game Retailers (459120)
- akta.pro primary industry
- Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)
- akta.pro secondary industry
- Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P) (FSAGAAAF)
Keywords
Where Tumblbug is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Tumblbug business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Platform Commission on Funded Projects: Tumblbug charges a platform fee on successfully funded projects. Based on project policy information, platform commission is approximately 5% of the total amount raised, plus additional payment processing fees of 3% on the successful payment amount (excluding VAT).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Platform commission on successful crowdfunding campaigns |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Tumblbug product offering
Product offeringCore offering
Tumblbug operates an online Korean-language crowdfunding marketplace where independent creators and small teams launch campaigns to fund creative projects (games, books, perfumes, character goods, design products, web novels, digital tools) and individual backers pledge money in exchange for project rewards. The platform charges a 5% commission plus 3% payment processing fee on successfully funded projects and offers supporting services including a Creator Center, an Advertising Center, and mobile apps for iOS and Android.
Product overview
Tumblbug (텀블벅) is a Korean crowdfunding platform operated by Backpackr Inc. that connects creators with backers to fund creative projects. The core platform enables creators to launch projects across categories including games, perfumes, fashion, living goods, books, comics, and web services. The platform offers multiple funding models including traditional crowdfunding, pre-orders (프리오더), and lucky draw (럭키드로우) options. Supporting infrastructure includes a Creator Center with guides and advertising services, mobile apps for iOS and Android, and an ongoing sales feature for perpetual listings.
Differentiator
Problem solved
Functional benefit
Products and services
- Tumblbug Crowdfunding Platform A Korean crowdfunding marketplace platform that enables creators to fund and launch creative projects through pre-order and traditional funding models, hosting categories including games, perfumes, fashion, living goods, books, and web novels for Korean individual creators and backers.
- Tumblbug Android App Official Android mobile application providing Korean creators and backers with mobile access to the Tumblbug crowdfunding platform for project discovery, campaign management, and pledging.
- Tumblbug iOS App Official iOS mobile application providing Korean creators and backers with mobile access to the Tumblbug crowdfunding platform for project discovery, campaign management, and pledging.
Quantifiable outcome
- Multiple successful campaigns achieving over 1000% funding rate
Companies that use Tumblbug
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles2 records
Tumblbug technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tumblbug partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights6 records
Tumblbug competitors and assessment
Company assessmentRegional players
- CAMPFIRE: CAMPFIRE is a major Japanese crowdfunding platform serving creators in publishing, games, and consumer products. Its geographic focus on Japan makes it non-competing with Tumblbug directly, but its product structure (category tabs, all-in/all-or-nothing funding, reward tiers) closely mirrors Tumblbug's marketplace design.
- Makuake: Makuake is Japan's largest crowdfunding platform operated by CyberAgent, serving creators across consumer products, tech, and content. While Japan-focused, it operates the same project-based reward crowdfunding model targeting East Asian creators and backers, providing a regional benchmark for category mix and take rates.
- Zeczec (嘖嘖): Zeczec is Taiwan's leading crowdfunding platform for creative projects, operating a similar all-or-nothing reward-crowdfunding model. While serving a different Chinese-language market, it provides a comparable benchmark for category mix (design, indie games, publishing) and creator economics in the East Asian creative crowdfunding space.
Direct peers
- Wadiz: Wadiz is the leading Korean crowdfunding platform and Tumblbug's most direct domestic competitor. Both platforms serve Korean creators across categories like games, beauty, and design, with similar transaction-fee business models — making Wadiz the closest 1:1 comparable for share, GMV, and unit economics.
Emerging players
- Patreon: Patreon is a recurring-creator monetization platform serving independent artists, writers, and game developers globally. While focused on subscription rather than one-time project funding, it competes with Tumblbug's top creators (e.g., web novelists, indie game devs) by offering ongoing monetization, potentially eroding repeat-campaign GMV.
Broad incumbents
- GoFundMe: GoFundMe is the largest global donation-based crowdfunding platform. While its cause-based model differs from Tumblbug's reward-based creative projects, it represents the dominant crowdfunding brand globally and a competitive threat if Korean creators shift toward donation/patronage models.
- Indiegogo: Indiegogo is a global crowdfunding platform competing with Tumblbug for Korean creators targeting international backers. Its flexible funding model and tech-product positioning make it especially relevant for the indie gaming and design-product creators that drive Tumblbug's GMV.
- Kickstarter: Kickstarter is the global leader in creative project crowdfunding and competes with Tumblbug for the subset of Korean creators seeking international reach. Its all-or-nothing model, established backer base, and lower 5% platform fee create a competitive benchmark for take rate and creator acquisition.
Others
- Naver Smartstore: Naver Smartstore is Korea's dominant e-commerce platform for SMBs and individual sellers, operated by Naver. As successful Tumblbug creators graduate to direct-to-consumer sales, Smartstore is the most likely destination — making it an indirect competitor and disintermediation vector rather than a direct peer.
- BackerKit: BackerKit provides post-campaign backer management, fulfillment, and survey tools for crowdfunded creators, primarily serving Kickstarter and Indiegogo projects. It represents an adjacent ecosystem player — useful as a benchmark for the creator-tooling layer that Tumblbug could build or partner with to deepen creator stickiness.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Tumblbug social profiles
Digital presenceTumblbug compliance and trust
Trust signalCompliance1 record
Tumblbug financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tumblbug leadership team
Management profileNumber of profiles
Profiles4 records
Tumblbug funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tumblbug M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tumblbug
What does Tumblbug do?
Tumblbug operates an online Korean-language crowdfunding marketplace where independent creators and small teams launch campaigns to fund creative projects (games, books, perfumes, character goods, design products, web novels, digital tools) and individual backers pledge money in exchange for project rewards. The platform charges a 5% commission plus 3% payment processing fee on successfully funded projects and offers supporting services including a Creator Center, an Advertising Center, and mobile apps for iOS and Android.
Is Tumblbug a public or private company?
Tumblbug is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tumblbug founded?
Tumblbug was founded in 2011. It employs 1 to 10 people.
Where is Tumblbug based?
Tumblbug is headquartered in Seoul, South Korea, in the Asia region.
How does Tumblbug make money?
One revenue line is on record: platform Commission on Funded Projects.
Who are Tumblbug's main competitors?
Regional players on record are CAMPFIRE, Makuake and Zeczec (嘖嘖). Wadiz is listed as a direct peer. Patreon is listed as an emerging player. Broad incumbents are GoFundMe, Indiegogo and Kickstarter. Others are Naver Smartstore and BackerKit.
Does Tumblbug have an API?
No public API is recorded for Tumblbug.
What industry is Tumblbug in?
Tumblbug's product category is Crowdfunding Marketplace. Its primary akta.pro industry code is MPACAFAJ, Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based), with a secondary code of FSAGAAAF, Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P). Its NAICS code is 459120.