Arby's

What Arby's does

Arby's Restaurant Group, Inc. is a privately-held, Atlanta-headquartered quick-service restaurant chain founded in 1964 in Boardman, Ohio, specializing in slow-roasted and smoked meat-centric sandwiches. Following its 2017 acquisition by Inspire Brands (Roark Capital) for approximately $2.9 billion, Arby's now operates as one of six restaurant brands within the Inspire portfolio (alongside Dunkin', Buffalo Wild Wings, Sonic Drive-In, Jimmy John's, and Baskin-Robbins). The chain operates over 3,500 franchised and company-owned locations across all 50 U.S. states, ranking third among U.S. fast-food sandwich chains by 2024 sales, and derives revenue from company-operated restaurant sales, franchise royalties and fees, gift card redemption, and sale-leaseback real estate transactions with REITs such as Four Corners Property Trust.

The company's core product offering spans roast beef sandwiches (Classic Roast Beef, Beef 'n Cheddar), Angus cheesesteaks, crispy chicken items, the Meat & 3 Value Box ($7.99-$10.99), the limited-time Sliders, and rotating LTOs such as French Dip Royale and Steak Nuggets. The underlying technology platform comprises a mobile application (iOS/Android), website ordering, Arby's Rewards loyalty program, Apple Pay and Google Pay integrations, and third-party delivery connections through DoorDash, UberEats, and Grubhub. Marketing channels span social media, connected TV (2.4 billion ad impressions in Q1 2026), NASCAR sponsorships, Stagecoach Festival activations, and celebrity chef and athlete brand partnerships (Kristen Kish, Sophie Cunningham, The Red Clay Strays).

Arby's go-to-market is largely product-led through frequent limited-time offerings and celebrity collaborations balanced against value-menu anchoring (Meat & 3 Box, slider deals). Pricing is unit-based with tiers spanning $1.99 slider promotions through $14.69 premium LTOs. Customer acquisition relies on a mix of paid media, event sponsorships, organic social, and viral cultural moments, while retention is driven by the Arby's Rewards loyalty program and direct digital ordering channels. Key customer segments include value-conscious consumers (primary), lower-income diners exposed to fuel-price elasticity, and premium fast-food diners seeking elevated LTO experiences.

Name

Arby's

Legal name

Arby's Restaurant Group, Inc.

Website

https://arbys.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Arby's is a privately-held, Atlanta-based quick-service restaurant chain and Inspire Brands subsidiary operating over 3,500 U.S. locations focused on slow-roasted meat-centric sandwiches, value meals, and limited-time offerings served via dine-in, drive-thru, mobile app, and third-party delivery to value-conscious and premium fast-food diners.

Ownership category

akta.pro rank

Product category

Quick-Service Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Chicken & Wings QSR (THAFAAAC)

Keywords

• Quick service restaurant
• Roast beef sandwiches
• Fast food menu
• Value meals
• Drive-thru dining

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Company-Owned Restaurant Sales: Arby's generates primary revenue from company-owned restaurant locations selling food and beverages directly to consumers through dine-in, drive-thru, takeout, and delivery channels.
2. Franchise Royalties and Fees: Arby's operates as part of Inspire Brands portfolio, generating revenue through franchise royalties and new franchise fees from independent franchise operators.
3. Gift Cards: Sale of gift cards at restaurant locations and retail outlets, with revenue recognized upon card redemption.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Arby's operates a quick-service restaurant chain selling slow-roasted beef, chicken, turkey, ham, and specialty sandwiches (including roast beef, brisket, corned beef, and lamb gyro), alongside sides such as curly fries and mozzarella sticks. The brand sells food and beverages through dine-in, drive-thru, takeout, mobile app, and third-party delivery channels across more than 3,400 U.S. locations.

Product overview

Arby's is a quick-service restaurant chain offering a diverse menu centered on roasted meats and sandwiches. The product portfolio spans multiple categories including slow-roasted beef sandwiches (Classic Roast Beef, Beef 'n Cheddar), Angus cheesesteaks, crispy chicken items, value meals (Meat & 3 Box, Slider Deals), sides and snacks (curly fries, mozzarella sticks, jalapeno bites), desserts (shakes, turnovers), and beverages. The company operates a loyalty program (Arby's Rewards), gift card program, and third-party delivery integration through DoorDash, UberEats, and Grubhub. Limited-time offerings rotate seasonally, with recent launches including the French Dip Royale and Steak Nuggets.

Differentiator

Problem solved

Functional benefit

Products and services

• Angus Cheesesteak Seasoned, thinly-shaved Angus steak with melted white American Cooper cheese and caramelized onions on a toasted sesame sub roll.
• Half Pound Cheesesteak A half pound of seasoned, thinly-shaved Angus steak with melted white American Cooper cheese and caramelized onions on a toasted sesame sub roll.
• Slow Roasted Beef Sandwiches Arby's signature slow-roasted beef sandwiches including Classic Beef 'n Cheddar, Double Beef 'n Cheddar, Half Pound Beef 'n Cheddar, Classic Roast Beef, Double Roast Beef, Half Pound Roast Beef, and Classic French Dip & Swiss.
• Crafted Sandwiches Specialty sandwiches including Corned Beef Reuben, Greek Gyro, Ham & Swiss Melt, and Roast Turkey Ranch & Bacon Sandwich.
• Crispy Juicy Chicken Breaded and fried chicken options including Buffalo Chicken Sandwich, Chicken Cordon Bleu, Crispy Chicken Sandwich, Chicken Bacon Swiss Sandwich, and Chicken Tenders in 3PC and 5PC options.
• Meat & 3 Box Value meal bundle allowing customers to build a complete meal with an entree, side, mozzarella sticks, peach cobbler roll, and a small drink, available at multiple price points ($7.99-$10.99).
• Slider Deal Value-focused slider options including Buffalo Chicken Slider, Chicken Slider, Ham Slider, and Roast Beef Slider available for a limited time.
• Value Menu Budget-friendly items including $6 3PC Tenders & 4PC Mozzarella Sticks, turnovers, wraps, fries, drinks, and lemonade.
• Sides & Snacks Accompaniments including White Cheddar Mac 'n Cheese, Chicken Tenders 2PC, Potato Cakes, Mozzarella Sticks, and Jalapeno Bites.
• Desserts Sweet treats including Jamocha Shake, Chocolate Shake, Vanilla Shake, Apple Turnover, Cherry Turnover, and Peach Cobbler Roll.
• Beverages Drinks including Classic Lemonade, Strawberry Lemonade, Bottled Water, Soft Drinks, Sweet Tea, and Unsweet Tea.
• Kids Menu Child-friendly options including Ham Slider Kids Meal, Chicken Tenders 2PC Kids Meal, Roast Beef Slider Kids Meal, and Chicken Slider Kids Meal, with Low Fat Milk, Tree Top Applesauce, and Honest Kids beverages.
• Limited Time Items Seasonal and limited-time offerings such as Orange Cream Shake, Pecan Chicken Salad Sandwich, and Peach Cobbler Roll 2PC.
• Steak Nuggets

Quantifiable outcome

• Ranked 3rd among U.S. fast-food sandwich chains by 2024 sales
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• DoorDashcoreChannel Partner/ Reseller/ Distributor · 5 August 2026DoorDash serves as Arby's primary delivery partner, managing online delivery orders placed through Arby's website or app. DoorDash handles fulfillment and driver logistics for third-party delivery orders.
• UberEatscoreChannel Partner/ Reseller/ Distributor · 5 August 2026UberEats provides delivery services for Arby's in select markets, enabling customers to order through the UberEats platform.
• GrubhubcoreChannel Partner/ Reseller/ Distributor · 5 August 2026Grubhub offers delivery services for Arby's at participating locations, integrating Arby's into the Grubhub restaurant marketplace.
• CMG CompaniesmajorChannel Partner/ Reseller/ Distributor · 20 July 2026CMG Companies, a Plano, Texas-based multi-brand franchisee, operates 121 Arby's units as part of a portfolio exceeding 600 total units across eight brands including Sonic, KFC, Taco Bell, Ace Hardware, Little Caesars, and Dunkin'. CMG completed 14 deals in 2024 adding over 100 units.
• Inspire BrandscoreStrategic or Co-development Partner · 20 July 2026Inspire Brands, headquartered in Atlanta, is Arby's parent company. Inspire Brands owns multiple restaurant chains including Dunkin', Buffalo Wild Wings, Sonic Drive-In, Jimmy John's, Baskin-Robbins, and Arby's. The parent company is reportedly pursuing an IPO at a $20 billion valuation.
• NASCARmajorGTM or Marketing Partner · 19 June 2026Arby's is a Supporting Partner of NASCAR San Diego Weekend (June 19-21, 2026) at Naval Base Coronado, coinciding with the 250th anniversary of the U.S. Navy. Arby's also sponsors JR Motorsports drivers and was a Founding Partner of the 2025 Chicago Street Race. The partnership includes prominent branding and activation throughout events.
• The Red Clay StraysminorGTM or Marketing Partner · 20 April 2026Arby's launched a marketing partnership with The Red Clay Strays band in connection with the BBQ menu return. The band was featured in marketing materials and Arby's served BBQ sliders at the Stagecoach Festival where the band performed.
• Kristen KishminorGTM or Marketing Partner · 8 April 2026Celebrity chef and 'Top Chef' winner Kristen Kish collaborated with Arby's on the French Dip Royale sandwich, an elevated version of the classic French dip featuring caramelized onions, garlic aioli, and steak seasoning. The limited-time sandwich was available until May 25, 2026.
• Coca-ColamajorGTM or Marketing Partner · 2 April 2026Coca-Cola launched the 'And a Coke' campaign in April 2026, uniting 13 fast-food chains including Arby's in a unified national marketing effort to combat a 2% decline in U.S. restaurant traffic. Coca-Cola provides creative development and media spend at no cost, featuring three 30-second commercials across cinema, television, digital platforms, and delivery apps.
• TombrasminorGTM or Marketing Partner · 30 January 2026Tombras expanded its relationship with Inspire Brands (Arby's parent) by winning social agency of record duties for Sonic Drive-In and Baskin-Robbins, following its acquisition of Arby's social business in 2025.
• Sophie CunninghamminorGTM or Marketing Partner · 28 July 2025WNBA player Sophie Cunningham became an official Arby's brand ambassador following a viral 'Hot Girls Eat Arby's' moment. Arby's responded to her viral social media post and formalized the relationship into an endorsement deal.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wendy's: Direct competitor in the U.S. QSR sandwich and value-oriented burger segment with comparable drive-thru footprint, value menu, and digital-ordering infrastructure.
• Burger King: Direct QSR peer competing in the same value-tier sandwich/burger occasion with similar franchise-driven unit economics and limited-time promotional cadence.
• Sonic Drive-In: Inspire Brands sibling QSR with drive-thru focus; shares the same parent purchasing, marketing, and technology infrastructure as Arby's.
• Jimmy John's: Sandwich-focused QSR sibling under the Inspire Brands portfolio; competes directly in the deliverable sandwich occasion with similar speed proposition.
• Chick-fil-A: Direct QSR peer with superior recent traffic and stronger per-unit economics; competes for the same protein-focused, value-conscious diner.
• Firehouse Subs: Sandwich QSR direct competitor with overlapping protein-focused menu and comparable franchise expansion dynamics.
• Hardee's: Regional QSR competitor with similar value-tier positioning and overlapping lower-income consumer demographic exposure.
• Subway: Sandwich QSR direct competitor with comparable nationwide footprint, value promotions, and franchise-driven growth model.

Broad incumbents

• McDonald's: Largest QSR incumbent with overlapping sandwich, value menu, and digital offerings; sets the media-spend and traffic benchmark against which Arby's is measured.

Emerging players

• Jersey Mike's Subs: Fast-growing sandwich QSR taking share in the premium sub category where Arby's Angus Cheesesteak and limited-time collaborations compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/arbys
• Facebookfacebook.com/arbys
• Instagraminstagram.com/arbys

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arby's