Grubhub
Grubhub is a U.S. food delivery marketplace connecting diners with over 415,000 restaurant partners across 4,000+ cities, generating revenue through commissions, advertising, and the Grubhub+ subscription. Now owned by Wonder Group, it competes with DoorDash and Uber Eats while leveraging an Amazon Prime distribution partnership.
- Company typePrivate
- Founded2004
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Grubhub does
Grubhub is a U.S. food delivery marketplace connecting diners with restaurant partners across 4,000+ cities. As of early 2026, the platform lists over 415,000 restaurant merchants and serves nearly 20 million diners, with monthly active users reported at 8 million. The core product is a consumer-facing mobile app and website for restaurant discovery and ordering, complemented by a restaurant-facing merchant platform (Grubhub for Restaurants). Revenue is generated through marketplace commissions of up to 30% per order, advertising and sponsored placements (including a retail media network for CPG brands), and the Grubhub+ subscription priced at $9.99/month (with a 99¢/month promotional rate for the first six months). Under Wonder Group's ownership since January 2025, Grubhub has shifted to a hybrid pricing model featuring permanent elimination of delivery and service fees on orders over $50, launched a Gold Days loyalty campaign, and initiated a drone delivery pilot with Dexa in New Jersey.
The technology stack is marketplace-centric with selective advanced integrations. Grubhub integrates with Amazon Alexa+ for conversational voice ordering, with Samsung's Gemini-powered Galaxy S26 for AI-assisted ordering, and with Yelp for in-app transaction completion. Drone delivery is operated through Dexa's FAA Part 135-certified DE-2020 autonomous aircraft, and grocery delivery is fulfilled through Instacart for Grubhub+ members. Advertising technology has scaled to the point where Grubhub's retail media network is cited alongside major platforms as generating over $4 billion in combined annualized ad revenue.
Go-to-market combines product-led consumer acquisition with B2B distribution partnerships. The most consequential channel is the Amazon Prime partnership, which provides free Grubhub+ membership to U.S. Prime subscribers, effectively outsourcing subscriber acquisition to Amazon's ecosystem. Corporate accounts serve enterprise clients including JP Morgan, Goldman Sachs, and Meta for employee dining programs. Marketing includes a first-ever Super Bowl commercial (February 2026) featuring George Clooney, a Gold Days promotional campaign offering over $5M in member savings, and restaurant chain partnerships with McDonald's, Chipotle, Wendy's, Taco Bell, Pizza Hut, Wing Stop, and others.
Grubhub firmographics
Firmographics- Name
- Grubhub
- Legal name
- Grubhub Inc.
- Website
- https://grubhub.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Grubhub is a U.S. food delivery marketplace connecting diners with over 415,000 restaurant partners across 4,000+ cities, generating revenue through commissions, advertising, and the Grubhub+ subscription. Now owned by Wonder Group, it competes with DoorDash and Uber Eats while leveraging an Amazon Prime distribution partnership.
- Ownership category
- akta.pro rank
Grubhub industry classification
Industry- Product category
- Online Food Delivery Marketplace
- NAICS
- Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating Places (5812), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)
- akta.pro secondary industries
- Restaurant Meal Delivery Platforms (TLAAAHAA), Restaurant Meal & Prepared Food Delivery (CRAFAFAB), Food Delivery (Restaurant Meals) (TLAAADAC)
Keywords
Where Grubhub is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Grubhub business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Order Commission Revenue: Grubhub charges restaurants commission fees of up to 30% per order for listing on the platform and facilitating deliveries. This is the primary revenue stream representing the majority of platform income.
- Grubhub+ Subscription: Premium subscription service at $9.99/month (promotional 99¢/month for first 6 months) offering zero delivery fees on eligible orders, reduced service fees, 5% credit back on pickup orders, and free delivery on grocery orders over $35.
- Advertising and Promotions: Sponsored placement, promotional deals with restaurant chains, and branded campaigns including sponsored deals during major events and seasonal promotions.
- Retail Media: CPG brands advertise on the Grubhub platform through its retail media network, targeting consumers at the point of purchase decision.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Grubhub+ Premium Subscription - $9.99/month regular |
| Hybrid | Pay-as-you-go | No-Fee Orders Over $50 |
| Transaction based/ take rate | Pay-as-you-go | Restaurant Commission Fees |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Grubhub product offering
Product offeringCore offering
Grubhub operates an online food delivery marketplace that connects diners with over 415,000 restaurant partners across 4,000+ US cities. The platform enables consumers to browse menus, place delivery and pickup orders, and access subscription benefits via Grubhub+. Restaurants use the platform to access customers, manage orders, and fulfill deliveries, paying commission fees on each order.
Product overview
Grubhub operates as a food delivery marketplace platform connecting restaurants with consumers through mobile apps and websites. The core product is the Grubhub marketplace (Grubhub for Restaurants) enabling restaurant listings and order fulfillment. Premium subscription service Grubhub+ provides fee-free delivery and perks. Under Wonder's ownership since January 2025 ($650M acquisition), Grubhub is expanding into drone delivery pilots, loyalty programs with the acquired Claim rewards technology, and promotional campaigns like Gold Days. The platform competes with DoorDash and Uber Eats while integrating with Amazon Alexa+, Yelp, and Instacart for expanded reach.
Differentiator
Problem solved
Functional benefit
Brands
- Grubhub+: Premium subscription service offering zero delivery fees, reduced service fees, and 5% credit back on pickup orders
- Gold Days of Grubhub+
Products and services
- Grubhub Marketplace
Quantifiable outcome
- 81% of Grubhub customers have abandoned orders after seeing total fees
- +4 more outcomes
Companies that use Grubhub
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Grubhub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Grubhub partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and flagship.
- AmazoncoreAmazon provides free Grubhub+ membership to US Prime members as a bundled benefit, giving Grubhub access to Amazon's subscriber base. Prime members also receive promotional offers like $5 off first orders of $15+ through promo codes. This is a significant distribution partnership driving subscriber acquisition for Grubhub.
- Anomaly (Creative Agency)coreCreative agency Anomaly developed Grubhub's 'Gold Digging Season' marketing campaign featuring George Clooney for Super Bowl and the annual Gold Days of Grubhub+ loyalty promotion. The campaign represents a significant brand repositioning effort under Wonder's ownership.
- McDonald's, Chipotle, Wendy's, Taco Bell, Pizza Hut, Wing Stop, Starbucks, Sweetgreen, PopeyescoreMajor restaurant chain partners participating in Grubhub's Gold Days of Grubhub+ promotions and ongoing exclusive deals. These partnerships provide member-exclusive discounts and promotional offers, with chains leveraging Grubhub's subscriber base for customer acquisition. The network includes over 415,000 restaurant partners across 4,000+ US cities.
- YelpcoreGrubhub-powered ordering is integrated into Yelp's restaurant discovery platform, enabling users to complete food orders directly within the Yelp app. The integration positions Grubhub within Yelp's ecosystem covering nearly 45,000 restaurants across 85 cities, with Grubhub-powered ordering expected to expand to more features.
- WondercoreWonder, the parent company that acquired Grubhub in January 2025 for $650 million, operates 100+ food hall locations with 15+ restaurant concepts per site. Grubhub integrates with Wonder's Green Brook location for the drone delivery pilot, featuring Wonder's multi-restaurant model where robotically prepared meals from various virtual brands are available through a single ordering point.
- Amazon Alexa+coreAmazon integrated Grubhub into its Alexa+ voice assistant, allowing users to place and modify food delivery orders through conversational commands on Echo devices. Prime members receive free Grubhub+ access through this integration. The feature enables browsing menu options, customizing orders, and syncing previous orders through voice.
- DexaflagshipGrubhub partnered with Dexa, an FAA Part 135-certified drone company, for a three-month commercial drone food delivery pilot in Green Brook, New Jersey starting March 18, 2026. The program uses Dexa's DE-2020 automated aircraft for deliveries within 2.5-mile radius at no additional cost. Dexa is one of only four US companies with FAA Part 135 Air Carrier certification for commercial drone delivery.
- ClaimcoreWonder (Grubhub's parent) acquired restaurant rewards startup Claim for undisclosed terms. Claim's technology provides automatic cash-back rewards at participating restaurants without codes or scanning. The integration expands Grubhub's merchant marketing and customer retention capabilities across 415,000 merchants and nearly 20 million diners, launching in NYC first with nationwide rollout planned.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Grubhub competitors and assessment
Company assessmentDirect peers
- Just Eat Takeaway.com: Just Eat Takeaway is Grubhub's former parent company and a global food delivery marketplace operating brands including Just Eat, Lieferando, and Takeaway.com. It is comparable as a direct competitor and historically operated the same business model before divesting Grubhub.
- DoorDash: DoorDash is the dominant US food delivery marketplace with approximately two-thirds market share and ~50M MAU. It directly competes with Grubhub across consumer restaurant delivery, restaurant partner onboarding, and emerging grocery delivery, and represents Grubhub's primary competitive threat.
- Uber Eats: Uber Eats is a global food delivery platform from Uber, offering restaurant and grocery delivery across the US and internationally. It directly competes with Grubhub for both consumers and restaurant partners, leveraging Uber's rideshare network for delivery fulfillment.
- Caviar (Block): Caviar, owned by Block (formerly Square), is a premium restaurant delivery service offering curated higher-end restaurants. It competes with Grubhub in the premium segment of the US restaurant delivery market.
- Postmates (Uber): Postmates, now a subsidiary of Uber, operates a US food and goods delivery marketplace with a similar consumer-facing restaurant delivery model. It competes directly with Grubhub in major US markets, particularly for independent restaurants.
Emerging players
- Instacart: Instacart is a leading grocery delivery and pickup platform that has expanded into restaurant delivery adjacencies. It is comparable as a consumer-facing delivery platform and is now a Grubhub partner for grocery delivery, representing both a collaborator and potential competitor.
- Chowbus: Chowbus is an emerging food delivery platform focused on authentic Asian cuisine and regional US markets. It represents an emerging competitor targeting specific demographic segments where Grubhub historically had strong presence.
- Slice: Slice is a delivery and ordering platform specialized for independent pizzerias and local restaurants. It competes with Grubhub for the same SMB restaurant segment with a commission model designed to be more restaurant-friendly than Grubhub's 30% take rate.
Broad incumbents
- Delivery Hero: Delivery Hero is a global food delivery platform operating across Europe, Asia, the Middle East, and Latin America. While not directly competing in the US, it is a broad incumbent operating the same marketplace business model at scale internationally.
Others
- Wonder Group: Wonder is Grubhub's parent company, operating a vertically integrated food platform with food halls featuring 15+ restaurant concepts, robotic meal preparation, and meal kit offerings. While not a peer in the traditional sense, Wonder's strategy and capital allocation directly shape Grubhub's competitive positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Grubhub social profiles
Digital presenceGrubhub financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grubhub leadership team
Management profileNumber of profiles
Profiles5 records
Grubhub subsidiaries and ownership
Company hierarchySubsidiaries2 records
Grubhub funding detail
Funding detailFunding overview
Funding rounds8 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grubhub M&A and investment
M&A and investmentM&A13 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grubhub
What does Grubhub do?
Grubhub operates an online food delivery marketplace that connects diners with over 415,000 restaurant partners across 4,000+ US cities. The platform enables consumers to browse menus, place delivery and pickup orders, and access subscription benefits via Grubhub+. Restaurants use the platform to access customers, manage orders, and fulfill deliveries, paying commission fees on each order.
Is Grubhub a public or private company?
Grubhub is a private company. It is classified as corporate owned and is currently operating.
When was Grubhub founded?
Grubhub was founded in 2004. It employs 11 to 50 people.
Where is Grubhub based?
Grubhub is headquartered in Chicago, United States, in the North America region.
How does Grubhub make money?
Four revenue lines are on record. Order Commission Revenue is the primary driver. The others are grubhub+ Subscription, advertising and Promotions and retail Media.
Who are Grubhub's main competitors?
Direct peers on record are Just Eat Takeaway.com, DoorDash, Uber Eats, Caviar (Block) and Postmates (Uber). Emerging players are Instacart, Chowbus and Slice. Delivery Hero is listed as a broad incumbent. Wonder Group is listed as an others.
Does Grubhub have an API?
No public API is recorded for Grubhub.
What industry is Grubhub in?
Grubhub's product category is Online Food Delivery Marketplace. Its primary akta.pro industry code is AFAIAMAA, Restaurant Meal Delivery Platforms & Aggregators, with a secondary code of TLAAAHAA, Restaurant Meal Delivery Platforms. Its NAICS code is 722513 and its SIC code is 5812.