What Senior Services does

Senior Services Inc. is a 501(c)(3) non-profit organization founded in 1962 (renamed from Creative Life Centers in 1984) and headquartered in Winston-Salem, North Carolina, with a mission of enabling older adults in Forsyth County to live independently at home for as long as possible with dignity. The organization operates an integrated portfolio of programs rather than a discrete technology or product platform: Meals-on-Wheels serves approximately 1,100 homebound seniors each weekday through 70 hot-meal and 20 frozen-meal routes, with close to 200,000 meals delivered annually and over 6 million cumulative since inception; the Elizabeth and Tab Williams Adult Day Center is the only dually certified adult day care and day health facility in Forsyth County, offering Level 1 and Level 2 weekday care at $69–$91 per day with on-site nurses and the Opening Minds Through Art dementia program; and a Senior Lunch Program operates at four sites across the county. All programming is physically consolidated at the 62,500-square-foot Intergenerational Center for Arts and Wellness (Generations Center), which opened in November 2023 and houses 21 collaborating organizations including Atrium Health Wake Forest Baptist, Novant Health, Winston-Salem State University, and the Hispanic League.

The revenue model is a stacked hybrid of (i) government funding from federal, state, and local sources including Medicaid, veterans benefits, and Aging Services programs; (ii) charitable donations and foundation grants (notably a $500,000 SECU Foundation capital grant in February 2023 and a $1,900 United Way urgent-needs grant in March 2026); (iii) program service fees for adult day and select other services; and (iv) voluntary client contributions for Meals-on-Wheels (suggested at $5/meal). Distribution is direct and community-based: on-site programs at the Generations Center, home-delivered services for homebound seniors, community senior lunch sites, and healthcare-system referral partnerships. The GTM motion is community-led, relying on referrals from hospitals and healthcare providers, social services, word-of-mouth from families, and direct community engagement rather than performance marketing.

Leadership and governance center on a volunteer Board of Directors and an executive team led since 2025 by CEO Kristen Perry, who has been with the organization since 2015 (previously COO for nine years); a separate President role was established in the same restructuring. The organization employs 51–100 staff, engaged a workforce of 1,154 volunteers contributing 48,757 hours in FY 2023-24, and holds a Charity Navigator Four-Star rating alongside a Candid Platinum Transparency seal. Recent strategic moves include the 2023 Generations Center opening, the 2022 launch of the Creative Connections arts program, the 2025 CEO appointment, and the 2026 deepening of the Wake Forest University partnership recognized as Community Partner of the Year.

Name

Senior Services

Legal name

Senior Services Inc.

Website

https://seniorservicesinc.org

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

51–100 employees

Short description

Senior Services Inc. is a 501(c)(3) non-profit founded in 1962 in Winston-Salem, NC, that delivers Meals-on-Wheels to ~1,100 homebound seniors daily, operates the only dually certified adult day center in Forsyth County, and coordinates 21 partner organizations from its Generations Center.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Nursing and Residential Care Facilities (623), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Social Adult Day Care (Non-Medical Supervision & Activities) (HSABANAA)

akta.pro secondary industries

Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Elder Services & Aging Support (BPAGAEAF), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Caregiver Support & Education Programs (Center-Based) (HSABANAN)

Keywords

• Senior care services
• Adult day care
• Meals on wheels
• Home care support
• Community aging programs

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Government Funding: Senior Services receives government funding from federal, state, and local sources including Medicaid, veterans benefits, and Aging Services programs.
2. Donations and Grants: The organization receives charitable donations from individuals, corporations, and foundations, as well as grants from organizations like SECU Foundation, United Way, and others to support programs.
3. Program Service Fees: Fees for service programs such as the Williams Adult Day Center (Level 1 at $69/standard day, Level 2 at $79/standard day), with funding assistance available for those who qualify.
4. Client Contributions: Voluntary contributions from Meals-on-Wheels participants and their families, with suggested donation amounts of $5 per meal.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Senior Services Inc. is a nonprofit organization that delivers a portfolio of in-person programs and services to enable older adults in Forsyth County, NC to live independently at home. Its core offerings include home-delivered meals (Meals-on-Wheels), adult day care and day health services (Williams Adult Day Center), community senior lunch sites, in-home personal care, caregiver support, and arts-based wellness programming, coordinated through the Generations Center campus.

Product overview

Senior Services Inc. operates a comprehensive portfolio of programs and services for older adults in Forsyth County, North Carolina. The organization functions as a single integrated service network rather than a platform-plus-modules architecture. Core offerings include Meals-on-Wheels (delivering hot meals, groceries, and frozen meals to approximately 1,100 homebound seniors daily), the Elizabeth and Tab Williams Adult Day Center (the only dually certified adult day care and day health facility in the county), and the Senior Lunch Program at four sites. The Creative Connections arts program provides 21+ creative classes promoting healthy aging. All programs are coordinated through the 62,500-square-foot Intergenerational Center for Arts and Wellness (Generations Center), which houses multiple collaborating organizations. Additional services include Home Care, Elder Care Choices, Living-at-Home, Help Line, Memory Connections, Age-Friendly Forsyth, Grandparents Raising Grandchildren support, and annual events including the Art Show and Sale and Evening for Alzheimer's Care.

Differentiator

Problem solved

Functional benefit

Brands

• The Elizabeth and Tab Williams Adult Day Center: Award-winning adult day center providing care for adults aged 60+, offering daytime support, connection, engagement activities, and caregiver respite. The only dually certified adult day care and day health facility in Forsyth County.
• Intergenerational Center for Arts and Wellness
• Williams Adult Day Center
• Generations Center

Products and services

• Meals-on-Wheels Home-delivered meal service for homebound older adults aged 60+ in Forsyth County, operating three nutrition programs (hot meals, groceries, and frozen meals) and serving approximately 1,100 individuals each weekday through 70 hot-meal routes and 20 bi-weekly frozen-meal routes. Includes volunteer wellness visits during delivery.
• Williams Adult Day Center Adult day care and day health facility offering weekday structured activities, dementia/memory care programming, caregiver respite, and on-site nursing for adults aged 60+ in Forsyth County. The only dually certified adult day care and day health facility in Forsyth County, named Best Adult Daycare Center in the U.S. by the National Adult Day Services Association in 2010.
• Senior Lunch Program Community nutrition and socialization program providing hearty lunches three days a week at four sites across Forsyth County (Shorefair Senior Lunch Site at the Generations Center, Sprague Street Community Center, Koerner Place Apartments in Kernersville, and a fourth site), combined with health screenings, health information, arts and crafts, music, and fellowship.
• Creative Connections Arts-based program for older adults offering 21 creative classes including creative writing, silk scarf dyeing, chalk pastels, acrylic pour, neo-expressionism, keepsake bag creations, hand drum lessons, and acting classes, designed to promote healthy aging and reduce social isolation.
• Home Care In-home support services helping older adults remain at home with dignity, providing assistance with daily activities and personal care.
• Elder Care Choices Guidance and support service helping families navigate care options for older adults, providing direction on available programs, services, and care pathways.
• Living-at-Home Program designed to help older adults remain at home for as long as possible with dignity, supporting the organization's core mission of enabling independent living.
• Help Line Free information and referral service providing assistance to older adults and caregivers, connecting them with community resources, programs, and services across Forsyth County.
• Memory Connections Support services and resources for individuals experiencing memory loss and their families, including connections to memory care programs such as the Williams Adult Day Center's dementia programming.
• Age-Friendly Forsyth Community initiative working to make Forsyth County more accessible and supportive for older adults through policy, planning, and partnership activities.
• Grandparents Raising Grandchildren Support group program for older adults aged 55+ who provide kinship care for minor relatives, offering guidance on legal aid, custody options, financial resources, Social Security, recreation, respite care, behavioral health, and medical resources.
• Intergenerational Center for Arts and Wellness (Generations Center) 62,500-square-foot community center hub for health services, artistic activities, and intergenerational programming provided by over 20 local collaborating organizations, home to the Williams Adult Day Center, a senior lunch site, a memory clinic, a theatre, a cafe, and creative spaces on the Senior Services 10-acre campus in Winston-Salem, NC.

Quantifiable outcome

• 47% of adult day care participants would have been forced to enter nursing homes if programs had not existed
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

14 partnerships are on record, tiered core, flagship, supporting and historical/founding.

• Wake Forest UniversitycoreStrategic or Co-development Partner · 3 March 2026Groundbreaking collaboration recognized as Community Partner of the Year by NC Campus Engagement Network. Partnership transforms how students, faculty, and community members learn from and with older adults through intergenerational programs at the Generations Center.
• First Citizens BankflagshipGTM or Marketing PartnerPresenting sponsor of the Annual Art Show & Sale benefiting Meals-on-Wheels. Provides major funding and support for the signature annual fundraising event.
• Milner's American Southern RestaurantcoreGTM or Marketing PartnerServed as Memory Maker Presenting Sponsor of the 25th annual Evening for Alzheimer's Care, honoring the memory of family member Tommy who received care at the Williams Center.
• Bank of AmericacoreGTM or Marketing PartnerDelivery Partner sponsor for the Art Show & Sale, supporting the Meals-on-Wheels program.
• Duke EnergysupportingGTM or Marketing PartnerVolunteer Engager sponsor for the Art Show & Sale, supporting volunteer engagement initiatives.
• Allegacy Federal Credit UnionsupportingGTM or Marketing PartnerSocial Connector sponsor for the Art Show & Sale, supporting community engagement.
• Arbor AcressupportingGTM or Marketing PartnerCorporate Champion and Delivery Partner sponsor for the Art Show & Sale.
• Novant HealthcoreStrategic or Co-development PartnerCollaborating organization at the Intergenerational Center for Arts and Wellness. Staff served as Meals-on-Wheels champions during Community Champions Week.
• Hispanic LeaguecoreStrategic or Co-development PartnerPartner organization housed at the Generations Center with office space. Contributes to intergenerational programming and serves the Hispanic/Latino community.
• Winston-Salem State UniversitycoreStrategic or Co-development PartnerPartner organization contributing to the Intergenerational Center collaboration and community outreach.
• HandsOn NWNCsupportingStrategic or Co-development PartnerCommunity volunteer organization partner that participated in Meals-on-Wheels champion activities.
• Cancer ServicessupportingStrategic or Co-development PartnerPartner organization collaborating at the Intergenerational Center for Arts and Wellness.
• Atrium Health Wake Forest Baptist (formerly NC Baptist Hospital)coreStrategic or Co-development Partner30-year land lease partnership ($1/year) near the hospital. Included collaboration in patient care, research, and teaching. Expanded participant services to include occupational, speech, and physical therapies.
• First Baptist Church, Centenary United Methodist, Augsburg Lutheran, St. Paul's Episcopal, First Presbyterianhistorical/foundingStrategic or Co-development PartnerFive Forsyth County churches that formed Creative Life Centers in 1974 (predecessor to Senior Services) to enrich lives of older adults and prevent inappropriate institutionalization.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Others

• Meals on Wheels America: National umbrella organization for the Meals-on-Wheels network. Senior Services' home-delivered meals program is part of this affiliate network, so it is a direct ecosystem peer for the MOW program specifically, though Meals on Wheels America itself is not a competitor — it provides branding, advocacy, and best-practice support.

Direct peers

• Shepherd's Centers of America: National nonprofit network of interfaith senior service centers offering Meals-on-Wheels, adult day programs, and caregiver support — closely aligned with Senior Services' community-based, faith-rooted model that originated from local churches in 1974.
• Piedmont Triad Regional Council Area Agency on Aging: Designated Area Agency on Aging serving the same Piedmont NC region as Senior Services. Competes for Older Americans Act funding, Aging Services grants, and adult day referrals in the Forsyth County footprint.

Emerging players

• InnovAge Holding Corp. Public PACE (Program of All-Inclusive Care for the Elderly) operator providing integrated medical, social, and adult day services to nursing-home-eligible seniors. Represents the next-generation integrated care model that Senior Services' Williams Adult Day Center increasingly competes against for higher-acuity participants and Medicaid waiver funding.

Broad incumbents

• BrightSpring Health Services: Large publicly traded provider of home and community-based health services including home health, hospice, pharmacy, and behavioral health. Comparable to Senior Services' Home Care and Meals-on-Wheels delivery arms at a much broader, multi-state scale.
• Help at Home: National in-home personal care provider serving Medicaid-eligible seniors and persons with disabilities. Closely comparable to Senior Services' Home Care service line in terms of ADL assistance and Medicaid-funded personal care delivery.
• Amedisys, Inc. Major home health and hospice provider with significant Medicare and Medicaid exposure. Comparable in the home-based clinical services category that overlaps with Senior Services' Home Care line, especially where Atrium Health partners provide referrals.
• Addus HomeCare Corporation: Public home and community-based services provider focused on Medicaid-funded personal care for the elderly and disabled. Operates at scale across many states and competes for the same Medicaid waiver funding pool that supports Senior Services' programs.
• Five Star Senior Living: National senior living operator offering assisted living and memory care across 30+ states. A potential adjacent competitor for higher-acuity participants who might otherwise remain in Senior Services' adult day program rather than transition to institutional care.
• Brookdale Senior Living: Largest U.S. senior living operator with assisted living, memory care, and home health divisions. Represents the institutional alternative that Senior Services' "aging in place" mission is explicitly designed to defer or prevent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/seniorservicesinc
• Xx.com/srservicesinc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Services