What Gameberry Labs does

Gameberry Labs is a Bangalore, India-based mobile gaming studio founded in 2016 by IIT Kharagpur alumni Govind and Afsar, focused on digitizing classic board games for global casual mobile gamers. Its core portfolio comprises four multiplayer titles — Ludo Star (50M+ downloads, 1.5M+ DAU), Parchisi Star (75M+ downloads, 3.5M+ DAU), Ludo Titan (20M+ downloads, 700K+ DAU), and BackGammon Friends (1M+ downloads, 100K+ DAU) — collectively serving 6M daily active players with 100K+ concurrent users at peak and 125M+ lifetime downloads. The studio operates a shared codebase architecture supporting real-time multiplayer, club/league systems, audio chat (via Vivox), and a collectible dice economy, and recently launched Sorry! World (October 2025) through a partnership with Hasbro to extend into Western board game IP. Geographic reach spans South Asia (India, Pakistan, Bangladesh, Saudi Arabia), Europe (Spain), Latin America (Mexico, Colombia, Ecuador, Dominican Republic), and North Africa (Morocco).

The company monetizes exclusively through a freemium model with no subscription tier: players purchase virtual currency (Gems priced from $2.99 to $499.99, Gold packs across multiple tiers) for gameplay advantages including dice collections, re-rolls, and access to high-stakes tables, and the platform serves targeted third-party advertising via Admob. Distribution is entirely self-serve through the Google Play Store and Apple App Store, with no direct sales motion; acquisition is organic, driven by app store discovery, in-game referrals, Facebook friend sync, and earned media coverage. Gameberry Labs is self-funded and profitable with no disclosed funding rounds, employs 101-250 people, and maintains an active social media presence (LinkedIn, Twitter, Instagram, Facebook) plus a Berryvengers blog for community engagement. Technology partners include Google Cloud (infrastructure), Firebase (analytics), Adjust (attribution), Vivox (audio), and Admob (ads), with Hasbro as a core IP partnership.

Name

Gameberry Labs

Legal name

Gameberry Labs Private Limited

Website

https://gameberrylabs.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Gameberry Labs is a Bangalore-based mobile gaming studio developing classic board games including Ludo Star, Parchisi Star, Ludo Titan, and BackGammon Friends for casual mobile gamers worldwide. It monetizes through freemium in-app purchases of virtual currency and third-party advertising, serving 6 million daily active players.

Ownership category

akta.pro rank

Product category

Casual Mobile Gaming

NAICS

Amusement Arcades (71312)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

akta.pro secondary industries

Community Communications & Voice/Chat Platforms (Discord-like, in-game comms) (MPAFAIAE), Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB), Guilds, Scholarship & Player Networks (asset renting, delegation, communities) (FSAPAGAI)

Keywords

• Mobile board games
• Casual mobile gaming
• Free-to-play games
• Multiplayer board games
• In-app purchase gaming

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. In-App Purchases - Virtual Items: Players purchase virtual currency (Gems, Gold, Coins) and virtual items through in-app purchases. Virtual items include dice collections, game enhancements like re-roll options, and access to high-stakes games. Purchases are non-refundable and non-transferable outside the platform.
2. In-Game Currency Purchase: Direct purchase of virtual currencies including Gem Packs (ranging from $2.99 to $499.99) and Gold Packs for gameplay advantages. Players can also earn currency through incentivized ads.
3. Third-Party Advertising: Targeted advertising using third-party networks (Admob by Google) with cookies, pixel tags, and behavioral targeting based on user activity and browsing patterns.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Gameberry Labs develops free-to-play mobile multiplayer board games for global consumers, with Ludo Star, Parchisi Star, Ludo Titan, BackGammon Friends, and Sorry! World as its core titles. Games feature real-time multiplayer, social chat and audio chat, clubs/leagues, and a virtual currency economy of Gems and Gold. Revenue is generated through in-app purchases of virtual items and third-party advertising served via Admob.

Product overview

Gameberry Labs is a mobile gaming studio that builds classic board games for global audiences. Their core portfolio consists of four main products: Ludo Star (the original viral hit with 50M+ downloads), Parchisi Star (75M+ downloads, popular in Spanish-speaking markets), Ludo Titan (an evolved version with tournaments and clubs), and BackGammon Friends. All games share a common codebase and feature social multiplayer experiences, virtual currency systems (coins, gems, gold), in-app purchases, and social features like chat and emojis. The company previously experimented with additional games including Bankrupt (property trading game), Glamland/Glamdiva (dress-up games), and Sorry! World.

Differentiator

Problem solved

Functional benefit

Products and services

• Ludo Star Mobile multiplayer Ludo board game featuring 4 Player Mode, Team Up Mode, and Private Table with easy invite options; targeted at casual gamers in South Asia and the Middle East.
• Parchisi Star Mobile multiplayer Parchís board game with Classic and Spanish variations, 300+ collectible dice, Facebook account sync, weekly special events, and social features; targeted at Spanish-speaking gamers in Spain and Latin America.
• Ludo Titan Mobile multiplayer Ludo game with Clubs (Guild/Clan System), multiple variations (Classic, Master, Quick), multiple modes (1v1, Team Up, 4 Player, Private Table, Offline), leaderboards, 150+ collectible dice, chat and emoji features, and daily tournaments.
• BackGammon Friends Mobile multiplayer online backgammon game connecting players worldwide, with gem and gold-based in-app purchases for virtual items and social features.
• Sorry! World Mobile game title released by Gameberry Labs based on the Hasbro board game IP "Sorry!", distributed via major mobile app stores.

Quantifiable outcome

• 250K Daily Active Players reached within 3 months of launch
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• HasbrocoreStrategic or Co-development PartnerGameberry Labs partnered with Hasbro to digitize board games. Hasbro owns classic board game IPs, and Gameberry brings mobile gaming expertise to bring these games to digital audiences.
• Google CloudcoreTechnology or IntegrationGoogle Cloud case study highlights Gameberry Labs as a customer. Google Cloud provides infrastructure and cloud services supporting the gaming platform's scale.
• Firebase by GooglecoreTechnology or IntegrationFirebase provides user analytics and technical metrics for the gaming platform, enabling data-driven product decisions.
• VivoxcoreTechnology or IntegrationVivox provides live audio chat services integrated into the gaming platform, enabling real-time voice communication between players.
• WinZO GamesminorOthersBoth companies profiled in WinZO Games and Interactive Entertainment and Innovation Council report on Indian gaming sector. Contextual industry association rather than formal partnership.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PlaySimple: Bengaluru-based mobile game studio focused on casual puzzle and word games for global audiences; comparable Indian mid-size mobile studio with similar product-led, app-store-native model.
• Gametion Technologies: Indian mobile game studio behind Ludo King, the single largest direct competitor to Gameberry's Ludo Star in the same genre, geography and platform. Both target South Asian casual board-gamers via free-to-play mobile apps.
• Moonfrog Labs: Bangalore-based mobile casual game studio publishing Ludo Club and Teen Patti Gold, directly competing with Gameberry on Ludo and social card/board games for the same Indian consumer base.
• Octro: India-origin mobile social casino and board game publisher (Teen Patti, 3 Patti), competing in the same casual multiplayer genre targeting Indian subcontinent users on app stores.
• Peak Games (now part of Zynga): Turkish mobile game studio that published Ludo Pasha and similar board-game titles, directly comparable as a multi-title casual board-game mobile publisher before being acquired by Zynga.
• Games2win: Mumbai-based mobile gaming studio with similar casual game portfolio targeting Indian and emerging-market consumers, comparable in size, geography and product-led growth model.

Broad incumbents

• Zynga: Major mobile social-casual gaming incumbent with overlapping board/card game genres (Words With Friends, Zynga Poker). Acquired Peak Games, demonstrating incumbent appetite for exactly the category Gameberry operates in.
• Playtika: Global mobile casual gaming incumbent with social-casual board/card titles; broadly comparable on monetization model (IAP + ads) and live-ops-driven engagement, though at much larger scale and Western-centric.
• Miniclip: Tencent-owned mobile and online games publisher with casual multiplayer portfolio including board/card titles; comparable as an incumbent mobile-casual publisher with global app-store distribution.

Others

• WinZO Games: India-based real-money and casual gaming platform; while not a direct competitor, WinZO is an adjacent ecosystem player co-listed with Gameberry in the Indian Interactive Entertainment and Innovation Council report and serves overlapping Indian mobile gamers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GameberryHQ
• Facebookfacebook.com/gameberrylabs
• LinkedInlinkedin.com/company/gameberry-labs
• Instagraminstagram.com/artofgameberry

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gameberry Labs