FireRein

What FireRein does

FireRein Inc., incorporated in 2014 and headquartered in Napanee, Ontario, develops and manufactures Eco-Gel™, a patented plant-based, 100% bio-based firefighting water additive positioned as a non-toxic, PFAS-free alternative to conventional fluorinated firefighting foams. Eco-Gel is mixed with water at 2–5% concentration to form a hydrogel that clings to vertical, horizontal, and overhead surfaces; the company claims 55% faster knockdown than water alone and 40–60% lower water usage, with compatibility across fresh, sea, brackish, and grey water. The core chemistry is protected by composition-of-matter patents in Canada (CA 2968882) and the U.S. (US 10,159,863 B2), and Eco-Gel is the only gel UL-listed for both Class A and Class B fires and the only water additive certified 100% bio-based by the USDA BioPreferred Program. The product portfolio is anchored by Eco-Gel concentrate and extended with mechanical proportioning hardware (Through Pump Proportioner, Fire Prevention Pump), an Eco-Rinse transition aid, the HotWorx hot-work prevention spray, and tiered training programs.

Revenue is generated primarily through one-time concentrate sales (20 kg carboys, 1,000 kg totes), equipment and accessories, and professional training services, all sold on a quote-based model with no publicly listed pricing. The company sells directly to enterprise and government accounts and through specialized fire-service distributors covering Ontario (Municipal Equipment), 10 U.S. states (Fireground Supply), and Western Canada (WFR Wholesale Fire & Rescue). Primary customer segments are municipal fire departments (including Markham Fire & Emergency Services as the first full-fleet municipal adopter), mining operations (Agnico Eagle's Detour Lake Mine), industrial facilities (Strathcona Paper), and wildland-urban-interface sites (Lake O'Hara Lodge), with secondary verticals including petrochemical, aerospace/defense, and waste management. Leadership combines career firefighter co-founders with a recently appointed Interim CEO (Oleg Popovsky, ex-Enphase Energy) tasked with commercial scale-up.

Name

FireRein

Legal name

FireRein Inc.

Website

https://firerein.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

FireRein Inc. manufactures and sells Eco-Gel, a patented plant-based, PFAS-free firefighting water additive certified by UL and the USDA, serving municipal fire departments, mining operators, and industrial sites across North America through direct sales and specialized distributors.

Ownership category

akta.pro rank

Product category

Fire Suppression Chemicals

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Fire Protection & Life Safety Systems (Firewater, Suppression, Detection, Alarm) (EUAEAFAG)

akta.pro secondary industries

Fire & Rescue Services (Fire Suppression, Rescue) (BPAIAGAB), Firestopping & Fire-Resistant Sealants (IMADAOAI)

Keywords

• Firefighting foam alternatives
• Bio-based fire suppression
• Water-enhancing hydrogel
• Fire suppression chemicals
• Wildland fire retardant

Headquarters

HQ city

Napanee

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Eco-Gel Concentrate Sales: FireRein generates revenue primarily through sales of Eco-Gel concentrate, a patented plant-based firefighting water additive. The concentrate is sold in various packaging configurations including 20kg carboys and 1000kg totes. Pricing is quote-based rather than publicly listed.
2. Equipment and Accessories: Sales of supporting equipment including Through Pump Proportioner (TPP), Fire Prevention Pump System, Eco-Rinse, and HotWorx products. These products complement the core Eco-Gel concentrate and provide recurring equipment sales opportunities.
3. Training Services: FireRein provides tiered training programs including virtual introductory sessions, half-day onsite operational training, and full-day advanced hands-on training. Training programs include certification sign-off and are delivered by fire training professionals.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

FireRein manufactures and sells Eco-Gel™, a patented plant-based firefighting water additive concentrate that transforms water into a firefighting hydrogel for Class A and B fire suppression. The company also produces complementary proportioning equipment (Through Pump Proportioner, Fire Prevention Pump), fire prevention spray (HotWorx), equipment rinse aid (Eco-Rinse), and tiered training programs for fire departments and industrial customers.

Product overview

FireRein is a cleantech company that has developed a portfolio of firefighting and fire prevention products anchored by Eco-Gel™, the world's first and only certified 100% bio-based, PFAS-free plant-based firefighting concentrate. The product line includes complementary delivery systems—the Through Pump Proportioner™ (TPP) for mechanical proportioning through fire pumps, the Fire Prevention Pump™ (FPP) for portable rapid response deployment, and Eco-Rinse™ for equipment cleaning during foam transition. HotWorx™ provides fire prevention coating for hot work operations. The portfolio is unified by the core Eco-Gel technology platform, which is UL verified for Class A and B fires and USDA Certified 100% Biobased, and is supported by professional training programs covering product deployment and operational readiness.

Differentiator

Problem solved

Functional benefit

Brands

• Eco-Gel: Patented plant-based firefighting water additive - the world's first and only certified 100% bio-based, PFAS-free concentrate for fire suppression and prevention.
• Eco-Rinse
• HotWorx
• Through Pump Proportioner (TPP)
• Fire Prevention Pump (FPP)

Products and services

• Eco-Gel™ Patented plant-based firefighting water additive concentrate, the first and only certified 100% bio-based, PFAS-free solution. When mixed with water at 2-5% concentration, creates a potent firefighting hydrogel effective for Class A and Class B fires. Sold in 20kg carboys and 1000kg totes.
• Through Pump Proportioner™ (TPP) Affordable all-mechanical proportioning solution that introduces Eco-Gel into a firefighting water stream by drafting it through the inlet side of a firefighting water pump.
• Fire Prevention Pump™ (FPP) All-in-one portable rapid response firefighting and prevention system with variable injection rate and built-in flow sensor, optimized for deploying Eco-Gel across various terrains and industrial installations.
• Eco-Rinse™ Environmentally benign rinse aid designed to flush equipment and vessels used to deploy firefighting foam in preparation for switching to Eco-Gel.
• HotWorx™ Temporary fire prevention coating spray for use during hot work operations (cutting, grinding, soldering, welding) that forms a protective hydrogel barrier between heat sources and flammable surfaces.
• Training Programs Comprehensive training programs delivered by fire training professionals covering PFAS Replacement and Operational Readiness. Tier 1 (60-90 min virtual), Tier 2 (half-day onsite), and Tier 3 (full-day onsite). Includes certification sign-off.

Quantifiable outcome

• 55% faster fire knockdown compared to water alone
• +4 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and strategic.

• Municipal EquipmentcoreChannel Partner/ Reseller/ DistributorMunicipal Equipment is FireRein's distributor for products in the Ontario fire service market. With over 30 years of firefighting equipment sales experience across Southern Ontario, they provide quality products and customer service to fire departments.
• Fireground SupplycoreChannel Partner/ Reseller/ DistributorFireground Supply is FireRein's U.S. Distributor covering Florida, Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, Missouri, Ohio, and Wisconsin. They are a veteran-owned national fire and police protective gear provider based in Plainfield, Illinois.
• WFR Wholesale Fire & RescuecoreChannel Partner/ Reseller/ DistributorFireRein and WFR entered into a Collaborative Development and Commercialization agreement to mobilize municipal and industrial deployment platforms for FireRein's products in Western Canada. WFR provides market research and feedback to secure alpha customers.
• PPE SolutionscoreChannel Partner/ Reseller/ DistributorPPE Solutions partnered with FireRein to help Markham Fire & Emergency Services transition from PFAS-containing foam to Eco-Gel. They provided outstanding support and expertise in switching over the fleet and training on the new product.
• Caylym Technologies InternationalstrategicStrategic or Co-development PartnerFireRein works with Caylym Technologies International on the Guardian system - a force multiplier that instantly increases air attack response capability by using military cargo aircraft to drop water/gel on wildfires. FireRein introduced the Guardian system to the Canadian Armed Forces as part of an Innovative Solutions Canada project in 2024.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Perimeter Solutions: Perimeter Solutions is one of the world's largest manufacturers of firefighting foam (including legacy AFFF and fluorine-free alternatives), acquired out of 3M's fire-suppression business. Directly competes with Eco-Gel for municipal and industrial Class B fire-suppression contracts, particularly as PFAS bans accelerate.
• BIOEX: French-based manufacturer of fluorine-free firefighting foams (e.g., BIO-F) positioned explicitly as PFAS-free alternatives. Direct peer to FireRein's Eco-Gel in the fluorine-free Class B fire-suppression category, targeting the same regulatory displacement opportunity in Europe and globally.
• National Foam: Long-standing US manufacturer of firefighting foam concentrates (Class A and B) with a fluorine-free product line. Direct competitor to FireRein for municipal and industrial foam contracts, with established UL listings and broad North American distribution.
• Dr. Sthamer Hamburg: German specialty chemical manufacturer producing firefighting foam concentrates and foam proportioning systems. Direct peer in the same water-additive fire-suppression category, particularly for industrial and maritime customers across Europe and the Middle East.
• Angus Fire: Global manufacturer of firefighting foams, equipment, and hardware serving municipal, industrial, aviation, and military customers. Direct peer across the broader fire-suppression product category, with established global distribution and UL/FM approvals for Class A and B foam products.
• Dafo Fomtec: Swedish manufacturer of firefighting foam concentrates (both traditional and fluorine-free) with a strong marine and industrial focus. Direct peer offering water-additive fire-suppression solutions to similar industrial and municipal customers as FireRein.
• GelTech Solutions: US company that developed FireIce, a water-enhancing fire-suppression gel for wildland and structure fires. Closely comparable to FireRein's Eco-Gel in product form (hydrogel additive) and target use cases (wildfire, structure fire, first responders).
• Solberg (RE-HEALING Foam): Manufacturer of RE-HEALING foam and other fluorine-free firefighting foam technologies, now part of the broader fire-suppression market. Direct peer competing for the same fluorine-free Class A/B foam displacement opportunity that Eco-Gel targets.

Broad incumbents

• Chemours: Large specialty chemicals company that historically manufactured PFAS-based firefighting foam (and faces major PFAS litigation). A broad incumbent now repositioning toward fluorine-free alternatives, with substantial R&D, UL infrastructure, and municipal relationships that compete with Eco-Gel.
• Kerr Fire (Halma plc): Subsidiary of Halma plc producing firefighting foams and fire-protection chemicals globally. Broad incumbent with overlapping product categories (water-additive fire suppressants) and significantly larger international distribution than FireRein.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/FireReinInc
• YouTubeyoutube.com/channel/UCBJSMyG-9oZY-7coBipUpuQ
• Facebookfacebook.com/firereininc
• LinkedInlinkedin.com/in/firerein-inc-5931a5164

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds6 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FireRein