What OROI does

OROI is a Spanish virtual reality therapeutic platform company headquartered in San Sebastián, Spain, operating under the legal name OROI WELLBEING S.L. The company develops and distributes immersive VR hardware paired with proprietary software applications designed for the elderly care market, including Oroi Wellbeing (360-degree virtual travel and relaxation), Oroi Cognitive (simulated daily-life cognitive training exercises), Oroi Fit (cycling-based physical exercise in VR), Oroi Resort (hand-tracking-based cognitive and motor activities), and Oroi TV (group entertainment on tablet/TV). These applications target cognitive stimulation, emotional wellbeing, and physical activity for elderly residents in care homes, nursing homes, and home-care settings, including populations with dementia and advanced cognitive decline. Technology includes standalone VR headsets, hand-tracking implementations (no controllers required), 360-degree video content, and analytics dashboards for usage and outcome tracking.

The commercial model is B2B enterprise subscription and licensing sold via direct sales with demo-led procurement. Pricing is quote-based with annual billing cadence; no public price list exists. Target customers are institutional — large nursing home groups, public-sector administrations, NGOs, and cooperatives — and named clients include DomusVi, Caser, Clece, Colisée, Emvia Living, Kabia, Junta de Andalucía, Cruz Roja, Ayuntamiento de Badajoz, Suara Cooperativa, and Matia Fundazioa. Distribution combines direct enterprise sales across seven European countries (Spain, France, Switzerland, Belgium, Germany, Czech Republic, Slovakia) with a content partnership with MyndVR for the US/Canada and distributors in Australia. Demonstrated outcomes include a 75% improvement in emotional wellbeing in a Suara home-care study and increased participation/verbal expression in advanced dementia patients in a Matia Fundazioa study.

Founded in 2017 by Jorge Maylin and Iñaki Aramburu, Oroi has executed a buy-and-build expansion strategy: a €400,000 seed round (2020) led by Easo Ventures alongside Mondragón Fondo de Promoción FCR and GSR; acquisition of FeelU in France (2024); acquisition of VR Pharma in Spain (2025); and acquisition of Kaleido VR in the Czech Republic (January 2026), bringing the customer base to over 1,000 social-healthcare facilities. The company has reported approximately 170% revenue growth and participates in the EU-funded T-IA-KI consortium (2026-2028) to develop an AI-enabled caregiver support platform. Headcount is reported at 1-10 employees.

Name

OROI

Legal name

OROI WELLBEING S.L.

Website

https://oroi.info

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

OROI is a Spain-based virtual reality platform that delivers therapeutic VR applications — cognitive stimulation, emotional wellbeing, and physical exercise — to care homes, nursing homes, and home-care providers serving elderly populations across seven European countries, with transatlantic distribution via MyndVR.

Ownership category

akta.pro rank

Product category

Virtual Reality Therapeutic Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Virtual Behavioral Health Integration Platforms (HLALABAE)

akta.pro secondary industries

VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG), VR/AR Gaming Platforms (BPAMAKAG)

Keywords

• Virtual reality therapy
• Elderly cognitive stimulation
• Senior care technology
• Immersive therapeutic content
• VR wellbeing platform

Headquarters

HQ city

San Sebastian

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. VR Platform Subscriptions / Licensing to Care Facilities: Oroi generates revenue by providing its VR platform (hardware devices and software applications) to care homes, nursing homes, healthcare facilities, and social service organizations on a subscription or recurring licensing basis. The platform is deployed across institutional clients who use it with their residents or patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

OROI provides a virtual reality (VR) therapeutic platform that combines standalone VR headsets with proprietary software applications for elderly care, delivered on a subscription/licensing basis to care homes, nursing homes, healthcare facilities, and social service organizations. The platform offers five core applications (Oroi Wellbeing, Oroi Cognitive, Oroi Fit, Oroi Resort, Oroi TV) addressing emotional wellbeing, cognitive stimulation, physical exercise, and group entertainment for elderly users, complemented by an AI-powered caregiver training platform (T-IA-KI). Revenue is generated through recurring enterprise licensing of the integrated hardware-plus-content solution deployed across institutional clients.

Product overview

Oroi is a comprehensive virtual reality (VR) platform for elderly care delivering therapeutic content through five core applications: Oroi Wellbeing (immersive relaxation and virtual travel experiences), Oroi Cognitive (daily life simulation exercises for cognitive stimulation), Oroi Fit (physical exercise combined with VR cycling), Oroi Resort (hand-tracking-based cognitive and motor activities), and Oroi TV (group entertainment content in TV format). The platform integrates standalone VR headsets with therapeutic protocols targeting emotional wellbeing, cognitive function, and physical health in seniors. Through its T-IA-KI initiative, Oroi is developing an AI-powered platform to support caregivers. The recent acquisition of Kaleido VR added complementary applications (Kognice, Motorika, Fit) for cognitive training, motor skills, and physical therapy. The ecosystem operates across multiple European markets with distributors in the US and Australia.

Differentiator

Problem solved

Functional benefit

Brands

• Oroi Wellbeing: Primary VR wellness application for relaxation and mindfulness.
• Oroi Cognitive
• Oroi Fit
• Oroi Resort

Products and services

• Oroi Wellbeing VR application for increasing cognitive wellbeing in elderly users through immersive experiences including 360-degree virtual travel to destinations, relaxation sessions, and panoramic views designed to evoke emotions and improve quality of life, with metrics and statistics dashboards for outcome monitoring.
• Oroi Cognitive Cognitive stimulation application with exercises simulating daily life activities such as shopping, city orientation, dressing, and puzzle-solving to train memory, attention, and language functions in elderly users by blocking external distractions through VR immersion.
• Oroi Fit Physical exercise application combining VR headsets with adapted stationary pedals, allowing elderly users to cycle through natural landscapes and cities while receiving cognitive stimulation through immersive virtual environments, targeting improved physical condition with minimal effort.
• Oroi Resort Cognitive and motor skills stimulation application using hand-tracking technology for intuitive interaction without VR controllers, featuring activities like cooking, planting, animal therapy, and whack-a-mole to develop executive functions and fine motor skills.
• Oroi TV Group entertainment and wellbeing content platform in TV format for tablet, computer, and television, featuring interactive group programs including quiz games, bingo, musical activities, and hidden-word puzzles designed for elderly care settings.
• Kaleido VR Applications (Kognice, Motorika, Fit) Suite of VR therapeutic applications acquired via Kaleido VR covering cognitive training (Kognice), motor skills development (Motorika), and physical therapy through VR-integrated cycling (Fit), broadening the Oroi portfolio in the Czech Republic, Slovakia, and broader European markets.

Quantifiable outcome

• 75% of home care users showed improvement in emotional wellbeing, with a 1.25-point increase in joy sensation and 1.24-point increase in relaxation sensation (HADS scale)
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Kaleido VRcoreStrategic or Co-development Partner · 28 January 2026Kaleido VR, a Czech Republic-based company, was acquired as Oroi's third acquisition in January 2026. The deal expanded Oroi's customer network to over 1,000 clients and extended its presence to the Czech Republic and Slovakia, adding three new interactive VR applications (Kognice, Motorika, and Fit) to the portfolio.
• T-IA-KI Consortium (Spain-France Cooperation)minorStrategic or Co-development Partner · 1 January 2026Oroi participates in the T-IA-KI project, a cross-border cooperation initiative between Spain and France funded by the Interreg VI-A POCTEFA program (€1.78M total, 65% EU-funded). Oroi contributes digital content adapted for caregivers, developed between 2026 and 2028.
• VR PharmacoreStrategic or Co-development Partner · 1 January 2025VR Pharma was Oroi's second acquisition in 2025, expanding the company's presence in the Spanish healthcare sector. The integration added pharmaceutical and clinical therapeutic applications to Oroi's platform.
• FeelUcoreStrategic or Co-development Partner · 1 January 2024FeelU, a French VR company, was the first acquisition made by Oroi in 2024. The acquisition brought additional technological capabilities and customer relationships in the French market, forming part of Oroi's European expansion strategy.
• MyndVRcoreChannel Partner/ Reseller/ Distributor · 13 October 2022Strategic transatlantic partnership announced in October 2022, with MyndVR distributing Oroi Cognitive and Oroi Fit across North America (US and Canada). The alliance was described as the first transatlantic collaboration in the advanced VR therapy industry, expanding Oroi's content to thousands of elderly users in North America.
• Suara CooperativacoreStrategic or Co-development PartnerSuara Cooperativa collaborated with Oroi on a therapeutic home care project (Acompañamiento terapéutico a domicilio) involving over 170 users and training approximately 30 home care professionals. The initiative demonstrated the efficacy of VR in home care settings and was presented at Castellbisbal municipality.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MyndVR: US-based provider of VR experiences for older adults in senior living communities; also Oroi's North American distribution partner, making it the closest functional peer and direct competitor in the US market.
• SilverFit: Dutch company offering VR and interactive technology for rehabilitation and elderly care, serving nursing homes and therapy clinics across Europe with a comparable VR-for-seniors proposition.
• Rendever: US-based VR platform focused on senior living communities and healthcare systems, providing immersive experiences for cognitive stimulation and social engagement, overlapping directly with Oroi Wellbeing and Oroi Cognitive.
• BehaVR: US company developing VR-based digital therapeutics for behavioral and mental health, with overlapping therapeutic content delivery model targeting chronic conditions and wellbeing.
• AppliedVR: US-based VR therapeutics company with FDA-authorized EaseVRx for chronic pain, demonstrating a similar B2B clinical-VR model and regulatory pathway relevant to Oroi's expansion into therapeutic use cases.
• XRHealth: US/Israel-based virtual care XR platform that combines VR therapy with telehealth clinician oversight, operating a comparable VR-as-clinical-tool model sold to providers and payors.
• Psious: VR platform for mental and behavioral health used by clinicians, with overlapping therapeutic-content-plus-platform business model targeting similar care-provider customers.

Broad incumbents

• Penumbra (REAL Immersive System): Large medical-device company whose REAL Immersive System delivers VR-based rehabilitation, operating as a broader incumbent in clinical VR rehab with overlapping but more medically-specialized positioning.

Regional players

• C2Care: French VR therapy platform for mental health professionals, a regional peer with comparable therapeutic VR positioning to Oroi in the French market where Oroi has expanded via the FeelU acquisition.

Emerging players

• Limbic: UK-based digital mental health platform combining AI-driven therapy support with clinician tools, adjacent to Oroi's T-IA-KI caregiver-support direction and the broader behavioral health platform space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/27230046

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OROI