What Soft2bet does

Soft2Bet is a privately held B2B iGaming turnkey solutions provider founded in 2016 by Uri Poliavich, headquartered in Cyprus with operational offices in Limassol (Cyprus) and St. Julian's (Malta), employing over 500 people. The company supplies complete iGaming platform infrastructure to operators globally — including turnkey casino, turnkey sportsbook, player account management (PAM), CRM, payments, CMS, KYC/risk management, and its proprietary MEGA (Motivational Engineering Gaming Application) gamification engine. The platform is built on a cloud-native AWS architecture with modular, API-first design, aggregating 100+ game provider integrations (Evolution, Pragmatic Play, NetEnt, Play'n GO, Playtech, Relax, Red Tiger, Yggdrasil, and others), 6,000+ games, 200+ live tables, and 220+ payment methods across 20 languages, with reported 99.99% uptime and processing capacity exceeding 200 million game rounds daily. Soft2Bet holds 22 regulatory licenses across 12 jurisdictions, ISO 27001, SOC 2 Type 2, and SOC 3 certifications, and operates 12 wholly-owned localized B2C brands (ToonieBet, Betinia, Campobet, Betoro, Zinx, Swiper, ElaBet.gr, Don.ro, TopBet, Lodur, QuickCasino.dk, Elabet) as both platform showcases and direct revenue channels.

The revenue model combines multi-year custom-priced turnkey platform licensing agreements with operators, standalone MEGA API subscriptions for operators seeking gamification-only deployment, and direct B2C gaming revenue (GGR) from operated brands. Go-to-market relies on direct enterprise sales, major industry events (iGB L!VE, SBC Summit Americas, ICE London), thought leadership content marketing, and strategic sports partnerships including the CFL/Hamilton Tiger-Cats exclusive iGaming partnership via ToonieBet. In July 2024 the company launched Soft2Bet Invest, a €50 million self-funded innovation vehicle backing iGaming and casual gaming startups. Reported performance signals include EBITDA doubling in 2024, 190% year-over-year Casino GGR growth, 173% YoY Sportsbook GGR growth, MEGA-driven +65% NGR lift, +45% ARPU increase, and +300% screen time uplift for operators using the engine, alongside 10 industry awards in 2024 and EGR B2B Awards (Innovation in Mobile, Innovation in Casino Software) and SBC Awards Americas recognition in 2026.

Name

Soft2bet

Legal name

Soft2Bet

Website

https://soft2bet.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Soft2Bet is a private B2B iGaming turnkey platform provider offering casino, sportsbook, payments, KYC, and its proprietary MEGA gamification engine to licensed operators across 12 jurisdictions, while also operating its own portfolio of localized B2C brands.

Ownership category

akta.pro rank

Product category

iGaming Platform Software

NAICS

Gambling Industries (7132)

akta.pro primary industry

Sportsbook Platform & PAM Providers (B2B) (MPAEACAC)

Keywords

• IGaming platform solutions
• Online casino software
• Sportsbook platform provider
• Gamification engine MEGA
• Turnkey iGaming solutions

Headquarters

HQ city

Nicosia

HQ country

Cyprus

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. B2B Turnkey Platform Licensing: Provides complete iGaming platform solutions (casino, sportsbook, CRM, payments, gamification) to B2B operators under licensing agreements
2. MEGA Gamification API: Standalone AI-driven gamification solution available via API to third-party operators, generating recurring licensing revenue
3. B2C Brand Operations: Operates own B2C casino and sportsbook brands (Betinia, Swiper, Campobet, ToonieBet, Elabet, Zinx, TopBet, Betoro, Lodur) generating direct gaming revenue
4. Soft2Bet Invest Fund: €50 million innovation fund launched in 2024 to support iGaming and casual gaming startups, generating returns through equity investments

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Soft2Bet provides B2B turnkey iGaming platform solutions consolidating casino, sportsbook, CRM, payments, KYC/risk management, and gamification tools (MEGA) for operators in regulated markets. The company also operates its own portfolio of B2C casino and sportsbook brands across Europe and North America, and licenses its MEGA gamification engine as a standalone API product.

Product overview

Soft2Bet is a B2B iGaming turnkey solutions provider operating both B2B and B2C models. The core platform consolidates casino, sportsbook, CRM, payments, and gamification tools for operators. Key products include MEGA (Motivational Engineering Gaming Application) - a standalone, API-based gamification platform launched in 2023 that provides engagement mechanics including missions, quests, prize wheels, achievements, and leaderboards. The product portfolio consists of core platform modules (MEGA, Payments, CMS, PAM, CRM), turnkey solutions (Turnkey Casino, Turnkey Sportsbook), and supplementary services (KYC & Risk, Customer Support). The company also operates multiple B2C brands (ToonieBet, Betoro, Zinx, QuickCasino.dk, ElaBet.gr, Swiper) across regulated markets and has launched Soft2Bet Invest, a €50 million fund for iGaming startups.

Differentiator

Problem solved

Functional benefit

Brands

• MEGA Shoot: Football-themed gamification engine featuring player-versus-player penalty shootout mechanics for World Cup retention
• MEGA LOOT
• MEGA ROYAL
• MEGA ROUND
• MEGA BLITZ
• MEGA CHANCE
• MEGA RALLY
• MEGA 11
• MEGA ISLANDS
• MEGA BUILDER
• MEGA RACE
• MEGA CLAWEE

Products and services

• MEGA (Motivational Engineering Gaming Application) Standalone gamification platform providing engagement mechanics including missions, quests, prize wheels, achievements, leaderboards, and branded progress features. API-based product allowing operators to customize rewards, bonus triggers, user segmentation, difficulty levels, and engagement rules.
• iGaming Platform Complete B2B iGaming platform consolidating casino, sportsbook, CRM, payments, and gamification tools for operators. Includes risk management, AML/CTF, KYC, responsible gaming, and anti-fraud capabilities.
• Turnkey Casino Ready-to-launch casino solution with 6000+ games from 100+ providers, 200+ live tables, and exclusive live dealers. Part of turnkey offering for rapid market entry.
• Turnkey Sportsbook Sports betting solution with official data feeds, global and local leagues, 10 million esports events, 2 million pre-match and live events. Includes VIP services and back-office management.
• Payments Payment processing solution supporting 220+ payment methods across 20 languages with 24/7 live chat. Includes Apple Pay, Google Pay, and Trustly Pay N Play integration for instant deposits and withdrawals.
• CMS Content Management System providing localised content, automated alerts, and real-time analytics for platform content management.
• PAM (Player Account Management) Player account management system integrating KYC, responsible gaming, payments, rewards management, and detailed customizable dashboards with in-depth real-time reporting.
• CRM Customer relationship management providing tailor-made strategies, VIP-oriented activities, personalised omni-channel campaigns based on user behavior, and geo-targeted promotions.
• KYC & Risk Services Know Your Customer and risk management services including automated document verification (e-KYC), AML/CTF compliance, PEP/Sanctions screening, fraud prevention, and machine learning-based risk scoring. Average verification time under 0.7 days with 55% automatic approval.
• Customer Support Services 24/7 multilingual customer support processing 150,000 chats per month across 20 supported languages, including dedicated VIP customer support with relationship management and hospitality services.
• MEGA Shoot Football-themed gamification engine featuring best-of-five penalty shootout mechanics where players alternate between striker and goalkeeper. Launched for 2026 FIFA World Cup with early data showing 31.9% engagement and 71.2% return rate.
• MEGA Ecosystem Expansion Expansion of MEGA ecosystem including MEGA Islands, MEGA11, and new football-themed engine, deployed across newly launched brands in regulated markets during Q1 2026.
• ToonieBet Premier online casino and sportsbook brand for Canadian players in Ontario, featuring CFL partnership with Hamilton Tiger-Cats and localized content for Canadian sports enthusiasts.
• Betoro Sports betting and casino brand created exclusively for the Danish market with native Danish language support and culturally relevant content tailored to local sports leagues.
• Zinx Combined casino and sports betting platform for Romanian market featuring dark interface with electric blue and kinetic purple gradients and animated dragon mascot.
• QuickCasino.dk Rally-inspired mobile-first iGaming platform combining online casino and sports betting for Danish players.
• ElaBet.gr Greek gaming platform featuring Greek-themed games, localised content, and proprietary gamification mechanics for the Greek market.
• Swiper Social-media-inspired casino launched for Romanian market using the MEGA platform.
• Soft2Bet Invest €50 million innovation fund launched in 2024 to support iGaming and casual gaming startups and entrepreneurs.

Quantifiable outcome

• 258% higher median NGR and 291% higher median turnover for players engaging with gamified features
• +10 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration42 records

AI capability6 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Hamilton Tiger-Cats (CFL)coreGTM or Marketing Partner · 24 June 2026Multi-year partnership making ToonieBet the exclusive and Official iGaming Partner of the Hamilton Tiger-Cats. Includes naming rights for club level at Hamilton Stadium (ToonieBet Club), co-branded stadium signage, gameday giveaways, and branded activations. Builds on successful 2025 CFL partnership where ToonieBet was Official Sports Betting and Online Casino Partner.
• CFL (Canadian Football League)coreGTM or Marketing Partner · 1 January 2025ToonieBet served as the Official Sports Betting and Online Casino Partner during 2025 season, establishing market presence in Canada before expanding to Hamilton Tiger-Cats exclusive partnership.

Scale indicators19 records

Recent moves13 records

Expansion highlights7 records

Broad incumbents

• Playtech: Largest incumbent B2B gambling platform and content provider globally. Competes head-to-head with Soft2Bet in casino, sportsbook, and PAM, but at substantially larger scale and with broader content, retail, and live-dealer capabilities.
• Light & Wonder: Diversified B2B gaming giant owning OpenBet (sportsbook), SciPlay (social casino), and content studios. Competes with Soft2Bet in B2B sportsbook and PAM, with substantially greater scale and capital access.
• Pragmatic Play: Major B2B content provider and increasingly platform provider (Pragmatic Solutions PAM). Comparable as a multi-product iGaming supplier already integrated into Soft2Bet's platform; competes for similar operator budgets across regulated markets.
• Evolution Gaming: Global leader in live-casino content and B2B platform services (via NetEnt, Red Tiger, Big Time Gaming). Competitor in the casino content and gamification-adjacent space, and an integration partner of Soft2Bet.

Emerging players

• Relax Gaming: B2B iGaming content and aggregation platform with growing PAM and turnkey capabilities. Comparable in API-first, modular architecture and multi-jurisdiction operator focus, though smaller in turnkey platform scope than Soft2Bet.

Direct peers

• Kambi Group: Pure-play B2B sportsbook platform provider serving regulated operators in Europe and the U.S. Directly comparable in delivering turnkey sportsbook solutions and trading services to operator clients, including in Ontario and U.S. states.
• BetConstruct: B2B provider of turnkey and white-label iGaming and sportsbook platforms with land-based and online components. Comparable in modular architecture, multi-jurisdiction licensing, and combined B2B/B2C operating model.
• EveryMatrix: Direct competitor offering a B2B iGaming platform combining casino, sportsbook, payments, and CRM/PAM. Closely comparable in scope (turnkey + modular), customer base (regulated operators), and geographic footprint across Europe and North America.
• NSoft: B2B iGaming and sportsbook software provider offering turnkey and modular solutions to operators in regulated and emerging markets. Comparable in PAM, sportsbook, and B2C brand operations footprint in Europe and Latin America.
• Parimatch Tech: B2B iGaming solutions arm of Parimatch, offering turnkey platform, sportsbook, and CRM services to operators. Comparable in hybrid B2B/B2C model, regulated-market licensing depth, and emerging-market expansion focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/soft_2_bet

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soft2bet