Tumelo
Tumelo is a UK fintech that builds shareholder voting infrastructure—pass-through voting, AI-powered proxy research, and expression-of-wish tools—for asset managers, pension funds, and the retail investors whose capital they manage.
- Company typePrivate
- Founded2018
- HeadquartersBristol, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Tumelo does
Tumelo is a UK-based financial technology company that builds shareholder voting and stewardship infrastructure for asset managers, pension funds, and retail investors. Founded in 2018 at Cambridge University by Georgia Stewart, Will Goodwin, and Ben King, the company addresses a structural gap in pooled-fund governance: investors in unit trusts, mutual funds, and ETFs historically had no direct say over how their underlying shares were voted at corporate AGMs, while fund managers had no visibility into investor preferences. Tumelo's product portfolio centers on ProxySphere, a pass-through voting platform that calculates and submits votes in proportion to AUM invested across pooled-fund structures; Expression of Wish (also branded ProxySync), which lets institutional investors communicate voting preferences to fund managers; Voting in Segregated Mandates for direct voting oversight; and ProxyBeacon, an AI-powered research platform using retrieval-augmented generation to process SEC filings and produce structured stewardship research with claimed 99.2% accuracy within one day of meeting announcements.
The platform operates on a B2B API-first model, integrating into client voting environments and through distribution partnerships with BetaNXT (powering Vanguard's Investor Choice program covering 22 million retail investors across 32 funds) and Proxymity. The company is voting-policy agnostic, supporting ISS, Glass Lewis, and PIRC policies. Commercial motion combines direct enterprise sales to fund managers and pension schemes, embedded API integrations with asset managers and brokers, and a direct-to-consumer retail platform at retail.tumelo.com. Pricing is a per-fund subscription model with annual billing and volume-based reductions. Tumelo is headquartered in Bristol with additional offices in London and New York, holds ISO 27001, IASME, SOC2, and C5 certifications, and has raised approximately $20 million in venture funding across Seed and Series A rounds led by Treasury with strategic participation from Legal & General and Fidelity International Strategic Ventures.
Tumelo firmographics
Firmographics- Name
- Tumelo
- Legal name
- Tumelo Limited
- Website
- https://tumelo.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tumelo is a UK fintech that builds shareholder voting infrastructure—pass-through voting, AI-powered proxy research, and expression-of-wish tools—for asset managers, pension funds, and the retail investors whose capital they manage.
- Ownership category
- akta.pro rank
Tumelo industry classification
Industry- Product category
- Proxy Voting Software
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Proxy Voting & Governance Services (FSAAAOAJ)
- akta.pro secondary industries
- Proxy Voting & Shareholder Meeting Services (FSACAHAL), Proxy Voting & Shareholder Meeting Services (FSAFALAD)
Keywords
Where Tumelo is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Tumelo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Pass-through Voting Technology Licensing: SaaS licensing of ProxySphere voting infrastructure to fund managers, asset managers, and institutional investors. Charges a simple, transparent per-fund pricing model with reduced fees at scale.
- Proxy Research Platform (ProxyBeacon): AI-powered proxy research platform subscription for investment stewardship teams, enabling in-house voting analysis and policy application at scale.
- Expression of Wish Technology: Technology enabling institutional investors to communicate voting preferences to fund managers, provided as part of integrated stewardship solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Per-fund pricing model for pass-through voting |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels12 records
Tumelo product offering
Product offeringCore offering
Tumelo provides voting infrastructure that enables investors in pooled funds, segregated mandates, and ETFs to exercise shareholder rights and influence corporate governance through pass-through voting and expression of wish capabilities. The platform includes AI-powered proxy research (ProxyBeacon), voting infrastructure for fund managers and asset owners (ProxySphere), and direct retail investor access for voting on portfolio companies. Targeted at fund managers, institutional investors (pension funds, asset owners), and retail investors in the UK, US, and Australia.
Product overview
Tumelo offers a platform of voting technology products for fund managers, institutional investors, and retail investors. The core products are ProxySphere (pass-through voting infrastructure for pooled funds) and ProxyBeacon (AI-powered proxy research platform). These are complemented by Expression of Wish and ProxySync modules that enable vote preference communication between investors and fund managers. The products work together to enable shareholder democracy by giving investors direct control over their voting rights across pooled funds and segregated mandates.
Differentiator
Problem solved
Functional benefit
Brands
- ProxySphere: Pass-through voting product that enables investors in pooled funds to vote their shares in proportion to the AUM they have invested. Provides voting infrastructure for fund managers and asset owners.
- ProxyBeacon
- ProxySync
- Expression of Wish
Products and services
- ProxySphere Voting infrastructure for pooled funds that enables pass-through voting for all investor types. Allows investors to vote their shares in proportion to the AUM they have invested, choose voting policies, or vote on individual proposals directly. Targeted at fund managers, asset owners, and institutional investors.
- ProxyBeacon AI-powered platform for shareholder-voting research that uses retrieval-augmented generation to process SEC filings and enables asset managers and asset owners to generate their own proxy research and apply custom stewardship policies at scale. Generates structured, fully sourced research within one day of meeting announcements with 99.2% accuracy.
- Expression of Wish Vote preference submission tool that enables institutional investors to proactively communicate their voting preferences to their fund managers, encouraging better communication and accountability. Includes intuitive filtering and vote-preference submission across all funds. Targeted at pension scheme trustees and institutional investors.
- Voting in Segregated Mandates Gives institutional investors oversight and the option to vote directly on their segregated mandates without operational burden. Enables voting alignment across segregated and pooled fund mandates. Targeted at institutional investors and asset owners.
Quantifiable outcome
- ProxyBeacon generates structured research within 1 day of meeting announcements vs. weeks for traditional proxy advisors
- +3 more outcomes
Companies that use Tumelo
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Tumelo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature5 records
Tumelo partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship and core.
- BetaNXTflagshipBetaNXT pass-through voting solution developed in partnership with Tumelo is now live supporting Vanguard's Investor Choice program, enabling nearly 22 million retail investors to participate in proxy voting.
- BetaNXTflagshipBetaNXT partnered with Tumelo to enable pass-through voting for retail investors, integrating Tumelo's ProxySphere voting technology with BetaNXT's investor communications network. Supports Vanguard's Investor Choice program.
- State Street Global Advisors (SSGA)flagshipSSGA partnered with Tumelo for pass-through voting. First to offer pass-through voting to European retail investors. SSGA expanded PTV in Europe amid strong demand.
- ProxymitycoreStrategic partnership combining Tumelo's pass-through voting technology with Proxymity's digital voting platform and global shareholder communication reach to transform how companies engage with shareholders.
- LGIM (Legal & General Investment Management)flagshipLGIM became one of the first major UK managers to introduce pass-through voting option powered by Tumelo. The solution enables pooled-fund investors to vote their shares in proportion to AUM invested. First client: Camden Pension Fund.
- CIRCA5000corePioneering voting deal with CIRCA5000 went live. Investment platform with ETFs based on themes (Green Energy & Technology, Clean Water & Waste) enables customer engagement on voting.
- LGT Wealth ManagementcoreLGT partnered with Tumelo, LGIM, and State Street Global Advisors to put voting at the heart of sustainability strategy. Aligned proxy votes across direct equities and passive investments without friction.
- Legal & General (L&G)coreL&G launched Expression of Wish digital service in partnership with Tumelo, allowing trustees to identify ESG issues that matter most to members and encouraging dialogue with LGIM Investment Stewardship team.
Scale indicators7 records
Recent moves6 records
Expansion highlights8 records
Tumelo competitors and assessment
Company assessmentDirect peers
- Georgeson: Georgeson is a proxy solicitation and corporate governance advisory firm owned by Computershare. It directly competes with Tumelo in serving institutional investors' voting and engagement needs, particularly around contested meetings and corporate actions.
- Proxymity: Proxymity is a digital proxy voting platform connecting issuers, intermediaries, and investors. It is a direct competitor in the same digital voting infrastructure space as Tumelo, though also a strategic integration partner.
- Glass Lewis: Glass Lewis is a leading proxy advisory firm competing directly with ISS and increasingly with AI-driven research alternatives like Tumelo's ProxyBeacon. Glass Lewis voting policies integrate with Tumelo's platform, creating a competitor-partner dynamic.
- ISS (Institutional Shareholder Services): ISS is the largest global proxy advisory firm, providing voting policy recommendations and governance research. While integrated as a policy provider on Tumelo's platform, ISS faces direct competitive pressure from Tumelo's ProxyBeacon AI research tool and competes for the same stewardship budget.
Broad incumbents
- Computershare: Computershare is a global leader in transfer agency, employee equity plans, and investor services with proxy voting capabilities. As a broad incumbent in investor infrastructure, it represents both an adjacent services peer and potential competitive entrant into pass-through voting.
- Equiniti: Equiniti is a UK-listed investor services and share registration provider with proxy voting and corporate actions capabilities. As a broad incumbent in UK investor infrastructure, it competes in adjacent services and could expand into pass-through voting given existing asset manager relationships.
- Broadridge Financial Solutions: Broadridge is the dominant incumbent in proxy voting infrastructure, communication, and processing for asset managers globally. As the established market leader with deep integrations across the industry, it represents both the biggest incumbent threat and a likely acquirer of point solutions like Tumelo.
Regional players
- PIRC: PIRC is a UK-focused proxy advisory firm providing voting research and policy recommendations, particularly for pension schemes and ESG-focused investors. It is integrated as a policy provider on Tumelo's platform but operates as a regional competitor in UK stewardship advisory.
Emerging players
- Minerva Analytics: Minerva provides proxy voting and ESG analysis tools for asset managers. As an emerging player focused on stewardship analytics, it overlaps with Tumelo's research and policy application capabilities for smaller and mid-market asset managers.
- Manifest: Manifest is an emerging stewardship and proxy voting platform for asset managers, providing policy development and voting infrastructure. It targets a similar mid-market asset manager segment with overlapping functionality in voting policy application.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tumelo social profiles
Digital presenceTumelo compliance and trust
Trust signalCompliance4 records
Tumelo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tumelo leadership team
Management profileNumber of profiles
Profiles12 records
Tumelo funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tumelo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tumelo
What does Tumelo do?
Tumelo provides voting infrastructure that enables investors in pooled funds, segregated mandates, and ETFs to exercise shareholder rights and influence corporate governance through pass-through voting and expression of wish capabilities. The platform includes AI-powered proxy research (ProxyBeacon), voting infrastructure for fund managers and asset owners (ProxySphere), and direct retail investor access for voting on portfolio companies. Targeted at fund managers, institutional investors (pension funds, asset owners), and retail investors in the UK, US, and Australia.
Is Tumelo a public or private company?
Tumelo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tumelo founded?
Tumelo was founded in 2018. It employs 51 to 100 people.
Where is Tumelo based?
Tumelo is headquartered in Bristol, United Kingdom, in the Europe region.
How does Tumelo make money?
Three revenue lines are on record. Pass-through Voting Technology Licensing is the primary driver. The others are proxy Research Platform (ProxyBeacon) and expression of Wish Technology.
Who are Tumelo's main competitors?
Direct peers on record are Georgeson, Proxymity, Glass Lewis and ISS (Institutional Shareholder Services). Broad incumbents are Computershare, Equiniti and Broadridge Financial Solutions. PIRC is listed as a regional player. Emerging players are Minerva Analytics and Manifest.
Does Tumelo have an API?
Yes. Tumelo provides APIs and software solutions that enable investors to exercise their shareholder rights and influence corporate governance issues. The company offers voting infrastructure for pooled funds and AI-powered proxy research platforms through APIs. Tumelo integrates into existing proxy voting environments and can be deployed across asset managers, brokers, and advisors through client-branded workflows.
What industry is Tumelo in?
Tumelo's product category is Proxy Voting Software. Its primary akta.pro industry code is FSAAAOAJ, Proxy Voting & Governance Services, with a secondary code of FSACAHAL, Proxy Voting & Shareholder Meeting Services. Its NAICS code is 523940 and its SIC code is 6282.