What Hacosco does

Hacosco Inc. (株式会社ハコスコ), founded in July 2014 in Japan, operates a multi-product platform spanning metaverse commerce, AI customer-service, XR production, and brain-tech under the company tagline "脳科学で現実をゆたかに" (enriching reality through brain science). Its core products include the browser-based metaverse commerce platform Metastore; the AI avatar virtual counter Metadesk; the AI Staff Factory for RAG-tuned AI employees (built on Sparticle's GBase); the Hacosco cardboard VR goggles that turn any smartphone into a VR display; the Hacosco Store VR content sharing platform; the Mirumaru AR novelty service; the Metaverse Masters photogrammetry/digital archive team; and the GoodBrain brain-tech brand spanning the GoodBrain Focus neurofeedback app and Japan distribution of Muse (InteraXon), Zentopia (BrainCo), SenzeBand2 (Neeuro), and PICO devices, plus retail distribution of Insta360 cameras. The company is a consolidated subsidiary of Dai Nippon Printing (DNP) following DNP's majority stake acquisition on 2023-07-31 and is led by Representative Director Komatsubara Shigeru (appointed June 2026) with founder/CTO Fujii Naotaka continuing as Director and XR Consortium representative director.

The company serves a diversified Japanese enterprise and government customer base across banking (Shizuoka Bank MetaTerrace), education (Yokohama University of Art, Kansai Gakuin, N High), tourism and local government (Edogawa Ward Metaverse City Office, Yanbaru SHINKA, Funaoka Onsen), entertainment and media (Gospellers, hide with Spread Beaver, THE YELLOW MONKEY, SKE48), manufacturing and conglomerates (Toyota, Hitachi, Sharp, Misawa Home, Fujita Kinzoku), telecommunications (SoftBank, KDDI), beverages (Coca-Cola Japan), and government/aerospace (JAXA), as well as SMB and individual consumers via its Yahoo Store, Amazon, and Hacosco Store channels. Revenue mechanics combine subscription (Metastore, Metadesk, Hacosco Store Pro, GoodBrain cloud measurement, Anime CM Factory), project-based professional services (XR Production Studio with Metastore builds from ¥500K, Fortnite from ¥3M, VRChat from ¥1M, 360° video from ¥300K), custom-branded cardboard VR goggle manufacturing for promotional use, and authorized-distribution hardware resale with bundled software. Go-to-market blends B2B enterprise sales (segment-specific contact forms), self-serve PLG (30-day Metastore free trial), DTC e-commerce, and reseller channels (Hashirasu, Yahoo Store, Amazon), with the DNP relationship and Metaverse Masters consortium adding a government/cultural-heritage pipeline that competitors lack equivalent access to.

Name

Hacosco

Legal name

Hacosco Inc. (株式会社ハコスコ)

Website

https://hacosco.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Hacosco (株式会社ハコスコ), founded 2014 in Japan and majority-owned by Dai Nippon Printing since 2023, operates a multi-product metaverse, AI-customer-service, XR production, and brain-tech platform serving Japanese enterprise, government, and consumer customers.

Ownership category

akta.pro rank

Product category

Metaverse & Extended Reality (XR) Platform

akta.pro primary industry

Metaverse Commerce & Monetization (virtual goods storefronts, payments, ads) (FSAPAGAK)

akta.pro secondary industry

Player Wallets, Identity & Accounts for Games (embedded wallets, SSO, DID) (FSAPAGAF)

Keywords

• Smartphone VR viewers
• Metaverse commerce platforms
• AI avatar counters
• Brain-wave measurement
• XR production services

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations, Infrastructure

Revenue model

1. Metastore / Metadesk / AI Staff Factory subscriptions: Monthly recurring subscription plans for Metastore (metaverse commerce), Metadesk (AI avatar counter) and AI Staff Factory (RAG-based AI employees). Includes 30-day free trial, automatic monthly renewal and a 1–3 month PoC plan.
2. XR / Metaverse Production Services: Project-based professional services for XR content production: Metastore builds (from ¥500K), Fortnite spaces (from ¥3M), VRChat (from ¥1M), 360° video (from ¥300K), photogrammetry digital archives, AR content and Matterport tours. Workflow: consult → estimate → order → production → delivery → inspection.
3. Custom VR Goggle Manufacturing: Custom-printed cardboard VR goggles (1-eye and 2-eye versions) made to client specifications — branded designs, bundled packaging, optional pamphlet inserts — typically for promotional events, music releases, sports teams and educational kits. One-time per-project revenue with optional Hacosco Store delivery integration.
4. Hardware Distribution (Insta360, PICO, brain-wave devices): Authorized distribution in Japan of Insta360 consumer and pro 360° cameras (GO Ultra, X5, X4, X3, AcePro2, GO3S, ONE RS, Pro/Pro2/TITAN), PICO 4 Ultra Enterprise VR headsets, Muse S Athena (InteraXon), Zentopia (BrainCo) and SenzeBand2 (Neeuro) brain-wave devices. Unit sales through Yahoo Store, Amazon and direct quote.
5. Hacosco Store VR Content Sales: Subscription-based VR content store with free and paid plans; content includes 360° videos, stills, VR tours with hotspots. Free plan for unlimited time; paid plan (Hacosco Store Pro) with PIN/direct URL unlocks for content creators and event producers.
6. Anime CM Factory (BPO video marketing): Monthly BPO-style subscription for video marketing: a dedicated creator team handles planning → production → analytics for anime-style CM videos plus SNS posting. Monitor campaign price ¥110,000/month; standard price ¥300,000+/month.
7. Brain-wave device accessory & app subscriptions: Hardware unit sales of Muse/Zentopia/SenzeBand devices paired with paid app features such as GoodBrain Focus cloud measurement and UDP streaming (initial fee ¥50,000 + ¥5,000/license/month).

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels10 records

Core offering

Hacosco operates a multi-product platform spanning metaverse commerce, AI consultation services, and brain-tech hardware/software under the tagline "Enriching reality through brain science". Its core revenue drivers are (1) the Metastore browser-based metaverse commerce platform paired with the Metadesk AI avatar counter and the AI Staff Factory RAG-based AI employee service, (2) custom-printed cardboard VR goggles plus the Hacosco Store VR content-sharing platform, and (3) GoodBrain brain-tech (neurofeedback app plus distributed EEG hardware from Muse, Zentopia, SenzeBand2). The company also serves as Japan's authorized distributor for Insta360 cameras and PICO headsets, and runs an XR Production Studio that delivers photogrammetry, metaverse spaces, 360° video, and digital archive projects.

Product overview

Hacosco operates a multi-product platform spanning metaverse commerce, AI consultation services, and brain-tech hardware/software — combined under the company tagline 現実を科学し、ゆたかにする (Enriching reality through brain science). The offering is not a single product but a portfolio organized around three pillars: (1) the metaverse/XR layer built on the メタストア (MetaStore) platform and extended via the メタデスク (MetaDesk) AI consultation counter and the AI社員ファクトリー (AI Staff Factory) RAG-based AI agents, complemented by the XR制作スタジオ (XR Production Studio) production service and the メタバースマスターズ photogrammetry team; (2) the ハコスコストア (Hacosco Store) VR content-sharing platform paired with the company's signature ハコスコVRゴーグル (cardboard VR goggles) and ミルマル (Mirumaru) AR novelty service; and (3) the GoodBrain brain-tech brand, which combines the GoodBrain Focus app with distributed brain-wave hardware from InteraXon (Muse S / Muse S Athena), BrainCo (Zentopia, FocusCalm), and Neeuro (SenzeBand2). The company also sells Insta360 360° cameras and PICO VR headsets as an authorized distributor. Cross-cutting programs such as the AI Reality Lab (DNP × Hacosco) and Reality Science Lab coordinate new-business exploration and research output.

Differentiator

Problem solved

Functional benefit

Brands

• Metastore (メタストア): Browser-based metaverse commerce platform that lets clients build their own metaverse stores, galleries, communities and event spaces.
• Metadesk (メタデスク)
• AI Staff Factory (AI社員ファクトリー / AI社員ファクトリ)
• Hacosco Store (ハコスコストア)
• GoodBrain
• Metaverse Masters (メタバースマスターズ)
• Reality Science Lab

Products and services

• Hacosco Cardboard VR Goggles (ハコスコVRゴーグル) Smartphone-based cardboard VR viewers in Tatami 1-eye, Tatami 2-eye, and silicone compact variants; used both as direct products and as custom-printed promotional/novelty items for marketing campaigns, music releases, sports teams, and educational kits.
• Metastore (メタストア) Browser-based metaverse commerce platform for EC, galleries, communities, government offices, and education; includes built spaces such as Shizuoka Bank MetaTerrace, Kakunoshin Meta, META GALLERY, and Virtual Furoya Bookstore. Custom space builds start at ¥500,000 (tax excl.) with a 30-day free trial.
• Metadesk (メタデスク) AI avatar-driven virtual counter that combines a 3D virtual space with conversational AI to automate customer consultation, reception, and concierge tasks 24/7/365 in multiple languages via voice and text. Pricing on quote; minimum 3 weeks from spec sign-off.
• AI Staff Factory (AI社員ファクトリー) Enterprise AI introduction support service built on Sparticle's no-code GBase platform, providing customized AI customer-service avatars with RAG tuning from internal knowledge sources; supports multilingual 24/7 response and human-AI collaboration for EC customer support.
• XR Production Studio (XR制作スタジオ) Project-based professional services for XR content production: Metastore builds (from ¥500K), Fortnite spaces (from ¥3M), VRChat (from ¥1M), 360° video (from ¥300K, 8K 3D), AR content, photogrammetry digital archives, and Matterport tours. Workflow: consult → estimate → order → production → delivery → inspection.
• Hacosco Store (ハコスコストア)

Quantifiable outcome

• Metastore custom space deployments priced from ¥500,000; enterprise XR projects range ¥300,000–¥3,000,000+ per project.
• +3 more outcomes

Named customers26 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability14 records

Feature7 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• Sparticle, Inc. (株式会社Sparticle)flagshipStrategic or Co-development Partner · 27 March 2025Strategic partnership to co-sell Sparticle's "GBase Support" and "GBase Knowledge" RAG-based AI knowledge-agent tools. Hacosco handles sales expansion and implementation support; Sparticle provides the underlying AI platform. Powers Hacosco's "AI Staff Factory" offering used in customer deployments (Kakunoshin, Fujita Kinzoku, Jozankei Dai-ichi Houtei, 終活 AI Concierge).
• Taiyo Kikaku Co., Ltd. (太陽企画株式会社) / VoxelKei / Studio Duckbill LLC (スタジオダックビル合同会社)coreStrategic or Co-development Partner · 1 December 2024Members of the "Metaverse Masters" consortium alongside Hacosco, recognized together by the DAPCON Business Award 2024. Joint creators of cultural-heritage digital archive projects supported by Japan's Agency for Cultural Affairs.
• Digital Hollywood Co., Ltd. (デジタルハリウッド株式会社)coreStrategic or Co-development Partner · 1 February 2024Co-delivery partnership with Digital Hollywood's "G's ACADEMY" for corporate DX / reskilling programs, combining Hacosco's XR/metaverse expertise with Digital Hollywood's curriculum and educator network.
• Hashirasu, Inc. (株式会社ハシラス)coreStrategic or Co-development Partner · 21 December 2023Business alliance to jointly offer metaverse solutions: Hashirasu's "Mechaverse" (event-focused, up to 2,000 concurrent users) and Hacosco's "Metastore" (permanent commercial/community spaces). The two platforms are linked via browser-based routing so users can warp from event venues to stores. Hacosco also resells Hashirasu's XR attractions.
• Mondrian, Inc. (株式会社モンドリアン)coreStrategic or Co-development Partner · 30 October 2023Co-development alliance for game-metaverse business (Fortnite, Roblox). Mondrian brings game-metaverse creator network and platform know-how; Hacosco brings XR production capability and Hacosco Cafe venue. Jointly launched "Hacosco Cafe @Fortnite" map and produced works for Metaverse Creative Award 2024 (MCA2024).
• Nikkin ONLINE (日刊工業新聞系デジタル媒体)minorGTM or Marketing Partner · 26 October 2023Featured interview of Hacosco founder/CTO Fujii Naotaka on Nikkin ONLINE (2023/10/21) and similar recurring earned-media placements on Nikkei, Mogura VR News, ENILNO, and Unikue.
• Dai Nippon Printing Co., Ltd. (大日本印刷 / DNP)flagshipStrategic or Co-development Partner · 31 July 2023DNP acquired a majority stake in Hacosco on 2023-07-31, making it a consolidated subsidiary. The relationship is bidirectional: DNP routes government and cultural-heritage projects (Metaverse Yakusho, Expo 2025 official store, AI Reality Lab) through Hacosco's Metaverse Masters team, while Hacosco's Metastore/Metadesk/AI Staff Factory products ride DNP's sales channels. Joint branding extends to "AI Reality Lab" launched in 2025.
• Pony Canyon Inc. (ポニーキャニオン)minorStrategic or Co-development Partner · 5 December 2014Strategic alliance announced in December 2014 to develop 360° VR video content distribution, combining Hacosco's smartphone VR viewer with Pony Canyon's content distribution network.
• InteraXon Inc. (Canada)coreChannel Partner/ Reseller/ DistributorHacosco is the official Japan sales agent for InteraXon's Muse brain-wave devices, including the newly launched Muse S Athena (¥82,500 incl. tax) with EEG + fNIRS sensors.
• BrainCo Inc. (USA)coreChannel Partner/ Reseller/ DistributorHacosco is the Japan distributor for BrainCo's Zentopia brain-wave + PPG pulse-oximeter device (¥77,000 incl. tax), supporting mindfulness applications.
• Neeuro Pte Ltd. (Singapore)coreChannel Partner/ Reseller/ DistributorHacosco handles Japan distribution of Neeuro's SenzeBand2 EEG device for cognitive-function training.
• Lenovo Japan G.K. (レノボ・ジャパン合同会社)coreStrategic or Co-development PartnerJoint deployment of a 3D metaverse for truant students and Japanese-language learners with DNP and Lenovo Japan; rolled out to ~30 Tokyo municipalities.
• Ocean Co., Ltd. (株式会社オーシャン)minorStrategic or Co-development PartnerJoint proof-of-concept with Ocean for "Shukatsu AI Concierge" — an AI concierge built on Sparticle's GBase Support to automate end-of-life planning consultations on the ikiwaku.com site and the Mimotohosho Consultant Association corporate site.
• XR Consortium (XRコンソーシアム) / Brain-tech ConsortiumcoreStrategic or Co-development PartnerHacosco (via founder/CTO Fujii Naotaka) serves as representative director of the XR Consortium and Brain-tech Consortium, organizing industry working groups such as "AI CONTENTS BOOST".
• Google / Apple / Stripe / HubSpot / Formrun / Adjust / Meta / Denso WavecoreTechnology or IntegrationTechnology providers integrated into Hacosco's services per its privacy-policy disclosures: Formrun + HubSpot (contact forms), Stripe + Apple Pay (payments), Google Analytics / AdWords / Crashlytics (analytics), Facebook Audience Network (ads), Adjust SDK (attribution), Denso Wave QR (Hacosco AR / Mirumar).

Scale indicators8 records

Recent moves7 records

Expansion highlights8 records

Direct peers

• Hashirasu Inc. Japanese metaverse event platform operator (Mechaverse) with up to 2,000 concurrent users per event. Direct strategic partner and partial competitor to Hacosco; both firms have an explicit cross-reseller alliance (Mechaverse ↔ Metastore routing) and target the same Japanese enterprise metaverse market.
• Cluster (Cluster Inc.): Japan's leading consumer metaverse platform with event-scale spaces, mobile apps, and creator tools. Closely comparable to Hacosco's Metaverse Masters/Metastore offering for permanent metaverse commerce and event production in Japan, though Cluster skews more consumer/event and Hacosco more enterprise.
• Psychic VR Lab: Japanese XR/metaverse platform operator (STYLY) building browser-based metaverse spaces for enterprise and creators. Directly comparable to Hacosco's Metastore in target market (Japanese enterprise metaverse commerce) and product category (browser-based 3D spaces), though focused more on art/creative verticals.
• Sparticle Inc. Japanese AI platform provider whose GBase Support and GBase Knowledge RAG products power Hacosco's AI Staff Factory offering. Comparable in Japanese enterprise AI customer-service market, though Sparticle is the underlying technology vendor and Hacosco is the implementation/distribution partner with metaverse UI overlay.

Emerging players

• InteraXon (Muse): Canadian EEG headband manufacturer behind Muse, Muse S, and Muse S Athena devices (Muse S Athena launched in Japan via Hacosco in October 2025). Comparable in consumer brain-tech hardware and consumer neurofeedback apps (Calm/GoMuse), positioning as both partner and adjacent competitor in the same brain-wave device category.
• PKSHA Technology: Leading Japanese AI/NLP company offering enterprise AI customer service, FAQ bots, and conversational AI used by major Japanese enterprises. Comparable in Japanese AI customer-service automation target market where Hacosco's AI Staff Factory also competes, though PKSHA is far larger and more platform-oriented while Hacosco is more verticalized (metaverse counter UI).
• BrainCo Inc. US-based brain-computer interface company whose Zentopia and FocusCalm EEG devices Hacosco distributes in Japan. Partially comparable in brain-tech hardware, but BrainCo is the manufacturer while Hacosco is the Japan distributor; both compete for the same Japanese BCI hardware market.

Broad incumbents

• NTT QONOQ (NTT Docomo): Major Japanese telco-owned XR/metaverse subsidiary from NTT Docomo with broad XR product portfolio (XRWorld, XR trade shows, smart glasses). A large incumbent competing with Hacosco in Japanese enterprise metaverse with significantly more resources but broader, less specialized focus.
• Sony Group (Sony Interactive Entertainment): PSVR2 maker and major Japanese entertainment conglomerate with deep XR content production capability (Sony Pictures VR, Sony Music). Broad incumbent competing for premium VR/immersive content production budgets that Hacosco targets with its XR Production Studio.
• Meta Platforms: Owns Meta Quest VR headsets and Horizon Worlds/Workrooms metaverse platforms, plus Insta360-adjacent ecosystem. Broad incumbent whose low-cost Quest hardware directly substitutes Hacosco's cardboard goggle value proposition and whose metaverse investments compete for enterprise XR budget globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hacosco
• YouTubeyoutube.com/channel/UCbXIiGj14Hk4HeIz1oX9AQA
• Facebookfacebook.com/hacosco
• Instagraminstagram.com/hacosco
• LinkedInlinkedin.com/company/hacosco

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hacosco