Psychic VR Lab
Psychic VR Lab (operating as STYLY, Inc.) is a Tokyo-based spatial computing company founded in 2016. Its STYLY platform enables 100,000+ global creators to produce and distribute VR, AR, and MR content across public urban spaces and personal digital layers.
- Company typePrivate
- Founded2016
- HeadquartersTokyo, Japan
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Psychic VR Lab does
Psychic VR Lab operates under the brand STYLY, Inc. as a Tokyo-based spatial computing company founded in 2016. The company's flagship product, STYLY, is a spatial layer platform that bridges digital and physical realms, enabling the creation and distribution of immersive digital content across both public layers in urban spaces and facilities and personal layers around individual users. The platform supports a global community of over 100,000 creators who have produced more than 200,000 digital content pieces spanning art, music, fashion, and video, with content accessible for solo consumption or shared multi-user experiences.
STYLY's technology stack includes a proprietary spatial layer architecture, demonstrated city-scale AR capabilities (most recently via the Ultraman 60th anniversary deployment in Yokohama in June 2026), and STYLY-MDM for LBE, a VR device management tool open-sourced in June 2026 to serve location-based entertainment operators. The company pursues a long-term "Lifestyle OS" vision in which co-creation is the organizing value proposition. To date, Psychic VR Lab has disclosed approximately $10 million in funding across rounds in 2016, 2021, and 2023 from investors including Animoca Brands, Agya Ventures, Global Brain Corporation, DG Daiwa Ventures, and DK Gate. Leadership comprises CEO and Founder Yamaguchi Masahiro, COO Watanabe Nobuhiko, and Chief Sustainability Officer Tadasu Nakamura.
Psychic VR Lab monetizes through a platform-services model with recurring revenue elements, serving three primary segments: (i) global individual creators who produce immersive content, (ii) enterprises and rights-holders deploying digital augmentations in urban spaces and facilities (illustrated by the Ultraman co-creation project), and (iii) end consumers who access content through shared and personal experiences. Distribution is largely self-serve through the STYLY platform, augmented by content marketing on the corporate website, social channels, press releases, and CEO-led thought leadership at international XR industry events such as AWE USA 2026.
Psychic VR Lab firmographics
Firmographics- Name
- Psychic VR Lab
- Legal name
- STYLY, Inc.
- Website
- https://psychic-vr-lab.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Psychic VR Lab (operating as STYLY, Inc.) is a Tokyo-based spatial computing company founded in 2016. Its STYLY platform enables 100,000+ global creators to produce and distribute VR, AR, and MR content across public urban spaces and personal digital layers.
- Ownership category
- akta.pro rank
Psychic VR Lab industry classification
Industry- Product category
- Spatial Computing Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AR/VR & Spatial Computing (SLAM, 3D vision) (HDAAAEAJ)
- akta.pro secondary industry
- VR/AR Gaming Platforms (BPAMAKAG)
Keywords
Where Psychic VR Lab is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Markets served
Psychic VR Lab business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Services: STYLY provides a spatial layer platform enabling creators to produce and distribute digital content. The platform facilitates creator economy services and co-creation projects, suggesting monetization through platform fees, creator subscriptions, or content distribution partnerships.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Psychic VR Lab product offering
Product offeringCore offering
Psychic VR Lab develops and operates STYLY, a spatial layer platform for the Spatial Computing era that bridges digital and physical realms. The platform enables creation and distribution of immersive digital content (art, music, fashion, video) targeting both public layers in urban spaces/facilities and personal layers around individuals. It supports three service lines: Urban & Spatial Produce for location-based experiences, a Creator Economy serving a global base of 100,000+ creators, and Co-Creation Projects for enterprise partnerships.
Product overview
Psychic VR Lab operates primarily through its subsidiary STYLY, Inc., offering STYLY as a unified spatial layer platform for the Spatial Computing era. The platform bridges digital and physical realms, enabling creation and distribution of digital content across public urban spaces and personal individual layers. STYLY serves as the core product, supported by tools like STYLY-MDM for LBE for VR device management in location-based entertainment venues.
Differentiator
Problem solved
Functional benefit
Products and services
- STYLY Platform A spatial layer platform for the Spatial Computing era that enables creation and distribution of digital content (art, music, fashion, video) targeting both public layers in urban spaces and facilities and personal layers around the individual. Used by a global community of 100,000+ creators.
- STYLY-MDM for LBE VR Device Management Tool for Location-Based Entertainment venues. Open-sourced for the LBE VR industry to manage VR devices at scale in entertainment venues and facilities.
- Urban & Spatial Produce Service Service line enabling production of urban-scale and location-based immersive digital experiences for public spaces, facilities, and cities. Used for city-scale AR installations such as the Ultraman 60th anniversary AR action experience in Yokohama.
- Creator Economy Service Service line within the STYLY platform that supports a global community of 100,000+ creators producing and distributing digital content including art, music, fashion, and videos.
- Co-Creation Project Service Service line within the STYLY platform for co-creation projects with enterprises and brand partners, exemplified by city-scale AR action experiences such as the Ultraman 60th anniversary project in Yokohama.
Quantifiable outcome
- 100,000+ creators using the platform globally
- +1 more outcomes
Companies that use Psychic VR Lab
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
Psychic VR Lab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Psychic VR Lab partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights6 records
Psychic VR Lab competitors and assessment
Company assessmentEmerging players
- Vntana: Vntana provides a 3D and AR content management platform for brands to distribute immersive product experiences at scale. It overlaps with STYLY\u2019s creator-to-enterprise content distribution model.
- ShapesXR: ShapesXR is a collaborative XR design and prototyping tool for creators and product teams. It is comparable to STYLY\u2019s creator-side tooling and shared spatial experiences.
- Marxent: Marxent offers a VisualCommerce platform for 3D product visualization and AR/VR shopping experiences for retailers. It overlaps with STYLY\u2019s MR shopping and brand activation use cases.
- Emperia: Emperia builds VR and AR retail experiences for fashion and lifestyle brands. It is comparable to STYLY\u2019s historical fashion VR/MR shopping focus and emerging brand activation work.
Broad incumbents
- Snap (Snap AR Studio): Snap operates a large-scale AR creator platform (Lens Studio) and AR glasses hardware roadmap. It is comparable to STYLY\u2019s creator economy model and AR city-scale activations, though Snap has much larger distribution via Snapchat.
- Niantic (8th Wall): 8th Wall, now part of Niantic, provides a WebAR development platform for building and distributing AR experiences across devices. It overlaps with STYLY\u2019s AR/urban-experience use cases but is embedded within a much larger gaming and AR mapping business.
Direct peers
- Spatial: Spatial operates a spatial computing platform for collaboration and immersive experiences. It is highly comparable to STYLY because both target the same intersection of creators, end users, and spatial/3D content distribution in the post-AR/VR era.
- Obsess: Obsess is a VR and AR shopping/experience platform used by retailers and brands to build immersive commerce experiences. It is comparable to STYLY\u2019s fashion/MR shopping heritage and urban brand activation capabilities (e.g., Ultraman collaboration).
- Mozilla Hubs: Mozilla Hubs is an open-source social VR platform for hosting virtual spaces and shared immersive experiences. It is comparable to STYLY\u2019s shared multi-user experiences and open-source approach to ecosystem expansion.
- Arthur Technologies: Arthur is a spatial collaboration platform for enterprises to create persistent XR workspaces and 3D environments. It overlaps with STYLY\u2019s spatial computing platform thesis and targeting of organizational buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Psychic VR Lab social profiles
Digital presencePsychic VR Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Psychic VR Lab leadership team
Management profileNumber of profiles
Profiles3 records
Psychic VR Lab funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Psychic VR Lab M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Psychic VR Lab
What does Psychic VR Lab do?
Psychic VR Lab develops and operates STYLY, a spatial layer platform for the Spatial Computing era that bridges digital and physical realms. The platform enables creation and distribution of immersive digital content (art, music, fashion, video) targeting both public layers in urban spaces/facilities and personal layers around individuals. It supports three service lines: Urban & Spatial Produce for location-based experiences, a Creator Economy serving a global base of 100,000+ creators, and Co-Creation Projects for enterprise partnerships.
Is Psychic VR Lab a public or private company?
Psychic VR Lab is a private company. It is classified as venture growth investor backed and is currently operating.
When was Psychic VR Lab founded?
Psychic VR Lab was founded in 2016. It employs 1 to 10 people.
Where is Psychic VR Lab based?
Psychic VR Lab is headquartered in Tokyo, Japan, in the Asia region.
How does Psychic VR Lab make money?
One revenue line is on record: platform Services.
Who are Psychic VR Lab's main competitors?
Emerging players on record are Vntana, ShapesXR, Marxent and Emperia. Broad incumbents are Snap (Snap AR Studio) and Niantic (8th Wall). Direct peers are Spatial, Obsess, Mozilla Hubs and Arthur Technologies.
Does Psychic VR Lab have an API?
No public API is recorded for Psychic VR Lab.
What industry is Psychic VR Lab in?
Psychic VR Lab's product category is Spatial Computing Platform. Its primary akta.pro industry code is HDAAAEAJ, AR/VR & Spatial Computing (SLAM, 3D vision), with a secondary code of BPAMAKAG, VR/AR Gaming Platforms. Its NAICS code is 518210 and its SIC code is 7373.