Quility
- Company typePrivate
- Founded2020
- HeadquartersSwannanoa, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Quility firmographics
Firmographics- Name
- Quility
- Legal name
- Quility Software Applications LLC
- Website
- https://quility.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Quility industry classification
Industry- Product category
- Insurtech / Insurance Distribution Software
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Direct Life, Health, and Medical Insurance Carriers (52411)
- SIC
- Insurance Agents, Brokers & Service (6411), Life Insurance (6311)
- akta.pro primary industry
- Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)
- akta.pro secondary industries
- Whole Life / UL Policy Riders & Add-ons (e.g., Waiver of Premium, Accidental Death, Child Term, LTC/Chronic Illness) (FSAIABAK), Annuities & Investment-Linked Insurance Solutions (Retail) (FSAAAAAM)
Keywords
Where Quility is headquartered
LocationHeadquarters
- HQ city
- Swannanoa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Quility business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscriptions: Subscription-based revenue from agencies and independent agents accessing Quility's Navigator, Switchboard, and HQ platforms for insurance marketplace, sales enablement, and agency management capabilities.
- Insurance Commissions: Commission revenue generated from insurance product sales across the carrier network, with commissions shared between Quility and its agent network partners.
- Lead Generation: Revenue from generating and selling qualified insurance leads to agents and agencies seeking to grow their customer acquisition pipelines.
- Platform Licensing: Licensing revenue from white-label or embedded deployment of Quility's technology platforms to carrier partners and third-party agencies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based pricing tailored to agency needs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Quility product offering
Product offeringCore offering
Quility provides a suite of insurance technology software platforms (Navigator for fulfillment, Switchboard for engagement, and Quility HQ for agency management) that automate and modernize the life insurance sales and distribution lifecycle. The platforms enable independent insurance agents and agencies to quote, underwrite, and sell life insurance products from 80+ insurance carriers in a unified digital environment, supported by AI-powered automation, digital pre-underwriting, and proprietary digital insurance offerings.
Product overview
Quility offers a platform-plus-modules architecture consisting of three core products: Navigator (fulfillment platform for quoting and selling digital insurance products), Switchboard (engagement platform with the Switchboard Funnel submodule for sales enablement, lead nurturing, and marketing automation), and Quility HQ (agency management hub with training modules including Quility U, Summit, and PerformDash). The portfolio integrates proprietary digital insurance products with sales automation tools to modernize life insurance distribution for agents.
Differentiator
Problem solved
Functional benefit
Brands
- Navigator: A proprietary, end-to-end digital life insurance distribution marketplace that serves as a single platform to quote and sell proprietary insurance products.
- Switchboard
- Switchboard Funnel
- Quility HQ
- The Ripple Model
Products and services
- Navigator End-to-end digital life insurance distribution marketplace that enables agents to quote, underwrite, and sell insurance policies across 80+ insurance carriers in a unified digital environment. Features include digital pre-underwriting, instant-decision products, AI-powered recommendation matching, and proprietary digital insurance offerings including term life, whole life, and final expense products. Target users are licensed independent insurance agents and agencies.
- Switchboard Sales engagement platform that simplifies agents' workdays with task lists, lead nurturing, marketing automations, dynamic scripting, quoting tools, and analytics. Enhanced by the Ninja Technologies acquisition (leads, sales automation, CRM, analytics). Designed for licensed insurance agents and agencies to streamline the lead-to-policy placement workflow.
- Quility HQ Agency management hub providing policy tracking, agency reporting dashboards, training applications (Quility U, Summit, PerformDash), and corporate back-office support for agents and agencies. Designed for independent insurance agency owners and their operational teams to centralize compliance, training, and performance management.
- Switchboard Funnel All-in-one life insurance sales enablement solution within the Switchboard platform that unifies lead nurturing, dynamic scripting, task management, marketing automation, and sales analytics in a single interface with real-time actionable insights. Built for licensed insurance agents to drive policy placement.
- Debt Free Life Program Turnkey program designed to eliminate debt within nine years or less without additional expenses to the client, offered as part of Quility's insurance product portfolio and delivered through Quility's nationwide agent network to consumers seeking financial wellness solutions alongside life insurance.
Quantifiable outcome
- Served nearly 1 million families through life insurance products
- +2 more outcomes
Companies that use Quility
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
Quility technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature5 records
Quility partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered strategic and core.
- Ninja Technologies LLCstrategicAcquisition of Ninja Technologies LLC to enhance Quility's technology capabilities and expand its product offerings in the insurance technology space.
- AfficiencycoreTechnology partnership providing digital insurance capabilities and integration with Afficiency's technology platform to enhance the customer experience and operational efficiency.
- SBLI (The Savings Bank Mutual Life Insurance Company of Massachusetts)coreCarrier partnership with SBLI providing access to their life insurance products through Quility's Navigator platform, enabling agents to quote and submit applications for SBLI products.
- Insurance Carrier NetworkcoreMulti-carrier network including Foresters, American Amicable, Mutual of Omaha, Americo, F&G, Banner Life, and 80+ total carriers integrated into the Navigator platform for comprehensive product marketplace capabilities.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Quility competitors and assessment
Company assessmentDirect peers
- SelectQuote: Public direct-to-consumer insurance distributor that focuses heavily on life insurance (Senior Life and Direct Life lines) and sells policies from a panel of carriers, closely mirroring Quility's core distribution model.
- Policygenius: Digital life insurance marketplace and broker that compares policies from multiple carriers and uses technology to streamline agent-led sales, very similar in marketplace-plus-agency-assist approach to Quility's Navigator platform.
- eFinancial: Life insurance-focused brokerage and IMO that distributes policies from multiple carriers, with significant agent and call-center-led distribution overlapping Quility's IMO/agency model.
Emerging players
- Bestow: Insurtech offering fully digital term life insurance and an API/embedded life insurance platform sold to partners; competes in the same digital life insurance distribution space as Quility's Navigator.
- Haven Life: Direct-to-consumer digital term life insurer (backed by MassMutual) with embedded life products via APIs; overlaps with Quility's digital, agent-assisted life insurance distribution thesis.
Broad incumbents
- EverQuote: Public online insurance marketplace operating across personal lines including life; comparable in marketplace/lead-generation model though broader in product mix than Quility's life-focused Navigator.
- Lincoln Financial Group: Major life insurance and annuity carrier with proprietary distribution; relevant incumbent because it both supplies products to and competes with Quility's independent agent network.
- Prudential Financial: Large incumbent life insurer and retirement provider; an established carrier that competes for agent mindshare and is also a potential carrier partner for Quility's Navigator marketplace.
- AIG (Corebridge Financial): Major life and retirement provider (now Corebridge) that distributes through independent advisors and is comparable as both a competitor for distribution and a potential carrier integration in Quility's platform.
Others
- MediaAlpha: Public insurance customer-acquisition marketplace powering high-intent lead generation for carriers and distributors; relevant adjacent infrastructure to Quility's lead-generation revenue stream and agent pipeline.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Quility social profiles
Digital presenceQuility financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quility leadership team
Management profileNumber of profiles
Profiles12 records
Quility subsidiaries and ownership
Company hierarchySubsidiaries7 records
Quility funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quility M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quility
What does Quility do?
Quility provides a suite of insurance technology software platforms (Navigator for fulfillment, Switchboard for engagement, and Quility HQ for agency management) that automate and modernize the life insurance sales and distribution lifecycle. The platforms enable independent insurance agents and agencies to quote, underwrite, and sell life insurance products from 80+ insurance carriers in a unified digital environment, supported by AI-powered automation, digital pre-underwriting, and proprietary digital insurance offerings.
Is Quility a public or private company?
Quility is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Quility founded?
Quility was founded in 2020. It employs 101 to 250 people.
Where is Quility based?
Quility is headquartered in Swannanoa, United States, in the North America region.
How does Quility make money?
Four revenue lines are on record. Platform Subscriptions are the primary driver. The others are insurance Commissions, lead Generation and platform Licensing.
Who are Quility's main competitors?
Direct peers on record are SelectQuote, Policygenius and eFinancial. Emerging players are Bestow and Haven Life. Broad incumbents are EverQuote, Lincoln Financial Group, Prudential Financial and AIG (Corebridge Financial). MediaAlpha is listed as an others.
Does Quility have an API?
No public API is recorded for Quility.
What industry is Quility in?
Quility's product category is Insurtech / Insurance Distribution Software. Its primary akta.pro industry code is FSAEABAH, Annuity & Insurance-Based Retirement Solutions Advisory, with a secondary code of FSAIABAK, Whole Life / UL Policy Riders & Add-ons (e.g., Waiver of Premium, Accidental Death, Child Term, LTC/Chronic Illness). Its NAICS code is 52421 and its SIC code is 6411.