PlayPass Ltd

Name

PlayPass Ltd

Legal name

PlayPass Ltd

Website

https://playpass.be

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)

akta.pro secondary industries

Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

Keywords

• Event ticketing software
• Cashless payment solutions
• Access control systems
• Event management platform
• Staff accreditation software

Headquarters

HQ city

Antwerp

HQ country

Belgium

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction-based Ticketing: PlayPass operates on a 'only pay if you sell' model, charging a transaction fee on each ticket sold. Revenue is generated when event organizers successfully sell tickets through the platform. Payments to organizers are made fortnightly. The self-serve ticketing product allows users to start for free, with revenue derived solely from successful transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

PlayPass Ltd, operating under Weezevent Group since September 2020, provides an integrated cloud-based event technology platform covering online ticketing and registration, cashless payments via NFC wristbands/cards and electronic payment terminals, access control with offline capability, and staff accreditation management. The platform is delivered to event organizers across festivals, concerts, sporting events, conferences, trade shows, and tourism venues on a transaction-based pricing model where organizers only pay when tickets are sold.

Product overview

PlayPass Ltd operates as a sub-brand under Weezevent Group (acquired September 2020) offering an integrated platform of event technology solutions. The product portfolio consists of a unified platform architecture with multiple integrated modules: WeezTicket (core ticketing and registration), WeezAccess (access control with NFC support and offline capability), WeezPay (cashless payment system with NFC cards/wristbands and POS terminals), and WeezCrew (staff and accreditation management). Add-on modules include Kaboodle for advanced ticketing features (upsells, payment plans, abandoned cart recovery) and Gigz for CRM and marketing automation. PlayPass branding specifically covers cashless payment, access control, ticketing and accreditation technology, all accessible through the broader Weezevent platform ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Weezticket: Online ticketing and registration solution for event organisers
• Weezaccess
• Weezpay
• Weezcrew
• Kaboodle
• Gigz

Products and services

• WeezPay (Cashless & Payment) Cashless payment solution that digitizes payments at events using NFC cards or wristbands. Includes electronic payment terminals combining card and cashless payments, real-time sales dashboards, and Click & Collect / pre-order functionality. Targeted at event organizers running festivals, concerts, sporting events, food courts, and other live venues.
• WeezTicket (Ticketing & Registration) Online ticketing and registration software that allows event organizers to create customized mini-sites, integrate sales modules into existing websites, configure registration forms, manage ticket pricing and quotas, handle recurring events, and track sales in real time. Used by SMBs through enterprise event organizers.
• WeezAccess (Access Control) Access control solution for scanning participant tickets and managing crowd flow. Supports NFC chips, printed tickets, e-tickets, badges, and accreditations, with offline capability that continues functioning during internet outages by storing data locally on synchronized devices. Serves event organizers needing reliable entry management at festivals, concerts, stadiums, conferences, and exhibitions.
• WeezCrew (Staff & Accreditation) Staff and accreditation management solution covering team recruitment, task creation and assignment, scheduling, attendance tracking, member accreditation, targeted communication via SMS or email, and logistics coordination for meals, accommodation, and equipment. Built for event organizers managing large volunteer and staff crews.
• Kaboodle (Advanced Ticketing) Advanced ticketing add-on offering upsell and packages, payment plans, CAPI and Pixel tracking, abandoned basket recovery, and waitlist and guestlist management. Sold alongside WeezTicket to event organizers seeking richer ticketing functionality.
• Gigz (Marketing & CRM) Marketing and CRM platform providing contact segmentation, email marketing, SMS and WhatsApp communication, online advertising automation, sales reporting, data analysis, marketing attribution, and landing pages. Targeted at event organizers seeking to manage audience engagement and marketing performance alongside ticketing.
• PlayPass Sub-brand operated under Weezevent Group since the September 2020 acquisition, offering an integrated suite of cashless payment, access control, ticketing, and accreditation solutions for event organizers. Marketed as the umbrella brand for event payment digitization and crowd management technology.

Quantifiable outcome

• Reduced queues and increased sales through faster transaction processing
• +2 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Eventbrite: Eventbrite is a global self-service ticketing and event management platform serving festivals, concerts and conferences with a transaction-based pricing model. It is directly comparable to PlayPass on ticketing economics, SMB self-serve onboarding, and festival/concert vertical focus, though it lacks PlayPass's deep cashless payment hardware stack.
• Bizzabo: Bizzabo is an enterprise event experience platform offering registration, ticketing, content, networking and analytics for B2B conferences and events. It overlaps directly with PlayPass's conference/event registration and CRM capabilities and competes for the same enterprise event organizer buyer.
• RainFocus: RainFocus provides an enterprise event marketing and registration platform focused on large-scale corporate conferences and trade shows, with deep CRM integration and analytics. Comparable to PlayPass's conference and trade-show vertical and to WeezTicket's registration functionality.

Broad incumbents

• Cvent: Cvent (now including former Aventri) is a broad enterprise event management suite covering registration, venue sourcing, and attendee engagement for conferences and corporate events. Comparable to PlayPass on the conference and trade-show segment where both deliver registration, badge management and attendee tracking at scale.
• Ticketmaster: Ticketmaster is the dominant global ticketing incumbent for concerts, sports and live entertainment, offering consumer-facing ticketing, resale and venue access solutions. It is a broad incumbent that competes with PlayPass at the top end of the festival and concert vertical but does not focus on cashless payments or on-site RFID.
• Idemia: Idemia is a global identity and payment technology provider whose NFC, smart card and secure transaction infrastructure underpins many event cashless and access-control deployments. Comparable to PlayPass/WeezPay on the underlying NFC/cashless technology layer, though Idemia operates as a broad infrastructure incumbent across many verticals beyond events.

Regional players

• Eventim: Eventim is a leading European ticketing and live entertainment platform operating primarily across Germany, Austria, Switzerland and broader EU markets. It is comparable to PlayPass on the festival and concert ticketing side and on European market overlap, but does not directly compete in PlayPass's core Belgian/UK home geographies with equivalent depth.
• See Tickets: See Tickets is a UK-headquartered ticketing provider serving festivals, concerts and live events across the UK and Europe. Comparable to PlayPass on ticketing for European festivals and concerts and on overlapping UK/EU geographies, though it does not focus on cashless payment hardware.

Emerging players

• Tixr: Tixr is a modern event ticketing platform focused on festivals, concerts and live entertainment with modern commerce (upsells, payment plans, resale). It is comparable to PlayPass/WeezTicket on ticketing for live events, with overlapping festival customer base though a smaller geographic footprint.
• Dice: Dice is a mobile-first event ticketing and discovery platform focused on live music, festivals and concerts with a strong consumer app. Comparable to PlayPass/WeezTicket in the live-music ticketing vertical and in serving festival organizers, with overlap on European festivals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/playpass_eu
• YouTubeyoutube.com/channel/UCMFp4R2kXklvBJWXRJzPkTQ
• Facebookfacebook.com/playpasseu
• LinkedInlinkedin.com/company/4994748
• Instagraminstagram.com/weezevent

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PlayPass Ltd