Makai HR
- Company typePrivate
- Founded2018
- HeadquartersHonolulu, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Makai HR firmographics
Firmographics- Name
- Makai HR
- Legal name
- MAKAI HR, LLC
- Website
- https://makaihr.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Makai HR industry classification
Industry- Product category
- Professional Employer Organization (PEO) / HR Outsourcing
- NAICS
- Professional Employer Organizations (561330), Professional Employer Organizations (56133)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)
- akta.pro secondary industries
- Comprehensive HRO (Multi-Process HR Outsourcing) (BPACAKAA), Pay Card Programs & Earned Wage Access (EWA) Administration (BPACAIAK), HR Compliance, Policy, EEO & Labor Law (BPACAPAM), HR Operations Administration (HRIS Admin, Records, Employee Data Mgmt) (BPACAKAC)
Keywords
Where Makai HR is headquartered
LocationHeadquarters
- HQ city
- Honolulu
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Makai HR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- PEO/HR Services: Bundled HR solution providing payroll, benefits, HR compliance, risk management, and training services. Operates as a Professional Employer Organization (PEO) model serving Hawaii employers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Makai HR product offering
Product offeringCore offering
Makai HR is a Professional Employer Organization (PEO) that provides bundled HR solutions to Hawaii-based employers. Its core offering includes payroll processing, employee benefits administration, HR compliance and risk management, workers' compensation coverage, and training and development services, delivered through a team-based service model (Kāpili Team) supported by an Employee Service Center.
Product overview
Makai HR is a bundled HR solution platform providing comprehensive human resources services for Hawaii employers. The core offering combines payroll processing, benefits administration, risk and compliance support, and workers' compensation coverage into a unified service. Additional modules include HR services (hiring, onboarding, handbooks), multi-state HR support, training and development programs, an employee service center for direct employee support, and an employee perks program. Makai HR was acquired by ProService Hawaii and operates as part of their expanded HR service portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Payroll Services Payroll processing services including withholdings, deductions, direct deposit, and tax filings for Hawaii employers.
- Employee Benefits Employee benefit administration including health insurance, 401(k) plans, and FSAs.
- HR Services Hiring support, onboarding assistance, employee handbooks, and HR best practices guidance.
- Risk & Compliance State and federal employment law guidance and compliance support for Hawaii employers.
- Workers' Compensation Workers' compensation coverage, claims support, and safety programs for Hawaii employers.
- Multi-State HR HR support and compliance services for employers operating across multiple states.
- Training & Development Professional development, leadership, and safety training courses for client employees.
- Employee Perks Program Discount program offering valuable discounts on products and services from local businesses exclusively for ProService Hawaii clients and their employees.
Quantifiable outcome
- Team-based service model eliminates single point of contact delays - anyone on Kāpili Team can assist with payroll and HR questions
- +1 more outcomes
Companies that use Makai HR
Customer profileSegments1 record
Ideal customer profiles1 record
Makai HR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Makai HR partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ProService HawaiiflagshipMakai HR has been acquired and integrated into ProService Hawaii. The transition brings enhanced service capabilities including team-based support (Kāpili Team), expanded services (free HR/safety training, claims experts, Employee Service Center), Employee Perks Program, and multi-island office presence. The Kāpili name commemorates the synergy between Makai HR and ProService Hawaii in building a new service delivery model.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Makai HR competitors and assessment
Company assessmentDirect peers
- TriNet: Leading PEO serving small and mid-sized businesses with co-employment, payroll, benefits, and HR technology. Comparable PEO business model focused on SMB employers.
- ProService Hawaii: Parent company of Makai HR and a leading Hawaii-based PEO providing bundled HR services (payroll, benefits, workers' comp, training). Most direct comparable given identical service model, geography, and integrated operations post-acquisition.
- Insperity: Major U.S. PEO providing comprehensive HR outsourcing (payroll, benefits, HR consulting, workers' comp) to SMBs. Closely comparable in co-employment service model, target market, and bundled offering.
- Oasis Outsourcing: PEO providing HR, payroll, benefits, and workers' comp administration to SMBs across multiple industries. Directly comparable in co-employment service model and SMB target market.
- Vensure Employer Services: PEO offering comprehensive HR solutions including payroll, benefits, risk management, and workers' comp to SMB employers. Comparable PEO service model and target customer base.
- Sequoia One: PEO providing bundled HR, payroll, benefits, and compliance services to small and mid-sized businesses. Comparable in co-employment model and SMB focus.
Broad incumbents
- ADP TotalSource: PEO division of ADP providing co-employment HR outsourcing to mid-market companies. Comparable in PEO services but operates as part of ADP's much broader payroll/HR portfolio.
- Paychex PEO: PEO arm of Paychex offering bundled HR services to SMBs nationwide. Comparable service model but leverages Paychex's much larger payroll infrastructure.
- Paylocity: Cloud-based HR and payroll software provider serving mid-market employers with HCM, benefits admin, and workforce management. Comparable in HR/payroll services to employers though more software-centric than co-employment.
Emerging players
- Bambee: Tech-enabled HR service provider offering dedicated HR managers, policy creation, and compliance support to small businesses. Adjacent PEO-like offering but with smaller scale and software-first delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Makai HR social profiles
Digital presenceMakai HR financial estimates
Financial estimateRevenue estimate
Valuation estimate
Makai HR leadership team
Management profileNumber of profiles
Profiles2 records
Makai HR funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Makai HR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Makai HR
What does Makai HR do?
Makai HR is a Professional Employer Organization (PEO) that provides bundled HR solutions to Hawaii-based employers. Its core offering includes payroll processing, employee benefits administration, HR compliance and risk management, workers' compensation coverage, and training and development services, delivered through a team-based service model (Kāpili Team) supported by an Employee Service Center.
Is Makai HR a public or private company?
Makai HR is a private company. It is classified as corporate owned and is currently acquired.
When was Makai HR founded?
Makai HR was founded in 2018. It employs 11 to 50 people.
Where is Makai HR based?
Makai HR is headquartered in Honolulu, United States, in the North America region.
How does Makai HR make money?
One revenue line is on record: PEO/HR Services.
Who are Makai HR's main competitors?
Direct peers on record are TriNet, ProService Hawaii, Insperity, Oasis Outsourcing, Vensure Employer Services and Sequoia One. Broad incumbents are ADP TotalSource, Paychex PEO and Paylocity. Bambee is listed as an emerging player.
Does Makai HR have an API?
No public API is recorded for Makai HR.
What industry is Makai HR in?
Makai HR's product category is Professional Employer Organization (PEO) / HR Outsourcing. Its primary akta.pro industry code is BPACAHAB, Professional Employer Organization (PEO) / Co-Employment Services, with a secondary code of BPACAKAA, Comprehensive HRO (Multi-Process HR Outsourcing). Its NAICS code is 561330 and its SIC code is 7361.