Canadian Association for Long Term Care

What Canadian Association for Long Term Care does

The Canadian Association for Long Term Care (CALTC) is a private, not-for-profit national association founded in 2002 and headquartered in Ottawa. It is the federally recognized voice of Canada's long-term care sector, with a membership comprising 9 provincial and territorial LTC associations and 7 corporate providers that collectively represent approximately 70% of Canada's LTC beds and ~200,000 residents. Its core purpose is to coordinate policy advocacy, share best practices, and convene sector stakeholders on federal LTC matters including workforce, infrastructure, funding, and Indigenous reconciliation.

CALTC's product portfolio is centered on sector programs rather than commercial technology. Its two flagship offerings are The Working Mind Program for Long Term Care — an evidence-based, train-the-trainer mental health curriculum (three core modules plus a Manager Module) adapted with the Mental Health Commission of Canada and funded by a $1.2M PHAC grant — and the ECHO Leadership Series, a 5-year virtual palliative care education initiative delivered via Project ECHO in partnership with Pallium Canada and supported by Health Canada. The technology backbone is the Project ECHO tele-collaboration platform, used for facilitator training and palliative care sessions, alongside a WordPress-based website that hosts policy positions, research publications, and member resources.

Commercially, CALTC operates as a non-profit membership organization. Revenue is generated through (i) recurring membership fees from provincial/territorial associations and corporate providers, (ii) government grants (notably the $1.2M PHAC award as part of a $50M federal COVID-19 mental health initiative), and (iii) tiered corporate sponsorship (Platinum/Gold/Silver) from sector vendors including PointClickCare, CareRx, MediSystem, Sysco, and Axium. Go-to-market is community-led: an annual Advocacy Day on Parliament Hill, direct federal engagement, media statements, working groups, and the inaugural National Long-Term Care Day (2024). No public pricing exists; membership and sponsorship are quote-based.

Name

Canadian Association for Long Term Care

Legal name

Canadian Association for Long Term Care

Website

https://caltc.ca

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

CALTC is a not-for-profit national association founded in 2002 that serves as the unified voice of Canada's long-term care sector, representing provincial associations and corporate providers covering ~70% of LTC beds and 200,000 residents through federal policy advocacy and sector programs.

Ownership category

akta.pro rank

Product category

Long-Term Care Advocacy Services

NAICS

Social Advocacy Organizations (8133), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

Keywords

• Long-term care advocacy
• Senior care policy
• Mental health training
• Palliative care education
• Healthcare association membership

Headquarters

HQ city

Canada

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Grants: CALTC receives federal government funding to support mental health programs for long-term care workers. The Public Health Agency of Canada provided $1.2 million to adapt The Working Mind program for LTC staff.
2. Membership Fees: CALTC membership is comprised of provincial and territorial long-term care associations and corporate providers. Organizations pay membership fees to belong to the national association.
3. Sponsorship: Corporate sponsors (Platinum, Gold, Silver tiers) including PointClickCare, CareRx, MediSystem, Axium, First Quality, Home Depot Pro, Onlia Insurance, SGP, Specialty Furniture, and Sysco provide sponsorship revenue in exchange for visibility with LTC sector members.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

CALTC is a national non-profit membership association that advocates for the long-term care (LTC) sector in Canada, representing provincial/territorial LTC associations and corporate LTC providers. It delivers policy advocacy, mental health training (The Working Mind Program), palliative care education (ECHO Leadership Series), and research publications to support a sector serving nearly 200,000 residents across roughly 70% of Canada's LTC beds.

Product overview

The Canadian Association for Long Term Care (CALTC) is a national advocacy association rather than a technology product company. CALTC's offerings consist primarily of mental health training programs (The Working Mind Program for Long Term Care) and educational initiatives (ECHO Leadership Series for Palliative Care), along with research publications, policy advocacy resources, and a national survey on the state of long-term care in Canada. The organization does not offer a unified software platform or modular product suite; instead, it provides programs, resources, and advocacy services to support the long-term care sector.

Differentiator

Problem solved

Functional benefit

Products and services

• The Working Mind Program for Long Term Care Evidence-based mental health training program adapted for long-term care workers, designed to reduce stigma, build resiliency, and address PTSD and trauma from COVID-19. Includes three core modules (Mental Health and Stigma, Mental Health in the Workplace, Stress & Resilience) and a Manager Module for leadership support. Delivered via a train-the-trainer model to LTC homes across Canada.
• ECHO Leadership Series (Palliative Care ECHO Project) A 5-year national initiative using Project ECHO's 'moving knowledge rather than people' model to cultivate communities of practice among healthcare providers in palliative care. Sessions cover essential conversations, palliative approach to care, grief and bereavement, advanced care planning, and supporting clinical leadership. Delivered in partnership with Pallium Canada.
• National Survey on the State of LTC in Canada A national survey initiative collecting data from long-term care operators and provincial associations on workforce, financing, policy frameworks, information technology, and innovation to inform CALTC's advocacy efforts and policy recommendations.
• Advocacy and Policy Resources Evidence-based policy positions and advocacy materials addressing key sector challenges including immigration and workforce sustainability, work-integrated learning, housing crisis, information technology and AI, agency nursing, paid caregivers, Indigenous reconciliation, climate change, and health human resources.
• Research and Publications Collection of research resources including statistics from Statistics Canada and CIHI, health human resources reports, international reports from the Global Ageing Network and OECD, resident care resources, and national standards from Health Standards Organization and CSA Group.

Quantifiable outcome

• Mental health training for 150 facilitators to deliver The Working Mind program across Canada's LTC homes
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and supporting.

• Mental Health Commission of CanadacoreStrategic or Co-development Partner · 4 October 2022CALTC partnered with the Mental Health Commission of Canada to customize The Working Mind program specifically for the LTC sector. The partnership aims to address PTSD and trauma among LTC workers affected by COVID-19 by delivering evidence-based mental health training that reduces stigma and builds resilience.
• Pallium CanadacoreStrategic or Co-development PartnerPallium Canada is a national non-profit focused on building palliative care capacity in Canada. CALTC collaborates with Pallium on the ECHO Leadership Series, using Pallium's Quality Improvement Condensed (QUIC) Toolkit for essential conversations in LTC homes.
• Dr. Keith Dobson, University of CalgarysupportingStrategic or Co-development PartnerDr. Keith Dobson, Professor of Psychology at the University of Calgary, was engaged to evaluate the effectiveness of The Working Mind program and its impact on individuals who participate in facilitator training.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Health Care Association (AHCA): The largest national trade association in the US representing skilled nursing, assisted living, and LTC providers. Like CALTC, it is the federal/national advocacy voice for LTC operators, engages in policy advocacy, and supports workforce and quality initiatives across a much larger member base.
• LeadingAge: US national association of nonprofit aging services providers, including LTC, senior housing, and home- and community-based care. Directly comparable as a mission-driven, membership-based national LTC advocacy and education organization with similar program and policy portfolios.
• Ontario Long Term Care Association (OLTCA): The largest provincial LTC provider association in Canada, representing ~70% of Ontario's 630 LTC homes. Although OLTCA is a CALTC member, it is a directly comparable peer as a sector advocacy and education body with overlapping programs (workforce, policy, research).

Regional players

• BC Care Providers Association (BCCPA): Provincial LTC and seniors' care industry association in British Columbia representing 450+ LTC, assisted living, and home care businesses. Functions as a comparable regional peer to CALTC, providing advocacy, education, and member services at a sub-national level.
• Alberta Continuing Care Association (ACCA): Provincial association representing continuing care providers in Alberta. Operates the same kind of provincial-level advocacy, member engagement, and policy work as CALTC but at a sub-national scope, making it a closely comparable peer in the same national LTC ecosystem.
• Care England: The representative body for independent adult social care providers in England, including care homes. Functions as a directly comparable national advocacy peer for LTC providers in a different jurisdiction.
• Aged & Community Care Providers Association (ACCPA): National peak body for aged and community care providers in Australia, formed from the merger of LASA and ACSA. Directly comparable as a national LTC/senior services advocacy and member-services organization in a different geography.
• Health Association Nova Scotia: Provincial non-profit association providing shared services and member support across the LTC and broader health sector in Nova Scotia. Functions as a regional peer to CALTC within the same federated national LTC advocacy ecosystem.

Broad incumbents

• Global Ageing Network: International federation of aging services associations and providers across more than 50 countries. Comparable to CALTC at a multinational scale as the umbrella body for national LTC associations, including research, policy, and knowledge-exchange functions.

Others

• Mental Health Commission of Canada: CALTC's strategic partner on The Working Mind program, MHCC is a comparable Canadian nonprofit health organization with national scope, government funding, advocacy mandate, and program delivery in mental health. It illustrates how a national non-profit can scale mission-driven programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CALTC_CA
• Facebookfacebook.com/caltc.ca
• LinkedInlinkedin.com/company/canadian-association-for-long-term-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

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Frequently asked questions about Canadian Association for Long Term Care