Ontario Long Term Care Association

What Ontario Long Term Care Association does

The Ontario Long Term Care Association (OLTCA), legally the Ontario Long Term Care Home Association, is a nonprofit membership-based industry association incorporated and governed by Ontario law. It represents 611 long-term care homes across Ontario serving approximately 78,000 residents, functioning as the primary advocacy voice for the province's LTC sector with provincial government and community stakeholders. The organization is headquartered in Toronto at 425 University Avenue, Suite 502, and operates with a lean leadership team of approximately 16 staff under CEO Donna Duncan.

OLTCA's product and service portfolio is built around a tiered membership model with three explicit segments: Home Members (LTC home operators), Business Partners (technology, pharmacy, food service, banking, real estate, staffing, legal, and capital providers), and Affiliate Partners (researchers, caregivers, and healthcare decision-makers). Core service infrastructure includes a member portal at portal.oltca.com (housing communications archive, job board, event registration, and resource libraries), the flagship annual This is LTC Conference and Together We Care Convention & Trade Show, the KnowledgeBREAK Webinar Program, and content properties including the Coming of Age Podcast hosted by the CEO and LTC Today Magazine. Member benefits extend to the OLTCA Group Retirement Program — a multi-employer pension arrangement with Manulife as record keeper and Leslie Consulting Group as pension consultants, covering 88 participating homes, 3,500 members, and $120 million in retirement assets as of December 31, 2024 — plus competitive group insurance rates, a Recognition Pin Program for frontline staff, and a Recognition Pin Program / Leading with Heart Recognition awards program.

Revenue is generated through annual membership subscriptions across the three tiers, event and conference registration/sponsorship, and partner contributions via the formalized Sector Champions Program (ARJO, Medline Canada, PointClickCare, StaffStat). Distribution is regional (Ontario-only) and event-driven, with grassroots advocacy amplified through the annual LTC Community Engagement Day. The organization does not disclose financials, does not develop proprietary AI or SaaS products, and does not have external investors or a parent company.

Name

Ontario Long Term Care Association

Legal name

Ontario Long Term Care Home Association

Website

https://oltca.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

The Ontario Long Term Care Association is a nonprofit membership association representing 611 Ontario long-term care home operators, providing advocacy, member benefits including a group retirement program, data benchmarking, conferences, and recognition programs to a sector serving 78,000 residents.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees from three categories: Home Members (LTC home operators), Business Partners, and Affiliate Partners. Benefits include advocacy, data analytics, educational opportunities, awards and recognition, and member discounts.
2. Events and Conferences: Revenue from major conferences including This is LTC Conference and Together We Care Convention & Trade Show. Also includes sponsorship opportunities for Sector Champions.
3. Job Board Services: Free job posting for OLTCA Members and Partners; enhanced listing options available

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

OLTCA is a membership-based industry association that advocates on behalf of Ontario's long-term care home operators, delivers educational conferences and webinars, provides sector data analytics and benchmarking, and administers member benefits including a multi-employer Group Retirement Program and competitive group insurance. It serves Home Members (LTC home operators), Business Partners, and Affiliate Partners through tiered annual memberships, events, and recognition programs.

Product overview

The Ontario Long Term Care Association (OLTCA) operates as a membership-based advocacy organization rather than a software product company. Its portfolio consists of advocacy services, professional development programs, member benefits, and events for Ontario's long-term care sector. Core offerings include the OLTCA Member Portal for member communications and benefits management, the annual This is LTC Conference and Together We Care Convention & Trade Show for professional development, the Coming of Age Podcast for thought leadership, and LTC Today Magazine for sector news. Member benefits include the OLTCA Group Retirement Program (a multi-employer pension plan with Leslie Consulting Group/Manulife), the OLTCA Job Board for recruitment, and the Recognition Pin Program for staff appreciation. The Sector Champions Program aligns OLTCA with industry partners including ARJO, Medline, PointClickCare, and StaffStat. Additional programs include the Global Virtual Roundtable Series (co-hosted with Global Ageing Network and UK National Care Forum), LTC Community Engagement Day advocacy events, and the Leading with Heart Recognition awards. The organization does not appear to offer a technology product with AI capabilities, API integrations, or certifications in the traditional SaaS sense.

Differentiator

Problem solved

Functional benefit

Brands

• This is LTC Conference: An annual conference focused on long-term care innovation and sector advancement.
• Together We Care Convention & Trade Show
• OLTCA Job Board
• OLTCA Perks
• OLTCA Group Retirement Program

Products and services

• OLTCA Member Portal
• OLTCA Group Retirement Program
• This is LTC Conference
• Together We Care Convention & Trade Show
• OLTCA Job Board
• Sector Champions Program

Quantifiable outcome

• 166,000+ jobs supported by Ontario LTC sector
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered sector champion, core and strategic.

• ARJOsector championGTM or Marketing Partner · 1 January 2021ARJO is a Sector Champion partner providing products promoting safe and dignified movement within healthcare environments including patient handling, medical beds, personal hygiene, disinfection, and pressure injury prevention. They are a key industry partner supporting OLTCA's advocacy work.
• Medline Canadasector championGTM or Marketing Partner · 1 January 2021Medline Canada is a Sector Champion partner providing medical-surgical products and supply chain solutions serving every healthcare setting including long-term care. They deliver quality products, expertise, and education programs that advance resident safety and improve care outcomes.
• PointClickCaresector championTechnology or Integration · 1 January 2021PointClickCare is a leading health tech company and Sector Champion partner providing AI-informed healthcare technology for long-term and post-acute care. Their platform enables intelligent care transitions and improved clinical outcomes.
• StaffStatsector championTechnology or Integration · 1 January 2021StaffStat is a Sector Champion partner providing software platform dedicated to transforming workforce management in healthcare, streamlining operations for long-term care homes, retirement homes, hospitals, and other healthcare organizations.
• Leslie Consulting GroupcoreImplementation/ SI/ Consulting PartnerPension consultants working with OLTCA since 2000 to help manage the group retirement program. They work closely with each participating home to manage the multi-employer retirement program.
• ManulifecoreOthersRecord keeper for the OLTCA Group Retirement Program, supporting home admin teams and providing customer care and individual financial guidance to plan members.
• Global Ageing NetworkstrategicStrategic or Co-development PartnerInternational partnership co-hosting Global Virtual Roundtable Series on pressing issues in long-term care including MAiD, global health workforce ethics, and AI opportunities in social care.
• National Care Forum (UK)strategicStrategic or Co-development PartnerUK-based partner co-hosting Global Virtual Roundtable Series with OLTCA and Global Ageing Network on pressing issues in long-term care.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Regional players

• AdvantAge Ontario: Ontario-focused nonprofit association representing not-for-profit aging services providers including long-term care homes. Closest direct provincial peer to OLTCA within Ontario, though OLTCA represents a broader operator base including for-profit and municipal homes.
• Ontario Retirement Communities Association: Ontario-based association representing retirement home operators. Adjacent to OLTCA's LTC focus; both engage Ontario government on seniors' housing and care policy, and members sometimes operate across both LTC and retirement home segments.
• National Care Forum (UK): UK membership body for not-for-profit social care providers. Co-hosts OLTCA's Global Virtual Roundtable Series and serves as a near-analogue association model for the LTC/aged care sector outside Canada.
• BC Care Providers Association: Member-based association representing continuing care providers in British Columbia. Direct analogue to OLTCA's role in Ontario, advocating for long-term care and seniors' services operators in a different provincial jurisdiction.
• Alberta Continuing Care Association: Provincial association representing continuing care operators in Alberta, including long-term care, designated supportive living, and home care. Compares to OLTCA as a regional membership body advocating for operators with provincial governments.

Broad incumbents

• LeadingAge: US national association representing nonprofit and mission-driven aging services providers including nursing homes, assisted living, and home health. Comparable to OLTCA in advocacy, member education, and sector data/benchmarking functions.
• American Health Care Association: The largest national trade association in the US representing long-term and post-acute care providers, including skilled nursing facilities. Functions as a US federal-level analogue to OLTCA's provincial advocacy and member-services mandate.
• Canadian Healthcare Association: National organization representing healthcare organizations across Canada. Comparable to OLTCA in its advocacy and policy role but operating at a federal level across the full healthcare continuum rather than the LTC sector specifically.

Others

• Global Ageing Network: International network of aging services providers and associations. A direct strategic partner of OLTCA on the Global Virtual Roundtable Series, and thematically aligned as a peer advocacy/knowledge-sharing body for the LTC sector globally.
• Extendicare: One of Canada's largest for-profit operators of long-term care homes and senior living residences. Not a peer association but a member-operator of OLTCA; included as a comparable Ontario LTC operator for ecosystem context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ontario-long-term-care-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ontario Long Term Care Association