Irriot

What Irriot does

IRRIOT is a Swedish IoT company (Irriot AB, Stockholm/Djursholm) founded in 2017 that builds a wireless precision irrigation automation platform. Its core system pairs a Controller (Base Unit) with solar-powered, maintenance-free Remote Terminal Units (RTU-2 and RTU-4) that operate magnetic valves independently in the field. Communication between the controller, RTUs, and a wide range of third-party sensors (soil moisture, rain, temperature, pressure, flow, pH, EC, wind, humidity) uses long-range LoRa radio (rated up to 5 km rural / 2-3 km urban), removing the need for in-field wiring. Cloud services and remote control are delivered through a Microsoft Azure IoT Hub-connected mobile and web application, with OTA firmware updates and weather-forecast integration; an MPE6-4 Extension Board adds control of pumps, filters, fertilizer mixers, and 24VAC valves plus solar power plant connectivity for off-grid deployments.

The company generates revenue through three streams: hardware sales of Controller, RTU, and Extension Board units; recurring cloud services for monitoring, control, and OTA updates; and professional services for system design and installation. Pricing is quote-based on site-specific configurations (number of valves, sensors, terrain) and structured as multi-year contracts. Distribution combines direct enterprise sales with a regional reseller network including Meyer (Germany), GVZ-Rossat (Switzerland), Gulf Water Management (UAE), and Expert Agro Teh (Moldova); customer-base breadth spans commercial agriculture (Sunview Vineyards, Vackstanäs, Mojave Green, avocado operations in California), greenhouses and nurseries (Skillebyholm, Sveaskog forest nurseries), municipal and park infrastructure (Ronneby Municipality pilot), hospitality (Bab Al Shams Resort), and heritage gardens (Bergius Botanical Garden), with system presence reported across 25 countries.

The company is privately held, 1-10 employees, with only a single $300K disclosed funding round (2019-06-09) and is actively seeking socially responsible investors. Go-to-market relies on international trade-show presence (EIMA International, Öga, Four Oaks, Fruit Attraction, Irrigation Show) and a high-credibility advisory board spanning Swedish University of Agricultural Sciences, Slottsträdgården Ulriksdal, the Rockefeller Foundation Food Initiative, and LRF Ventures; the company was selected by the Solar Impulse Foundation as one of its 1,400 clean and profitable solutions.

Name

Irriot

Legal name

Irriot AB

Website

https://irriot.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

IRRIOT builds a wireless, solar-powered precision irrigation automation platform using LoRa radio and Microsoft Azure cloud, serving commercial agriculture, greenhouses, municipalities, forestry nurseries, and resorts across 25 countries via direct sales and a regional reseller network.

Ownership category

akta.pro rank

Product category

Precision Irrigation Automation Systems

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Irrigation Control & Automation (Controllers, Valves, Sensors, IoT) (AFAAACAF)

akta.pro secondary industries

IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water) (AFAAAFAC), Controller/Timer & Smart Irrigation Setup (Wi‑Fi, Sensors) (HSAIAEAD), Continuous/Remote Monitoring Systems (IoT Sensors, Telemetry, Networks) (EUAHACAL), Smart Irrigation & Outdoor Automation Integration (HSAHADAH)

Keywords

• Wireless irrigation automation
• Precision irrigation systems
• Iot agriculture platform
• Smart irrigation controllers
• Remote valve control

Headquarters

HQ city

Danderyd

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Sales: Sale of irrigation automation hardware including Base Controller, RTU units (RTU-2 and RTU-4), Extension Boards, and solar power systems. Pricing is customized based on customer requirements (number of valves, sensors, coverage area).
2. Cloud Services: Cloud connectivity and remote monitoring services through Microsoft Azure IoT Hub. Ongoing subscription for cloud access, data storage, analytics, and OTA updates.
3. Professional Services: System design, installation support, and configuration services provided directly or through channel partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Irriot designs, manufactures, and sells a wireless IoT irrigation automation platform consisting of a Controller (Base Unit), solar-powered Remote Terminal Units (RTU-2 and RTU-4), an Extension Board, and a Cloud and Mobile App. The system uses long-range LoRa radio communication (up to 5km rural / 2-3km urban) for two-way communication between the Base Controller and field RTUs, and connects to Microsoft Azure IoT Hub for cloud-based remote monitoring, scheduling, and analytics. It is targeted at commercial agriculture, greenhouses, municipalities, nurseries, and hospitality venues seeking to replace manual or wired irrigation with precision, sensor-driven automation.

Product overview

IRRIOT is a wireless precision irrigation automation platform consisting of four integrated components: the Controller (Base Unit) as the central hub communicating with remote units and sensors, RTU (Remote Terminal Unit) devices operating magnetic valves independently in the field, the Cloud and Mobile App for remote control and monitoring, and the Extension Board for expanded control of pumps, filters, and off-grid solar power. The system uses LoRa radio technology for long-range wireless communication (2-3km urban, 5-10km rural) and Microsoft Azure IoT Hub for cloud connectivity.

Differentiator

Problem solved

Functional benefit

Products and services

• Controller (Base Unit) Central wireless irrigation controller that communicates with up to 32 RTUs and 34 sensors, responsible for 24/7 execution of preconfigured watering schedules, soil-state monitoring, and failure event detection. Equipped with display and buttons for on-device configuration and connects to Microsoft Azure IoT Hub for cloud connectivity. Targeted at commercial agriculture, horticulture, and municipal operators managing distributed irrigation sites.
• RTU (Remote Terminal Unit) Solar-powered, maintenance-free remote unit that independently operates magnetic valves in the field. Available in two versions (RTU-2 controlling up to 2 valves; RTU-4 controlling up to 4 valves), each with an integrated sensor input for data sampling and relay. Designed for outdoor use with multiple mounting options, deployed across farms, vineyards, greenhouses, and resorts.
• IRRIOT Cloud and Mobile App Cloud-hosted mobile and web application for remote irrigation control and monitoring. Includes irrigation scheduling, valve control, sensor data visualization, weather forecast integration, map functionality, OTA firmware updates, and alarm notifications. Powered by Microsoft Azure IoT Hub and available via iOS App Store and Google Play for commercial growers, municipalities, and agriculture operators.
• Extension Board (MPE6-4 / RE-8) Extension board for the IRRIOT Controller enabling control of pumps, filters, fertilizer mixers, and 24VAC valves. Provides up to 6 additional sensor inputs per board and supports solar power plant configuration for off-grid operation. Aimed at larger or more complex agricultural and horticultural installations requiring fertigation, pump control, or expanded sensor coverage.

Quantifiable outcome

• Save up to 50% of water used through optimized irrigation
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core, strategic and minor.

• GVZ-RossatcoreChannel Partner/ Reseller/ Distributor · 26 June 2024Swiss reseller partner representing IRRIOT at the Öga Trade Show 2024 in Koppigen, Switzerland. GVZ-Rossat operates at Sector 5.3 (Stand No. 5.3/314) for customer demonstrations and sales in the Swiss market.
• Ronneby MunicipalitystrategicStrategic or Co-development Partner · 1 November 2023Swedish municipality engaged in NB-IoT pilot project for 2024. Project addresses urban irrigation needs where LoRa radio communication is not preferred, exploring cellular-based connectivity options for IRRIOT systems.
• SveaskogstrategicStrategic or Co-development Partner · 1 October 2023State-owned Swedish forestry company (largest forest owner in Sweden with 14% of forests) conducted successful pilot of IRRIOT irrigation boom automation at Lugnet nursery. Expanded to Kilåmons nursery same season. Partnership for developing irrigation boom automation use case.
• Gulf Water Management (GWMS)coreChannel Partner/ Reseller/ DistributorRegional partner in UAE responsible for installation and support of IRRIOT systems in the Middle East. Successfully completed Bab Al Shams Resort installation project. GWMS handles customer relationship management and technical support in the UAE market.
• MeyercoreChannel Partner/ Reseller/ DistributorGerman reseller offering IRRIOT products through their online shop (meyer-shop.com) for the German market.
• Expert Agro TehminorChannel Partner/ Reseller/ DistributorRegional partner in Moldova offering IRRIOT products for agricultural automation in the local market.
• Microsoft Azure IoT HubcoreTechnology or IntegrationCloud platform integration powering IRRIOT's IoT connectivity, remote monitoring, data analytics, and mobile app functionality. The Base Controller is an IoT device connected to Microsoft Azure IoT Hub for cloud services.
• VinnovaminorOthersSwedish government innovation agency supporting research and development in wireless irrigation technology. Listed as a partner/organization IRRIOT collaborates with.
• EIT FoodminorOthersEuropean Institute of Innovation and Technology (EIT) Food initiative supporting sustainable food production and agricultural innovation. Listed as a partner organization.
• WIN WaterminorOthersSwedish water innovation network. Listed as a partner organization supporting IRRIOT's water efficiency mission.
• Climate-KICminorOthersEuropean Climate Knowledge and Innovation Community supporting climate-smart innovations. Listed as a partner organization.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Netafim: Global drip-irrigation leader with digital farming and automation offerings for agriculture — a much larger incumbent whose smart irrigation roadmap competes with IRRIOT's precision controllers.
• Toro Company: Toro offers a broad portfolio of irrigation controllers, valves, and cloud-connected turf/agriculture systems under brands like Toro and IrriGreen — a well-capitalized incumbent in adjacent irrigation automation categories.
• Hunter Industries: Hunter Industries produces professional-grade irrigation controllers, valves, and wireless central-control systems for commercial and high-end residential markets — comparable controller hardware category at larger scale.
• Lindsay Corporation (FieldNET): Lindsay's FieldNET and Zimmatic brands provide remote irrigation management and scheduling for center-pivot agriculture — competing in large-farm wireless irrigation automation with deeper resources.

Direct peers

• Rachio: Rachio makes Wi-Fi-connected smart irrigation controllers for residential and light-commercial landscapes — overlapping consumer/small-business smart irrigation segment with cloud + mobile control similar to IRRIOT's app.
• Tule Technologies: Tule provides crop water-stress sensors and irrigation recommendations primarily for vineyards and orchards — a focused sensor + analytics peer for the same irrigation decisioning niche IRRIOT serves.
• Sentek Soil Moisture Sensors: Sentek manufactures in-field soil-moisture and salinity sensors used to drive irrigation scheduling — comparable sensor hardware and decisioning layer serving IRRIOT's agricultural customer base.
• Semios: Semios is a precision agriculture IoT platform combining in-field sensors, climate data, and irrigation/irrigation decisioning for orchards, vineyards, and row crops — overlapping with IRRIOT's agriculture and viticulture use cases.
• CropX Technologies: CropX offers soil-sensor-driven irrigation and precision agriculture analytics; closest comparable IoT/soil-moisture competitor targeting similar agriculture customers with cloud-based decisioning.

Emerging players

• Pessl Instruments (METOS): Pessl offers METOS-branded field sensors, weather stations, and irrigation/decision-support tools for precision agriculture — overlapping IoT sensor stack with a comparable European/emerging-market footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/irriot
• YouTubeyoutube.com/channel/UCD--LOeg9PK3NRuMxXX0vyQ
• Facebookfacebook.com/irriot
• LinkedInlinkedin.com/company/irriot

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Irriot