Every1Mobile
Every1Mobile, founded in 2010 and headquartered in Cape Town, South Africa, builds mobile social network platforms that engage African youth across health, education, employment, and entertainment verticals.
- Company typePrivate
- Founded2010
- HeadquartersCape Town, South Africa
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Every1Mobile does
Every1Mobile is a Cape Town, South Africa-headquartered, private for-profit company founded in 2010 that builds mobile social network platforms aimed at African youth. According to firmographic data, the company organizes its community around four content verticals: health, education, employment, and entertainment. Its core functional proposition is converting a mobile-first social graph into engagement and outcomes (health information, educational content, job access, entertainment) for a young African user base. The operating geography is pan-African in target, though the company itself is registered and based in Cape Town with a reported 11-50 employees.
The company's product surface is described at a high level as a mobile social network, but the source data does not disclose specific product modules, underlying technology stack, proprietary features, integrations, or platform architecture. There is no public pricing, no listed customer logos, no documented GTM motion, and no marketing or distribution channel data. Notably, the firmographic website reference (every1mobile.net) reportedly displays unrelated Swedish-language mobile telephony content, a discrepancy that may reflect a domain lapse, parking, content scrape, or translation mismatch and is not reconcilable from available evidence.
On the commercial side, Every1Mobile has raised approximately $4.53 million across two disclosed funding rounds: $1.7M in June 2013 (investors undisclosed) and $2.83M in July 2017 led by Calculus Capital. Leadership consists of Algy Williams as Chief Executive Officer and Alex Fulcher as Technical Services Manager. Revenue model, pricing mechanics, customer segment mix, and unit economics are not publicly disclosed in the available source data, and the company has no public ticker, no listed parent, and no subsidiaries on record.
Every1Mobile firmographics
Firmographics- Name
- Every1Mobile
- Website
- https://every1mobile.net
- Company type
- Private
- Founded year
- 2010
- Headcount range
- 11–50 employees
- Short description
- Every1Mobile, founded in 2010 and headquartered in Cape Town, South Africa, builds mobile social network platforms that engage African youth across health, education, employment, and entertainment verticals.
- Ownership category
- akta.pro rank
Every1Mobile industry classification
Industry- Product category
- Mobile Youth Community Services
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Child and Youth Services (62411)
- akta.pro primary industry
- Local & Neighborhood Communities (BPAMABAG)
- akta.pro secondary industry
- Health & Support Communities (BPAMABAL)
Keywords
Where Every1Mobile is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Markets served
Every1Mobile business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Every1Mobile product offering
Product offeringCore offering
Every1Mobile uses mobile social networks to build youth communities in Africa, focusing on health, education, jobs, and entertainment. The company operates mobile-based community platforms that aggregate young African users and deliver content and engagement across these four thematic verticals. Its offerings are designed for end-user youth audiences in African markets.
Product overview
No product information available in the provided source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Youth Community Platform A mobile social network-based platform that builds and operates youth communities in Africa, with thematic content and engagement spanning four verticals: health, education, jobs, and entertainment. Targeted at young African consumers using mobile phones.
Companies that use Every1Mobile
Customer profileIdeal customer profiles1 record
Every1Mobile technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Every1Mobile partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Every1Mobile competitors and assessment
Company assessmentEmerging players
- uLesson: African edtech platform delivering curriculum-aligned video content to youth via mobile. Comparable along the education vertical of Every1Mobile's multi-vertical youth platform.
- Andela: Africa-focused platform connecting young talent to global tech employment opportunities. Comparable along the jobs vertical of Every1Mobile's youth-focused community platform.
- mPedigree: Africa-focused mobile health platform serving consumers and NGOs. Comparable along the health-vertical of Every1Mobile's multi-vertical social platform for African youth.
- BiNu: Mobile content and social platform optimized for low-bandwidth emerging markets. Comparable to Every1Mobile's mobile-first, low-data community delivery model for emerging-market users.
Direct peers
- MXit: Once-dominant South African mobile social network that built youth communities around chat, content, and branded experiences. The closest historical analogue to Every1Mobile's mobile-first, youth-focused community model in Africa.
- 2go: Mobile-first social chat and community platform originally built for African users with low-data consumption. Directly comparable to Every1Mobile's mobile social networking approach for African youth.
- Eskimi: Mobile social and advertising platform serving African markets with community and content experiences. Closely aligned with Every1Mobile's combination of social networking and monetization across emerging markets.
Broad incumbents
- WhatsApp: Dominant mobile messaging platform across Africa, serving as the de facto social networking layer for youth. Sets the competitive ceiling Every1Mobile must differentiate against to retain users.
- Facebook: Global social network with deep penetration in Africa via Facebook Lite and Free Basics. Represents the broad incumbent Every1Mobile must out-localize to defend its community positioning.
Others
- Cell-Life: Cape Town-based organization using mobile technology to support health and community services in Southern Africa. Thematically adjacent to Every1Mobile's use of mobile networks for health and community impact.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Every1Mobile social profiles
Digital presenceEvery1Mobile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Every1Mobile leadership team
Management profileNumber of profiles
Profiles2 records
Every1Mobile funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Every1Mobile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Every1Mobile
What does Every1Mobile do?
Every1Mobile uses mobile social networks to build youth communities in Africa, focusing on health, education, jobs, and entertainment. The company operates mobile-based community platforms that aggregate young African users and deliver content and engagement across these four thematic verticals. Its offerings are designed for end-user youth audiences in African markets.
When was Every1Mobile founded?
Every1Mobile was founded in 2010. It employs 11 to 50 people.
Where is Every1Mobile based?
Every1Mobile is headquartered in Cape Town, South Africa, in the Africa region.
Who are Every1Mobile's main competitors?
Emerging players on record are uLesson, Andela, mPedigree and BiNu. Direct peers are MXit, 2go and Eskimi. Broad incumbents are WhatsApp and Facebook. Cell-Life is listed as an others.
Does Every1Mobile have an API?
No public API is recorded for Every1Mobile.
What industry is Every1Mobile in?
Every1Mobile's product category is Mobile Youth Community Services. Its primary akta.pro industry code is BPAMABAG, Local & Neighborhood Communities, with a secondary code of BPAMABAL, Health & Support Communities. Its NAICS code is 51621.