Gravitiq
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Gravitiq firmographics
Firmographics- Name
- Gravitiq
- Legal name
- Gravitiq Holdings, Inc.
- Website
- https://gravitiq.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Gravitiq is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Gravitiq business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Brand Acquisition and Ownership Revenue: Gravitiq acquires health, wellness, and beauty brands and generates revenue through their omnichannel sales across Amazon, DTC, retail, and wholesale. The company takes 100% ownership of acquired brands and invests in their long-term growth, monetizing through increased brand value and sales revenue.
- Profit-Share Arrangements: Some sellers opt for profit-share arrangements where they continue to earn from the brand as it scales under Gravitiq's strategic management, providing ongoing revenue participation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom acquisition deals tailored to individual brand valuations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Gravitiq product offering
Product offeringCore offering
Gravitiq acquires founder-led health, wellness, and beauty brands with strong product foundations and takes 100% ownership, deploying centralized operational infrastructure across supply chain, regulatory, clinical, product development, data, and finance. The company then scales acquired brands into omnichannel leaders by distributing them through Amazon, direct-to-consumer e-commerce, TikTok Shop, and retail/wholesale channels. Alternative profit-share arrangements are available for sellers who want to retain ongoing participation in brand growth.
Product overview
Gravitiq is a healthcare brand aggregator that owns, builds, and scales health, wellness, and beauty brands into omnichannel leaders. The company acquires founder-led brands with strong product foundations and provides long-term ownership with operational infrastructure, capital investment, and expertise across supply chain, regulatory, clinical, product development, data, and finance. Gravitiq operates as a unified brand portfolio company rather than a platform with modular products — brands in the portfolio retain their identity while gaining access to centralized expertise and omnichannel distribution across DTC, Amazon, TikTok Shop, retail, and wholesale channels.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Scaled brands from seven to nine figures in less than three years
- +3 more outcomes
Companies that use Gravitiq
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Gravitiq technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Gravitiq partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Gravitiq competitors and assessment
Company assessmentDirect peers
- SellerX: SellerX is a Berlin-based e-commerce brand aggregator that acquires and scales Amazon-native consumer brands. Most direct comparable to Gravitiq on aggregator business model, omnichannel distribution, and SMB brand acquisition approach.
- Thrasio: Thrasio is the largest and best-known Amazon FBA aggregator, having raised billions at a peak valuation above $10B before the 2022-2023 reset. Directly comparable aggregator business model, though materially larger and broader across consumer categories than Gravitiq's health/wellness/beauty focus.
- Razor Group: Razor Group is a Berlin-based Amazon brand aggregator founded in 2020, with similar model of acquiring and scaling consumer brands across multiple channels. Directly comparable on aggregator structure and cross-border e-commerce operations.
- Berlin Brands Group: Berlin Brands Group is a D2C brand aggregator and operating platform for consumer products, with a portfolio of acquired and built brands sold across marketplaces, DTC, and retail. Direct comparable on D2C aggregator model and omnichannel scaling.
- Branded Group (now Formation Brands): Branded Group was a major Amazon FBA aggregator that merged with Perch to form Formation Brands. Directly comparable aggregator business model, with health/beauty and consumer category exposure similar to Gravitiq.
- Pattern: Pattern is an Amazon brand accelerator and aggregator that combines proprietary technology, data, and operational services to scale brands on marketplaces and beyond. Comparable on aggregator/accelerator model with broader tech tooling than Gravitiq discloses.
- Olsam: Olsam is a London-based Amazon FBA aggregator that acquires and scales consumer brands across multiple categories and channels. Comparable on aggregator model and cross-border e-commerce operations.
- Unybrands: Unybrands is a Toronto-based brand consolidator that acquires and operates e-commerce brands across multiple categories and geographies. Direct comparable on M&A-driven brand aggregation and omnichannel scaling.
- Perch (acquired by Forum Brands): Perch was a direct-to-consumer and Amazon brand aggregator that merged with Branded Group to form Formation Brands/Forum Brands. Comparable on aggregator model and operational scaling playbook, though broader in category focus than Gravitiq.
Broad incumbents
- The Hut Group (THG): THG is a publicly-traded UK-based e-commerce platform and brand owner in beauty, wellness, and nutrition (Lookfantastic, Myprotein, etc.). Broader incumbent in the same vertical with overlapping brand ownership and omnichannel retail, though materially larger and more diversified than Gravitiq.
Market position
Strengths5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Gravitiq social profiles
Digital presenceGravitiq compliance and trust
Trust signalCompliance1 record
Gravitiq financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gravitiq leadership team
Management profileNumber of profiles
Profiles11 records
Gravitiq funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gravitiq M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gravitiq
What does Gravitiq do?
Gravitiq acquires founder-led health, wellness, and beauty brands with strong product foundations and takes 100% ownership, deploying centralized operational infrastructure across supply chain, regulatory, clinical, product development, data, and finance. The company then scales acquired brands into omnichannel leaders by distributing them through Amazon, direct-to-consumer e-commerce, TikTok Shop, and retail/wholesale channels. Alternative profit-share arrangements are available for sellers who want to retain ongoing participation in brand growth.
Is Gravitiq a public or private company?
Gravitiq is a private company. It is classified as venture growth investor backed and is currently operating.
When was Gravitiq founded?
Gravitiq was founded in 2021. It employs 11 to 50 people.
Where is Gravitiq based?
Gravitiq is headquartered in London, United Kingdom, in the Europe region.
How does Gravitiq make money?
Two revenue lines are on record. Brand Acquisition and Ownership Revenue is the primary driver. The others are profit-Share Arrangements.
Who are Gravitiq's main competitors?
Direct peers on record are SellerX, Thrasio, Razor Group, Berlin Brands Group, Branded Group (now Formation Brands), Pattern, Olsam, Unybrands and Perch (acquired by Forum Brands). The Hut Group (THG) is listed as a broad incumbent.
Does Gravitiq have an API?
No public API is recorded for Gravitiq.