Peekage
Peekage is a B2B SaaS platform that combines in-home product testing and digital product sampling for CPG brands, powered by a 5M+ consumer panel across North America segmented across 200+ attributes.
- Company typePrivate
- Founded2020
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Peekage does
Peekage (operated by Ecounter Solutions Inc., headquartered in Toronto, Canada) is a B2B SaaS platform that combines in-home product testing (IHUT) with a digital product sampling program for consumer packaged goods (CPG) brands. The platform is built around a first-party panel of 5M+ consumers across North America segmented by 200+ attributes, and it offers modules covering sensory testing, formula refinement, packaging testing, pricing testing, buyer persona validation, in-store experience optimization, geo-targeted retail velocity campaigns, and an AI-powered Insight Engine. Technically, the stack automates study design, consumer recruitment, product fulfillment, data collection, and analysis in a single workflow, with a dual-sided architecture: a brand-facing SaaS dashboard paired with a consumer mobile app where shoppers claim free samples, complete "Packs" (surveys), and earn coins redeemable for products.
The business model is subscription-based, with CPG brands paying recurring fees for access to the platform's testing and sampling capabilities; price points are not publicly disclosed and enterprise pricing is delivered through "Talk to an expert" and "Book a demo" sales motions. Go-to-market is hybrid: a sales-led motion targeting enterprise and mid-market CPG brands, supplemented by content marketing (blog, case studies, social channels) and consumer-side product-led growth through the mobile app that continuously expands the panel. The company's go-to-market spans both B2B buyer personas (marketing, product, R&D, shopper marketing, and executive decision-makers within CPG brands) and a consumer acquisition flywheel that builds the supply side of the marketplace.
Headcount sits at 11-50 employees, the company has been operating since 2020, and its only disclosed capital event is a $120,000 Techstars pre-seed round in March 2020. Named customers include P&G, Gillette, KIND, JUST EGG, Panera Bread, Hartz, Swanson, Wise Snacks, Egglife, Abe's Muffins, Bellwether Farms, Wild Planet, and Tribe9 Foods, with strong concentration in Food & Beverage and growing exposure to pet, personal care, beauty, and beverage verticals. Compliance includes GDPR, CCPA, CalOPPA, and COPPA frameworks.
Peekage firmographics
Firmographics- Name
- Peekage
- Legal name
- Ecounter Solutions Inc.
- Website
- https://peekage.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Peekage is a B2B SaaS platform that combines in-home product testing and digital product sampling for CPG brands, powered by a 5M+ consumer panel across North America segmented across 200+ attributes.
- Ownership category
- akta.pro rank
Peekage industry classification
Industry- Product category
- Consumer Insights & Market Research Software
- NAICS
- Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Sampling & Product Trial Programs (BPAFAMAH)
Keywords
Where Peekage is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Peekage business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Product Testing Platform Subscription: Peekage operates on a subscription-based model where brands pay for access to the platform's testing and sampling capabilities. With one subscription, all teams get big-market-research-firm quality at a fraction of the cost. The platform serves marketing teams, product teams, and R&D departments.
- Digital Product Sampling Programs: Brands pay for targeted digital product sampling campaigns where products are shipped to qualified consumers for trial and review. The platform matches products with targeted shoppers to drive awareness, sales, and collect reviews.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Peekage product offering
Product offeringCore offering
Peekage is a B2B SaaS platform that combines digital product sampling with in-home product testing (IHUT) to help consumer packaged goods brands generate proprietary consumer insights. The platform automates study design, consumer recruitment from a network of 5M+ North American shoppers, product fulfillment, data collection, and analysis. Brands use it to run targeted at-home trials, validate formulas and packaging, set pricing, build buyer personas, and drive retail velocity through geo-targeted campaigns.
Product overview
Peekage is a consumer marketing and product intelligence platform consisting of two core offerings: the Consumer Insights Platform (for product testing and research) and the Digital Product Sampling Program (for targeted consumer trials and brand growth). The platform is powered by a Natural Shoppers Community of 5M+ consumers segmented by 200+ attributes. Key product modules include In-Home Usage Testing (IHUT), Sensory & Formula Testing, Packaging Testing, Pricing Testing, Buyer Persona Validation, In-store Experience Optimization, Audience Builder, Geo-targeting, and the AI-powered Insight Engine. A Consumer App enables consumers to claim and review products. All capabilities are unified under a single SaaS platform with automated workflows requiring no in-house research expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- Consumer Insights Platform
Quantifiable outcome
- Wise Snacks cut research costs by 70%
- +7 more outcomes
Companies that use Peekage
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles3 records
Peekage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Peekage partnerships and signals
Strategic signalScale indicators13 records
Recent moves5 records
Expansion highlights5 records
Peekage competitors and assessment
Company assessmentBroad incumbents
- SPINS: SPINS provides natural/organic and specialty CPG retail measurement plus consumer insights to brands. Comparable buyer (CPG insights and innovation teams) with adjacent data positioning on the retail/shopper side.
- NielsenIQ: NielsenIQ is the global leader in CPG retail measurement and consumer panel-based insights. Competes with Peekage for CPG insights and shopper marketing wallets with much broader retail data assets and global reach.
- Kantar: Kantar is a global market research and consumer insights leader with deep CPG measurement, panel, and innovation practice. Operates as a broad incumbent providing overlapping capabilities across brand tracking, product testing, and shopper research.
Direct peers
- Toluna: Toluna operates a global online consumer panel and end-to-end digital research services, including product and concept testing. Comparable consumer-panel-plus-research-platform offering for CPG and consumer brand clients.
- DISQO: DISQO runs a first-party consumer panel plus audience solutions and brand/product measurement. Competes with Peekage for CPG brand and shopper marketing budgets using panel-based, attribute-rich insights.
- Attest: Attest is a consumer research platform giving brands self-serve access to a consumer panel for brand tracking, concept testing, and product research. Direct overlap with Peekage's subscription-based, no-research-expertise-required CPG insights positioning.
- Numerator: Numerator combines a first-party purchase panel with omnichannel consumer data to deliver CPG insights, shopper intelligence, and media solutions. Competes with Peekage's panel-based, attribute-rich, purchase-tied insights model for brand and shopper marketing teams.
- Dynata: Dynata is one of the world's largest first-party data and consumer panel providers, offering programmatic research and product testing. Comparable consumer-panel infrastructure serving brand and insights buyers.
- Suzy: Suzy is a consumer insights platform connecting brands with a vetted consumer panel for rapid research and concept testing. Direct competitor to Peekage's Consumer Insights Platform serving the same CPG marketing and innovation buyer with similar subscription-based model.
- dscout: dscout operates a global research community and diary-based qualitative product testing platform used by CPG and innovation teams. Comparable to Peekage's IHUT and consumer community for in-context product and concept feedback.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Peekage social profiles
Digital presencePeekage compliance and trust
Trust signalCompliance4 records
Peekage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peekage leadership team
Management profileNumber of profiles
Profiles1 record
Peekage funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peekage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peekage
What does Peekage do?
Peekage is a B2B SaaS platform that combines digital product sampling with in-home product testing (IHUT) to help consumer packaged goods brands generate proprietary consumer insights. The platform automates study design, consumer recruitment from a network of 5M+ North American shoppers, product fulfillment, data collection, and analysis. Brands use it to run targeted at-home trials, validate formulas and packaging, set pricing, build buyer personas, and drive retail velocity through geo-targeted campaigns.
Is Peekage a public or private company?
Peekage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Peekage founded?
Peekage was founded in 2020. It employs 11 to 50 people.
Where is Peekage based?
Peekage is headquartered in Toronto, Canada, in the North America region.
How does Peekage make money?
Two revenue lines are on record. Product Testing Platform Subscription is the primary driver. The others are digital Product Sampling Programs.
Who are Peekage's main competitors?
Broad incumbents on record are SPINS, NielsenIQ and Kantar. Direct peers are Toluna, DISQO, Attest, Numerator, Dynata, Suzy and dscout.
Does Peekage have an API?
No public API is recorded for Peekage.
What industry is Peekage in?
Peekage's product category is Consumer Insights & Market Research Software. Its primary akta.pro industry code is BPAFAMAH, Sampling & Product Trial Programs. Its NAICS code is 54191 and its SIC code is 8734.