What Go Jauntly does

Go Jauntly Ltd is a UK-based, privately held mobile software company founded in 2017 that operates a freemium walking discovery and route-creation app for iOS and Android. The core product is centred on photo-led walk navigation: users photograph a route in sequence, geotag each image, and publish it as a step-by-step guide that other walkers follow, with filtering by duration, difficulty, dog/child/wheelchair friendliness, and TfL station accessibility data integrated from UK open-data feeds. The app is distributed globally via the Apple App Store and Google Play with a free tier that monetises into a £3.99/month (or £39.99/year) Premium subscription unlocking curated walks and offline GPX downloads.

The company runs a hybrid consumer and partnership business. Direct-to-consumer revenue comes from the Premium subscription; a secondary commercial layer comes from bespoke walking initiatives delivered for institutional clients such as Transport for London, Bristol City Council, Radley London, TOG24, and Kensington + Chelsea Art Week, often leveraging the company's Green Route API to digitise walks for partner platforms. Social Prescribing / Green Prescriptions is positioned as a healthcare-vertical partnership programme. The Nature Bantz podcast, hosted by CEO Hana Sutch, extends brand presence in the nature and wellbeing space and is monetised via sponsorship (Liz Earle Beauty Co.).

Operationally, Go Jauntly is a bootstrapped company with no disclosed venture funding; the only disclosed capital consists of approximately £175K in non-dilutive grants from Geovation, Innovate UK (x2), and Sport England (x2) between 2018 and 2022. Leadership comprises founder-CEO Hana Sutch, co-founder Steven Johnson, and CTO Allan Weir, operating out of London with a headcount of 11-50. Markets served are primarily the United Kingdom and Ireland, with content coverage extending to additional UK regions and select international cities such as Stockholm.

Name

Go Jauntly

Legal name

Go Jauntly Ltd

Website

https://gojauntly.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Go Jauntly is a London-based mobile app company offering a free iOS and Android walking app with photo-led route navigation, accessibility filters, and a Premium subscription, serving urban walkers, families, local-authority active-travel programmes, and brand partners.

Ownership category

akta.pro rank

Product category

Walking & Active Travel Mobile App

NAICS

Tour Operators (561520), Travel Agencies (561510)

akta.pro primary industry

Itinerary Management & Trip Collaboration Apps (THALAMAE)

akta.pro secondary industries

Multi-Modal Aggregators & Trip Planning APIs (Door-to-Door) (THALAJAI), Tours, Activities & Experiences Booking Marketplaces (THALAFAF), Consumer Navigation & Turn-by-Turn Apps (BPAMANAA)

Keywords

• Walking discovery app
• Outdoor activity platform
• Nature walking guides
• Active travel app
• Wellness mobility app

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Subscription: Free app with a Premium subscription tier priced at £3.99/month (or £39.99/year). Premium unlocks extra curated walks and offline GPX download capability. The subscription model provides recurring monthly/annual revenue from consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Go Jauntly operates a free mobile walking app (iOS and Android) that lets users discover, create, and share photo-guided walking routes, including curated Green Routes optimised for low pollution and accessibility-filtered walks. The offering is monetised through a £3.99/month (or £39.99/year) Premium subscription that unlocks curated walks and offline GPX downloads, alongside a Green Route API for partner integrations with transport authorities and brands.

Product overview

Go Jauntly is a walking app platform built around a free core app (available on iOS and Android) that enables users to discover, create, and share walking routes. The core Go Jauntly App provides photo-led walking guides, GPS navigation, and offline route access. Key product modules include Walking Tours (curated themed routes), Green Routes (pollution-avoiding A-to-B navigation), Walking Challenges (gamified motivation), Nature Notes (iOS-only nature journaling), and the Creating Walks user-generated content feature. Premium subscription (£3.99/month) adds curated walks and GPX downloads. The platform extends through the Go Jauntly API for partner integrations, a Nature Bantz podcast as a content brand, and Social Prescribing partnerships with healthcare providers. The company also maintains strategic partnerships with Transport for London, Bristol City, and Radley London for custom walking initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Nature Bantz: Podcast series hosted by CEO Hana Sutch featuring conversations on sustainability, active travel, nature connection, and walking

Products and services

• Go Jauntly App A free walking app for discovering nature-filled walking routes, enjoying walking challenges, and sharing outdoor adventures, available on iOS and Android with photo-led guides, GPS navigation, and community-created routes.
• Go Jauntly Premium Subscription Premium subscription at £3.99/month (or £39.99/year) that unlocks extra-special curated walks and enables downloading routes for offline mode and GPX file downloads, with a 30% introductory discount available for new subscribers.
• Go Jauntly Green Route API An API offering that enables partners to integrate walking routes and green-space data into their own platforms, supporting the digitisation of walking routes, design and curation of new routes, and bespoke walking initiatives.

Quantifiable outcome

• Users on Go Jauntly walks report feeling more connected to nature and wildlife than with map-alone navigation
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Kensington + Chelsea Art Week (KCAW)minorStrategic or Co-development Partner · 1 January 2020KCAW used the Go Jauntly app to host walking routes during the 2020 virtual festival. Go Jauntly also built an interactive online map for KCAW to showcase the routes alongside points of interest. Routes were designed by the KCAW Advisory Board and local cultural icons, covering themes including foodie trails, literary tours, and art trails.
• Transport for London (TfL)coreStrategic or Co-development PartnerGo Jauntly partnered with TfL following the Active Travel Civic Innovation Challenge, led by the Mayor of London. The collaboration launched version 2.0 of the app in November 2018 with TfL station accessibility data integration and a suite of TfL heritage walking tours. Jointly created routes include the TfL20 Heritage Walk, Jubilee Greenway sections, the Suffragette Line walking tour, and the Mildmay Line walking tour. TfL's open data on station accessibility is embedded throughout the app.
• Bristol City CouncilminorStrategic or Co-development PartnerBristol City partnered with Go Jauntly on a bespoke walking initiative to encourage active travel and help people discover walking routes in the Bristol area.
• Radley LondonminorGTM or Marketing PartnerRadley London partnered with Go Jauntly on 'Moments of Joy with Radley London', a walking initiative engaging customers through outdoor brand experiences.
• TOG24minorGTM or Marketing PartnerTOG24 collaborated with Shaun the Sheep and Go Jauntly to create 'Baa-rilliant Adventures with Shaun the Sheep', a collection of family-friendly walking trails exploring nature and Autumn.
• Liz Earle Beauty Co.minorGTM or Marketing PartnerLiz Earle Beauty Co. is the podcast sponsor of the Nature Bantz podcast, providing financial support in exchange for brand association with the nature and wellbeing content.
• Port of London / Active ThamesminorStrategic or Co-development PartnerThe Port of London's Active Thames initiative partnered with Go Jauntly to bring family-friendly walks along the River Thames to the platform, hosted under the 'activethames' user account.
• Sussex Wildlife TrustminorOthersSussex Wildlife Trust manages Rye Harbour Nature Reserve, which is featured as a walking destination on Go Jauntly. The trust's website is referenced in walk guides to provide additional visitor information.
• Outdoor PeopleminorOthersOutdoor People, led by Cath Prisk, is featured on the Nature Bantz podcast and linked from KCAW walks. The organisation promotes outdoor play and getting children outside, aligning with Go Jauntly's mission.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• AllTrails: AllTrails is the dominant consumer walking, hiking and route-discovery app with a global crowdsourced library of trail maps and reviews. It is a direct functional peer to Go Jauntly, addressing the same 'find and follow walking routes' job-to-be-done, but at vastly greater scale and with broader geographic coverage.
• Komoot: Komoot is a route-planning and outdoor discovery platform focused on walking, hiking and cycling. It competes directly with Go Jauntly's core use case of discovering curated, navigable walking routes, with stronger multi-modal coverage across Europe.
• Outdooractive: Outdooractive is a European route-planning and outdoor activity platform covering hiking and walking (it absorbed ViewRanger). It is a direct competitor to Go Jauntly's route-discovery proposition, with materially larger content coverage and tour-discovery infrastructure.
• Walkmeter: Walkmeter is a dedicated GPS walking, hiking and fitness tracking app with goals, training plans and route history. It targets a similar individual consumer use case (walking + tracking) as the lower-level features of Go Jauntly.
• Wikiloc: Wikiloc is a community-driven trail discovery and outdoor activity platform with millions of user-uploaded routes worldwide. It serves the same 'community-curated walking routes' use case as Go Jauntly at global scale.

Broad incumbents

• Strava: Strava is a broader incumbent running and cycling tracker that has expanded into walking and route navigation. Although its primary audience is athletes, it overlaps with Go Jauntly on community-driven route discovery, GPS tracking and walking challenges.
• Ordnance Survey (OS Maps / OS GetOutside): The UK national mapping agency's consumer products (OS Maps, GetOutside) provide authoritative walking routes and Ordnance Survey map coverage for Britain. They overlap with Go Jauntly's UK-centric walking-route offering but combine it with an established mapping brand and licensed data assets.
• MapMyWalk (Under Armour / The Maple Rush): MapMyWalk is part of the Under Armour connected-fitness suite, offering GPS walk tracking, training plans and a community feed. It overlaps with Go Jauntly's walk-tracking and personal-goals functionality as part of a broader athletic-performance portfolio.

Emerging players

• Relive: Relive turns outdoor activities (including walks) into shareable 3D video stories using GPS data. It overlaps with Go Jauntly's storytelling and shareable-walk dimensions, focusing on the post-activity content layer rather than route discovery.

Others

• Ramblers: Ramblers is a UK walking charity that promotes walking, publishes routes, and campaigns for path access. It is a thematically adjacent organisation and not a direct app competitor, but overlaps with Go Jauntly's UK active-walking community and route library.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/gojauntly
• YouTubepodcasts.apple.com/gb/podcast/nature-bantz/id1471755498
• Facebookfacebook.com/Gojauntly
• Instagraminstagram.com/gojauntly

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go Jauntly