Wikiloc Outdoor SL
Wikiloc Outdoor SL is a Spain-headquartered GPS trail-sharing platform serving 20+ million outdoor enthusiasts across 190+ countries, offering a freemium mobile app and Premium subscription with route planning, AR peak identification, and sync to Garmin, Apple Watch, Suunto, and COROS devices.
- Company typePrivate
- Founded2006
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Wikiloc Outdoor SL does
Wikiloc Outdoor SL operates a GPS-based outdoor trail-sharing platform serving approximately 20.9 million registered members across more than 190 countries. Founded in 2006 and headquartered in Girona, Catalonia, Spain, the company hosts 79+ million user-generated trails and 143+ million photos contributed by a community of hikers, cyclists, trail runners, and other outdoor recreationists. The core product is a free mobile application for iOS and Android that allows users to discover, record, upload, and share GPS tracks across more than 20 outdoor activity categories, with offline map support for use in areas without cellular coverage.
The platform operates a freemium model in which the base app and core trail-discovery functions are free, while a Premium subscription unlocks an advanced feature suite including a Route Planner (which stitches user-selected waypoints using popular community segments), 3D Maps, AR Peak Identifier (using computer vision to overlay mountain peak names on the device camera), Live Tracking, weather forecasts, ad-free browsing, and direct trail synchronization to Garmin, Apple Watch, Suunto, and COROS GPS devices. Distribution is product-led, relying on app store discovery, SEO from millions of location-indexed trail pages, and community word-of-mouth, with no disclosed enterprise or B2B sales motion.
Revenue is generated primarily through Premium subscriptions (annual and monthly billing with a 14-day free trial), supplemented by brand partnerships such as the 1% for the Planet contribution. The company received its first disclosed external investment from Miura Partners' Impact Fund in June 2023 to support international expansion and new product development, and was recognized with the Generalitat de Catalunya's Isabel Vila i Pujol innovation award in November 2025. The company operates with a lean team of 1-10 employees, indicating a highly automated, content-driven operating model.
Wikiloc Outdoor SL firmographics
Firmographics- Name
- Wikiloc Outdoor SL
- Legal name
- Wikiloc Outdoor S.L.
- Website
- https://wikiloc.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wikiloc Outdoor SL is a Spain-headquartered GPS trail-sharing platform serving 20+ million outdoor enthusiasts across 190+ countries, offering a freemium mobile app and Premium subscription with route planning, AR peak identification, and sync to Garmin, Apple Watch, Suunto, and COROS devices.
- Ownership category
- akta.pro rank
Wikiloc Outdoor SL industry classification
Industry- Product category
- Outdoor Navigation Software
- NAICS
- Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Tours/Activities/Attractions Content Aggregators & APIs (THALAJAH)
- akta.pro secondary industry
- Hiking, Trekking & Mountain Guiding (THAJABAA)
Keywords
Where Wikiloc Outdoor SL is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Wikiloc Outdoor SL business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Premium Subscription: Freemium model with free basic features and premium subscription upgrade. Premium includes navigation of other users' trails, advanced route planning, 3D maps, live tracking, weather forecasts, ad-free browsing, and exclusive features. Annual or monthly billing options available.
- Freemium Base Tier: Free tier allows discovery of new trails, uploading personal trails, offline maps for own trails and Wikiloc ORG profiles. Core functionality is free to drive user acquisition and community growth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with basic trail discovery and navigation features |
| Subscription | Annual | Premium subscription with full feature access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Wikiloc Outdoor SL product offering
Product offeringCore offering
Wikiloc operates a GPS trail-sharing platform and outdoor navigation app for iPhone and Android, enabling users to discover, record, plan, and navigate outdoor trails across hiking, mountain biking, road cycling, running, and 30+ other activities. The free core offering is complemented by Wikiloc Premium, a subscription tier adding Route Planner, 3D Maps, Peak Identifier with Augmented Reality, live tracking, weather forecasts, GPS device sync (Garmin, Apple Watch, Suunto, COROS), and ad-free browsing.
Product overview
Wikiloc is a GPS route-sharing platform and outdoor navigation app serving approximately 20 million members across 190 countries, hosting over 79 million outdoor trails and 143 million photos. The platform operates as a unified product ecosystem comprising the core Wikiloc Mobile App (free tier with basic navigation, offline maps, and trail sharing) and Wikiloc Premium (subscription add-on offering advanced planning tools including Route Planner, 3D Maps, Peak Identifier with Augmented Reality, GPS device sync, Live Tracking, and weather forecasting). The platform supports integration with GPS devices including Garmin, Apple Watch, Suunto, and COROS, allowing users to transfer trails directly to their devices. The core app enables discovery and sharing of outdoor trails across 21 activity types including hiking, mountain biking, road cycling, running, and many others.
Differentiator
Problem solved
Functional benefit
Brands
- Wikiloc Premium: Premium subscription service offering exclusive features including Route Planner, 3D Maps, Peak Identifier with Augmented Reality, Search by Passing Area, Send to GPS, Live Tracking, Weather Forecast, Ad-free Browsing, and Advanced Filters
Products and services
- Wikiloc Mobile App Free GPS navigation app for iPhone and Android that allows outdoor enthusiasts to discover, record, and share GPS tracks. Includes outdoor navigation with heading indicators, compass, audio cues, free offline maps for the user's own trails, live tracking, and direct trail uploads to the platform. Targets hikers, mountain bikers, road cyclists, trail runners, and participants in 21+ outdoor activities.
- Wikiloc Premium Subscription add-on to the Wikiloc mobile and web platform offering exclusive features including Route Planner, 3D Maps, Peak Identifier with Augmented Reality, Search by Passing Area, Send to GPS (Garmin, Apple Watch, Suunto, COROS), Live Tracking, Weather Forecast, Ad-free Browsing, Specific-member Trail Search, Advanced Filters, Trail Lists, and a 1% for the Planet contribution. Targets individual outdoor enthusiasts seeking advanced navigation, planning, and safety features.
Quantifiable outcome
- 20+ million members sharing trails globally
- +2 more outcomes
Companies that use Wikiloc Outdoor SL
Customer profileSegments2 records
Ideal customer profiles1 record
Wikiloc Outdoor SL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature7 records
Wikiloc Outdoor SL partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- GarmincoreWikiloc integrates with Garmin GPS devices, allowing users to send trails directly from the app to compatible Garmin devices for navigation in the outdoors.
- Apple WatchcoreWikiloc supports Apple Watch integration, enabling users to receive trail navigation and live tracking on their Apple Watch devices.
- 1% for the PlanetminorWikiloc contributes 1% of Premium subscription purchases to 1% for the Planet, a global network of businesses, nonprofits and individuals working together for a healthy planet. This partnership supports environmental sustainability initiatives.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Wikiloc Outdoor SL competitors and assessment
Company assessmentDirect peers
- FarOut (formerly Guthook Guides): Long-distance trail navigation app specializing in thru-hiking routes like the PCT, AT, and CDT. FarOut competes in the same hiking navigation space with a curated content model versus Wikiloc's broader user-generated approach.
- Gaia GPS: Premium backcountry and off-trail navigation app popular with serious hikers and backpackers. Gaia GPS competes with Wikiloc's premium offering on advanced features like offline maps, multi-layer map sources, and rugged outdoor use cases.
- Ride with GPS: Cycling-focused route planning and navigation platform with a strong community-driven route library. Ride with GPS overlaps with Wikiloc's cycling segments and shares the user-generated content and premium subscription model.
- AllTrails: The leading outdoor trail discovery and navigation app globally, with hundreds of millions of users. AllTrails is Wikiloc's most direct competitor in the trail database and GPS navigation space, particularly in North America, and shares the same freemium + premium subscription model.
- Komoot: European outdoor routing and navigation app acquired by Bending Spoons. Komoot competes directly with Wikiloc in multi-sport trail planning and route discovery, with strong penetration in Germany and the UK.
- CalTopo: Advanced topographic mapping and trip planning tool for serious backcountry users. CalTopo overlaps with Wikiloc's premium Route Planner and 3D Maps features, particularly for users who need technical terrain analysis.
- Avenza Maps: Offline mapping app that lets users load and navigate georeferenced maps and trails. Avenza competes with Wikiloc on offline map capabilities and direct GPS device integration, serving similar outdoor enthusiast and professional use cases.
- Outdooractive: European outdoor platform offering trail discovery, route planning, and navigation across hiking, cycling, and mountain sports. Outdooractive is a direct competitor particularly in Wikiloc's core Spanish and broader European markets.
Emerging players
- ViewRanger (now Outdooractive): Trail navigation app that merged with Outdooractive. Previously a standalone UK-based competitor, it now contributes to Outdooractive's combined European positioning against Wikiloc.
Broad incumbents
- Strava: Global activity-tracking platform with significant overlap in cycling, running, and hiking segments. While broader in scope, Strava competes for the same active outdoor enthusiast users and offers comparable premium subscription features like route planning and GPS navigation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Wikiloc Outdoor SL social profiles
Digital presenceWikiloc Outdoor SL financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wikiloc Outdoor SL leadership team
Management profileNumber of profiles
Profiles2 records
Wikiloc Outdoor SL funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wikiloc Outdoor SL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wikiloc Outdoor SL
What does Wikiloc Outdoor SL do?
Wikiloc operates a GPS trail-sharing platform and outdoor navigation app for iPhone and Android, enabling users to discover, record, plan, and navigate outdoor trails across hiking, mountain biking, road cycling, running, and 30+ other activities. The free core offering is complemented by Wikiloc Premium, a subscription tier adding Route Planner, 3D Maps, Peak Identifier with Augmented Reality, live tracking, weather forecasts, GPS device sync (Garmin, Apple Watch, Suunto, COROS), and ad-free browsing.
Is Wikiloc Outdoor SL a public or private company?
Wikiloc Outdoor SL is a private company. It is classified as private equity controlled and is currently operating.
When was Wikiloc Outdoor SL founded?
Wikiloc Outdoor SL was founded in 2006. It employs 1 to 10 people.
Where is Wikiloc Outdoor SL based?
Wikiloc Outdoor SL is headquartered in Madrid, Spain, in the Europe region.
How does Wikiloc Outdoor SL make money?
Two revenue lines are on record. Premium Subscription is the primary driver. The others are freemium Base Tier.
Who are Wikiloc Outdoor SL's main competitors?
Direct peers on record are FarOut (formerly Guthook Guides), Gaia GPS, Ride with GPS, AllTrails, Komoot, CalTopo, Avenza Maps and Outdooractive. ViewRanger (now Outdooractive) is listed as an emerging player. Strava is listed as a broad incumbent.
Does Wikiloc Outdoor SL have an API?
No public API is recorded for Wikiloc Outdoor SL.
What industry is Wikiloc Outdoor SL in?
Wikiloc Outdoor SL's product category is Outdoor Navigation Software. Its primary akta.pro industry code is THALAJAH, Tours/Activities/Attractions Content Aggregators & APIs, with a secondary code of THAJABAA, Hiking, Trekking & Mountain Guiding. Its NAICS code is 51929 and its SIC code is 7900.