Cashew
Cashew Fintech ltd. is a UK-based Payment Initiation Service Provider enabling banks to embed Point-of-Sale financing and omnichannel payment functionality into mobile banking applications, serving banks and merchants in Belarus and the United Kingdom via subscription and 0.5% merchant commission.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cashew does
Cashew Fintech ltd. is a UK-incorporated Payment Initiation Service Provider (PISP) operating a B2B platform that enables banks to embed Point-of-Sale (PoS) financing and omnichannel payment functionality directly within their mobile banking applications. The company serves two primary customer segments: banks, which integrate Cashew's technology into their mobile apps to retain customer proximity at the moment of payment and deliver relevant lending offers, and merchants, which subscribe to accept mobile-banking payments and reduce transaction costs via a publicly disclosed 0.5% per-transaction commission. The commercial footprint spans two regions — Belarus (via a dedicated cashewpay.by business site) and the United Kingdom — making it a small, regionally focused operator rather than a global platform.
The core product portfolio consists of three offerings: the Cashew Payment Initiation Service (the foundational PISP enabling in-app payments and PoS lending offers at the moment of payment, with relevant in-store offers and direct multi-account payments), the Cashew Omnichannel Payment Option (a 0.5%-commission merchant acceptance product bundling loyalty programs, regular payments, and instalment payments), and Cashew Subscription Plans (volume-based subscription access for banks and merchants, with a free introductory tier). Monetisation combines subscription fees scaled to transaction volume, per-transaction merchant commission, and add-on merchant services revenue. The technology stack is proprietary PISP infrastructure with no disclosed APIs, SDKs, or AI/ML components in the available material.
Go-to-market is sales-led and enterprise-focused, relying on direct B2B relationships with financial institutions and merchants. Channel partnerships include Barclays (flagship banking partner, logo displayed prominently on the homepage), the UK Department for International Trade (government endorsement/marketing support), and GEP (implementation/consulting support). Marketing is constrained to a corporate website with regional pages and organic social channels (Twitter, Facebook, YouTube), with "Request an offer" CTAs as the primary demand-capture mechanism. The company has disclosed a single early-stage funding event — a $120,000 Techstars round in March 2019 — indicating a low-capital, bootstrapped posture rather than venture-scale funding to date.
Cashew firmographics
Firmographics- Name
- Cashew
- Legal name
- Cashew Fintech ltd.
- Website
- https://cashew.me
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cashew Fintech ltd. is a UK-based Payment Initiation Service Provider enabling banks to embed Point-of-Sale financing and omnichannel payment functionality into mobile banking applications, serving banks and merchants in Belarus and the United Kingdom via subscription and 0.5% merchant commission.
- Ownership category
- akta.pro rank
Cashew industry classification
Industry- Product category
- Payment Processing Platform
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Payment Initiation & Account-to-Account (A2A) Payments (PIS, RTP initiation) (FSAGACAI)
Keywords
Where Cashew is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Cashew business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Fees: Recurring subscription fees from banks and merchants for platform access. Fee depends on the volume of transactions. Subscription offered free for the Cashew service as introductory offer.
- Merchant Transaction Commission: Commission charged to merchants at 0.5% per transaction for the omnichannel payment option.
- Additional Merchant Services: Add-on services for merchants including loyalty programs, regular payments, and installment payments functionality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription plan for banks and merchants with volume-based fees |
| Transaction based/ take rate | Pay-as-you-go | Merchant transaction commission |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Cashew product offering
Product offeringCore offering
Cashew operates as a Payment Initiation Service Provider (PISP) that enables banks to embed Point-of-Sale (PoS) financing and omnichannel payment functionality directly within their mobile banking applications. The platform allows banks to present relevant lending offers to clients at the moment of payment, supports direct payment from multiple accounts, and provides merchants with a 0.5% commission-based mobile banking payment acceptance channel alongside add-on services such as loyalty programs, regular payments, and installment payments.
Product overview
Cashew (operated by Cashew Fintech ltd.) is a single, unified payment initiation service platform targeted at banks and merchants across Belarus and the United Kingdom. Its core offering — the Cashew Payment Initiation Service — enables banks to embed PoS financing and omnichannel payment functionality directly within their mobile banking applications. Complementing the core platform, Cashew offers a Subscription Plans access model that bundles additional merchant services such as loyalty programs, regular payments, and installment payments, with fees scaling to transaction volume.
Differentiator
Problem solved
Functional benefit
Products and services
- Cashew Payment Initiation Service A Payment Initiation Service Provider (PISP) platform that allows banks to turn their mobile applications into a means of payment with Point-of-Sale financing functionality, including relevant in-store offers, direct payment from multiple accounts, and PoS lending offers at the moment of payment. Targeted at banks and merchants.
- Cashew Omnichannel Payment Option An omnichannel payment option for merchants with a 0.5% commission per transaction, enabling payments via mobile banking applications and reducing transaction costs. Includes additional services such as loyalty programs, regular payments, and installment payments.
- Cashew Subscription Plans A subscription-based access model for banks and merchants to use the Cashew platform, with fees dependent on transaction volume. Additional merchant services bundled include loyalty programs, regular payments, and installment payments.
Quantifiable outcome
- Reduces merchant transaction costs via 0.5% commission rate
- +1 more outcomes
Companies that use Cashew
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Cashew technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Cashew partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship, core and minor.
- BarclaysflagshipBarclays is featured prominently on the Cashew homepage, indicating a flagship banking partnership. Given Cashew's model of embedding payment initiation in bank mobile apps, Barclays is positioned as a key banking partner for the platform.
- UK Department for International TradecoreLogo displayed on the Cashew homepage indicates UK government trade-body endorsement/support, typically associated with export and international growth support for UK-active fintechs.
- GEPminorGEP logo appears on both the homepage and the business page, suggesting a supporting consultancy/implementation or operational partner role.
Scale indicators3 records
Expansion highlights4 records
Cashew competitors and assessment
Company assessmentDirect peers
- TrueLayer: TrueLayer is a UK-based Payment Initiation Service Provider offering open-banking payment initiation and data connectivity to banks and merchants. It is the closest direct peer to Cashew given its UK base, PISP positioning, and bank-channel distribution model.
- Salt Edge: Salt Edge is an open-banking API platform offering payment initiation and account aggregation across multiple geographies. Comparable to Cashew on PISP/open-banking infrastructure delivery to banks and merchants.
- Token: Token.io is a UK PISP offering account-to-account payments and open-banking payment initiation to merchants and banks. Directly comparable to Cashew on PISP rail delivery and bank-channel integration focus.
- Yapily: Yapily is a London-based open banking infrastructure provider enabling bank payments and data via API for merchants and fintechs. Comparable to Cashew on PISP/open-banking rails and UK enterprise customer base.
Broad incumbents
- Trustly: Trustly is a large European PISP offering account-to-account payments and Pay-by-Bank at merchant checkout. Comparable to Cashew on PISP rail delivery and merchant payment-orchestration use cases, though at substantially greater scale.
- Stripe: Stripe is a broad payments incumbent offering card processing and a growing set of payment-initiation and financing products. Overlaps with Cashew's merchant payments and embedded financing themes but as a wider portfolio play.
- Plaid: Plaid is a broad incumbent in financial data connectivity and payment initiation, with deep US/UK bank integrations. Overlaps with Cashew's PISP and bank-channel distribution model but at vastly larger scale.
- Adyen: Adyen is a global payments incumbent offering omnichannel card and alternative payment acceptance for merchants. Comparable to Cashew on the omnichannel merchant payment acceptance value proposition, although at enterprise scale and broader scope.
Emerging players
- Zilch: Zilch is a UK-based BNPL provider offering PoS installment payments. Comparable to Cashew on the PoS-financing use case and UK market focus, although delivered through Zilch's own consumer app rather than a bank-embedded PISP.
- Klarna: Klarna is a leading BNPL provider offering point-of-sale financing offers at the moment of payment. Comparable to Cashew on the PoS-financing-at-checkout value proposition, though delivered via direct consumer app rather than bank-embedded rails.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cashew social profiles
Digital presenceCashew financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cashew leadership team
Management profileNumber of profiles
Profiles5 records
Cashew funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cashew M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cashew
What does Cashew do?
Cashew operates as a Payment Initiation Service Provider (PISP) that enables banks to embed Point-of-Sale (PoS) financing and omnichannel payment functionality directly within their mobile banking applications. The platform allows banks to present relevant lending offers to clients at the moment of payment, supports direct payment from multiple accounts, and provides merchants with a 0.5% commission-based mobile banking payment acceptance channel alongside add-on services such as loyalty programs, regular payments, and installment payments.
Is Cashew a public or private company?
Cashew is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cashew founded?
Cashew was founded in 2022. It employs 11 to 50 people.
Where is Cashew based?
Cashew is headquartered in London, United Kingdom, in the Europe region.
How does Cashew make money?
Three revenue lines are on record. Subscription Fees are the primary driver. The others are merchant Transaction Commission and additional Merchant Services.
Who are Cashew's main competitors?
Direct peers on record are TrueLayer, Salt Edge, Token and Yapily. Broad incumbents are Trustly, Stripe, Plaid and Adyen. Emerging players are Zilch and Klarna.
Does Cashew have an API?
No public API is recorded for Cashew.
What industry is Cashew in?
Cashew's product category is Payment Processing Platform. Its primary akta.pro industry code is FSAGACAI, Payment Initiation & Account-to-Account (A2A) Payments (PIS, RTP initiation). Its NAICS code is 52232 and its SIC code is 6199.