Cashew

What Cashew does

Cashew Fintech ltd. is a UK-incorporated Payment Initiation Service Provider (PISP) operating a B2B platform that enables banks to embed Point-of-Sale (PoS) financing and omnichannel payment functionality directly within their mobile banking applications. The company serves two primary customer segments: banks, which integrate Cashew's technology into their mobile apps to retain customer proximity at the moment of payment and deliver relevant lending offers, and merchants, which subscribe to accept mobile-banking payments and reduce transaction costs via a publicly disclosed 0.5% per-transaction commission. The commercial footprint spans two regions — Belarus (via a dedicated cashewpay.by business site) and the United Kingdom — making it a small, regionally focused operator rather than a global platform.

The core product portfolio consists of three offerings: the Cashew Payment Initiation Service (the foundational PISP enabling in-app payments and PoS lending offers at the moment of payment, with relevant in-store offers and direct multi-account payments), the Cashew Omnichannel Payment Option (a 0.5%-commission merchant acceptance product bundling loyalty programs, regular payments, and instalment payments), and Cashew Subscription Plans (volume-based subscription access for banks and merchants, with a free introductory tier). Monetisation combines subscription fees scaled to transaction volume, per-transaction merchant commission, and add-on merchant services revenue. The technology stack is proprietary PISP infrastructure with no disclosed APIs, SDKs, or AI/ML components in the available material.

Go-to-market is sales-led and enterprise-focused, relying on direct B2B relationships with financial institutions and merchants. Channel partnerships include Barclays (flagship banking partner, logo displayed prominently on the homepage), the UK Department for International Trade (government endorsement/marketing support), and GEP (implementation/consulting support). Marketing is constrained to a corporate website with regional pages and organic social channels (Twitter, Facebook, YouTube), with "Request an offer" CTAs as the primary demand-capture mechanism. The company has disclosed a single early-stage funding event — a $120,000 Techstars round in March 2019 — indicating a low-capital, bootstrapped posture rather than venture-scale funding to date.

Name

Cashew

Legal name

Cashew Fintech ltd.

Website

https://cashew.me

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Cashew Fintech ltd. is a UK-based Payment Initiation Service Provider enabling banks to embed Point-of-Sale financing and omnichannel payment functionality into mobile banking applications, serving banks and merchants in Belarus and the United Kingdom via subscription and 0.5% merchant commission.

Ownership category

akta.pro rank

Product category

Payment Processing Platform

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Finance Services (6199)

akta.pro primary industry

Payment Initiation & Account-to-Account (A2A) Payments (PIS, RTP initiation) (FSAGACAI)

Keywords

• Payment initiation services
• Point-of-sale financing
• Mobile banking integration
• Merchant payment processing
• Omnichannel payments

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Fees: Recurring subscription fees from banks and merchants for platform access. Fee depends on the volume of transactions. Subscription offered free for the Cashew service as introductory offer.
2. Merchant Transaction Commission: Commission charged to merchants at 0.5% per transaction for the omnichannel payment option.
3. Additional Merchant Services: Add-on services for merchants including loyalty programs, regular payments, and installment payments functionality.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Cashew operates as a Payment Initiation Service Provider (PISP) that enables banks to embed Point-of-Sale (PoS) financing and omnichannel payment functionality directly within their mobile banking applications. The platform allows banks to present relevant lending offers to clients at the moment of payment, supports direct payment from multiple accounts, and provides merchants with a 0.5% commission-based mobile banking payment acceptance channel alongside add-on services such as loyalty programs, regular payments, and installment payments.

Product overview

Cashew (operated by Cashew Fintech ltd.) is a single, unified payment initiation service platform targeted at banks and merchants across Belarus and the United Kingdom. Its core offering — the Cashew Payment Initiation Service — enables banks to embed PoS financing and omnichannel payment functionality directly within their mobile banking applications. Complementing the core platform, Cashew offers a Subscription Plans access model that bundles additional merchant services such as loyalty programs, regular payments, and installment payments, with fees scaling to transaction volume.

Differentiator

Problem solved

Functional benefit

Products and services

• Cashew Payment Initiation Service A Payment Initiation Service Provider (PISP) platform that allows banks to turn their mobile applications into a means of payment with Point-of-Sale financing functionality, including relevant in-store offers, direct payment from multiple accounts, and PoS lending offers at the moment of payment. Targeted at banks and merchants.
• Cashew Omnichannel Payment Option An omnichannel payment option for merchants with a 0.5% commission per transaction, enabling payments via mobile banking applications and reducing transaction costs. Includes additional services such as loyalty programs, regular payments, and installment payments.
• Cashew Subscription Plans A subscription-based access model for banks and merchants to use the Cashew platform, with fees dependent on transaction volume. Additional merchant services bundled include loyalty programs, regular payments, and installment payments.

Quantifiable outcome

• Reduces merchant transaction costs via 0.5% commission rate
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• BarclaysflagshipStrategic or Co-development PartnerBarclays is featured prominently on the Cashew homepage, indicating a flagship banking partnership. Given Cashew's model of embedding payment initiation in bank mobile apps, Barclays is positioned as a key banking partner for the platform.
• UK Department for International TradecoreGTM or Marketing PartnerLogo displayed on the Cashew homepage indicates UK government trade-body endorsement/support, typically associated with export and international growth support for UK-active fintechs.
• GEPminorImplementation/ SI/ Consulting PartnerGEP logo appears on both the homepage and the business page, suggesting a supporting consultancy/implementation or operational partner role.

Scale indicators3 records

Expansion highlights4 records

Direct peers

• TrueLayer: TrueLayer is a UK-based Payment Initiation Service Provider offering open-banking payment initiation and data connectivity to banks and merchants. It is the closest direct peer to Cashew given its UK base, PISP positioning, and bank-channel distribution model.
• Salt Edge: Salt Edge is an open-banking API platform offering payment initiation and account aggregation across multiple geographies. Comparable to Cashew on PISP/open-banking infrastructure delivery to banks and merchants.
• Token: Token.io is a UK PISP offering account-to-account payments and open-banking payment initiation to merchants and banks. Directly comparable to Cashew on PISP rail delivery and bank-channel integration focus.
• Yapily: Yapily is a London-based open banking infrastructure provider enabling bank payments and data via API for merchants and fintechs. Comparable to Cashew on PISP/open-banking rails and UK enterprise customer base.

Broad incumbents

• Trustly: Trustly is a large European PISP offering account-to-account payments and Pay-by-Bank at merchant checkout. Comparable to Cashew on PISP rail delivery and merchant payment-orchestration use cases, though at substantially greater scale.
• Stripe: Stripe is a broad payments incumbent offering card processing and a growing set of payment-initiation and financing products. Overlaps with Cashew's merchant payments and embedded financing themes but as a wider portfolio play.
• Plaid: Plaid is a broad incumbent in financial data connectivity and payment initiation, with deep US/UK bank integrations. Overlaps with Cashew's PISP and bank-channel distribution model but at vastly larger scale.
• Adyen: Adyen is a global payments incumbent offering omnichannel card and alternative payment acceptance for merchants. Comparable to Cashew on the omnichannel merchant payment acceptance value proposition, although at enterprise scale and broader scope.

Emerging players

• Zilch: Zilch is a UK-based BNPL provider offering PoS installment payments. Comparable to Cashew on the PoS-financing use case and UK market focus, although delivered through Zilch's own consumer app rather than a bank-embedded PISP.
• Klarna: Klarna is a leading BNPL provider offering point-of-sale financing offers at the moment of payment. Comparable to Cashew on the PoS-financing-at-checkout value proposition, though delivered via direct consumer app rather than bank-embedded rails.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/CashewFintech
• YouTubeyoutube.com/channel/UCQWoDDot9nya7q3Bzpntakg/featured?disable_polymer=1
• Facebookfacebook.com/cashewfintech

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cashew