Gamezop

What Gamezop does

Gamezop (legally Advergame Technologies Pvt. Ltd., headquartered in Gurugram, India) operates an HTML5 browser-based casual gaming platform offering 250+ instant-play games across action, puzzle, racing, arcade, and board categories. Founded in 2015, the platform enables consumers worldwide to play games directly in their web browsers without downloads, installations, registrations, or local storage usage, with adaptive controls for seamless cross-device play on phones, tablets, and desktops. The platform also develops proprietary titles under the "Gamezop Originals" banner, including Chef Tycoon, Cyberfusion, Merge Mania, and Bubble Wipeout, and has expanded into adjacent content verticals through four sub-brands: Quizzop (quizzes and trivia), Astrozop (astrology and numerology), Criczop (cricket scores and analysis), and Feedzop (news aggregation).

The business operates a freemium, advertising-supported model on the consumer side, with a complementary B2B embeddable content offering that supplies HTML5 games, quizzes, astrology, and cricket modules to third-party apps, websites, and platforms globally. A secondary revenue stream is delivered through a partnership with Bright Data, whose SDK enables an ad-free premium experience on select smart TV environments in exchange for users opting in to share limited device resources. The platform distributes through direct browser access at gamezop.com and associated domains, social sharing around multiplayer titles, and organic search, with no paid user-acquisition channels documented. Select titles demonstrate substantial engagement, including 260M+ gameplays for Tic Tac Toe and 194M for Ludo With Friends, indicating a meaningful but largely India-centric casual gaming audience.

The company has raised approximately $4.55M in disclosed funding across a 2016 seed round ($350K from Kwan, Powerhouse Ventures, and TracxnLabs) and a 2020 round ($4.2M led by BITKRAFT Ventures with Boon Capital, FJ Labs, Survam Partners, and Velo Partners). The legal entity holds registered trademarks for Gamezop® and Quizzop®. Operating with 11-50 employees and led by co-founder and CEO Yashash Agarwal alongside co-founder Gaurav Agarwal and CXO-level officers, Gamezop positions itself within India's casual HTML5 gaming segment alongside Nazara Technologies, WinZO Games, and Felicity Games, differentiating primarily through open-web distribution that bypasses app-store commission structures.

Name

Gamezop

Legal name

Advergame Technologies Private Limited

Website

https://gamezop.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Gamezop (Advergame Technologies Pvt. Ltd.) operates a free HTML5 browser-based casual gaming platform offering 250+ instant-play games without downloads, serving global consumers with advertising revenue and a B2B embeddable content offering.

Ownership category

akta.pro rank

Product category

Casual Gaming Platform

NAICS

Amusement Arcades (713120)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYBPAMAKAB

Mobile Game Publishing & App Game Stores

Business & Public Services/Web, Mobile & Digital Platforms/Gaming Platforms & Digital Worlds

SECONDARYCRALAFAH

Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Toy Stores & Games Retail

Keywords

• HTML5 browser games
• Casual mobile gaming
• Instant play games
• Embeddable game content
• Free online games

Headquarters

HQ city

Agra

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Advertising: The platform displays third-party advertisements within games and content to generate operational revenue. Ads are displayed to free users across the platform.
2. Premium Features (Bright SDK): In return for an ad-free experience on select smart TV environments, users may join the Bright Data network as a peer. This provides limited, secure use of device resources for ad-free content delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Gamezop is an HTML5 browser-based gaming platform that hosts 250+ instant-play casual games across action, puzzle, racing, arcade, and board categories. Games load directly in browsers on phones, tablets, and desktops without downloads, installations, or registration. The company also provides embeddable HTML5 games, quizzes, astrology, cricket, and news content modules for third-party apps and websites.

Product overview

Gamezop operates as a multi-platform digital entertainment ecosystem centered on its core HTML5 browser-gaming product, which hosts 250+ instant-play games across action, puzzle, racing, arcade, and board categories. The company extends its reach through four additional content sub-brands: Quizzop (quizzes), Astrozop (astrology content), Criczop (cricket sports content), and Feedzop (news aggregation). The platform also includes an embeddable content module for third-party apps and websites seeking to integrate games, quizzes, astrology, or cricket content. All products are operated by Advergame Technologies Pvt. Ltd. and are accessible via browser-based delivery without app-store dependencies.

Differentiator

Problem solved

Functional benefit

Brands

• Quizzop: Platform for quizzes and trivia content
• Astrozop
• Criczop
• Feedzop

Products and services

• Gamezop HTML5 browser-based gaming platform offering 250+ instant-play games across action, puzzle, racing, arcade, and board categories. Games load directly in-browser on phones, tablets, and desktops with adaptive controls and no downloads required. Targeted at casual consumer gamers.
• Quizzop Quiz and trivia platform for users seeking brain-teasing quiz content. Operates as a sub-brand of Gamezop.
• Astrozop Daily astrology content platform offering horoscopes, tarot readings, zodiac insights, astrological forecasts, and numerology. Operates as a sub-brand of Gamezop.
• Criczop Cricket-focused content platform providing live and recorded sports updates including scores, commentary, analysis, and statistics. Operates as a sub-brand of Gamezop.
• Feedzop News aggregation platform delivering trending topics and global updates across sports, entertainment, lifestyle, technology, and culture. Operates as a sub-brand of Gamezop.
• Embeddable HTML5 Games & Content Modules Embeddable HTML5 games, quizzes, astrology modules, cricket content, and trending blogs offered to apps, websites, and platforms worldwide for engagement and revenue generation. Targeted at B2B partners.

Quantifiable outcome

• 260M+ gameplays for Tic Tac Toe alone
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Miniclip: Long-standing casual games publisher (browser-origin, now mobile) owned by Tencent. Broad incumbent in casual gaming that competes for the same casual player attention with a much wider portfolio and reach.
• CoolmathGames: Established browser-first casual and puzzle-games destination. Comparable in distribution model (free, browser, ad-supported) and puzzle/casual content mix, with significantly stronger brand recognition.

Direct peers

• CrazyGames: Browser-based free-to-play HTML5 games portal with a large international user base. Same core model as Gamezop: no-download, instant-play browser games monetized via advertising, with embeddable content for partners.
• GamePix: HTML5 games distribution network and B2B SDK provider. Comparable along both axes Gamezop operates: consumer-facing play surface and B2B embeddable-game licensing for third-party apps and websites.
• WinZO Games: India-headquartered social and casual gaming platform with multiplayer titles and real-money formats. Competes with Gamezop for the same Indian casual-mobile audience and was cited alongside them as a key player in the segment.
• Poki: Global free browser games platform delivering 1,000+ HTML5 titles instantly in browser. Closely comparable business model — free, ad-supported, no-download game portal — and a strong benchmark for Gamezop's international expansion.
• Nazara Technologies: India-listed publisher of casual and mobile games. Directly comparable as one of Gamezop's named co-competitors in the Indian casual HTML5 gaming segment, with overlapping customer base of casual mobile gamers.
• Felicity Games: India-based casual HTML5 and mobile games platform. Directly comparable as a co-cited Indian casual gaming operator serving end users with browser/mobile games similar to Gamezop.
• Plays.org: Indie free browser games site offering casual HTML5 games across categories. Closely comparable niche-scale consumer offering monetized by ads with no downloads required.

Emerging players

• Vivo Gaming: Although more focused on live-dealer/iGaming, Vivo is included as an emerging operator building HTML5-compatible cross-device casino-style gaming experiences. Partial overlap with Gamezop on cross-device HTML5 play technology and B2B distribution of casual play content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Game_zop
• Facebookfacebook.com/gamezop
• LinkedInlinkedin.com/company/gamezop

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gamezop