IndeeLift
IndeeLift Inc., founded in 2014 and based in Livermore, California, designs and sells electric floor-to-stand human lifts for home users, caregivers, assisted living facilities, hospitals, and EMS organizations, distributed via direct e-commerce and a dealer network across the US and 11 international markets.
- Company typePrivate
- Founded2014
- HeadquartersLivermore, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What IndeeLift does
IndeeLift Inc. is a privately held, founder-owned medical device company based in Livermore, California, founded in 2014 by CEO Steve Powell after personal experience caring for aging parents who fell repeatedly and could not get up independently. The company designs and sells electric human floor lifts, branded "The People Picker Upper," that raise fallen or mobility-impaired individuals from the floor to seated or standing height. Its core technology is a motorized lifting mechanism with a patented mounting ramp seat-tilt design, a wired remote, rechargeable lithium-ion battery, and optional rise-assist handles, eliminating the need for slings or multiple caregivers.
The product portfolio spans four models — the PPU and PPU-S for home and care-center environments (PPU-S priced at $895 with 400-lb capacity, floor-to-stand height of 30 inches), the FTS-500 professional floor-to-stand lift (500-lb capacity), and the SST standing step-through lift priced at $4,450 for radiology and procedure table access. Business model is direct hardware sales through a Shopify-hosted e-commerce site supplemented by an authorized dealer network in the US plus 11 international markets (Denmark, Australia, Germany, Israel, Italy, Netherlands, UK, Singapore, Spain, Canada, France), with customer support via phone and email.
Target customers are home users and family caregivers, assisted living centers and nursing homes, hospitals and EMS organizations, and individuals with neuromuscular conditions such as Parkinson's, MS, and inclusion body myositis. The company holds three industry awards (EMS World Innovation, JEMS Hot Product, IAFC) and has established GTM partnerships with ASPHP, AAHomecare, Parkinson's Resource Organization, Myositis Support & Understanding, and Getting Up Neuromuscular. It was bootstrapped through two disclosed funding rounds in 2016 and 2018 totaling approximately $1.4M and operates with fewer than 10 employees.
IndeeLift firmographics
Firmographics- Name
- IndeeLift
- Legal name
- IndeeLift Inc.
- Website
- https://indeelift.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- IndeeLift Inc., founded in 2014 and based in Livermore, California, designs and sells electric floor-to-stand human lifts for home users, caregivers, assisted living facilities, hospitals, and EMS organizations, distributed via direct e-commerce and a dealer network across the US and 11 international markets.
- Ownership category
- akta.pro rank
IndeeLift industry classification
Industry- Product category
- Medical Patient Lifts
- NAICS
- Elevator and Moving Stairway Manufacturing (333921), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Patient Lifts, Transfer & Safe Handling Equipment (Hoists, Slings, Transfer Boards) (HLAHAMAE)
- akta.pro secondary industries
- Home Mobility & Accessibility Equipment (Ramps, Stair Lifts, Transfer Aids) (HSABAKAB), Stair Lifts, Platform Lifts & Residential Elevator Services (HSABAJAD)
Keywords
Where IndeeLift is headquartered
LocationHeadquarters
- HQ city
- Livermore
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IndeeLift business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Medical Device Sales: Direct sales of patient lift equipment to home users, healthcare facilities, and EMS organizations. Products include PPU (floor to chair height), PPU-S (floor to standing height), FTS-500 (professional floor-to-stand), and SST (standing step-through) models with weight capacities ranging from 400-600 lbs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | PPU-S Floor to Stand Height Patient Lift - Home/Care Center Model |
| One time/ perpetual license | Pay-as-you-go | SST Standing Step-Through Patient Lift - Professional Model |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
IndeeLift product offering
Product offeringCore offering
IndeeLift designs, manufactures, and sells electric-powered human floor lifts ("People Picker Upper" line) that safely raise fallen or mobility-challenged individuals from floor level to seated (21 in) or standing (30 in) height. The portfolio includes the PPU and PPU-S models for home and care center environments, the FTS-500 professional floor-to-stand lift, and the SST standing step-through lift for professional healthcare settings, with weight capacities ranging from 400 to 600 lbs. The lifts eliminate the need for manual patient handling or sling-based systems and support single-operator or self-operation use.
Product overview
IndeeLift offers a portfolio of portable human floor lifts, collectively branded as "The People Picker Upper." The product line consists of four distinct models targeting different use cases: the PPU and PPU-S for home and care center environments, and the FTS-500 and SST for professional healthcare settings. All devices are electric-powered patient lifts designed to safely raise fallen or mobility-challenged individuals from the floor to seated or standing heights, eliminating manual lifting. The PPU-S is the flagship home model featuring a floor-to-stand height of 30 inches with patented seat-tilt functionality, while the SST addresses professional settings requiring step-through access for radiology and procedure platforms. The portfolio is unified by shared design principles of portability, self-operation capability, and injury prevention for both users and caregivers.
Differentiator
Problem solved
Functional benefit
Brands
- The People Picker Upper: Nickname/tagline for the IndeeLift product line of human floor lifts
Products and services
- PPU (People Picker Upper) Floor to Chair Height Patient Lift Home and care center patient lift that raises individuals from the floor to a chair height of 21 inches (53 cm), designed for users who can stand from chair height or transfer to a wheelchair. Features a beveled seat front for easy access and includes one safety belt. For home caregivers, assisted living, and individuals needing day-to-day transfers.
- PPU-S Floor to Stand Height Patient Lift Home and care center patient lift that raises individuals from the floor to a full standing height of 30 inches (76 cm), 400 lb capacity. Features a patented mounting ramp seat with tilt functionality, removable rise-assist handles, wired remote control, rechargeable Lithium-Ion battery, and two safety belts (chest and waist). Priced at $895 USD. Allows users to stand directly up or transfer to other surfaces. For home caregivers and care center staff.
- FTS-500 Floor-to-Stand Patient Lift Professional-grade floor-to-stand lift for healthcare settings. Lifts individuals weighing up to 500 lbs (226 kg) from the floor to full standing height of 30 inches (76 cm). Single-operator use without sling mechanism. Designed for fall recovery and raising standing patients for access to radiology or treatment tables. Pricing available via phone contact.
- SST Standing Step-Through Patient Lift Professional healthcare patient lift designed to safely raise standing patients up to 500 lbs (227 kg) from the floor to a height of 15 inches (35.56 cm). Enables patient access to legacy high beds, radiology-imaging, and procedure platforms. Features step-through design for contact-free lifts prioritizing patient and provider safety and dignity. Priced at $4,450 USD. For hospitals, radiology clinics, and EMS.
Quantifiable outcome
- Single-operator fall recovery eliminates need for multiple caregivers or EMS personnel
- +2 more outcomes
Companies that use IndeeLift
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
IndeeLift technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
IndeeLift partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- ASPHP (Association of Safe Patient Handling Professionals)coreHealthcare industry association partnership supporting safe patient handling and mobility (SPHM) initiatives. IndeeLift is a proud partner, leveraging ASPHP credibility for professional healthcare market positioning.
- Parkinson's Resource OrganizationcoreNonprofit organization supporting individuals with Parkinson's disease, a key target demographic for fall recovery equipment due to movement and balance challenges.
- AAHomecare (American Association for Homecare)coreTrade association representing homecare equipment providers, supporting market access and industry credibility in the home medical equipment channel.
- Getting Up NeuromuscularcoreOrganization focused on neuromuscular disease community, a key target segment for IndeeLift products due to fall risks associated with conditions like muscular dystrophy and myositis.
- Myositis Support & UnderstandingcorePatient advocacy organization for myositis patients, a specific target demographic mentioned by founder Steve Powell as having particular need for floor-to-stand lifting capability.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
IndeeLift competitors and assessment
Company assessmentDirect peers
- Raizer by Liftup: Danish manufacturer of the Raizer, a battery-powered mobile lifting chair that assembles around a fallen person and mechanically raises them to a seated/standing position. Most direct head-to-head competitor to IndeeLift's floor-to-stand lift concept, serving the same EMS, home care, and assisted living use cases across Europe and North America.
- Mangar International (Etac): UK-based maker of the Camel and Elk inflatable lifting cushions that raise fallen people from the floor using compressed air. Directly competes with IndeeLift in the home, EMS, and assisted living fall-recovery segment with an alternative technical approach (inflatable vs. mechanical seat-tilt).
Broad incumbents
- Joerns Healthcare (Hoyer): US-based long-established manufacturer of Hoyer brand patient lifts (full-body sling lifts, sit-to-stand lifts) widely used in hospitals and long-term care. While Hoyer is the dominant legacy brand in patient handling, its product line does not include a purpose-built floor-to-stand device, making it an adjacent incumbent threat rather than a direct substitute.
- Arjo: Swedish-listed global medical device company with a broad patient handling portfolio including ceiling lifts, mobile lifts, and sit-to-stand devices. Serves hospitals, long-term care, and home care globally with established GPO contracts and clinical evidence base, positioning it as the most likely incumbent to introduce a competing floor-to-stand product.
- Invacare: Long-standing US DME manufacturer offering a wide portfolio including patient lifts, wheelchairs, and respiratory products. While Invacare does not currently focus on floor-to-stand recovery, its scale, distribution, and Medicare supplier status make it a natural competitor or acquirer in the category.
- Drive DeVilbiss Healthcare: Large US DME distributor and manufacturer serving home care, long-term care, and acute care markets with a broad catalog including patient lifts. Competes on breadth, price, and distribution rather than specialization in floor-to-stand recovery.
- Hillrom (Baxter): Now part of Baxter, Hillrom offers hospital-grade patient handling solutions including lifts and surfaces. Its Liko brand competes in the mobile lift category; while not focused on floor recovery, its hospital contracts and clinical integration pose a channel threat to IndeeLift's professional healthcare segment.
- Handicare (now part of Savaria): Manufacturer of accessibility solutions including stairlifts, patient lifts, and transfer aids serving home and institutional markets across Europe and North America. Overlaps with IndeeLift's aging-in-place positioning through its accessibility and mobility portfolio.
- Etac: Swedish-based developer and manufacturer of mobility, transfer, and patient handling products including the Mangar lifting cushion line. Competes with IndeeLift across multiple use cases — mobility, transfers, and fall recovery — with strong European distribution and clinical evidence base.
Emerging players
- Hoveround: US-based mobility products company best known for power wheelchairs with a Medicare-licensed supplier operation. Represents a parallel mobility-focused DME model with established reimbursement infrastructure that IndeeLift lacks — both a comparable business model and a potential acquirer of complementary product lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
IndeeLift social profiles
Digital presenceIndeeLift financial estimates
Financial estimateRevenue estimate
Valuation estimate
IndeeLift leadership team
Management profileNumber of profiles
Profiles1 record
IndeeLift funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IndeeLift M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IndeeLift
What does IndeeLift do?
IndeeLift designs, manufactures, and sells electric-powered human floor lifts ("People Picker Upper" line) that safely raise fallen or mobility-challenged individuals from floor level to seated (21 in) or standing (30 in) height. The portfolio includes the PPU and PPU-S models for home and care center environments, the FTS-500 professional floor-to-stand lift, and the SST standing step-through lift for professional healthcare settings, with weight capacities ranging from 400 to 600 lbs. The lifts eliminate the need for manual patient handling or sling-based systems and support single-operator or self-operation use.
Is IndeeLift a public or private company?
IndeeLift is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IndeeLift founded?
IndeeLift was founded in 2014. It employs 1 to 10 people.
Where is IndeeLift based?
IndeeLift is headquartered in Livermore, United States, in the North America region.
How does IndeeLift make money?
One revenue line is on record: medical Device Sales.
Who are IndeeLift's main competitors?
Direct peers on record are Raizer by Liftup and Mangar International (Etac). Broad incumbents are Joerns Healthcare (Hoyer), Arjo, Invacare, Drive DeVilbiss Healthcare, Hillrom (Baxter), Handicare (now part of Savaria) and Etac. Hoveround is listed as an emerging player.
Does IndeeLift have an API?
No public API is recorded for IndeeLift.
What industry is IndeeLift in?
IndeeLift's product category is Medical Patient Lifts. Its primary akta.pro industry code is HLAHAMAE, Patient Lifts, Transfer & Safe Handling Equipment (Hoists, Slings, Transfer Boards), with a secondary code of HSABAKAB, Home Mobility & Accessibility Equipment (Ramps, Stair Lifts, Transfer Aids). Its NAICS code is 333921 and its SIC code is 3842.