EeBria
EeBria operates EeBriaTrade, a UK B2B online marketplace connecting pubs, shops, and restaurants with over 750 craft beverage producers, offering 6,500+ products at producer-direct prices with nationwide next-day delivery direct from producers.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What EeBria does
EeBria, legally Craft Beer Holdings Limited, is a UK-based B2B online marketplace that connects trade buyers (pubs, shops, restaurants, and other hospitality retailers) directly with producers of craft beer, cider, wine, spirits, and soft drinks. Founded in 2012 and registered in Scotland, the company operates the EeBriaTrade platform, which lists over 6,500 products from more than 750 UK producers and offers nationwide next-working-day delivery, with orders shipped directly from producers to buyers to preserve freshness. The platform is differentiated by producer-direct pricing, no minimum order quantity (as little as one keg or case per order), and what the company describes as the largest beer and cider range of any UK distributor.
The underlying technology is an online marketplace platform supporting self-serve trade buyer registration, product discovery, order placement, and producer-side onboarding. There is no native mobile app and no public API or SDK offering; delivery logistics are handled via producer-direct dispatch rather than centralised warehousing. The company runs separate pathways for trade buyers (EeBriaTrade), private individuals (EeBria Individual), and enterprise accounts (Commercial Solutions), the last of which provides tailored pricing and consolidated ordering for Pub Companies and multi-site operators.
EeBria generates revenue through marketplace commissions or transaction fees on sales facilitated between producers and trade buyers, with producers setting their own prices. The go-to-market motion is digital-first, relying on the website, organic social (Facebook, Twitter/X, Instagram), and email marketing for acquisition and retention, supplemented by a small dedicated commercial sales team for enterprise accounts. The company has remained privately held and bootstrapped through crowdfunding, having raised approximately $2.0M across six rounds on Seedrs and Crowdcube between 2013 and 2017.
EeBria firmographics
Firmographics- Name
- EeBria
- Legal name
- Craft Beer Holdings Limited
- Website
- https://eebria.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EeBria operates EeBriaTrade, a UK B2B online marketplace connecting pubs, shops, and restaurants with over 750 craft beverage producers, offering 6,500+ products at producer-direct prices with nationwide next-day delivery direct from producers.
- Ownership category
- akta.pro rank
EeBria industry classification
Industry- Product category
- Online Craft Beverage Marketplace
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Wholesale Trade Agents and Brokers (42512)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)
Keywords
Where EeBria is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
EeBria business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Marketplace commission/transaction fees: EeBriaTrade acts as a marketplace connecting trade buyers with producers. Revenue appears to be generated through transaction fees or commissions on sales facilitated through the platform. Producers set their own prices and the platform offers direct-from-producer pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Trade buyer standard pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
EeBria product offering
Product offeringCore offering
EeBria operates EeBriaTrade, an online B2B marketplace that connects UK trade buyers (pubs, shops, restaurants, and multi-site operators) with over 750 craft beverage producers across beer, cider, wine, and spirits. The platform offers more than 6,500 active products at producer-direct pricing with no minimum order quantity and nationwide next-working-day delivery shipped direct from breweries.
Product overview
EeBria operates EeBriaTrade as its primary B2B marketplace, enabling trade buyers to purchase over 6,500 products from over 750 producers directly. The platform offers separate pathways for individual consumers (EeBria Individual) and commercial operators (Commercial Solutions), with core functionality focused on direct-from-producer pricing and nationwide next-day delivery. The company also maintains a producer-facing selling portal for new producers to join the marketplace.
Differentiator
Problem solved
Functional benefit
Products and services
- EeBriaTrade Online Marketplace
Companies that use EeBria
Customer profileSegments3 records
Ideal customer profiles3 records
EeBria technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
EeBria partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 750+ Craft Beverage ProducerscoreEeBriaTrade partners with over 750 producers of craft beer, cider, wine, and spirits who list their products on the marketplace. Products are shipped directly from producers to trade buyers, ensuring freshness and enabling producer-direct pricing.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
EeBria competitors and assessment
Company assessmentDirect peers
- ReserveBar: US online marketplace for premium and craft wine, spirits and beer direct from producers and retailers. Comparable marketplace model serving premium/craft beverage demand with producer-direct supplier relationships.
- The Whisky Exchange: UK specialist spirits retailer (online and physical) carrying the country's largest selection of whiskies and other spirits. Directly comparable on spirits SKU breadth and the producer-direct supply chain model.
- Beer Hawk: UK online craft beer retailer that consolidated and now operates within the HonestBrew group. Directly comparable online craft beer curation and trade/consumer delivery proposition to EeBriaTrade's craft beer focus.
- Master of Malt: Large UK online spirits retailer offering one of the widest whisky and spirits catalogues direct to consumers and trade. Comparable on spirits/whisky retail breadth and direct-to-buyer pricing model.
- Drizly: US online alcohol marketplace connecting consumers with local retailers for on-demand delivery. Comparable two-sided online alcohol marketplace business model and commission economics, though consumer-facing rather than trade.
- HonestBrew: UK-based online craft beer subscription and marketplace connecting independent brewers with trade and consumer buyers. Closest head-to-head peer to EeBriaTrade on UK craft beer marketplace model and audience.
- Wine.com: Largest US online wine retailer offering a curated, broad catalogue direct to consumer. Comparable direct-from-supplier online alcohol retail model with comparable SKU breadth emphasis.
Broad incumbents
- Booker: UK's largest cash-and-carry and wholesale foodservice distributor (Tesco-owned) supplying pubs, restaurants and retailers. Comparable wholesale channel into UK on-trade buyers but as a broadline incumbent rather than a craft specialist.
- Total Wine & More: Largest US independent retailer of wine, beer and spirits with extensive physical plus online presence. Comparable broad alcohol-category assortment but as a large multi-channel incumbent rather than a niche craft marketplace.
- BrewDog: Major UK craft brewer with extensive direct-to-trade and direct-to-consumer distribution including its own bars and e-commerce. Comparable UK craft footprint but operates as a producer/brand rather than an independent marketplace.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
EeBria social profiles
Digital presenceEeBria financial estimates
Financial estimateRevenue estimate
Valuation estimate
EeBria leadership team
Management profileNumber of profiles
Profiles1 record
EeBria funding detail
Funding detailFunding overview
Funding rounds6 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EeBria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EeBria
What does EeBria do?
EeBria operates EeBriaTrade, an online B2B marketplace that connects UK trade buyers (pubs, shops, restaurants, and multi-site operators) with over 750 craft beverage producers across beer, cider, wine, and spirits. The platform offers more than 6,500 active products at producer-direct pricing with no minimum order quantity and nationwide next-working-day delivery shipped direct from breweries.
Is EeBria a public or private company?
EeBria is a private company. It is classified as venture growth investor backed and is currently operating.
When was EeBria founded?
EeBria was founded in 2012. It employs 1 to 10 people.
Where is EeBria based?
EeBria is headquartered in London, United Kingdom, in the Europe region.
How does EeBria make money?
One revenue line is on record: marketplace commission/transaction fees.
Who are EeBria's main competitors?
Direct peers on record are ReserveBar, The Whisky Exchange, Beer Hawk, Master of Malt, Drizly, HonestBrew and Wine.com. Broad incumbents are Booker, Total Wine & More and BrewDog.
Does EeBria have an API?
No public API is recorded for EeBria.
What industry is EeBria in?
EeBria's product category is Online Craft Beverage Marketplace. Its primary akta.pro industry code is CRANAAAD, Spirits Retail & Whiskey Shops (Off-Premise). Its NAICS code is 42482 and its SIC code is 5180.