Beer Hawk
Beer Hawk was a UK-based online retailer of craft beer, bottled and canned beers, and beer gifts, serving UK consumers through a direct-to-consumer e-commerce platform. In March 2023, the brand was retired and replaced by PerfectDraft, pivoting toward beer dispensing hardware.
- Company typePrivate
- Founded2012
- HeadquartersThorp Arch, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
Beer Hawk firmographics
Firmographics- Name
- Beer Hawk
- Legal name
- Beer Hawk
- Website
- https://beerhawk.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Closed
- Headcount range
- 101–250 employees
- Short description
- Beer Hawk was a UK-based online retailer of craft beer, bottled and canned beers, and beer gifts, serving UK consumers through a direct-to-consumer e-commerce platform. In March 2023, the brand was retired and replaced by PerfectDraft, pivoting toward beer dispensing hardware.
- Ownership category
- akta.pro rank
Beer Hawk industry classification
Industry- Product category
- Online Craft Beer Retail
- NAICS
- Beer, Wine, and Liquor Retailers (44532)
- akta.pro primary industry
- Craft Beer Specialty Retail (Single-Brand/Curated Craft Focus) (CRANABAD)
- akta.pro secondary industry
- Online Alcohol & Adult Beverage Delivery (CRAHAIAH)
Keywords
Where Beer Hawk is headquartered
LocationHeadquarters
- HQ city
- Thorp Arch
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Beer Hawk business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Distribution channels1 record
Beer Hawk product offering
Product offeringCore offering
Beer Hawk operated a UK-focused online retail storefront selling bottled and canned craft beer as well as curated beer gift sets directly to consumers, with home delivery across the United Kingdom. The offering emphasized a specialist craft beer assortment and gift-focused packaging rather than a broad alcohol catalogue. As of March 2023, the Beer Hawk brand was retired and operations continue under the PerfectDraft brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Beer Hawk Online Beer Retail Service
Companies that use Beer Hawk
Customer profileSegments1 record
Ideal customer profiles1 record
Beer Hawk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Beer Hawk competitors and assessment
Company assessmentDirect peers
- The Whisky Exchange: UK-based specialist online retailer of premium alcoholic beverages (whisky-focused). Direct peer because both operated UK online specialty alcohol retail with curated assortments and home delivery to consumers.
- HonestBrew: UK craft beer subscription and online retailer offering curated beer delivery. Direct peer to Beer Hawk in the UK online craft beer specialty retail space.
- Beer52: UK-based craft beer subscription and discovery retailer delivering curated beer boxes. Direct peer in the UK online craft beer D2C category with similar target customers and gift-oriented positioning.
- Master of Malt: UK online specialist alcohol retailer offering curated spirits and drinks with home delivery. Direct peer in UK online specialty alcohol retail with comparable curated-assortment D2C model.
- Philips PerfectDraft: The home beer dispensing machine platform that Beer Hawk has rebranded into. Direct peer/counterpart in the home draft beer appliance and consumable keg category that defines the company's new strategic direction.
Broad incumbents
- Majestic Wine: Large UK specialist alcohol retailer (wine-focused) with national store network and online channel. Broader incumbent in UK alcohol retail that overlaps with Beer Hawk's online D2C proposition at much greater scale.
- Laithwaites: UK's largest direct-to-consumer wine retailer with mixed-case and gift offerings. Broader incumbent operating a UK D2C alcohol retail model with similar gift and home-delivery positioning.
- Naked Wines: UK-headquartered online wine retailer with subscription/club model. Broader incumbent in UK online alcohol retail with overlapping D2C, subscription, and curated-assortment mechanics.
- Drizly: US-based online alcohol delivery platform (owned by Uber). Broad incumbent in online alcohol delivery with comparable D2C marketplace/delivery model though serving US consumers.
Emerging players
- BrewDog: UK craft brewer with significant direct-to-consumer retail, bar network, and online store. Emerging player/comparator in UK craft beer D2C that overlaps with Beer Hawk's craft beer enthusiast target market.
Market position
Customer concentration
Beer Hawk social profiles
Digital presenceBeer Hawk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beer Hawk leadership team
Management profileNumber of profiles
Profiles2 records
Beer Hawk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beer Hawk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beer Hawk
What does Beer Hawk do?
Beer Hawk operated a UK-focused online retail storefront selling bottled and canned craft beer as well as curated beer gift sets directly to consumers, with home delivery across the United Kingdom. The offering emphasized a specialist craft beer assortment and gift-focused packaging rather than a broad alcohol catalogue. As of March 2023, the Beer Hawk brand was retired and operations continue under the PerfectDraft brand.
Is Beer Hawk a public or private company?
Beer Hawk is a private company. It is classified as unknown and is currently closed.
When was Beer Hawk founded?
Beer Hawk was founded in 2012. It employs 101 to 250 people.
Where is Beer Hawk based?
Beer Hawk is headquartered in Thorp Arch, United Kingdom, in the Europe region.
Who are Beer Hawk's main competitors?
Direct peers on record are The Whisky Exchange, HonestBrew, Beer52, Master of Malt and Philips PerfectDraft. Broad incumbents are Majestic Wine, Laithwaites, Naked Wines and Drizly. BrewDog is listed as an emerging player.
Does Beer Hawk have an API?
No public API is recorded for Beer Hawk.
What industry is Beer Hawk in?
Beer Hawk's product category is Online Craft Beer Retail. Its primary akta.pro industry code is CRANABAD, Craft Beer Specialty Retail (Single-Brand/Curated Craft Focus), with a secondary code of CRAHAIAH, Online Alcohol & Adult Beverage Delivery. Its NAICS code is 44532.