Mirow
Mirow sells interactive touch mirrors with RFID and barcode sensors for fashion retail fitting rooms, delivering personalized recommendations, in-mirror discounts, salesperson-call functions, and cloud-based store software on a subscription lease to apparel retailers.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Mirow does
Mirow (founded 2016, headquartered in New York) builds interactive touch mirrors installed in the fitting rooms of offline fashion retail stores. The core product is a multitouch mirror fitted with RFID and barcode scanners that automatically identify items the customer brings into the fitting room and, in response, surface personalized product recommendations, discount and special-offer information, real-time stock visibility, and self-service rewards-program enrollment. The mirror is controlled via a multitouch interface analogous to a phone or tablet, and lets the shopper call a salesperson or request an alternate size or color without leaving the room. The technology stack combines in-store mirror hardware with a cloud-based business and sales software layer for retail operations staff.
The commercial model is a subscription/lease rather than a capital purchase: retailers pay a modest recurring fee for the bundled hardware, on-mirror software, cloud software, integration, and ongoing support. Distribution is sales-led and high-touch, anchored by a New York showroom where prospects request demonstrations; the company also brings the show to the prospect's NY location. The customer base is narrow — physical apparel and accessories stores with fitting rooms — and no customer logos are publicly disclosed.
Founder/CEO Alek Safar leads the company. Mirow has raised approximately $970,000 across two early-stage rounds (April 2017 and January 2018), with the 2018 $790K seed led by The Untitled Venture Company and including strategic investor Farfetch alongside Accelerate New York Seed Fund, Empire Angels, Quake Capital Partners, and Starta VC. The company has won the GoTech retail tech finals and the RetExpo 'Prospect of the Year' recognition. There is no disclosed revenue, and the company's website copyright spans only 2016-2017, which should be flagged as a data-freshness limitation.
Mirow firmographics
Firmographics- Name
- Mirow
- Legal name
- Mirow
- Website
- https://mirowtech.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mirow sells interactive touch mirrors with RFID and barcode sensors for fashion retail fitting rooms, delivering personalized recommendations, in-mirror discounts, salesperson-call functions, and cloud-based store software on a subscription lease to apparel retailers.
- Ownership category
- akta.pro rank
Mirow industry classification
Industry- Product category
- Retail Technology Hardware (Smart Fitting Room Mirrors)
- NAICS
- Optical Goods Retailers (45613), Optical Goods Retailers (456130), Electronics and Appliance Retailers (4492)
- SIC
- Optical Instruments & Lenses (3827), Ophthalmic Goods (3851), Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Lenses & Optical Accessories (Lenses, Filters, Adapters, Teleconverters) (CRACAPAF)
- akta.pro secondary industries
- AR Smart Glasses (CRACAIAE), Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount) (HDACALAH)
Keywords
Where Mirow is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mirow business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Subscription lease of mirror hardware, on-mirror software, and cloud software: Recurring subscription under which customers never purchase the hardware or software outright; Mirow leases the entire stack (mirrors, on-device software, and cloud software for business and sales staff) at a modest recurring price. The model lowers the barrier to deployment and is positioned as 'start generating revenue right away.' Includes full customer support and hardware servicing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription lease covering mirror hardware, on-mirror software, and cloud software (single bundled offering) |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Mirow product offering
Product offeringCore offering
Mirow sells interactive touch mirrors installed in fashion retail fitting rooms that identify items via RFID or barcode scanners and surface personalized product recommendations, discount and stock information, salesperson calls, alternate size/color requests, and self-service rewards enrollment. The mirror hardware is paired with cloud-based software for in-store salespeople and business departments, and the entire stack is leased to retailers on a recurring subscription with no upfront purchase.
Product overview
Mirow offers a single, subscription-based (leased) comprehensive solution for offline fashion retail rather than a platform with separately licensed modules. Its core product is the Interactive Touch Mirror installed in fitting rooms, which pairs with two companion software layers — Mirow Cloud Software for Business Departments and Mirow Cloud Software for Salespeople — delivered together with the hardware, integration, and customer support as one bundled offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Mirow Interactive Fitting Room Mirror System End-to-end bundled solution for offline fashion retailers: interactive multitouch mirror hardware installed in fitting rooms, paired with companion cloud software for business departments and in-store salespeople, leased as a single subscription with no upfront purchase. The system identifies items via RFID or barcode, delivers personalized recommendations, displays discounts and stock, lets customers call a salesperson or request alternate sizes/colors, and enables self-service rewards program enrollment.
Quantifiable outcome
- Grow revenue per customer by up to 20%
- +2 more outcomes
Companies that use Mirow
Customer profileSegments2 records
Ideal customer profiles1 record
Mirow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
Mirow partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Mirow competitors and assessment
Company assessmentDirect peers
- MemoMi Labs: MemoMi makes the MemoryMirror smart fitting-room mirror used by retailers such as Neiman Marcus. It is the closest direct competitor to Mirow's interactive fitting-room mirror concept, targeting the same offline fashion retail buyer.
- Oak Labs: Oak Labs built the interactive fitting-room mirror deployed at Rebecca Minkoff and other retailers. It is a direct smart-mirror peer for the fitting-room use case Mirow targets.
Emerging players
- Vue.ai: Vue.ai provides AI-driven product recommendations and visual merchandising for fashion retailers. It overlaps with Mirow's recommendation-engine functionality but is software-only, without fitting-room hardware.
- Zugara: Zugara builds virtual try-on and augmented-reality shopping tools for fashion retailers. It overlaps with Mirow's goal of bringing online-style personalization into apparel shopping, but via AR rather than smart mirrors.
- Zeekit: Zeekit (acquired by Walmart) provides virtual try-on for fashion e-commerce. It is an emerging competitor in retail fitting-room personalization, focused on online rather than in-store experiences.
- Obsess: Obsess creates virtual stores and AR shopping experiences for fashion and beauty brands. It is a thematic peer competing for retailer experimentation budgets alongside smart-mirror vendors.
Broad incumbents
- True Fit: True Fit operates a large-scale fashion recommendation and personalization platform used by thousands of retailers and footwear/apparel brands. It competes for the same retail personalization budget as Mirow's recommendation layer, but at much broader scale.
- CLO Virtual Fashion: CLO offers virtual try-on and 3D garment simulation tools for fashion retailers. It addresses an adjacent retail-tech use case (digital fitting) that competes for retailer innovation budgets alongside Mirow's physical fitting-room mirror.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Mirow social profiles
Digital presenceMirow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mirow leadership team
Management profileNumber of profiles
Profiles1 record
Mirow funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mirow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mirow
What does Mirow do?
Mirow sells interactive touch mirrors installed in fashion retail fitting rooms that identify items via RFID or barcode scanners and surface personalized product recommendations, discount and stock information, salesperson calls, alternate size/color requests, and self-service rewards enrollment. The mirror hardware is paired with cloud-based software for in-store salespeople and business departments, and the entire stack is leased to retailers on a recurring subscription with no upfront purchase.
Is Mirow a public or private company?
Mirow is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mirow founded?
Mirow was founded in 2016. It employs 11 to 50 people.
Where is Mirow based?
Mirow is headquartered in New York, United States, in the North America region.
How does Mirow make money?
One revenue line is on record: subscription lease of mirror hardware, on-mirror software, and cloud software.
Who are Mirow's main competitors?
Direct peers on record are MemoMi Labs and Oak Labs. Emerging players are Vue.ai, Zugara, Zeekit and Obsess. Broad incumbents are True Fit and CLO Virtual Fashion.
Does Mirow have an API?
No public API is recorded for Mirow.
What industry is Mirow in?
Mirow's product category is Retail Technology Hardware (Smart Fitting Room Mirrors). Its primary akta.pro industry code is CRACAPAF, Lenses & Optical Accessories (Lenses, Filters, Adapters, Teleconverters), with a secondary code of CRACAIAE, AR Smart Glasses. Its NAICS code is 45613 and its SIC code is 3827.