Frogparking
Frogparking is a New Zealand-based cloud parking technology company offering its AI-driven FrogOne Platform — combining sensors, real-time analytics, and management software — to enterprise clients in hospitality, healthcare, residential, and commercial parking sectors across Australasia and North America.
- Company typePrivate
- Founded2010
- HeadquartersWanganui, New Zealand
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Frogparking does
Frogparking was a New Zealand-headquartered (Wanganui) parking technology company founded in 2010, operating in the cloud-based parking management and asset optimization space. Its flagship product, the FrogOne Platform, integrated advanced sensors, AI-driven parking management, and real-time analytics into a unified cloud-based suite for enterprise parking operations. The company held over 30 patent technologies spanning sensor design, analytics methods, and AI-driven management approaches, and served premier hotels, healthcare institutions, residential properties, and commercial parking facilities across North America and Australasia.
Frogparking operated a B2B enterprise sales-led go-to-market, with revenue generated primarily through subscription-based cloud platform access, supplemented by technology licensing. Marketing and distribution were conducted via direct enterprise sales, industry conferences, and case-study content marketing targeting the hospitality, healthcare, residential, and commercial real estate verticals. Customer outcomes were documented in case studies, including a reported 20% revenue increase at an airport client following deployment of Frogparking's data analytics tools.
In September 2025, Frogparking was acquired by Towne Park, a US-based tech-enabled arrival-through-departure solutions provider backed by private equity firm Greenbriar Equity Group, with Corum Group acting as M&A advisor. The acquisition created a vertically integrated operating and technology platform combining Towne Park's operational scale and hospitality expertise with Frogparking's data-driven technology stack, serving a combined 1,400+ clients. The leadership team comprised Shareena Sandbrook (CEO and Founder), Alex Jenkinson (COO), Kahu Swanson (CTO), and Matthew Robertson (CFO).
Frogparking firmographics
Firmographics- Name
- Frogparking
- Legal name
- Frogparking
- Website
- https://frogparking.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Frogparking is a New Zealand-based cloud parking technology company offering its AI-driven FrogOne Platform — combining sensors, real-time analytics, and management software — to enterprise clients in hospitality, healthcare, residential, and commercial parking sectors across Australasia and North America.
- Ownership category
- akta.pro rank
Frogparking industry classification
Industry- Product category
- Smart Parking Technology
- NAICS
- Parking Lots and Garages (812930)
- akta.pro primary industry
- Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC)
- akta.pro secondary industries
- Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt) (TLAJAIAE), Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing) (TLAJAIAD), Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB)
Keywords
Where Frogparking is headquartered
LocationHeadquarters
- HQ city
- Wanganui
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Frogparking business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Parking Technology Systems: Revenue generated from providing advanced integrated parking systems and asset management solutions to commercial clients
- Cloud-based Parking Technology: Software-as-a-service model providing cloud-hosted parking management technology with ongoing platform access and support
- Technology Platform Licensing: Providing access to proprietary parking technology platform including sensors, analytics, and AI management tools
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Frogparking product offering
Product offeringCore offering
Frogparking develops and sells cloud-based parking management technology for indoor and outdoor parking guidance, signage, enforcement, and asset management. Its flagship product, the FrogOne Platform, combines AI-driven parking management, real-time analytics, and advanced sensors to deliver integrated parking systems to enterprise clients in hospitality, healthcare, residential, and commercial parking sectors.
Product overview
Frogparking was a global provider of cloud-based parking technology offering advanced integrated parking systems and asset management solutions. The company's flagship product was the FrogOne Platform, a data-driven technology suite featuring AI, real-time analytics, and advanced sensors. Frogparking held over 30 patent technologies and was acquired by Towne Park in September 2025, combining its technology platform with Towne Park's operational scale and hospitality-focused expertise.
Differentiator
Problem solved
Functional benefit
Brands
- FrogOne: AI-driven parking management platform featuring real-time analytics and advanced sensors
Products and services
- FrogOne Platform
Quantifiable outcome
- Airport client achieved 20% revenue increase after implementing Frogparking data analytics tools
Companies that use Frogparking
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Frogparking technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Frogparking partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Towne ParkcoreFrogparking was acquired by Towne Park, combining Frogparking's technology platform with Towne Park's operational scale and hospitality-focused operational expertise. The acquisition created a fully vertically integrated operating and technology platform serving 1,400+ clients across North America and Australasia.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Frogparking competitors and assessment
Company assessmentDirect peers
- Passport Labs: Passport delivers mobile payment, digital permitting, and enforcement software for parking and transportation agencies, with growing private-sector penetration. It is comparable to Frogparking's digital payments and enforcement capabilities.
- T2 Systems: T2 Systems is a leading provider of parking management software and PARCS solutions for universities, municipalities, hospitals, and commercial operators. It is a direct competitor to Frogparking in cloud-based parking technology for enterprise and institutional clients.
- Arrive (formerly FlashParking): Arrive provides cloud-based parking management, PARCS, mobile pay, and enforcement technology to hotels, hospitals, and commercial operators. It directly overlaps Frogparking's FrogOne platform across hospitality and healthcare verticals.
- TIBA Parking Systems: TIBA provides PARCS, valet, and online reservation/permit solutions to parking operators, hotels, and mixed-use developments. It competes with Frogparking in enterprise parking access, revenue control, and integrated parking management.
- ParkMobile (EasyPark Group): ParkMobile, now part of EasyPark Group, is a leading digital parking payments and enforcement platform in North America. It is comparable to Frogparking's mobile pay and enforcement offerings within a similar B2B/B2G customer base.
- SpotHero: SpotHero operates a digital parking marketplace and reservation platform for garages, lots, and event venues across North America. It is comparable to Frogparking's reservation and digital experience layer within commercial and hospitality parking.
Broad incumbents
- Q-Free ASA: Q-Free provides intelligent transportation systems including parking guidance, tolling, and traffic management globally. Its parking guidance and analytics offerings are comparable to Frogparking's smart parking sensor and guidance stack.
- SKIDATA: SKIDATA is a global incumbent in parking access and revenue control systems (PARCS), ski access, and venue management. It overlaps with Frogparking in enterprise-grade parking access and guidance hardware/software for hotels, airports, and commercial facilities.
- SP Plus Corporation (SP+): SP+ is a large North American parking management, valet, and transportation services provider with broad enterprise reach. It overlaps Frogparking in commercial and hospitality parking operations, and is now owned by Metropolis.
Regional players
- Inugo: Inugo is a New Zealand-based smart parking technology company providing sensors, guidance, and enforcement software to councils and operators. It is a regional peer competing with Frogparking's core NZ/Australia customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Frogparking social profiles
Digital presenceFrogparking financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frogparking leadership team
Management profileNumber of profiles
Profiles4 records
Frogparking funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frogparking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frogparking
What does Frogparking do?
Frogparking develops and sells cloud-based parking management technology for indoor and outdoor parking guidance, signage, enforcement, and asset management. Its flagship product, the FrogOne Platform, combines AI-driven parking management, real-time analytics, and advanced sensors to deliver integrated parking systems to enterprise clients in hospitality, healthcare, residential, and commercial parking sectors.
Is Frogparking a public or private company?
Frogparking is a private company. It is classified as corporate owned and is currently acquired.
When was Frogparking founded?
Frogparking was founded in 2010. It employs 101 to 250 people.
Where is Frogparking based?
Frogparking is headquartered in Wanganui, New Zealand, in the Oceania region.
How does Frogparking make money?
Three revenue lines are on record. Parking Technology Systems are the primary driver. The others are cloud-based Parking Technology and technology Platform Licensing.
Who are Frogparking's main competitors?
Direct peers on record are Passport Labs, T2 Systems, Arrive (formerly FlashParking), TIBA Parking Systems, ParkMobile (EasyPark Group) and SpotHero. Broad incumbents are Q-Free ASA, SKIDATA and SP Plus Corporation (SP+). Inugo is listed as a regional player.
Does Frogparking have an API?
No public API is recorded for Frogparking.
What industry is Frogparking in?
Frogparking's product category is Smart Parking Technology. Its primary akta.pro industry code is TLAJAIAC, Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics), with a secondary code of TLAJAIAE, Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt). Its NAICS code is 812930.