ePayPolicy
ePayPolicy is a cloud-based digital payment processing platform built exclusively for the U.S. insurance industry, serving over 10,000 carriers, agencies, MGAs, and premium finance companies with ACH and credit card acceptance, automated reconciliation, and 30+ AMS integrations via subscription and transaction-fee pricing.
- Company typePrivate
- Founded2014
- HeadquartersAustin, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What ePayPolicy does
ePayPolicy is a digital payment processing platform purpose-built for the U.S. insurance industry, founded in 2014 and headquartered in Austin, Texas. The company serves over 10,000 insurance organizations across four primary verticals — insurance carriers, agencies, MGAs/MGUs/wholesalers, and premium finance companies (PFCs) — providing them with ACH and credit card acceptance, automated reconciliation, check digitization, premium financing at checkout, and outbound commission/vendor payments. Its product surface centers on a customizable Payment Page & Dashboard and is extended by module add-ons including Finance Connect (premium financing integration), CheckMate (automated lockbox and check reconciliation), Quotes and Invoices, Network Payables (outbound payments across the insurance network), and Payables Connect (machine-learning-assisted invoice matching).
The platform is cloud-based with an API-first architecture and 30+ pre-built integrations with insurance agency management systems (AMS) including Applied EPIC/CSR24, AMS360, HawkSoft, Sagitta, Vertafore AIM, MGA Systems, and others; a Custom API is offered for bespoke integrations. The company maintains PCI Level 1 compliance and aligns its privacy posture with CCPA and GDPR. Distribution blends a product-led growth self-serve motion (60-day free trial, $25/month Essentials and $50/month Integrated tiers, no contracts, 24-48 hour onboarding) with an enterprise sales motion for the custom-priced Enterprise tier and a channel motion through 40+ Independent Insurance Agents & Brokers of America State Association endorsements plus the AAIS Partner Program.
The business model combines recurring subscription fees (three tiers: Essentials, Integrated, Enterprise) with per-transaction processing fees on credit card and ACH payments, plus per-record fees on Payables Connect reconciliations. Customers can absorb fees or pass them to payers at checkout. The company is privately held following an August 2025 growth equity investment from LLR Partners, with prior backing from Serent Capital; founders Todd Sorrel and Milan Malkani remain involved alongside a professional management team led by CEO Mark Engels.
ePayPolicy firmographics
Firmographics- Name
- ePayPolicy
- Legal name
- epay3, LLC
- Website
- https://epaypolicy.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ePayPolicy is a cloud-based digital payment processing platform built exclusively for the U.S. insurance industry, serving over 10,000 carriers, agencies, MGAs, and premium finance companies with ACH and credit card acceptance, automated reconciliation, and 30+ AMS integrations via subscription and transaction-fee pricing.
- Ownership category
- akta.pro rank
ePayPolicy industry classification
Industry- Product category
- Insurance Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Services-Prepackaged Software (7372), Finance Services (6199)
- akta.pro primary industry
- Billing, Payments & Premium Finance Platforms (FSAGAGAI)
- akta.pro secondary industries
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF), Recurring Billing & AutoPay Management (FSAMAJAE), Payables & Disbursements (ACH/SEPA, wires, checks, virtual cards) (FSABAIAB)
Keywords
Where ePayPolicy is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ePayPolicy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Subscription Plans: Monthly subscription fees for three tiers: Essentials ($25/month), Integrated ($50/month), and Enterprise (custom pricing). Customers can upgrade between plans based on integration and feature needs.
- Transaction Fees: Processing fees for credit card and ACH transactions. Customers can choose to absorb fees or pass them to payers at checkout. All fees are clearly identified at checkout.
- Payables Connect Per-Record Fees: Pricing charged per payable record reconciled in the management system, plus transaction fees to send funds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essentials plan for agencies getting started with digital payments |
| Subscription | Monthly | Integrated plan for agencies using management systems or custom API |
| Subscription | Monthly | Enterprise plan for organizations with specialized payment workflows |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
ePayPolicy product offering
Product offeringCore offering
ePayPolicy provides a digital payment processing platform purpose-built for the insurance industry, enabling insurance agencies, MGAs, carriers, and premium finance companies to accept credit card and ACH payments, reconcile checks, automate payables, and offer premium financing at checkout. The platform is anchored by a customizable payment page and real-time dashboard, extended by module products (Finance Connect, CheckMate, Network Payables, Payables Connect, Quotes and Invoices), and connected to existing agency management systems via API and 30+ pre-built integrations. Pricing is offered through three monthly subscription tiers — Essentials ($25), Integrated ($50), and Enterprise (custom) — plus per-transaction processing fees.
Product overview
ePayPolicy is a unified digital payments platform built specifically for the insurance industry. The platform consists of a core Payment Page & Dashboard product that serves as the foundation for accepting online ACH and credit card payments. Additional modules extend the platform including Finance Connect (premium financing integration at checkout), CheckMate (automated check lockbox and reconciliation), Quotes and Invoices (quote creation and delivery), Network Payables (outbound payments across the insurance network), and Payables Connect (automated reconciliation using machine learning). The Custom API and 30+ pre-built AMS integrations enable connectivity with existing management systems. The platform is offered through three tiers: Essentials ($25/month), Integrated ($50/month), and Enterprise (custom pricing).
Differentiator
Problem solved
Functional benefit
Brands
- CheckMate: Lockbox and reconciliation service for insurance check payments. Consolidates check and online insurance payments in one dashboard with daily batching and reconciliation.
- Finance Connect
- Payables Connect
- Network Payables
- Quotes and Invoices
Products and services
- Payment Page & Dashboard Customizable payment page with real-time dashboard enabling insurance agencies, MGAs, carriers, and PFCs to accept ACH and credit card payments online with full branding control and automated reconciliation.
- Finance Connect Premium financing integration platform enabling insurance companies to offer financing options at online checkout with their premium finance company partners, generating paperless Premium Finance Agreements (PFAs) in real time.
- CheckMate Automated lockbox and check reconciliation service that consolidates paper check and online insurance payments into one dashboard with daily batching, smart scanning, and reconciliation.
- Quotes and Invoices Quote creation and delivery tool built for insurance, enabling binding faster with professional invoices sent directly from the dashboard, including premium financing integration options.
- Network Payables Outbound payments platform enabling insurance organizations to send commission payments, vendor payments, and other payables across a verified insurance network via ACH or check.
- Payables Connect Automated payables reconciliation tool using machine learning to scan, match, and reconcile market invoices with open invoices in accounting software, including automatic invoice offset capabilities.
- Custom API Developer API platform enabling custom integration of payment processing into websites and existing management systems, supporting pre-built AMS integrations and bespoke builds.
Quantifiable outcome
- Top 10 Broker reduced check processing overhead by over 50% and processed over 40,000 checks and $1 Billion
- +3 more outcomes
Companies that use ePayPolicy
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
ePayPolicy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
AI capability2 records
Feature6 records
ePayPolicy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- NIC Premium FinancecoreIntegration of NIC Premium Finance's Finance Connect platform directly into ePayPolicy's online payment flows. Enables insurance brokers and agencies to finance premiums, make down payments, and e-sign premium finance agreements within a single online session without agent intervention. Automates financing eligibility presentation in real-time.
- AAIS (American Association of Insurance Services)coreePayPolicy joined the AAIS Partner Program as a technology partner, providing AAIS Member insurance carriers access to ePayPolicy's integrated digital payment platform for streamlined premium collection and policy binding. Platform supports credit card, ACH, and automated premium financing options.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
ePayPolicy competitors and assessment
Company assessmentDirect peers
- Applied Pay: Applied Pay is the native digital payments solution built by Applied Systems, embedded within Applied Epic, Applied CSR24, and other Applied products for insurance agencies. It is ePayPolicy's most direct competitor within the Applied Systems installed base and is referenced explicitly in ePayPolicy's competitive positioning as the platform that is "tied to Applied Systems."
- InvoiceCloud: InvoiceCloud is an EBPP (Electronic Bill Presentment and Payment) platform serving insurance carriers, utilities, and healthcare providers. It offers similar digital payment, reminder, and reconciliation capabilities to ePayPolicy in the insurance vertical, making it a direct competitor for carrier and MGA accounts.
- HealthPayment Systems: HealthPayment Systems provides healthcare- and insurance-focused payment solutions including patient billing and premium payment workflows. While more healthcare-weighted, its overlap in premium collection and insurance billing positions it as a comparable vertical payments peer.
- Paymentus: Paymentus is a leading EBPP platform that serves insurance carriers, utilities, and municipalities with digital billing and payment processing. Its insurance carrier biller-direct offering competes head-to-head with ePayPolicy for carrier-side premium collection business.
- TrustCommerce: TrustCommerce (a Sphere company) provides integrated payment processing for healthcare and insurance, with tokenization, PCI-compliant payment pages, and reconciliation features analogous to ePayPolicy's offerings. It targets similar verticals with comparable merchant services and patient/insured billing workflows.
Broad incumbents
- ACI Worldwide: ACI Worldwide is a large incumbent payments software vendor serving billers, banks, and intermediaries with bill payment, electronic payment, and real-time payment platforms. Its UP Bill Payment Solution competes with ePayPolicy at the upper end of the insurance carrier market.
- Jack Henry & Associates: Jack Henry provides payment processing, digital banking, and core solutions to financial institutions and insurance-related businesses. While broader than ePayPolicy, its Payments Solutions group competes for insurance carrier and large agency processing mandates.
- Stripe: Stripe is a broad digital payments platform used by insurance agencies and insurtech startups for ACH and credit card processing. While not insurance-specific, its developer-friendly APIs and growing vertical SaaS partnerships position it as a horizontal competitor ePayPolicy must defend against.
Emerging players
- NICE Actimize (NICE Payments): NICE offers insurance-specific financial crime, payments, and claims solutions including check processing and disbursement workflows. It overlaps with ePayPolicy's CheckMate and Network Payables modules at the enterprise carrier level and represents an emerging competitor in the vertical payments space.
- InsurPay: InsurPay is an insurance-specific payment processing platform offering credit card and ACH processing for independent agents. While smaller and narrower in scope than ePayPolicy, it targets the same SMB agency segment and represents a comparable emerging player in the vertical insurtech payments space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
ePayPolicy social profiles
Digital presenceePayPolicy compliance and trust
Trust signalCompliance3 records
ePayPolicy financial estimates
Financial estimateRevenue estimate
Valuation estimate
ePayPolicy leadership team
Management profileNumber of profiles
Profiles10 records
ePayPolicy funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ePayPolicy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ePayPolicy
What does ePayPolicy do?
ePayPolicy provides a digital payment processing platform purpose-built for the insurance industry, enabling insurance agencies, MGAs, carriers, and premium finance companies to accept credit card and ACH payments, reconcile checks, automate payables, and offer premium financing at checkout. The platform is anchored by a customizable payment page and real-time dashboard, extended by module products (Finance Connect, CheckMate, Network Payables, Payables Connect, Quotes and Invoices), and connected to existing agency management systems via API and 30+ pre-built integrations. Pricing is offered through three monthly subscription tiers — Essentials ($25), Integrated ($50), and Enterprise (custom) — plus per-transaction processing fees.
Is ePayPolicy a public or private company?
ePayPolicy is a private company. It is classified as private equity controlled and is currently operating.
When was ePayPolicy founded?
ePayPolicy was founded in 2014. It employs 51 to 100 people.
Where is ePayPolicy based?
ePayPolicy is headquartered in Austin, United States, in the North America region.
How does ePayPolicy make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are transaction Fees and payables Connect Per-Record Fees.
Who are ePayPolicy's main competitors?
Direct peers on record are Applied Pay, InvoiceCloud, HealthPayment Systems, Paymentus and TrustCommerce. Broad incumbents are ACI Worldwide, Jack Henry & Associates and Stripe. Emerging players are NICE Actimize (NICE Payments) and InsurPay.
Does ePayPolicy have an API?
Yes. ePayPolicy offers a Custom API that allows developers to integrate payment processing into websites and connect payments with powerful API integrations. The API enables customizing and connecting payments with existing management systems, and supports pre-built integrations. Documentation available at docs.epaypolicy.com. Developer documentation is at docs.epaypolicy.com.
What industry is ePayPolicy in?
ePayPolicy's product category is Insurance Payment Processing. Its primary akta.pro industry code is FSAGAGAI, Billing, Payments & Premium Finance Platforms, with a secondary code of BPAMAFAF, Bill Pay, Invoicing & Payables Platforms. Its NAICS code is 522320 and its SIC code is 7372.