Asian
ASIAN, Inc. is a 50-plus-year San Francisco non-profit that provides free affordable housing counseling, business development services, and anti-hate advocacy to Asian American, Pacific Islander, and other socioeconomically disadvantaged communities across the Bay Area.
- Company typePrivate
- Founded1970
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Asian does
ASIAN, Inc. is a California-domiciled private non-profit organization founded circa 1970 and headquartered at 1167 Mission Street, San Francisco. It delivers free community services to Asian Americans, Pacific Islanders, and other socioeconomically disadvantaged communities in the San Francisco Bay Area, organized around three pillars: Business (development services, supplier diversity certification, and a Native Business Initiative), Housing (affordable rentals and HUD-approved housing counseling including first-time homebuyer education and MOHCD program orientations delivered in Cantonese), and Advocacy (community organizing and the statewide California Stop the Hate initiative addressing hate crimes against AANHPI communities).
The organization does not operate proprietary technology products; its service delivery relies on in-person counseling at headquarters, bilingual workshops at community partner venues across the Bay Area, and Zoom webinars for remote participation. It maintains an active social presence across Facebook, Instagram, LinkedIn, YouTube, and email newsletters. ASIAN, Inc. is affiliated with a coalition of AAPI and economic-justice organizations including Greenlining Institute, NCRC, Rise Economy, Asian Pacific Fund, and National CAPACD, and partners with the California Department of Social Services on the Stop the Hate program, which channels $110 million statewide to 173 community organizations.
ASIAN, Inc.'s business model is grant- and donation-funded rather than revenue-generating: services are free to participants, and the organization is sustained through foundation grants (including a disclosed $1,000,000 Citi Foundation grant in May 2024), corporate sponsorships (e.g., Comerica Bank gold-level sponsorship of the 2026 Annual Gala), government contracts (HUD housing counseling approval, CDSS Stop the Hate funding, MOHCD homebuyer program partnerships), and community fundraising events such as the annual gala and the 2025 Plate by Plate SF beneficiary partnership with Project by Project.
Asian firmographics
Firmographics- Name
- Asian
- Legal name
- ASIAN, Inc.
- Website
- https://asianinc.org
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ASIAN, Inc. is a 50-plus-year San Francisco non-profit that provides free affordable housing counseling, business development services, and anti-hate advocacy to Asian American, Pacific Islander, and other socioeconomically disadvantaged communities across the Bay Area.
- Ownership category
- akta.pro rank
Asian industry classification
Industry- Product category
- Community Development Services
- NAICS
- Individual and Family Services (6241), Human Rights Organizations (813311), Community Housing Services (62422)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Minority, Indigenous & Disability Rights (BPADAGAH)
- akta.pro secondary industries
- Rural, Tribal & Special-Population Housing Programs (FSALAKAL), Gender Equality, Inclusion & Social Protection Programs (BPADABAK), Cultural, Identity & Inclusion Programs (EDALAHAF)
Keywords
Where Asian is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Asian business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free community services and programs |
Distribution channels3 records
Marketing channels4 records
Asian product offering
Product offeringCore offering
ASIAN, Inc. is a nonprofit organization providing affordable housing, business development, and advocacy services to Asian Americans and socioeconomically disadvantaged communities in the San Francisco Bay Area. Its core offerings include HUD-approved housing counseling, affordable rental units, small business development assistance including supplier diversity certifications, the Native Business Initiative, and the statewide Stop the Hate program supporting victims of hate crimes and incidents with self-defense, mental health, and legal assistance. All programs are delivered free of charge and offered in culturally and linguistically appropriate formats including Cantonese.
Product overview
ASIAN, Inc. is a non-profit organization offering a portfolio of community services organized into three core areas: Business (development services and Native Business Initiative), Housing (affordable rentals and counseling programs), and Advocacy (Stop the Hate initiative). The organization delivers services primarily to Asian Americans and socioeconomically disadvantaged communities in the San Francisco Bay Area. Key programs include first-time homebuyer education workshops, housing counseling, business development assistance, and the Stop the Hate program providing hate crime support services.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Development Services Core business assistance services covering business development assistance, supplier diversity support, and certifications, delivered to promote economic development for Asian Americans and socioeconomically disadvantaged communities.
- Native Business Initiative Specialized program supporting Native American and indigenous businesses with economic development resources, training, and certification opportunities, including the Central Valley Native Economic Summit.
- Affordable Rentals Housing program offering affordable rental units for low- to moderate-income families in the San Francisco Bay Area.
- Housing Counseling Comprehensive HUD-approved housing counseling services for low- and moderate-income families, including first-time homebuyer education, certification workshops, and MOHCD (Mayor's Office of Housing and Community Development) program orientations, delivered bilingually in Cantonese and English both in-person and via Zoom.
- Stop the Hate Initiative Statewide advocacy program providing support for hate crime and hate incident victims and survivors, including self-defense classes, mental health support, legal assistance, street patrols, senior escorts, and community workshops, delivered with partner organizations across the San Francisco Bay Area.
- Annual Gala Annual fundraising and community celebration event featuring awards, entertainment, and networking opportunities for the AAPI community, supporting ASIAN, Inc.'s affordable housing, business development, and financial independence programs.
Companies that use Asian
Customer profileSegments2 records
Ideal customer profiles2 records
Asian technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Asian partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- Greenlining InstitutecoreAffiliation mentioned on organization's website as part of their affiliated partner network. Greenlining Institute focuses on economic equity and racial justice advocacy.
- National Community Reinvestment Coalition (NCRC)coreAffiliation mentioned as part of organization's affiliated partner network. NCRC focuses on community reinvestment and economic justice.
- Rise EconomycoreAffiliation mentioned as part of organization's affiliated partner network focused on economic advancement.
- Sunset Chinese Cultural District (SCCD)coreAffiliation mentioned as part of organization's affiliated partner network for cultural community development.
- Asian Pacific FundcoreAffiliation mentioned as part of organization's affiliated partner network supporting AAPI communities.
- National CAPACD (National Coalition for Asian Pacific American Community Development)coreAffiliation mentioned as part of organization's affiliated partner network for AAPI community development.
- Stop the Hate Initiative (California Department of Social Services)coreASIAN, Inc. participates in the statewide Stop the Hate initiative funded by California CDSS with $110 million investment, partnering with 173 community organizations and 12 transformation grant partners.
- Save CantonesecoreCo-presented the Hangout & Acoustic Set with Chanpan event, partnering to promote Cantonese language preservation and community advocacy through cultural events.
- Asians Are StrongcorePartner organization in the Stop the Hate initiative providing self-defense training and educational videos. Founded in 2021 in response to rising anti-Asian violence.
- Chinatown Volunteer CoalitioncorePartner organization in the Stop the Hate initiative providing street patrols, senior escorts, and community support services in San Francisco Chinatown. Hotline: 415-340-1487.
- Compassion in OaklandcorePartner organization in the Stop the Hate initiative, a grassroots organization promoting compassion and supporting marginalized communities in Oakland.
- Stand with Asian AmericanscorePartner organization in the Stop the Hate initiative working to raise awareness about issues affecting Asian Americans and combat anti-Asian racism.
- Contemporary Asian Theater Scene (CATS)minorCo-presented the Silicon Valley Asian Pacific FilmFest event, promoting AAPI representation in the arts.
- Comerica BankminorGold-level sponsor for the 2026 Annual Gala charity event.
- Fiona Ma (California State Treasurer)minorFeatured as the host/speaker for the 2026 Annual Gala, longtime supporter of small businesses and economic opportunity.
- LionDanceMEminorFeatured entertainment at the 2026 Annual Gala and recipient of the Entrepreneur of the Year award.
- Sunset MercantilecoreCo-presenter of the Sunset Night Market events with Wah Mei, Into The Streets, and ASIAN Inc.
- Wah MeicoreCo-presenter of the Sunset Night Market events and host venue for community events.
- Into The StreetscoreCo-presenter of the Sunset Night Market events promoting community engagement.
- Project by Project (PbP)coreBeneficiary partner for the Plate by Plate SF 2025 event. ASIAN, Inc. is the 2025 beneficiary with proceeds supporting affordable housing, business development, and financial independence programs.
- Chinese Culture CenterminorHost venue for AAPI Empower Hour and other community events in San Francisco Chinatown.
- AARP CaliforniaminorSponsor for films shown at the Silicon Valley Asian Pacific FilmFest.
- Citi (Citibank)minorAshley Abenoja-Bocek, VP and Market Manager for Community Relations at Citi, recognized as Community Reinvestment Advocate of the Year at 2026 Gala.
Recent moves6 records
Expansion highlights6 records
Asian competitors and assessment
Company assessmentDirect peers
- Asian Americans for Equality: A NYC-based nonprofit that delivers affordable housing, small business development, and immigrant services to AAPI communities. Highly comparable as a multi-pillar AAPI-focused community development organization with HUD-approved housing counseling and supplier diversity programs — the East Coast counterpart to ASIAN, Inc.
- Chinatown Community Development Center (CCDC): San Francisco nonprofit focused on affordable housing, community building, and economic development in Chinatown. Direct Bay Area peer given overlapping geography, AAPI target population, and affordable rental housing programming.
- Little Tokyo Service Center (LTSC): Los Angeles-based AAPI-focused nonprofit providing housing, social services, and community development to Japanese American and broader API communities. Comparable multi-pillar (housing + social services + advocacy) nonprofit model serving similar cultural/linguistic populations.
- National CAPACD (National Coalition for Asian Pacific American Community Development): National AAPI economic and community development coalition. Listed as an ASIAN, Inc. affiliate; functions as both peer and umbrella network for AAPI community development organizations including housing counseling and small-business programs.
- Chinese for Affirmative Action (CAA): San Francisco AAPI civil rights organization advocating for equity and multiracial democracy. Closely comparable on the advocacy/policy engagement and community coalition-building dimensions of ASIAN, Inc.'s work.
- Asian Pacific Fund: AAPI-focused community foundation in the Bay Area supporting economic equity, education, and community initiatives. Listed as an ASIAN, Inc. affiliate; comparable in AAPI-focused economic empowerment work and grantmaking presence in the region.
- Rise Economy: Bay Area economic-justice coalition focused on building an inclusive economy through community investment and policy advocacy. Listed ASIAN, Inc. affiliate; strong overlap on economic equity for disadvantaged communities in the region.
Broad incumbents
- Greenlining Institute: Oakland-based racial-justice policy and advocacy organization; works on economic equity, housing, and is a listed ASIAN, Inc. affiliate. Compares on economic equity advocacy and coalition convening at a broader (multi-racial) scope.
- National Community Reinvestment Coalition (NCRC): National coalition advancing economic justice and community reinvestment, including fair housing and small-business development. Listed affiliate of ASIAN, Inc.; comparable on housing counseling and small-business development mission at national scale.
Regional players
- Korean American Coalition (KAC): LA-based AAPI civic engagement and small business support nonprofit serving Korean American communities. Comparable cultural/linguistic-specific community empowerment model focused on business development and advocacy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Asian social profiles
Digital presenceAsian compliance and trust
Trust signalCompliance1 record
Asian financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asian leadership team
Management profileNumber of profiles
Asian funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
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Asian M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asian
What does Asian do?
ASIAN, Inc. is a nonprofit organization providing affordable housing, business development, and advocacy services to Asian Americans and socioeconomically disadvantaged communities in the San Francisco Bay Area. Its core offerings include HUD-approved housing counseling, affordable rental units, small business development assistance including supplier diversity certifications, the Native Business Initiative, and the statewide Stop the Hate program supporting victims of hate crimes and incidents with self-defense, mental health, and legal assistance. All programs are delivered free of charge and offered in culturally and linguistically appropriate formats including Cantonese.
Is Asian a public or private company?
Asian is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Asian founded?
Asian was founded in 1970. It employs 11 to 50 people.
Where is Asian based?
Asian is headquartered in San Francisco, United States, in the North America region.
Who are Asian's main competitors?
Direct peers on record are Asian Americans for Equality, Chinatown Community Development Center (CCDC), Little Tokyo Service Center (LTSC), National CAPACD (National Coalition for Asian Pacific American Community Development), Chinese for Affirmative Action (CAA), Asian Pacific Fund and Rise Economy. Broad incumbents are Greenlining Institute and National Community Reinvestment Coalition (NCRC). Korean American Coalition (KAC) is listed as a regional player.
Does Asian have an API?
No public API is recorded for Asian.
What industry is Asian in?
Asian's product category is Community Development Services. Its primary akta.pro industry code is BPADAGAH, Minority, Indigenous & Disability Rights, with a secondary code of FSALAKAL, Rural, Tribal & Special-Population Housing Programs. Its NAICS code is 6241 and its SIC code is 8300.