What Ormit Solutions does

Ormit Solutions Ltd is a UK-based private IT company founded in 2011/2012 by Tim Ormrod and Helen Ormrod, headquartered in Leyland, Lancashire. The company develops Splash Access, a cloud-based WiFi captive portal and guest access management platform that integrates directly with Cisco Meraki's cloud controller via APIs, enabling secure guest WiFi onboarding, marketing data capture, location analytics, and access control. The product portfolio includes the core Splash Access platform (current version V3, launched February 2018), the SplashGo bundled hardware+software product for SMB distribution, and modular add-ons covering IoT automation (Cisco Meraki MT30 button and MT20 door sensors), location analytics (SplashCMX and MV Sense integration), mobile wallet coupons (Apple Wallet/Google Pay with geo-fencing), property management integrations (Oracle Micros Opera, Springer Miller SMS|Host), and Azure AD authentication. Ormit Solutions has been a Trusted Cisco Meraki Technical Partner since 2012 and won Cisco's Sixth Annual Partner Innovation Challenge in November 2023, taking the $200,000 grand prize.

The company serves customers across education (Purdue University with 45,000 students, Virginia Commonwealth University with 20,000 students), retail and fashion (PVH brands including Calvin Klein, Tommy Hilfiger, and Van Heusen; Reiss across 160 stores in 15 countries; White Stuff; Monsoon Accessorize with 181 UK stores), hospitality and restaurants (Prestige Holdings with 128 restaurants across KFC, Pizza Hut, TGI Fridays, Subway, and Starbucks in Trinidad and Tobago; Famous Dave's), and international organizations (United Nations, UNICEF). Its footprint spans the UK, US, Caribbean, and beyond, including high-traffic venues such as One World Observatory atop One World Trade Center in New York.

Ormit Solutions operates multiple revenue streams: SaaS subscription licensing for Splash Access (with an optional Enterprise Support add-on carrying a 1-hour response SLA and 24/7 coverage), professional services for bespoke captive portal development and IT support, hardware sales through the SplashGo bundle (Cisco Meraki MR33 access point plus Splash Access software), and transaction fees from Authorize.Net payment gateway integration. The company employs six people and has no disclosed institutional funding; the $200,000 Cisco prize is structured as a grant rather than equity investment. Founder ownership remains concentrated with Tim and Helen Ormrod, with no M&A activity, external VC/PE backing, or leadership changes disclosed in the source data.

Name

Ormit Solutions

Legal name

Ormit Solutions Ltd

Website

https://ormit.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Ormit Solutions is a UK-based IT company developing Splash Access, a cloud-based WiFi captive portal platform integrated with Cisco Meraki. It serves education, retail, hospitality, and international organizations globally as a Trusted Cisco Meraki Technical Partner, with a six-person team.

Ownership category

akta.pro rank

Product category

Guest WiFi Management Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Helpdesk & End-User Support Services (BPAEABAB)

Keywords

• Captive portal software
• Guest WiFi management
• Cisco Meraki integration
• WiFi marketing analytics
• Network access control

Headquarters

HQ city

Leyland

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Splash Access Software Licensing (SaaS Subscription): Splash Access is offered as a cloud-hosted SaaS platform with subscription-based pricing. Customers pay for access to the captive portal, analytics dashboard, and integrations. Enterprise Support is available as a separate monthly add-on per company account, payable annually with 1-hour response SLA and 24/7 coverage.
2. Professional Services and Bespoke Development: Ormit Solutions provides bespoke application development, custom captive portal design, and IT support services. Web development and computer support services are delivered to both small and large business customers, representing a professional services revenue stream.
3. SplashGo Guest WiFi Hardware + Software Bundle: SplashGo is a bundled product combining a Cisco Meraki MR33 access point (hardware) with a fully branded Splash Access software account. Sold as a one-time purchase with optional upgrades to unlimited access points. Hardware is supplied as part of the bundle.
4. Payment Processing Integration (Authorize.Net): Integration with Authorize.Net payment gateway allows Splash Access users to accept credit card and electronic check payments, with funds deposited directly into merchant bank accounts. Revenue is derived from payment processing fees charged to merchants using the integration.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ormit Solutions develops and operates Splash Access, a cloud-based WiFi captive portal and guest access management platform that integrates directly with Cisco Meraki's cloud controller. The platform delivers branded guest WiFi onboarding, customer data capture, marketing automation hooks, location analytics, mobile wallet coupons, and enterprise security (IPSK, Azure AD) for verticals including education, retail, hospitality, and international organizations. The company also offers SplashGo, a bundled hardware-plus-software guest WiFi solution, alongside bespoke captive portal development, web development, and IT support services.

Product overview

Ormit Solutions is a UK-based IT company offering a portfolio of products and services centered around Splash Access, its flagship cloud-based WiFi captive portal platform. The core Splash Access product integrates directly with Cisco Meraki cloud to provide secure guest WiFi access with data collection, marketing automation, and analytics capabilities. The portfolio includes versioned platform releases (V3), specialized sub-brands like SplashGo (turnkey WiFi-in-a-box solution), and modular add-ons including IoT solutions (MT sensors), location analytics (SplashCMX, MV Sense), mobile wallet coupons, voucher systems, and Webex integration. Supporting services include captive portal customization, web development, and IT support specializing in WatchGuard VPN and Meraki solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Splash Access: Cloud-based WiFi captive portal solution integrated into Cisco Meraki cloud, providing secure internet access at WiFi hotspots while collecting customer data for marketing and analytics purposes.
• SplashGo

Products and services

• Splash Access Cloud-based WiFi captive portal and guest access management platform integrated with Cisco Meraki that provides secure guest internet access, customer data capture, authentication options (email, social, SMS, vouchers), and integrations with marketing, analytics, and identity systems for enterprise customers in education, retail, hospitality, and international organizations.
• SplashGo Turnkey guest WiFi bundle packaging a Cisco Meraki MR33 access point with a fully branded Splash Access software account, designed as a one-time purchase for SMBs and smaller venues needing a complete guest WiFi solution with email opt-in, marketing data capture, and ready-made splash pages.
• Bespoke Captive Portal Solutions

Named customers16 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability6 records

Feature17 records

Partnerships

Ten partnerships are on record, tiered core and flagship.

• Springer Miller SystemscoreTechnology or Integration · 1 January 2018Splash Access achieved certification for integration with Springer Miller SMS|Host Property Management System, enabling hospitality venues to charge guest WiFi access directly to room accounts using room number, booking reference, or ZIP code. Springer Miller Systems provides technology for Forbes Five Star Spas and luxury resorts. The integration is a key differentiator for the hospitality segment.
• Cisco MerakicoreTechnology or Integration · 1 January 2012Ormit Solutions is a Trusted Cisco Meraki Technical Partner with an 11+ year partnership history (since ~2012). Splash Access is a cloud-based captive portal and guest WiFi management platform that integrates directly into the Cisco Meraki cloud controller via Meraki APIs. The integration enables Meraki customers to deploy Splash Access captive portals by adding Ormit's IP to the Meraki walled garden and the splash URL into the Meraki controller configuration. The partnership is strategic: Cisco's global sales team references Ormit Solutions in customer case studies (e.g., Virginia Commonwealth University), and Ormit Solutions won Cisco's 2023 Partner Innovation Challenge.
• Cisco Meraki (Meraki Wireless Field Day)flagshipStrategic or Co-development PartnerOrmit Solutions was featured at Cisco Meraki Wireless Field Day, where Katie Lane (Lead Product Manager) demonstrated Splash Access features alongside Raj Krishna (Wireless Product Manager) presenting the Cisco Meraki Wireless Platform. This event positioned Splash Access as a flagship Meraki ecosystem solution and provided high-visibility co-marketing with Cisco's product management team.
• TwiliocoreTechnology or IntegrationSplash Access integrates with Twilio's SMS platform to deliver camera threshold alerts via text messages. All new Splash Access accounts have the capability to set Meraki MV camera threshold alerts with SMS notifications via Twilio, enabling retail and hospitality managers to receive real-time alerts when configured thresholds are exceeded.
• Marketo (Adobe)coreTechnology or IntegrationCisco Meraki access points and MX security devices integrate directly with the Marketo marketing automation API through Splash Access. This enables Splash Access users to leverage Marketo's comprehensive marketing ecosystem for campaign management, lead scoring, and analytics, extending the WiFi captive portal into a full marketing data capture and automation platform.
• Microsoft Azure / Azure ADcoreTechnology or IntegrationSplash Access offers a module for direct Azure Active Directory integration, enabling user authorization and VLAN allocation via Azure AD credentials. The integration supports single sign-on across Microsoft online services and SaaS applications, and adds an extra layer of security with optional multi-factor authentication. Azure AD provides scalability for enterprise deployments.
• Oracle Micros Opera (PMS)coreTechnology or IntegrationSplash Access provides an API integration with Oracle Micros Opera Property Management System for hotels. The integration authenticates guests and automatically allocates room VLANs upon check-in, providing a seamless, problem-free WiFi experience for hotels and their guests. Micros Opera is the hospitality industry's most comprehensive software for property management across independent hotels and chains.
• PVHcoreStrategic or Co-development PartnerOrmit Solutions developed a bespoke Captive Portal solution for PVH (parent company of Calvin Klein, Tommy Hilfiger, and Van Heusen). This is a custom co-developed solution tailored specifically for PVH's global retail operations, representing a deep enterprise partnership with one of the world's most prominent fashion and lifestyle companies.
• Apple (iOS Wallet) and Google (Google Pay)coreTechnology or IntegrationSplash Access is the first and only company to offer deep connection wallet coupon tools with geo-fenced push notifications for both iOS Apple Wallet and Google Pay. This integration enables brands to deploy location-aware loyalty cards and coupons directly to customers' mobile wallets, with push notifications triggered when customers are near configured geo-fences. The integration requires no app or software installation on the customer device.
• Cisco WebexcoreTechnology or IntegrationSplash Access integrates with Cisco Webex Touch control units and boards via API. The integration automatically generates and displays dynamic WPA2 access codes on Webex devices, allowing users to scan a QR code for quick, secure network onboarding. Access codes can be configured to rotate daily, weekly, or monthly.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Social WiFi: Social WiFi is a guest WiFi marketing platform offering captive portals, analytics, and integrations with marketing tools. Closely comparable to Splash Access in functionality, customer segments, and business model.
• Cloud4Wi: Cloud4Wi provides a cloud-based guest WiFi, captive portal, and location analytics platform for venues and multi-site businesses. Direct overlap with Splash Access on guest WiFi marketing, analytics dashboards, and integrations with networking vendors.
• Zenreach: Zenreach operates a guest WiFi marketing and customer data platform focused on retail and hospitality venues. Comparable to Splash Access on data capture, marketing automation, and analytics for multi-location businesses.
• Purple WiFi: Purple WiFi is a guest WiFi marketing and analytics platform that captures customer data through captive portals and integrates with marketing automation tools. Directly comparable to Splash Access on feature set, target verticals, and use cases.
• Linkyfi: Linkyfi provides WiFi marketing, social login, and analytics via captive portals for retail, hospitality, and venues. Comparable to Splash Access on core product (guest WiFi data capture, marketing integrations) and target customer profile.

Broad incumbents

• WatchGuard Technologies: WatchGuard provides secure WiFi, VPN, and network security with guest access capabilities. Notably, Ormit Solutions explicitly cites WatchGuard VPN as a specialization in its IT support services, indicating overlap in target customer technology stacks.
• Cisco Spaces (formerly DNA Spaces): Cisco Spaces is Cisco's own location services and WiFi analytics platform operating inside the Meraki ecosystem. It directly overlaps with Splash Access MV Sense / SplashCMX capabilities and represents both a partner and a competitor to Ormit within the same vendor stack.
• Ubiquiti (UniFi): Ubiquiti's UniFi platform provides guest portal and WiFi management for SMB and prosumer deployments. Competes with SplashGo and Splash Access in the lower end of the market with bundled networking hardware.
• Aruba ClearPass (HPE Aruba Networking): Aruba ClearPass provides guest access, captive portal, and policy management for enterprise WiFi. A broader networking incumbent offering comparable functionality to Splash Access captive portal and IPSK features as part of a larger networking portfolio.
• Fortinet (FortiAP / FortiGate guest portal): Fortinet offers guest WiFi captive portal and access control as part of its broader networking and security portfolio. Bundles comparable functionality to Splash Access into its network hardware, posing bundle-driven competitive pressure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ormitsolutions
• Facebookfacebook.com/ormitsolutions
• LinkedInlinkedin.com/company/ormit-solutions-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ormit Solutions