What Masraff does

Masraff, operated by the Turkish joint-stock company Sorusana Bilişim A.Ş., is an AI-powered SaaS platform for corporate expense management. Founded in 2017 by three co-founders and headquartered in Istanbul with offices in London and New York, the platform unifies AI-driven receipt scanning (OCR across 160+ languages at claimed 99.5% accuracy), real-time 4-level policy enforcement, multi-level approval workflows, corporate card reconciliation, multi-currency management (160+ currencies), and bidirectional ERP synchronization with 50+ systems including SAP, Oracle, Logo, Netsis, NetSuite, QuickBooks, and Xero. The company serves over 800 corporate customers and 100,000+ daily users across Turkey, the Gulf (UAE, Saudi Arabia), Europe, and the US, with notable enterprise logos including Starbucks, Shell, Burger King, Sephora, Lacoste, BASF, Continental, Migros, and Eczacıbaşı.

The platform is sold via per-seat annual subscriptions across four tiers (Başlangıç/Starter, Büyüme/Growth, Profesyonel/Professional, Kurumsal/Enterprise), with add-on modules for travel, advance, card reconciliation, invoice processing, and shipment tracking; an Enterprise custom tier (500+ users) includes SSO/SAML, dedicated SLA, and custom ERP/API integration. Distribution combines product-led growth (7-day free trial, ROI calculator) with field/inside sales for enterprise, plus channel leverage via Mastercard Start Path Corporate Solutions and Lighthouse Türkiye programs and the Logo Yazılım ecosystem partnership. The company has been awarded Mastercard Lighthouse Türkiye 2024-2025 winner and TÜBİSAD Scale-Up Program graduate status, holds ISO 27001 certification (with SOC 2 Type II audit targeted for Q3 2026), and is fully KVKK/GDPR compliant. A 2026 product roadmap introduces Agentic Finance — a suite of 7 autonomous AI agents (CardIQ, SpendIQ, PolicyIQ, TravelIQ, InvoiceIQ, TokenIQ, DataIQ) operating on a unified data layer to extend the platform from expense automation toward autonomous corporate spend orchestration.

Name

Masraff

Legal name

Sorusana Bilişim A.Ş.

Website

https://masraff.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Corporate Expense Management Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Finance Services (6199)

akta.pro primary industry

Expense Tracking & Financial Dashboards (FSAGADAB)

Keywords

• Corporate expense management
• AI receipt scanning
• Expense approval workflows
• Corporate card reconciliation
• ERP integration software

Headquarters

HQ city

Istanbul

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Per-Seat): Annual per-seat subscription model with three named tiers (Başlangıç, Büyüme, Profesyonel) and custom Kurumsal pricing. Revenue is recurring on a per-user, per-year basis. Enterprise deals include dedicated account management and custom SLAs. Upsell occurs as customers add users or upgrade tiers. Discounts available for annual vs. monthly payment.
2. Add-on Module Fees: Supplementary modules (Travel Management, Card Reconciliation, Invoice Platform, Masraff Exporter) charged per user or as fixed annual fees. Module pricing scales with number of users or number of corporate cards/invoices processed.
3. Enterprise Custom Contracts: Custom-form pricing for large Enterprise customers (500+ users), including SSO/SAML, dedicated SLA, custom ERP integration, and penetration test reports. Billed based on annual volume of forms processed.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Masraff is an AI-powered SaaS platform that automates corporate expense management end-to-end. It combines computer-vision receipt scanning, real-time policy enforcement, multi-level approval workflows, corporate card reconciliation, multi-currency processing (160+ currencies), and bidirectional ERP integration (SAP, Oracle, Logo, Netsis, Mikro, NetSuite, Xero, QuickBooks) into a single web and mobile platform serving 800+ corporate customers across Turkey, Gulf and European markets.

Product overview

Masraff is a unified corporate expense management platform combining AI-powered automation, multi-level approval workflows, and ERP connectivity. The platform integrates core modules for expense management, corporate card reconciliation, travel management, advance handling, and invoice processing, with add-on capabilities for approval automation, policy enforcement, multi-currency support (160+ currencies), and multi-company management. The 2026 Agentic Finance suite introduces 7 autonomous AI agents (CardIQ, SpendIQ, PolicyIQ, TravelIQ, InvoiceIQ, TokenIQ, DataIQ) operating on a shared data layer. The platform is available across web, mobile (iOS/Android), and tablet interfaces with enterprise SSO, audit logging, and compliance with KVKK, SOC 2, ISO 27001, and GDPR.

Differentiator

Problem solved

Functional benefit

Products and services

• Masraf Yönetimi (Expense Management) Core expense management module featuring AI-powered receipt scanning (OCR), automatic expense creation from card transactions, multi-dimensional expense splitting across cost centers and projects, and policy-compliant submission workflows for corporate finance teams.
• Kurumsal Kart Yönetimi (Corporate Card Management) Corporate card management with automatic statement matching. Links corporate cards to the platform, automatically reconciles bank statements with expense records, identifies discrepancies and missing receipts in real-time for finance and accounting teams.
• İş Seyahati (Travel Management) Business travel planning and automatic expense capture. Manages travel requests, calculates per-diems based on destination-specific rates, tracks mileage via GPS routes, and generates comprehensive travel reports for employees and finance teams.
• Avans Yönetimi (Advance Management) Digital advance request and reconciliation system. Handles cash or credit card advances, automates post-expense reconciliation, and tracks remaining balances against issued advances for corporate finance operations.
• Harcama Talebi Yönetimi (Request Management) Procurement and expense request management. Digitizes the complete procurement workflow from need request through quote collection, purchase order, and delivery tracking for corporate purchasing teams.
• Onay ve Kontrol (Approval & Control) Rule-based multi-level approval engine supporting 4-level approval chains with delegation support, 4 policy severity levels (warning to blocking), and automated policy application with an average approval time of 8 seconds.
• Harcama Politikası Yönetimi (Policy Management) Company expense policy configuration and enforcement. Defines spending rules that the system automatically applies, including KKEG (non-deductible expense) classification automation per Turkish tax regulations.
• Fatura ve Muhasebe (Invoice & Accounting) Invoice processing and accounting automation. Extracts data from e-invoices and e-archives per GİB (Turkish Revenue Administration) requirements, processes supplier invoices, and exports to ERP in customizable formats (PDF, Excel, XML).
• Kurumsal Kart Mutabakatı (Card Reconciliation) Bank and card statement management with AI-powered automatic matching. Loads bank statements, matches each transaction to the correct expense record, highlights discrepancies and missing receipts instantly.
• Masraff Agentic Finance Suite of 7 autonomous AI agents (CardIQ, SpendIQ, PolicyIQ, TravelIQ, InvoiceIQ, TokenIQ, DataIQ) operating on a single data layer for autonomous corporate finance operations including card analysis, spending insights, policy enforcement, travel automation, invoice processing, token management, and data analytics.
• Mobil Uygulama (Mobile App) Native iOS and Android mobile applications with full offline support. Enables receipt scanning, approval workflows, and expense submission on mobile devices for employees and managers in the field.

Quantifiable outcome

• 87% operational efficiency increase and 30% cost savings reported for customers
• +5 more outcomes

Named customers12 records

Segments12 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability7 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core, strategic and minor.

• MastercardcoreStrategic or Co-development Partner · 1 May 2026Mastercard selected Masraff for its Start Path Corporate Solutions Program (May 2026), making Masraff the first Turkish startup in this program. Mastercard also named Masraff the winner of Mastercard Lighthouse Türkiye 2024-2025. The partnership focuses on transforming B2B payments through fintech collaboration, embedded payment experiences, and digital trade in the MENA region.
• AWScoreTechnology or IntegrationAWS is listed as a strategic technology partner providing cloud infrastructure for Masraff's platform. AWS logo appears in the partner section alongside Microsoft, Deloitte, Mastercard, and HubSpot.
• MicrosoftcoreTechnology or IntegrationMicrosoft is listed as a strategic technology partner. Azure AD integration is supported for SSO authentication. Azure AD appears in the platform features section for identity management.
• DeloittestrategicStrategic or Co-development PartnerDeloitte is listed as a strategic partner, likely providing consulting and advisory services around finance process transformation and regulatory compliance.
• HubSpotminorGTM or Marketing PartnerHubSpot is listed as a partner, likely providing inbound marketing and CRM infrastructure for Masraff's marketing and sales operations.
• Logo YazılımcoreTechnology or IntegrationLogo Yazılım is an approved ecosystem partner of Masraff. Masraff is featured as a Logo ecosystem solution for AI-supported expense management. Announced September 2023 per Anadolu Ajansı. SAP, Oracle, Netsis, Luca, and Mikro ERP integrations are also available.
• SAPcoreTechnology or IntegrationSAP is a core ERP integration partner. Masraff provides bidirectional, real-time synchronization with SAP S/4 and other SAP systems. Average integration time claimed at 1-2 days.
• OraclecoreTechnology or IntegrationOracle is a core ERP integration partner with bidirectional, real-time synchronization between Masraff and Oracle ERP systems.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SAP Concur: Global market leader in corporate travel and expense management, owned by SAP. Directly competes with Masraff on receipt scanning, approval workflows, policy enforcement and ERP integration; Masraff positions itself as the localized alternative for Turkish and emerging-market compliance.
• Expensify: Publicly listed expense management SaaS with AI-powered receipt scanning, corporate card reconciliation and ERP integrations. Closely comparable on core product surface (SmartScan OCR, approvals, policy enforcement) and on SMB/mid-market GTM.
• Rydoo: European-headquartered expense and travel management platform with strong presence across multiple geographies. Comparable product surface (receipt scanning, approval flows, ERP integration) and overlapping mid-market / enterprise customer profile.
• Emburse: Enterprise expense and accounts payable automation suite including Emburse Enterprise, Certify and Chrome River. Competes in the same enterprise expense management category with policy enforcement, AI receipt capture and ERP connectivity.
• Spendesk: European all-in-one spend management platform combining corporate cards, expense, invoice and approval workflows. Direct functional overlap on AI receipt capture, policy enforcement, ERP sync and multi-level approvals targeting European mid-market.
• Pleo: European corporate card and expense management platform with strong Nordic and Western European footprint. Comparable on card reconciliation, expense automation and ERP integration, though Pleo leads with card issuance rather than software-first.
• Payhawk: All-in-one spend management platform combining corporate cards, expense management, accounts payable and ERP integration. Overlaps with Masraff on receipt scanning, multi-level approvals and ERP sync, targeting European mid-market and enterprise.
• Zoho Expense: Part of the broader Zoho suite; offers receipt scanning, multi-level approvals, policy enforcement and ERP integrations. Competes on price-sensitive SMB and mid-market segments and on integrated suite value rather than depth in a single geography.

Broad incumbents

• Ramp: US-based corporate card plus expense and bill pay platform with aggressive AI feature rollout. Represents the broader "card + software" bundling trend that pressures standalone expense SaaS vendors including Masraff.
• Brex: US-headquartered corporate card and spend management platform with embedded expense, travel and bill pay. Like Ramp, Brex exemplifies the bundled card-plus-software model that competes with standalone expense platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/masraffco
• YouTubeyoutube.com/@masraffco
• Facebookfacebook.com/masraffco
• LinkedInlinkedin.com/company/masraff
• Instagraminstagram.com/masraff.co

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masraff