WorkingNation
- Company typePrivate
- Founded2015
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
WorkingNation firmographics
Firmographics- Name
- WorkingNation
- Legal name
- Structural Unemployment LLC
- Website
- https://workingnation.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
WorkingNation industry classification
Industry- Product category
- Digital Media / Nonprofit Workforce Journalism
- NAICS
- Professional Organizations (81392), Vocational Rehabilitation Services (6243)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Workforce & Job-Seeker Services (Community-Based) (EDAAAFAM)
Keywords
Where WorkingNation is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
WorkingNation business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Tax-deductible donations: Direct tax-deductible donations from individuals and organizations, processed via Edward Charles Foundation acting as the fiscal sponsor. EIN 26-4245043. Donations are solicited through a 'DONATE' link on the website.
- Grants from foundations: Project and programmatic grants from philanthropic foundations, e.g., a $200,000 grant from ECMC Foundation to support the 'Single Mothers: Working Forward' documentary project. Funds are restricted to specific editorial/programmatic initiatives.
- Programmatic sponsorship / underwriter funding: Multi-episode podcast programming is funded by foundations and underwriters credited on each episode (e.g., the Work Green, Earn Green podcast is 'Made possible by: the Walton Family Foundation'). Underwriting provides unrestricted or program-restricted support for editorial series.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
WorkingNation product offering
Product offeringCore offering
WorkingNation is a nonprofit media organization that produces and distributes free editorial content on the future of work in America. Its core offerings include news articles, long-form podcasts (Work in Progress, Work Green Earn Green, The Work Behind The Work), original documentary films via YouTube, data-driven state reports on green jobs (Green Jobs Now series with Lightcast), and opinion pieces, all delivered free of charge to U.S. workers, job seekers, employers, educators, and policymakers through its website, podcast platforms, and social channels.
Product overview
WorkingNation operates a single integrated editorial platform (workingnation.com) that bundles multiple named content products together rather than offering a separate software suite. The core product is the workingnation.com news and analysis site, which is extended by a portfolio of named podcast series (Work in Progress, Work Green Earn Green, The Work Behind The Work), documentary projects under WorkingNation Films (most notably the WorkingForward series), vertical content series such as Green Jobs Now, signature multi-year editorial initiatives like The Future of Work 2025, and long-form reports and analysis. All of these sit under the same nonprofit media brand and feed back into the central workingnation.com site as the unifying distribution point.
Differentiator
Problem solved
Functional benefit
Brands
- Work in Progress: Weekly podcast hosted by Ramona Schindelheim, Editor-in-Chief of WorkingNation, covering workforce topics and featuring expert guests.
- Work Green, Earn Green
- The Work Behind The Work
- Green Jobs Now
Products and services
- WorkingNation.com editorial platform The flagship web property at workingnation.com hosting free news articles, features, op-eds, and analytical reports on workforce, automation, AI, and the future of work in America. Targeted at U.S. workers, job seekers, employers, educators, and policymakers.
- Work in Progress podcast WorkingNation's flagship long-running weekly podcast featuring interviews with business, labor, education, and policy leaders on workforce issues and structural unemployment. Hosted by Ramona Schindelheim. Distributed free via Apple Podcasts, Spotify, Pandora, YouTube Music, and RSS.
- Work Green, Earn Green podcast
Quantifiable outcome
- Indiana's green jobs projected to grow 29.2% over 5 years (vs. 5.7% national average) with 11,678 current workers and 1,146,364 workers with green-skill potential
- +4 more outcomes
Companies that use WorkingNation
Customer profileSegments5 records
Ideal customer profiles4 records
WorkingNation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WorkingNation partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship content partner, minor and core.
- JFF (Jobs for the Future)flagship content partnerArt Bilger donated the entirety of WorkingNation's content and digital properties to JFF to launch JFF's first-of-its-kind 'Brand Studio' (per a JFF press release linked from WorkingNation's homepage). WorkingNation and JFF also co-produce digital magazines such as 'Quality Jobs, Green Future'.
- Call of Duty EndowmentminorLogo displayed in WorkingNation's 'Our Partners' section on the homepage as a supporting partner.
- Google.orgminorLogo displayed in WorkingNation's 'Our Partners' section on the homepage as a supporting partner.
- Hechinger (Hechinger Report)minorLogo displayed in WorkingNation's 'Our Partners' section on the homepage as a supporting partner of workingNation's coverage of education and workforce issues.
- IBM SkillsBuildminorLogo displayed in WorkingNation's 'Our Partners' section on the homepage as a supporting partner.
- JPMorgan ChaseminorLogo displayed in WorkingNation's 'Our Partners' section on the homepage as a supporting partner.
- LinkedInminorLogo displayed in WorkingNation's 'Our Partners' section on the homepage as a supporting partner.
- Lumina FoundationminorLogo displayed in WorkingNation's 'Our Partners' section on the homepage as a supporting partner.
- Siemens CorporationminorLogo displayed in WorkingNation's 'Our Partners' section on the homepage as a supporting partner.
- SkillUpminorLogo displayed in WorkingNation's 'Our Partners' section on the homepage as a supporting partner.
- LightcastcoreCo-producer of WorkingNation's data-driven 'Green Jobs Now' state reports (e.g., Green Jobs Now: Indiana, Green Jobs Now: California), providing the labor-market analytics underlying WorkingNation's green-economy editorial coverage.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
WorkingNation competitors and assessment
Company assessmentDirect peers
- Hechinger Report: Nonprofit news outlet covering education, skills, and workforce issues. Hechinger's beat, audience, and foundation-supported model directly overlap WorkingNation's editorial focus on career pathways and workforce development.
- The Conversation US: Nonprofit news organization producing editorially independent explanatory journalism distributed free to the public, supported by foundations and universities. Mirrors WorkingNation's mission-driven, free-access nonprofit media model.
- Marketplace (American Public Media): Nonprofit public-media outlet covering the economy, jobs, and business. Marketplace's editorial focus on workers, employers, and economic mobility overlaps WorkingNation's future-of-work beat and its multi-platform podcast distribution.
Broad incumbents
- ProPublica: Larger, well-established nonprofit investigative news organization. ProPublica shares WorkingNation's donor-funded, free-access nonprofit media model but operates at substantially greater scale across multiple topic verticals.
- The Marshall Project: Established nonprofit news outlet focused on criminal justice, including workforce reintegration for the formerly incarcerated — a sub-beat WorkingNation also covers (e.g., Crossroads Solar, women impacted by the justice system). Comparable nonprofit niche-journalism model.
- Mother Jones: Long-standing nonprofit investigative magazine with foundation and donor funding. Comparable as a mission-driven nonprofit news outlet, though with a broader political and investigative focus rather than a dedicated workforce beat.
- Center for Public Integrity: Nonprofit investigative news organization covering policy, including workforce and economic policy. Shares WorkingNation's donor-funded model and policy-adjacent editorial positioning, though at broader investigative scope.
Emerging players
- Type Investigations: Nonprofit investigative journalism organization producing long-form reporting on labor, economy, and social issues. Comparable in nonprofit editorial model and workforce-adjacent coverage, though smaller in scale.
- The 19th News: Nonprofit news outlet covering underserved communities, including workforce participation and caregiving topics that overlap with WorkingNation's coverage (e.g., the 'Caregiving crisis' Work in Progress episode). Comparable mission-driven, foundation-supported nonprofit media model.
Others
- JFF (Jobs for the Future): National nonprofit intermediary that now houses WorkingNation's content via the JFF Brand Studio. JFF is not a media peer per se but is the institutional platform through which WorkingNation's content is being distributed and monetized going forward.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
WorkingNation social profiles
Digital presenceWorkingNation compliance and trust
Trust signalCompliance1 record
WorkingNation financial estimates
Financial estimateRevenue estimate
Valuation estimate
WorkingNation leadership team
Management profileNumber of profiles
Profiles5 records
WorkingNation funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WorkingNation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WorkingNation
What does WorkingNation do?
WorkingNation is a nonprofit media organization that produces and distributes free editorial content on the future of work in America. Its core offerings include news articles, long-form podcasts (Work in Progress, Work Green Earn Green, The Work Behind The Work), original documentary films via YouTube, data-driven state reports on green jobs (Green Jobs Now series with Lightcast), and opinion pieces, all delivered free of charge to U.S. workers, job seekers, employers, educators, and policymakers through its website, podcast platforms, and social channels.
Is WorkingNation a public or private company?
WorkingNation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was WorkingNation founded?
WorkingNation was founded in 2015. It employs 11 to 50 people.
Where is WorkingNation based?
WorkingNation is headquartered in Los Angeles, United States, in the North America region.
How does WorkingNation make money?
Three revenue lines are on record. Tax-deductible donations are the primary driver. The others are grants from foundations and programmatic sponsorship / underwriter funding.
Who are WorkingNation's main competitors?
Direct peers on record are Hechinger Report, The Conversation US and Marketplace (American Public Media). Broad incumbents are ProPublica, The Marshall Project, Mother Jones and Center for Public Integrity. Emerging players are Type Investigations and The 19th News. JFF (Jobs for the Future) is listed as an others.
Does WorkingNation have an API?
No public API is recorded for WorkingNation.
What industry is WorkingNation in?
WorkingNation's product category is Digital Media / Nonprofit Workforce Journalism. Its primary akta.pro industry code is EDAAAFAM, Workforce & Job-Seeker Services (Community-Based). Its NAICS code is 81392 and its SIC code is 8600.