What Lumiere does

Lumiere Project Ltd. is a Hong Kong-headquartered entertainment finance technology company that operates a blockchain-powered platform addressing opacity, capital inefficiency, and long lock-up periods in film and entertainment investment. Its technology stack is built on Ethereum (for NFT issuance and marketplace settlement) and Decentraland (for the Lumiverse metaverse layer), combined with proprietary ERP software branded as Elemis that tracks production and P&A expenses in real time for all financing participants of a given film project.

The company's three core products are tightly integrated: (1) Elemis — a blockchain-backed ERP that gives investors remote, transparent monitoring of capital deployment in film production and includes a reputation-risk module; (2) an Ethereum-based NFT marketplace (app.lumiereproject.io, powered by Holdex) where film and fashion collectibles are sold to fund and promote projects pre-production, with MetaMask and WalletConnect as wallet integrations; and (3) Lumiverse, a Decentraland-hosted open metaverse space where investors, filmmakers, and audiences connect in what the company describes as 'an immersive Kickstarter with NFTs.' The company claims its model reduces investor lock-up from the traditional 24+ months to 8–12 months by enabling pre-production IP testing with audiences and rights tokenisation.

Commercially, Lumiere generates revenue through NFT marketplace transactions (transaction fees), Elemis platform licensing to investors and producers (subscription), Lumiverse metaverse monetization (marketplace commission on virtual land/experiences), and creator collaborations. Its go-to-market is dual-pronged: event-driven acquisition via major film festivals (Cannes 2022 and 2023, Luchon TV Festival, Annecy International Animation Festival, AFM, MIPCOM) targeted at enterprise investors and producers, paired with community-led acquisition via Discord, Twitter, Reddit, and Instagram targeted at crypto-native collectors. The company has executed one disclosed funding round (US$300,000 seed from Animoca Brands and Brinc in April 2022) and has been operational since 2016, with marquee case studies including Papicha (first tokenised film in cinema history, 2019, nominated for the 2020 Oscars), Houria (Cannes 2023 social impact NFT), and the Kenzo Takada metaverse tribute (Best Metaverse Award, Luchon 2023).

Name

Lumiere

Legal name

Lumiere Project Ltd.

Website

https://lumiereproject.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Lumiere Project Ltd. is a Hong Kong-based blockchain entertainment finance platform offering Elemis ERP for production capital tracking, an Ethereum NFT marketplace for film and fashion collectibles, and the Lumiverse metaverse in Decentraland, serving film investors, independent filmmakers, and crypto-native fan communities.

Ownership category

akta.pro rank

Product category

Entertainment Finance Technology

NAICS

Securities and Commodity Exchanges (52321), Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Finance Services (6199), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Video, Film & Animation NFT Marketplaces (FSADANAE)

akta.pro secondary industries

Trading Cards & Collectibles NFT Marketplaces (FSADANAI), Digital Asset/Crypto Trade Execution Platforms (FSAFANAO), Liquidity Infrastructure (RFQ, order-book engines, matching, liquidity-as-a-service) (FSAPADAI)

Keywords

• Blockchain entertainment finance
• Film production capital management
• NFT film collectibles
• Web3 metaverse platform
• Rights tokenization

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. NFT Marketplace Sales: Lumiere operates a marketplace for unique film and fashion collectible NFTs. Collectibles are available for public sale on Ethereum. Revenue is generated through the sale of NFTs tied to film projects, documentaries, and fashion collaborations.
2. Platform / Technology Licensing: The Elemis ERP platform is offered to investors and film productions for managing capital flows, likely through licensing or subscription arrangements.
3. Lumiverse / Metaverse Platform Access: The Lumiverse metaverse platform serves as a community and investment validation hub, potentially monetised through virtual land, experiences, or premium access features.
4. Collaborations with Notable Creators: Partnership-driven revenue through collaborations with filmmakers and content creators, participating in major film festivals to showcase and finance projects.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Lumiere operates a blockchain-powered entertainment finance platform composed of three integrated products: Elemis (an ERP platform for managing production capital flows and tracking expenses in film projects), the Lumiere NFT Marketplace (an Ethereum-based marketplace for unique film and fashion collectibles), and Lumiverse (a Decentraland-based metaverse space where investors, filmmakers, and audiences connect). The platform enables pre-production IP testing with audiences, transparent capital tracking, rights tokenization, and fan engagement via NFTs, targeting entertainment investors, filmmakers, and Web3 communities globally.

Product overview

Lumière Project is a blockchain-powered entertainment finance platform comprising three interconnected products: (1) Elemis – a blockchain-powered ERP platform for managing capital flows and tracking expenses in film production; (2) Lumiere NFT Marketplace – a platform for unique film and fashion collectibles as NFTs on Ethereum; and (3) Lumiverse – an immersive Web3 metaverse space for connecting investors, filmmakers, and audiences. The platform enables investors to test IP impact before production, track money spent, attract fans in the metaverse, and attract capital through rights tokenization.

Differentiator

Problem solved

Functional benefit

Brands

• Elemis: Anagram for Méliès - Lumière's own blockchain-powered ERP platform for managing production and capital flows in film projects.
• Lumiverse
• Lumiere NFT Marketplace

Products and services

• Elemis Blockchain-powered ERP platform for managing capital flows in film production. Enables investors, cast, and crew to remotely monitor production and P&A expenses, supports fast production payments, and includes a reputation risk management module. Targeted at entertainment investors and film producers.
• Lumiere NFT Marketplace Ethereum-based marketplace where users can browse, purchase, and trade unique collectibles tied to films, documentaries, and fashion collaborations. Supports MetaMask and WalletConnect wallet connections. Targeted at NFT collectors and film/fashion enthusiasts.
• Lumiverse Open metaverse space built on Decentraland where entertainment professionals and audiences can connect, collaborate on creative projects, and participate in NFT-driven immersive experiences. Functions as an immersive crowdfunding hub with NFTs where filmmakers are accountable and audiences are engaged. Targeted at investors, filmmakers, and Web3 communities.

Quantifiable outcome

• First film tokenised in cinema history
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• HoldexcoreTechnology or IntegrationHoldex powers Lumiere's NFT marketplace infrastructure. Lumiere's app.lumiereproject.io is noted as 'Powered by Holdex' and Holdex's logo appears as a partner on the website.
• RS ProductionsminorStrategic or Co-development PartnerRS Productions is listed among Lumiere's industry partnership logos on its website.
• DecentralandcoreTechnology or IntegrationLumiere built its Lumiverse immersive metaverse experience within Decentraland. The companies collaborated on the Kenzo Takada metaverse tribute and The Infinite Machine NFT film with metaverse component.
• VarietyminorGTM or Marketing PartnerVariety partnered with Lumiere for 'The Festiverse with Variety, Cineverse, and Beem' event at Cannes 2022 and covered multiple Lumiere projects including The Infinite Machine and the Houria social impact NFT collection.
• VersusminorStrategic or Co-development PartnerVersus collaborated with Decentraland and Lumiere on the NFT film 'The Infinite Machine', adding a metaverse component to the production.
• Hishow EntertainmentminorStrategic or Co-development PartnerHishow Entertainment is one of the major Chinese foreign content distributors. Lumiere team member Sélim Oulmekki previously worked as a film buyer for Hishow Entertainment, establishing a relationship with China's entertainment distribution market.
• SonyminorGTM or Marketing PartnerSony sponsored Lumiere's MIPCOM panel series on blockchain and entertainment, positioning Lumiere as a thought leader in the blockchain entertainment space.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mogul Productions: Web3 film financing and production platform that uses tokenized investments and NFTs to let global audiences fund and participate in movies. Directly comparable to Lumiere's film tokenization and NFT-based film finance model.
• FilmChain: Blockchain-based platform for film and TV financing, revenue collection, and transparent reporting. Closely aligned with Lumiere's Elemis ERP value proposition of bringing transparency to entertainment capital flows.
• Royal: Platform that lets fans buy fractional ownership in songs and earn royalties via NFTs. Operates in an adjacent entertainment vertical but uses the same rights-tokenization mechanic Lumiere applies to film.
• ANote Music: NFT marketplace for music rights that enables fractional ownership and trading of royalty streams. Shares Lumiere's rights-tokenization and secondary liquidity thesis, applied to music instead of film.

Broad incumbents

• Republic: Retail investment platform that has expanded into entertainment and media offerings, enabling broader investor participation in film and creator-led deals. Comparable as a competing channel for entertainment investment, though much larger and more diversified.
• OpenSea: Largest general-purpose NFT marketplace across Ethereum and other chains. Overlaps with Lumiere's NFT marketplace activity as a broad incumbent that could expand into film/animation verticals.

Others

• Decentraland: Decentralized metaverse platform on which Lumiere built its Lumiverse experience and collaborates on NFT film projects. A key ecosystem dependency rather than direct competitor, but its user trends materially affect Lumiere.

Emerging players

• Anotherblock: Music royalties NFT platform co-founded by a notable producer, enabling fans to buy into song royalty streams. Adjacent rights-tokenization model to Lumiere's film rights approach.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/Lumingproject
• Facebookfacebook.com/lumiereprojectteam
• LinkedInlinkedin.com/company/lumiere-project
• Instagraminstagram.com/lumieresproject

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lumiere